waveup marketing GmbH

Name

waveup marketing GmbH

Legal name

waveup marketing GmbH

Website

https://waveup.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

waveup marketing GmbH is a Zürich-based, 9-person strategic project consulting firm founded in 2018 that serves the Swiss sports industry, operating alongside an integrated ecosystem of sports facility development, media, and club entities under the Waveup brand.

Ownership category

akta.pro rank

Product category

Sports Industry Consulting Services

NAICS

Media Representatives (541840), Sports Teams and Clubs (711211)

SIC

Services-Advertising Agencies (7311), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

akta.pro secondary industry

Surf, Kitesurf & Wind Sports Adventures (THAJABAK)

Keywords

• Sports consulting services
• Strategic project consulting
• Sports marketing agency
• Sports media publishing
• Sports facility development

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Project Consulting: The agency offers strategic project consulting services to support clients optimally in the sports industry.
2. Media Products (WaveupMag and WaveupBlog): Publishing indispensable products for the sports world through magazine and blog media channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

WaveUp Marketing GmbH is a strategic project consulting agency that supports clients in the sports industry through consulting services and sports-focused media products. The agency offers strategic project consulting to help clients achieve optimal project outcomes, alongside two media products — WaveupMag (magazine) and WaveupBlog (blog) — positioned as indispensable content offerings for the Swiss sports world. The agency operates as part of the broader WaveUp ecosystem, which also includes sports facility development (WaveupCreations) and a sports club (WaveupClub).

Differentiator

Problem solved

Functional benefit

Brands

• WaveupMag: Magazine product for the sports world
• WaveupBlog
• WaveupCreations
• WaveupClub

Products and services

• Strategic Project Consulting Strategic project consulting service that supports clients in the sports industry with optimal project planning, development, and execution. Targeted at B2B clients seeking strategic guidance within the Swiss sports sector.
• WaveupMag A magazine publication product focused on the sports world, functioning as a content and media platform within WaveUp Marketing's portfolio and the broader WaveUp ecosystem.
• WaveupBlog A sports-focused blog content platform offered as part of WaveUp Marketing's media portfolio, providing indispensable sports-world content and serving as a content marketing channel for the agency.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• WaveupCreationscoreStrategic or Co-development PartnerSports facility development company under the WaveUp umbrella. The entity was established specifically to realize the vision of a new sports center with a large surf facility, demonstrating integrated strategic alignment within the WaveUp ecosystem.
• WaveupClubcoreStrategic or Co-development PartnerLeading sports club in Switzerland that organizes exciting events and plays a significant role in political acceptance of sports. Operates as part of the integrated WaveUp ecosystem serving the sports community.
• WaveupMagcoreStrategic or Co-development PartnerIndispensable magazine product for the sports world, functioning as a media channel and content platform within the WaveUp marketing ecosystem.
• WaveupBlogcoreStrategic or Co-development PartnerBlog platform providing indispensable sports world content. Part of the integrated media portfolio alongside WaveupMag within the WaveUp marketing operations.

Direct peers

• TEAM Marketing AG: Swiss-headquartered sports marketing and media-rights agency best known for UEFA club competition commercial rights. Directly comparable as a Switzerland-based sports marketing/agency business with consulting and media-revenue streams.
• Octagon: Global sports marketing agency providing consulting, athlete management, and event/experience services to brands and rights holders. Directly comparable on the agency/consulting side of Waveup Marketing's offering.
• Engine Sport: Independent sports marketing agency providing sponsorship, consulting, and event services for brands and rights holders. Comparable as a focused sports agency offering consulting plus media-style activations.
• SPORTFIVE: Global sports marketing agency representing rights holders, brands, and athletes across sponsorship, consulting, and media. Closely comparable as a sports-focused agency/marketing services peer to Waveup Marketing's consulting and media offering.
• Infront Sports & Media: Sports marketing and media-rights company with strong Swiss roots, offering consulting, sponsorship sales, and event management to federations, leagues, and brands. Comparable as a sports-focused agency with similar consulting-plus-media DNA.
• Synergy Sponsorship: Independent sports marketing consultancy advising brands on sponsorship strategy, measurement, and activation. Closely comparable as a smaller, consultancy-led sports marketing firm targeting brand clients.
• Wasserman: Sports marketing, consulting, and talent management agency working with brands, athletes, and properties. Comparable to Waveup Marketing as a sports-focused agency providing strategic consulting and content/brand services.
• 21sportsgroup: Smaller European sports marketing and consulting firm offering strategic advisory, sponsorship, and event services. Most size-comparable peer as a mid-sized European sports agency similar in scope to Waveup Marketing.

Broad incumbents

• Red Bull Media House: Global sports and lifestyle media company producing magazines, video, and events around action and water sports. Comparable on the sports-media/subscription-content axis of WaveupMag and WaveupBlog.
• IMG (Endeavor): Global sports and entertainment agency under Endeavor, covering consulting, events, licensing, and media rights. Comparable as a broad incumbent in the same sports-agency category that Waveup Marketing operates in.

Market position

Customer concentration

• LinkedInlinkedin.com/company/waveup-marketing-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about waveup marketing GmbH