What Wawaland Planet does

Wawaland Planet, legally constituted as EMYLI KIDS SL, is a Spanish limited company founded in 2019 and headquartered in A Coruña, Galicia, that operates an integrated children's entertainment and sustainable apparel brand. The company develops the "Los Wawies" animated series — an original IP built around five characters (Sha, Aca, Opo, Bow, Tok) with celebrity voice talent including Santiago Segura, Silvia Abril, and Angy Fernández — broadcast on RTVE Clan, Spain's national public children's television channel. Its educational and social positioning is reinforced by a structured charitable-commerce component, with 10% of solidarity-purchase proceeds directed to Fundación Meniños.

The commercial arm translates the IP into physical products sold direct-to-consumer through a Shopify storefront at shop.wawies.com. The product line comprises hand-knitted character cushions priced at €20 and a children's apparel range that includes t-shirts (up to €25), sweatshirts, jackets, dresses, trousers, and onesies (€39–€49), all manufactured in northern Portugal from OCS-certified organic Peruvian cotton. Marketing relies on the RTVE Clan broadcast anchor combined with social media activity on Facebook, Instagram, TikTok, and YouTube.

The customer base is families with children, primarily in Spain but extended via the "Wawatribu" community into seven European countries (Spain, France, Belgium, Poland, Ireland, Denmark, Russia), with shipping offered to Spain, the EU, and the UK. The business model is one-time DTC product sales at low-ticket price points, with no subscription or recurring revenue disclosed. As of the available data, the company operates with six employees and has not disclosed any external funding rounds.

Name

Wawaland Planet

Legal name

EMYLI KIDS SL

Website

https://wawalandplanet.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wawaland Planet (EMYLI KIDS SL) is a Spain-based children's entertainment and sustainable apparel brand built around the Los Wawies animated series on RTVE Clan, selling hand-knitted organic cotton cushions and children's clothing via a direct-to-consumer Shopify storefront targeting European families.

Ownership category

akta.pro rank

Product category

Children's Character Merchandise

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Family Clothing Stores (5651)

akta.pro primary industry

Activewear & Sportswear (Children) (CRAAAHAJ)

Keywords

• Children's character merchandise
• Sustainable children's apparel
• Animated children's series
• Organic cotton clothing
• Character cushions

Headquarters

HQ city

A Coruña

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct sales of branded merchandise including cushions, t-shirts, sweatshirts, jackets, dresses, trousers, and onesies through the owned Shopify storefront (shop.wawies.com). Products feature original character designs and are marketed as sustainable, ethically manufactured children's apparel and accessories.
2. Charitable Commerce (Fundación Meniños): 10% of the proceeds from solidary purchases (excluding cushions) are donated to Fundación Meniños, which supports homeless children with foster homes, psychological support, and educational and family assistance. This creates a social impact commerce model tied to product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Wawaland Planet (legal entity: EMYLI KIDS SL) develops and operates the Los Wawies animated children's series featuring five original characters (Sha, Aca, Opo, Bow, Tok), broadcast on Spain's public children's channel RTVE Clan. The company also designs, sources, and sells directly a line of sustainable character-themed children's merchandise — including hand-knitted organic Peruvian cotton cushions and an organic cotton apparel collection (t-shirts, sweatshirts, jackets, dresses, trousers, onesies, coordinated sets) — manufactured in northern Portugal under Organic Cotton Standard (OCS) certification and sold through its owned Shopify e-commerce storefront (shop.wawies.com), with 10% of solidarity purchase proceeds donated to Fundación Meniños.

Product overview

Wawaland Planet is an educational and social project featuring Los Wawies, an animated children's series broadcast on RTVE Clan, complemented by licensed merchandise (character cushions featuring Sha, Aca, Opo, Bow, and Tok) and a sustainable children's clothing line. The core offering combines entertainment through the animated series with commercial products: character cushions sold through the Wawies Shop e-commerce platform (shop.wawies.com), and a sustainable textile collection including t-shirts, sweatshirts, jackets, dresses, pants, jumpsuits, and coordinated sets. All textile products are manufactured in northern Portugal from OCS-certified organic cotton, with 10% of solidarity purchases donated to the Meniños Foundation. The company operates two main websites: the content hub (wawies.com) and the e-commerce store (shop.wawies.com), both powered by Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• Los Wawies Animated Series Animated children's television series featuring five fantastical characters (Sha, Aca, Opo, Bow, Tok) who travel from their world Wawaland to Earth, learning about equality, solidarity, and healthy coexistence through magical adventures. Distributed on RTVE Clan's public children's channel.
• Cojín Bow Hand-knitted cushion made from OCS-certified Peruvian organic cotton featuring Bow, the balanced and musical Wawie character. Available in sizes S and L.
• Cojín Aca Hand-knitted cushion made from OCS-certified Peruvian organic cotton featuring Aca, the creative Wawie character. Available in sizes S and L.
• Cojín Tok Hand-knitted cushion made from OCS-certified Peruvian organic cotton featuring Tok, the energetic Wawie character. Available in sizes S and L.
• Cojín Opo Hand-knitted cushion made from OCS-certified Peruvian organic cotton featuring Opo, the nature guardian Wawie character. Available in sizes S and L.
• Cojín Sha Hand-knitted cushion featuring Sha, the empathetic Wawie character who observes humans with her magical gafalejos (glasses). Made from OCS-certified Peruvian organic cotton.
• Camisetas Wawaland Planet Unisex t-shirts made from organic cotton with Wawies character graphics and themed collections, available in 24 variants including Cosmos, Cousteau, Billy, Swan, and Goodall.
• Sudaderas Wawaland Planet Unisex hooded sweatshirts and sweaters made from organic cotton (99% cotton, 1% elastano) with character-specific designs in 6 in-stock variants including Frida, Pippi, and Zen collections.
• Chaquetas Wawaland Planet Unisex organic cotton jackets designed for any season, available in 4 variants including the Amelia collection in short and long styles.
• Vestidos Wawaland Planet Organic cotton dresses for children, available in 8 variants including Audrey, Bruno, Coco, Parrot, and Selma collections.
• Pantalones Wawaland Planet Unisex organic cotton pants for children including bermudas, joggers, and leggings, available in 11 variants and priced up to €39.
• Monos Wawaland Planet Unisex organic cotton jumpsuits/onesies for children, available in 4 variants including Violet and Yoko collections, priced between €39 and €49.
• Conjuntos Wawaland Planet Coordinated organic cotton clothing sets designed to be worn together with comfortable silhouettes, soft fabrics, and balanced character-themed designs.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• RTVE ClancoreChannel Partner/ Reseller/ DistributorRTVE Clan, the public children's television channel of Radiodifusión Española, broadcasts The Wawies animated series. Episodes such as 'Surfeando el Monzón', 'Quiero una Batería', 'Un día en el huerto', '¿Dónde está Aca?', and many others air on the Clan platform, providing primary content distribution reach into Spanish households.
• Fundación MeniñoscoreStrategic or Co-development PartnerFundación Meniños is a charitable foundation with over 25 years of experience promoting the well-being and protection of children, providing foster homes, psychological support, educational assistance, and family support to minors in vulnerable situations. Wawaland Planet donates 10% of solidary purchase proceeds (excluding cushions) to support this foundation's work.
• Smile & LearnminorStrategic or Co-development PartnerSmile & Learn is referenced as the platform for educational content from Wawaland Planet (subscribe.smileandlearn.com/wawaland), suggesting an educational content distribution or platform partnership for delivering learning materials tied to the Wawies universe.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Hey Duggee (Studio AKA / BBC): British children's animated IP with strong character merchandising on CBeebies. Comparable scale of integrated content and merchandise for the early-primary age band.
• Kidly: UK DTC retailer curating sustainable and ethically produced children's brands. Comparable on values-driven children apparel retail, though Kidly is multi-brand marketplace versus Wawaland's single-brand shop.
• Frugi: UK-based children's apparel brand using organic cotton with sustainability positioning. Directly comparable on product category, materials (organic cotton), and values-driven branding.
• Smiley World: Character licensing company with merchandise across apparel, accessories, and home goods. Comparable on character-to-product licensing model, though operating without a broadcast entertainment anchor.
• Pocoyo: Spanish-originated animated children's IP with character-led merchandise line, broadcast internationally. Closest analogue combining Spanish-language children's content with branded consumer products.
• Bing (Acamar Films): Independent children's animated IP with strong character merchandising and broadcast on CBeebies. Comparable integrated content-and-merchandise model targeting preschool/early-primary audiences.
• Mori: DTC sustainable children's apparel brand with organic cotton focus. Closely comparable on product, sustainability narrative, and direct-to-consumer go-to-market.

Broad incumbents

• CoComelon (Moonbug Entertainment): Dominant children's animated IP with massive global merchandise and streaming footprint. Represents the scaled end of the children's IP-plus-merchandise model Wawaland Planet aspires to.
• CBeebies (BBC): BBC's flagship public children's broadcast brand with integrated content, characters, and merchandise. Comparable role to RTVE Clan as the distribution platform for Wawaland Planet's content.

Emerging players

• Patagonia Kids: Sustainability-led outdoor children's apparel from a larger parent brand. Comparable on organic materials and values-driven positioning, though operating at vastly larger scale and without an entertainment IP.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@LosWawies
• Facebookfacebook.com/loswawies
• Instagraminstagram.com/loswawies
• TikToktiktok.com/@loswawies
• LinkedInlinkedin.com/company/wawalandplanet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wawaland Planet