Wawa Pictures
- Company typePrivate
- Founded2007
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
Wawa Pictures firmographics
Firmographics- Name
- Wawa Pictures
- Legal name
- WAWA PICTURES PTE LTD
- Website
- https://wawapictures.com.sg
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Wawa Pictures industry classification
Industry- Product category
- Television Production & Content Licensing
- NAICS
- Motion Picture and Sound Recording Industries (512), Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Live-Action International/Co-Production & Service Production (MPADABAG)
Keywords
Where Wawa Pictures is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Wawa Pictures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- TV Production & Licensing: Wawa Pictures produces original TV content across drama, variety, infotainment, food, kids, travel, webisodes, and movie formats and licenses these to broadcasters and streaming platforms in Singapore and internationally.
- Live Theatrical Productions: The company produces stage musicals based on its TV properties, such as Crescendo The Musical, generating revenue through ticket sales at venues like Kallang Theatre.
- DVD and Physical Product Sales: Wawa Pictures sells physical products including DVD compilations of its drama series through retail partners such as Poh Kim Video Stores.
- Content Licensing to International Platforms: Partnership with CHOCO TV in Taiwan established the company as the first Singaporean drama provider on the Taiwanese platform, generating licensing revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Theatrical ticket tiers for Crescendo The Musical |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels4 records
Wawa Pictures product offering
Product offeringCore offering
Wawa Pictures is an independent TV production company that produces original television content across multiple genres including drama series, variety shows, infotainment programs, food and travel programs, children's programming, web series, and feature films. The company licenses this content to broadcasters and streaming platforms in Singapore and internationally, and also generates ancillary revenue through DVD product sales and live theatrical stage productions based on its TV properties.
Product overview
Wawa Pictures is a Singapore-based independent TV production company established in August 2007. The company produces high-quality original content across multiple categories including drama series, variety shows, infotainment programs, children's programming, web series, and films. Their portfolio includes notable productions such as World Food (a food culture infotainment series exploring Eastern and Western culinary differences), Summer Wind (a cross-border romance drama), The Fantasy Adventures of MuMu (a children's fantasy series), and various children's educational programs. The company also offers physical products including DVDs of their drama series like Crescendo, and stage productions such as the Crescendo The Musical adaptation. Their content spans multiple genres from entertainment to education, targeting audiences from children to adults across Singapore and the broader Asian market.
Differentiator
Problem solved
Functional benefit
Products and services
- Fixer 3 A TV drama series produced by Wawa Pictures, featured as a highlighted work on the company homepage. Licensed to broadcasters for general audience viewing.
- Summer Wind (被风吹过的夏天) A cross-border romance drama about a heart transplant that connects a music talent from Chongqing with a Singapore rich man's son. Licensed to broadcasters for general audience viewing.
- Say It Right! A Chinese language learning variety show where influencers compete in Mandarin challenges to encourage younger generation to speak more Chinese. Targeted at general Mandarin-speaking audiences.
- When Ghost Meets Zombie (女鬼爱上尸) A comedy horror feature film about a female ghost and a zombie who become soulmates as they try to help each other fulfill their wishes. Licensed to broadcasters and platforms for general audience viewing.
- World Food (吃·东西) A food culture infotainment program exploring differences between Eastern and Western food cultures through food and ingredients. Licensed to broadcasters.
- World Food 2 (吃·东西 2) The second season of World Food examining how Eastern and Western diets differ in features, functions, objects, and nature. Licensed to broadcasters.
- Arts Guide A children's arts education series showing how artists use their expertise to tell stories and understand different arts scenes. Targeted at children and families.
- I Can Cook Too! A children's cooking program where kids learn basic cooking skills and understand food sources. Targeted at children and families.
- Island Escapade A children's educational series introducing Singapore's offshore islands through adventure storytelling. Targeted at children and families.
- Little Food Hunters A food education series for kids featuring competitions where children search, taste, and cook dishes. Targeted at children and families.
- Three Little Wishes A children's series about a boy whose wishes come true with unexpected consequences for his family. Targeted at children and families.
- Toys Unplugged A children's series encouraging unplugged play and family bonding through nostalgic games and DIY toys. Targeted at children and families.
- Little Incredible Explorer A children's series about volunteer travel experiences for families. Targeted at children and families.
- Little Life Hacks A children's educational series teaching kids practical life hacks and knowledge from everyday situations. Targeted at children and families.
- Power 5 A children's sci-fi series about a boy who discovers his friends are aliens with superpowers. Targeted at children and families.
- Super Family A children's info-educational series that helps kids achieve their wishes every week. Targeted at children and families.
- Super Family 2 The second season of Super Family continuing the children's wish-fulfillment series. Targeted at children and families.
- Crescendo The Musical (音乐剧《起飞》) A stage musical adaptation of the 2015 Channel 8 drama series Crescendo, performed at Kallang Theatre in December 2016 with tickets sold via SISTIC across five price tiers ($48 to $128).
- Crescendo DVD A physical DVD product of the Xinyao Movement drama series Crescendo, featuring 30 episodes exploring Singapore's local music industry. Sold at Poh Kim Video Stores across Singapore.
Companies that use Wawa Pictures
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Wawa Pictures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wawa Pictures partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major, core and minor.
- CHOCO TVmajorTaiwanese OTT streaming platform that partnered with Wawa Pictures as the first Singaporean drama provider in Taiwan. This partnership also marked CHOCOLABS' transformation efforts, as CHOCO TV is a product of CHOCOLabs.
- MediaCorpcorePrimary broadcast partner for Wawa Pictures productions, distributing content across MediaCorp's free-to-air channels (including Channel 8) and digital platforms (Toggle, meWatch).
- Toggle / MediacorpcoreDigital streaming partner providing on-demand distribution of Wawa Pictures content through Mediacorp's OTT platform.
- Singtel TVmajorTelecommunications distribution partner making Wawa Pictures content available to Singtel TV subscribers.
- TVB8majorInternational broadcast partner distributing Wawa Pictures content to Hong Kong and Taiwan audiences through the TVB8 channel.
- meWatchcoreMediacorp's multi-language video streaming platform carrying Wawa Pictures productions for on-demand viewing.
- ChocoLabsmajorParent company of CHOCO TV streaming platform, partnering with Wawa Pictures to bring Singaporean dramas to Taiwanese audiences.
- Poh Kim VideominorRetail distribution partner for physical DVD products, with Crescendo DVD available at Poh Kim Video Stores across Singapore.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Wawa Pictures competitors and assessment
Company assessmentDirect peers
- Ochre Pictures: Singapore-based independent film and TV production company with comparable scale and a similar focus on producing original Asian content for broadcast and digital platforms in the region.
- Clover Films: Singapore-based film production company with overlapping genre focus (Asian-language feature films and TV content). Comparable as a small-to-mid sized Singapore production house producing content for regional broadcasters and platforms.
- mm2 Entertainment: Singapore-headquartered content production and distribution company listed on the SGX. Directly comparable to Wawa Pictures as a regional producer and distributor of Asian-language film, TV, and live entertainment content with multi-territory licensing.
Regional players
- TVB: Hong Kong-based Mandarin/Cantonese broadcaster and content producer, and a distribution partner of Wawa Pictures via TVB8. Comparable as a vertically integrated regional Mandarin-language content producer and broadcaster in Greater China.
Broad incumbents
- CJ ENM: Korean entertainment conglomerate behind major Asian content franchises. Operates one of Asia's largest content production and distribution engines, increasingly competing for Mandarin-language content opportunities across regional platforms.
- Mediacorp: Singapore's largest media conglomerate and Wawa Pictures' primary broadcast partner. Functions as both a customer and competitor through its in-house production arm, making it a broad incumbent in the same content production space.
- Endemol Shine Asia (Banijay Asia): Asia-Pacific arm of global production giant Banijay. Produces unscripted, scripted, and formatted content across the region — competing for the same broadcaster commissions and regional platform deals that anchor Wawa Pictures' business.
- Sony Pictures Television Asia: Asia division of a major Hollywood studio with scripted and unscripted production operations across APAC. Competes for premium format commissions and Asian platform deals that overlap with Wawa Pictures' target market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wawa Pictures social profiles
Digital presenceWawa Pictures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wawa Pictures leadership team
Management profileNumber of profiles
Wawa Pictures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wawa Pictures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wawa Pictures
What does Wawa Pictures do?
Wawa Pictures is an independent TV production company that produces original television content across multiple genres including drama series, variety shows, infotainment programs, food and travel programs, children's programming, web series, and feature films. The company licenses this content to broadcasters and streaming platforms in Singapore and internationally, and also generates ancillary revenue through DVD product sales and live theatrical stage productions based on its TV properties.
Is Wawa Pictures a public or private company?
Wawa Pictures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wawa Pictures founded?
Wawa Pictures was founded in 2007. It employs 11 to 50 people.
Where is Wawa Pictures based?
Wawa Pictures is headquartered in Singapore, Singapore, in the Asia region.
How does Wawa Pictures make money?
Four revenue lines are on record. TV Production & Licensing is the primary driver. The others are live Theatrical Productions, DVD and Physical Product Sales and content Licensing to International Platforms.
Who are Wawa Pictures's main competitors?
Direct peers on record are Ochre Pictures, Clover Films and mm2 Entertainment. TVB is listed as a regional player. Broad incumbents are CJ ENM, Mediacorp, Endemol Shine Asia (Banijay Asia) and Sony Pictures Television Asia.
Does Wawa Pictures have an API?
No public API is recorded for Wawa Pictures.
What industry is Wawa Pictures in?
Wawa Pictures's product category is Television Production & Content Licensing. Its primary akta.pro industry code is MPADABAG, Live-Action International/Co-Production & Service Production. Its NAICS code is 512 and its SIC code is 7812.