Wayoo
Wayoo is a Stockholm-based B2B waste management technology company using IoT sensor-based collection optimization to serve approximately 2,000 businesses across real estate, offices, HORECA, construction, and industrial sectors in Stockholm and Uppsala, Sweden.
- Company typePrivate
- Founded-
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wayoo does
Wayoo is a Stockholm-based B2B waste management technology company serving approximately 2,000 businesses across the Stockholm and Uppsala regions of Sweden. Founded in 2011 by Dino Eklöf under the name Office Recycling and later rebranded to Wayoo, the company provides automated waste collection, sorting, and recycling services to property owners, housing cooperatives, offices, HORECA businesses, construction firms, and government entities. Notable customers include Northvolt, Mojang, Balder, Fastpartner, Peab, EQT, PayEx, Nordr, Serneke, and Barilla. Wayoo operates as a private limited company (Wayoo Tech Sweden AB) with 33 employees and an in-house sales motion targeting mid-market and enterprise accounts.
The company's core technology is Wayoo One, an IoT-based waste management platform that uses sensors to monitor bin fill levels in real-time and trigger data-driven pickups, replacing fixed-schedule collection. Wayoo complements this with a broad product portfolio including modular sorting furniture (Kloss, Kite, Box, Cloud, Birdie, Unit \u2014 several Red Dot, German Design, and European Product Design Award winners), specialized containers (Milj\u00f6r\u00f6r, Plastk\u00e4rl 140L/190L), and a fully automated composting machine that processes 3-5 kg of food waste per day into nutrient-rich soil within 24 hours. The company operates its own resource center on Eker\u00f6 where collected waste is sorted before transport to specialized recyclers.
Wayoo's revenue model combines recurring subscription services for waste collection, hardware sales and rental of sorting equipment, and professional consulting for sustainability reporting and compliance. Pricing is custom-quoted based on the number of fractions, collection frequency, and facility size, with multi-year contracts and a two-month trial period. The company holds the Bra Milj\u00f6val environmental certification (since 2015 \u2014 the only Stockholm recycling company with this distinction), ISO 9001 and ISO 14001 certifications, and operates a 100% fossil-free, biogas-powered fleet. In 2022, Wayoo achieved a 97% source sorting rate and handled 3,347 tonnes of waste, an 81.1% increase over 2021.
Wayoo firmographics
Firmographics- Name
- Wayoo
- Legal name
- Wayoo Tech Sweden AB
- Website
- https://wayoo.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wayoo is a Stockholm-based B2B waste management technology company using IoT sensor-based collection optimization to serve approximately 2,000 businesses across real estate, offices, HORECA, construction, and industrial sectors in Stockholm and Uppsala, Sweden.
- Ownership category
- akta.pro rank
Wayoo industry classification
Industry- Product category
- Waste Management Services
- NAICS
- Waste Management and Remediation Services (562), Materials Recovery Facilities (562920), Facilities Support Services (56121)
- SIC
- Refuse Systems (4953), Hazardous Waste Management (4955), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Residential Subscription / Backdoor Collection (EUAIAAAB)
- akta.pro secondary industries
- Enterprise Hardware Recycling (Servers, Storage, Networking) (BPALAIAI), Dumpster Rental & Roll-Off Container Services (HSAKALAL), Dumpster Rental & On-Site Container Services (HSAIAOAK)
Keywords
Where Wayoo is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Wayoo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Waste Collection and Recycling Services: Core revenue from providing comprehensive waste management services including automated or scheduled collection, sorting, and recycling of various materials (paper, plastic, metal, glass, electronic waste, hazardous materials). Services include grovsopor (bulky waste), farligt avfall (hazardous waste), and confidential document destruction.
- Product Sales and Rental: Revenue from sale and rental of sorting bins, recycling furniture, and specialized containers. Products include Miljörör (environmental tubes), plastic bins (140L, 190L), sorting furniture lines (Kite, Kloss, Box, Cloud, Unit), and specialized containers for confidential materials.
- Professional Services: Consulting and analysis services for waste management optimization, sustainability reporting, and environmental compliance. Includes installation and setup of sorting systems with clear labeling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on specific customer needs and waste volumes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Wayoo product offering
Product offeringCore offering
Wayoo (formerly Office Recycling) is a Stockholm-based B2B waste management company that provides IoT-enabled recycling and waste sorting services to commercial properties and offices. The company equips customer premises with sensor-connected bins and runs a digital platform called Wayoo One that monitors fill levels, optimizes collection routes, and provides reporting on source sorting performance. Wayoo manages the full recycling loop — delivery of bins, ongoing pickups, and transport to certified downstream recyclers — for more than 2,000 business customers in the Stockholm and Uppsala regions.
Product overview
Wayoo (formerly Office Recycling) offers a comprehensive waste management and recycling platform for businesses, properties, and organizations in Sweden. The core product is Wayoo One, an automated waste management system using sensor technology for data-driven pickups, complemented by a portfolio of waste sorting products including bins (Plastkärl), environmental tubes (Miljörör), and modular furniture systems (Kloss, Kite, Box, Cloud, Unit). The Kite furniture has won Red Dot Design Award and German Design Award. Services include automated collection, fixed-schedule pickup, hazardous waste handling, paper towel recycling via Tork PaperCircle, confidential document destruction, and bulky waste collection. The offering integrates proprietary sensor technology with a data platform to optimize collection timing.
Differentiator
Problem solved
Functional benefit
Products and services
- Wayoo One IoT-enabled waste management platform that combines sensor-equipped bins, fill-level monitoring, route optimization, and reporting dashboards to help commercial offices and properties source-sort their waste and increase recycling rates.
- Sensor-connected waste sorting bins Physical multi-stream sorting bins fitted with IoT sensors that customers install on their premises to enable source separation and data collection across paper, plastic, metal, and residual waste fractions.
- Scheduled waste collection and recycling service Ongoing pickup, transport, and downstream recycling service for source-sorted waste streams from business premises, delivered on a recurring schedule aligned to bin fill-level data.
Quantifiable outcome
- 86% reduction in CO2 emissions compared to gasoline vehicles
- +4 more outcomes
Companies that use Wayoo
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles1 record
Wayoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Wayoo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Essity / TorkcorePartnership with Essity and Tork to offer Tork PaperCircle® - the world's first paper towel recycling service. Wayoo is one of two operators in Stockholm authorized to collect and handle used paper towels. Collected towels are transported to Wayoo's recycling center before being delivered to Essity's factory in Lilla Edet for recycling into tissue production.
- Återvinningsindustrierna (Recycling Industries)minorTrade association membership for recycling companies committed to working actively with environmental and ethical practices in their operations.
- Fossilfritt Sverige (Fossil-Free Sweden)minorPlatform for dialogue and collaboration between companies, municipalities and other actors working to make Sweden free from fossil fuels. Wayoo supports this initiative.
- Klimatpakten (Climate Pact)minorClimate network for Stockholm City, companies and organizations collaborating for reduced climate impact. Wayoo is a member supporting the city's goal of a fossil-free and climate-positive Stockholm by 2040.
- Hand in HandminorPartnership with Hand in Hand through customer sorting of PET and deposit bottles to fund a village project in Lodariyal, India. The project trains women in entrepreneurship for sustainable livelihoods.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Wayoo competitors and assessment
Company assessmentDirect peers
- Stena Recycling: Swedish subsidiary of Stena's recycling division, providing total waste management, recycling, and circular solutions to industries, real estate, and offices — the closest scale competitor to Wayoo in the Stockholm region.
- Sakab: Swedish hazardous waste treatment company with collection and disposal services across Sweden — directly comparable to Wayoo's farligt avfall (hazardous waste) service for businesses.
- Renewi: European waste-to-product company operating across the Netherlands, Belgium, UK, and increasingly Nordic markets, offering commercial waste collection and recycling analogous to Wayoo's service model.
- Ragn-Sells: One of the largest Nordic waste and recycling companies, offering collection, recycling, and circular-economy services to businesses and municipalities across Sweden — directly competing with Wayoo in Stockholm for B2B and HORECA accounts.
- Biffa: UK-headquartered integrated waste management business providing collection, recycling, and treatment services to commercial customers — a comparable mid-size European operator focused on B2B waste.
Broad incumbents
- PreZero: PreZero (part of the Schwarz Group) operates environmental services and recycling across Europe, including Sweden, competing with Wayoo in commercial waste, sorting, and circular-economy services for large enterprises.
- Veolia Sverige: Veolia's Swedish arm provides integrated waste management and resource recovery services to municipalities and industrial clients, competing with Wayoo in commercial and hazardous waste streams.
- Suez Sverige: Suez's Swedish operations cover municipal and commercial waste collection, sorting, and recycling, competing with Wayoo especially in public procurement (upphandlingar) for Swedish municipalities and large enterprises.
Others
- Essity / Tork: Global hygiene company and Wayoo's strategic partner in the Tork PaperCircle closed-loop paper towel recycling service; relevant as an ecosystem participant and indirect channel for circular-economy customers.
Regional players
- Tekniska Material i Recycling (TMR): Swedish recycling company focused on hazardous waste and industrial material recovery, comparable to Wayoo's hazardous waste and electronics recycling service lines for enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wayoo social profiles
Digital presenceWayoo compliance and trust
Trust signalCompliance3 records
Wayoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wayoo leadership team
Management profileNumber of profiles
Profiles2 records
Wayoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wayoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wayoo
What does Wayoo do?
Wayoo (formerly Office Recycling) is a Stockholm-based B2B waste management company that provides IoT-enabled recycling and waste sorting services to commercial properties and offices. The company equips customer premises with sensor-connected bins and runs a digital platform called Wayoo One that monitors fill levels, optimizes collection routes, and provides reporting on source sorting performance. Wayoo manages the full recycling loop — delivery of bins, ongoing pickups, and transport to certified downstream recyclers — for more than 2,000 business customers in the Stockholm and Uppsala regions.
Is Wayoo a public or private company?
Wayoo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wayoo founded?
Wayoo was founded in -1. It employs 11 to 50 people.
Where is Wayoo based?
Wayoo is headquartered in Stockholm, Sweden, in the Europe region.
How does Wayoo make money?
Three revenue lines are on record. Waste Collection and Recycling Services are the primary driver. The others are product Sales and Rental and professional Services.
Who are Wayoo's main competitors?
Direct peers on record are Stena Recycling, Sakab, Renewi, Ragn-Sells and Biffa. Broad incumbents are PreZero, Veolia Sverige and Suez Sverige. Essity / Tork is listed as an others. Tekniska Material i Recycling (TMR) is listed as a regional player.
Does Wayoo have an API?
No public API is recorded for Wayoo.
What industry is Wayoo in?
Wayoo's product category is Waste Management Services. Its primary akta.pro industry code is EUAIAAAB, Residential Subscription / Backdoor Collection, with a secondary code of BPALAIAI, Enterprise Hardware Recycling (Servers, Storage, Networking). Its NAICS code is 562 and its SIC code is 4953.