WBG Erfurt
WBG Erfurt (Wohnungsbau-Genossenschaft Erfurt eG) is a member-owned German housing cooperative operating ~7,734 rental apartments across Erfurt and surrounding municipalities, serving 8,674 members with recurring rent income, concierge services, and a digital tenant portal.
- Company typePrivate
- Founded1958
- HeadquartersGebesee, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What WBG Erfurt does
WBG Erfurt (Wohnungsbau-Genossenschaft Erfurt eG) is a registered German housing cooperative founded in 1958 and headquartered at Johannesstraße 59 in Erfurt, Thuringia. It operates a portfolio of approximately 7,734 residential apartments and a total of 8,734 rental units spanning roughly 430,175 m² of living space across Erfurt and surrounding municipalities (Gebesee, Elxleben, Klettbach). Membership-based governance covers 8,674 members (2025) who hold cooperative shares (Genossenschaftsanteile) totaling ~€7.5 million in Geschäftsguthaben, replacing traditional security deposits and granting voting rights through the Vertreterversammlung. The cooperative is overseen by Vorstand members Iris Liebgott (Finances) and Matthias Kittel (Technology), with Dr. Reik Kalnbach chairing the Aufsichtsrat from June 2026.
The revenue model is a subscription-like recurring rental stream at an average net cold rent of €5.90/m² (2025), generating an estimated €45-60M in annual revenue with a 98.1% occupancy rate. Ancillary revenue streams include partner-mediated household services (Gebäudeservice Naake, Serval, CONDOR Sicherheitsdienst), concierge fees, multimedia supply via Vodafone, and member services through the 1998-founded Nachbarschaftshilfe association. Distribution is primarily direct-to-consumer via the wbg-erfurt.de website, the WBG direkt digital tenant portal (3,200+ active users by end of 2025), Diamond Partner listing on immowelt, and five physical concierge desks. The cooperative reinvests approximately €6M annually in modernization and maintenance, with total investments of €17.9M (2025) and €20.8M (2024) including the WBGood Future fiber rollout to 3,045 apartments and ERP digitization of 1.6 million documents. Net income has risen from €3.1M (2023) to €7.1M (2025), reflecting operational scale and modest rent growth. Strategic partnerships span the Regionalverbund der Erfurter Genossenschaften, advita Pflegedienst (senior care housing), and IKEA Erfurt (WBG-Wohnheld campaign), positioning the cooperative as one of the largest housing associations in Thuringia serving every demographic from young singles to seniors with care needs.
WBG Erfurt firmographics
Firmographics- Name
- WBG Erfurt
- Legal name
- Wohnungsbau-Genossenschaft Erfurt eG
- Website
- https://wbg-erfurt.de
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WBG Erfurt (Wohnungsbau-Genossenschaft Erfurt eG) is a member-owned German housing cooperative operating ~7,734 rental apartments across Erfurt and surrounding municipalities, serving 8,674 members with recurring rent income, concierge services, and a digital tenant portal.
- Ownership category
- akta.pro rank
WBG Erfurt industry classification
Industry- Product category
- Cooperative Residential Housing
- SIC
- Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Build-to-Rent (BTR) Community Management (BPAJAFAC)
Keywords
Where WBG Erfurt is headquartered
LocationHeadquarters
- HQ city
- Gebesee
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
WBG Erfurt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Residential Rental Income: The primary revenue stream is monthly residential rental income from approximately 7,600 apartments across Erfurt and surrounding municipalities (Klettbach, Gebesee, Elxleben). Average net cold rent is €5.71 per m². Revenue is recurring and subscription-like in nature, with 98% occupancy rate ensuring stable income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Household services from Gebäudeservice Naake: €30/hour per worker |
| Unit Pricing | Pay-as-you-go | Household services from Serval: €24.90/hour per worker |
| Subscription | Annual | Key custody service from CONDOR Sicherheitsdienst: annual fee |
| Subscription | Monthly | Average net cold rent (Nettokaltmiete): €5.71/m² |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
WBG Erfurt product offering
Product offeringCore offering
WBG Erfurt is a member-owned housing cooperative that provides approximately 7,600 affordable rental apartments in Erfurt, Klettbach, Gebesee, and Elxleben (Germany). Tenants join by purchasing cooperative shares rather than paying a security deposit, and receive additional services including a digital tenant portal (WBG direkt), five physical concierge desks, household services, guest apartments, event rooms, and a neighborhood assistance association.
Product overview
WBG Erfurt (Wohnungsbau-Genossenschaft Erfurt eG) is one of Thuringia's largest housing cooperatives operating on a cooperative membership model rather than traditional landlord-tenant arrangements. The company's product portfolio centers on affordable rental apartments supplemented by a digital tenant portal (WBG direkt), physical concierge services at five locations, household support partnerships, and a neighborhood assistance association. Members join by purchasing cooperative shares and gain access to amenities including event rooms, guest apartments, fitness facilities, and the echo member magazine. The cooperative's integrated approach combines residential housing with digital services and community-building initiatives.
Differentiator
Problem solved
Functional benefit
Brands
- WBG direkt: Digital tenant portal offering online access to rental documents, request management, and communication with the housing cooperative
- Verein zur Nachbarschaftshilfe
- WBG-Echo
- WBG-Wohnheld
- WBG direkt
Products and services
- WBG Erfurt Rental Apartments Affordable rental apartments across multiple Erfurt residential districts (Nord, Mitte, Süd, Vorort) available to members who purchase cooperative shares rather than paying a traditional security deposit. Total portfolio of approximately 7,600 units and 421,000+ m² of living space with an average net cold rent of €5.90/m² (2025).
- WBG direkt (Digital Tenant Portal) Proprietary digital tenant portal providing 24/7 access for existing tenants to submit maintenance requests, view lease documents, track request status, and receive notifications. Available via web browser and Android app (iOS pending). Used by 3,200+ active members by end of 2025.
- Concierge Service In-person concierge service at five residential locations (Prager Straße, Hanoier Straße, Julius-Leber-Ring, Győrer Straße, Sofioter Straße). Services include package and mail acceptance, apartment monitoring during absence, coordination of caretaker services, and sale of daily necessities (newspapers, stamps, transit tickets). Hours: 08:00–18:00 weekdays, with extended Sunday/holiday hours at Prager Straße.
- Household Services (Haushaltsdienstleistungen) Partner-provided household support including furniture assembly, curtain rod installation, small moves within WBG properties, glass cleaning, and housekeeping. Offered through Gebäudeservice Naake (€30/hour per worker + €25 travel fee) and Serval (€24.90/hour per worker + €25 travel fee; household help €23.90/hour). Available to all WBG members.
- Neighborhood Assistance Association (Verein zur Nachbarschaftshilfe) Community support association founded in 1998 providing financial assistance for members in difficulty, organizing neighborhood gatherings and events, facilitating neighbor-to-neighbor support networks, and offering social counseling services.
- Barrier-Free Living / Advita House Accessible housing options for seniors and individuals with care needs at Mainzer Straße, operated in partnership with advita Pflegedienst GmbH. Provides integrated housing and nursing care for seniors with Betreuungsanspruch in one location.
- Member Benefits Program Cooperative member privileges including access to 9 event/club rooms, 4 guest apartments, fitness rooms, the echo member magazine, the Genossenschaftskarte/Vorteilsheft discount card, and priority booking for community facilities.
- Key Custody Service (CONDOR Sicherheitsdienst) Annual key custody subscription with CONDOR Sicherheitsdienst. Members store a spare key; first emergency dispatch in case of lockout is free of charge. Available to all WBG members for an annual fee.
Quantifiable outcome
- 98.1% occupancy rate (2025)
- +4 more outcomes
Companies that use WBG Erfurt
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
WBG Erfurt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
WBG Erfurt partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Verein der WBG 'Erfurt' eG zur Nachbarschaftshilfe und zur Hilfe in Not e.V.coreInternal neighborhood assistance association founded in 1998. Provides financial aid, social counseling, organizes neighborhood meeting points, facilitates self-help networks, and coordinates social services for members in need.
- advita Pflegedienst GmbHcorePartnership with advita Pflegedienst GmbH to provide barrier-free housing with integrated care services at the advita-Haus (Mainzer Straße). Seniors with care needs can access both housing and nursing care in one location.
- IKEA ErfurtminorJoint 'WBG-Wohnheld' campaign where IKEA Erfurt provides up to €1,000 shopping budget for members to transform a problem area in their apartment. The cooperative covers the winning member's cold rent. Campaign runs annually.
- Gebäudeservice NaakeminorHousehold services provider offering moving assistance, furniture assembly, and curtain rod installation at €30/hour per worker (+ travel fee). Services available to all WBG members.
- Serval (Gebäudeservice & Haushaltshilfe)minorHousehold services provider offering moving services, household help, and cleaning services at €24.90/hour per worker (+ travel fee). Services available to all WBG members.
- CONDOR SicherheitsdienstminorKey custody service partner. Members can store a spare key with CONDOR for an annual fee; first emergency dispatch in case of being locked out is free of charge.
- Pixel SozialwerkminorSocial services partner participating in community events including monthly playground festivals ('Spielplatzfest') at Roter Berg. Provides entertainment and activities for children and families.
- Verband Thüringer Wohnungs- und Immobilienwirtschaft e.V. (vtw)coreIndustry association of Thuringian housing and real estate companies. WBG Erfurt is a member; the association serves as the statutory audit association (Prüfungsverband) for the cooperative.
- GdW – Verband deutscher ImmobilienunternehmenminorNational association of German housing and real estate companies. WBG Erfurt is a member, connecting it to the broader German housing industry.
- Regionalverbund der Erfurter Genossenschaften (REG)coreConsortium of Erfurt cooperatives including WBG Erfurt, WBG Zukunft, Volksbank Thüringen Mitte, and Konsumgenossenschaft. Organizes joint events including the annual Tag der Genossenschaften at the Auenteich.
- nochson e.V.minorCultural association collaborating with WBG Erfurt on the annual Hebebühnenkonzert (cherry picker concert) at Körnerstraße, part of the Erfurter Kultursommer.
- Naturgartenverein (Natural Garden Association)minorPartner at tenant festivals providing workshops on wild balcony plants and garden-related activities.
- Kay Weißbach (wild balcony plants workshop)minorWorkshop facilitator for wild balcony plants at the PikoPark season-closing tenant festival, promoting green living in WBG neighborhoods.
Scale indicators12 records
Recent moves7 records
Expansion highlights7 records
WBG Erfurt competitors and assessment
Company assessmentBroad incumbents
- Vonovia: Germany's largest residential landlord (~500,000+ units) operating affordable and mid-market rental housing nationwide. Listed peer to WBG's housing-cooperative model with the same core product (residential apartments) but at vastly larger scale and via capital-market funding rather than member equity.
- LEG Immobilien: Listed residential landlord focused on North Rhine-Westphalia with ~166,000 units. Comparable product offering (multi-family rental housing) and similar German-market regulatory exposure; differs from WBG by region, scale, and listed/corporate ownership model.
- Deutsche Wohnen: Major Berlin-focused residential landlord (now majority-owned by Vonovia). Operates the same German residential-rental product under similar Mietpreisbremse and tenant-protection regulation as WBG, though at urban western price points.
- Aroundtown SA: European listed real estate company with significant German residential and hotel exposure. Same German rental regulatory environment and similar large-scale portfolio approach, though it also operates office and hotel assets.
- Grand City Properties: German-focused residential landlord with ~60,000 units concentrated in densely populated urban areas. Same multi-family rental product and German tenancy-law exposure, though differentiated by urban/western market focus and listed ownership.
- TAG Immobilien: Residential-focused German landlord with ~85,000 units concentrated in eastern and northern Germany, including Thuringia-adjacent regions. Closest regional exposure match to WBG's Erfurt footprint and similar mid-market affordable rental positioning.
Others
- Verband Thüringer Wohnungs- und Immobilienwirtschaft e.V. (vtw): Industry/trade association serving Thuringian housing companies and serving as WBG's statutory auditor. Provides comparable sector context (regional peers, regulatory environment) without being a direct competitor.
Direct peers
- SAGA Siedlungs-Aktiengesellschaft Hamburg: Hamburg's municipal housing company managing ~130,000 units. Same core offering of affordable, large-scale residential rental housing under German tenancy law; comparable mission-style operator, though city-owned rather than member-owned.
- Gewobag AG: Berlin municipal housing company with ~70,000 units providing affordable rental housing in a regulated German market. Directly comparable in mission (broad affordable housing provision) and regulatory environment, but at urban-Berlin price points and city-owned rather than cooperative.
- WBG Zukunft Erfurt eG: Other large Erfurt housing cooperative and member of the same Regionalverbund der Erfurter Genossenschaften (REG) consortium. Near-identical legal form, geographic footprint, and product (Genossenschaftsanteile-based rental apartments with no security deposit).
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WBG Erfurt social profiles
Digital presenceWBG Erfurt financial estimates
Financial estimateRevenue estimate
Valuation estimate
WBG Erfurt leadership team
Management profileNumber of profiles
Profiles7 records
WBG Erfurt subsidiaries and ownership
Company hierarchySubsidiaries1 record
WBG Erfurt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WBG Erfurt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WBG Erfurt
What does WBG Erfurt do?
WBG Erfurt is a member-owned housing cooperative that provides approximately 7,600 affordable rental apartments in Erfurt, Klettbach, Gebesee, and Elxleben (Germany). Tenants join by purchasing cooperative shares rather than paying a security deposit, and receive additional services including a digital tenant portal (WBG direkt), five physical concierge desks, household services, guest apartments, event rooms, and a neighborhood assistance association.
Is WBG Erfurt a public or private company?
WBG Erfurt is a private company. It is classified as unknown and is currently operating.
When was WBG Erfurt founded?
WBG Erfurt was founded in 1958. It employs 1 to 10 people.
Where is WBG Erfurt based?
WBG Erfurt is headquartered in Gebesee, Germany, in the Europe region.
How does WBG Erfurt make money?
One revenue line is on record: residential Rental Income.
Who are WBG Erfurt's main competitors?
Broad incumbents on record are Vonovia, LEG Immobilien, Deutsche Wohnen, Aroundtown SA, Grand City Properties and TAG Immobilien. Verband Thüringer Wohnungs- und Immobilienwirtschaft e.V. (vtw) is listed as an others. Direct peers are SAGA Siedlungs-Aktiengesellschaft Hamburg, Gewobag AG and WBG Zukunft Erfurt eG.
Does WBG Erfurt have an API?
No public API is recorded for WBG Erfurt.
What industry is WBG Erfurt in?
WBG Erfurt's product category is Cooperative Residential Housing. Its primary akta.pro industry code is BPAJAFAC, Build-to-Rent (BTR) Community Management. Its SIC code is 6513.