93.7 WBLK - The People's Station

What 93.7 WBLK - The People's Station does

93.7 WBLK - The People's Station is an urban contemporary FM radio station licensed to Buffalo, New York, broadcasting at 93.7 FM under FCC license WBLK-FM. The station is owned and operated by Townsquare Media, Inc. (NYSE: TSQ), a publicly traded local-media company headquartered in Purchase, New York, through its subsidiary Townsquare Media Buffalo, LLC. WBLK serves the African American and urban music audience in the Buffalo and Western New York region with R&B, hip-hop, and community-focused programming, including the nationally syndicated Steve Harvey Morning Show alongside locally produced shows such as The Nicest Radio Show With Ed Nice, The Go Getta District with Adri V, and XXL Higher Level Radio with DJ Digital.

The station's core product is the over-the-air FM broadcast, augmented by digital streaming on wblk.com, dedicated iOS and Android mobile applications, and an Amazon Alexa skill that enables voice-activated listening. Programming is supplemented by audience-engagement mechanics including the Win Cash sweepstakes (with grand prizes up to $30,000), Harvey's Hundreds cash giveaways, and the Home Grown Heat local artist submission program. WBLK also operates the Buffalo Featured Business Listings directory on its website, serving as an additional advertising surface for local commerce.

WBLK's business model is traditional terrestrial radio advertising: listening is free to consumers, and revenue is generated by selling airtime, sponsorships, and featured listings to local and national advertisers, principally small and medium-sized businesses in the Buffalo metropolitan area. The station reaches advertisers through direct local ad sales and through its owned digital channels — Facebook, Instagram, X, YouTube, and an email newsletter — making the station a community-rooted urban-format radio brand with a long-established 'The People's Station' identity.

Name

93.7 WBLK - The People's Station

Legal name

Townsquare Media, Inc.

Website

https://wblk.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

93.7 WBLK is an urban contemporary FM radio station in Buffalo, New York, owned by Townsquare Media. It delivers R&B, hip-hop, and community programming to Western New York listeners and monetizes through local advertising sales to Buffalo-area businesses.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

akta.pro secondary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Urban radio broadcasting
• FM radio station
• Digital audio streaming
• Radio advertising sales
• Local community radio

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Revenue: Traditional radio advertising model where local and national advertisers purchase airtime slots to reach the station's audience. The station also features sponsored content and maintains business listings for local Buffalo businesses.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

93.7 WBLK is an FCC-licensed FM radio station broadcasting urban contemporary music, R&B, and hip-hop to the Buffalo and Western New York market at 93.7 MHz. The station distributes its programming over the air, through live digital streaming on its website, and via native iOS and Android mobile applications, with additional distribution through Amazon Alexa-enabled devices. Programming combines nationally syndicated content such as The Steve Harvey Morning Show with local shows and listener-engagement programs including contests and a local music submission initiative.

Product overview

93.7 WBLK - The People's Station is an urban contemporary radio station owned and operated by Townsquare Media, broadcasting at 93.7 FM in Buffalo, New York. The station offers a multi-platform experience centered around its core radio broadcast, complemented by a mobile application for iOS and Android that enables live streaming, recently played tracking, and contest participation. Programming includes nationally syndicated content (The Steve Harvey Morning Show), local shows (The Nicest Radio Show With Ed Nice, The Go Getta District with Adri V, XXL Higher Level Radio with DJ Digital), and music submission programs. The station also runs promotional contests including 'Win Cash' sweepstakes and 'Harvey's Hundreds' giveaways, and maintains a Buffalo Featured Business Listings directory for local commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• 93.7 WBLK Radio Broadcast Urban contemporary FM radio station broadcasting at 93.7 MHz in Buffalo, New York, featuring R&B, hip-hop, and community-focused programming for the Buffalo metropolitan area.
• Listen Live Streaming Real-time internet audio stream of the 93.7 WBLK broadcast, available globally via the wblk.com website with a short delay from the over-the-air signal.
• WBLK Mobile Application Native iOS and Android applications providing live streaming of 93.7 WBLK, recently played track listings, push notifications, and media submission capabilities for contests.
• The Steve Harvey Morning Show Nationally syndicated morning radio show featuring Steve Harvey, aired on WBLK as part of the station's daily programming schedule with entertainment, motivational, and lifestyle content.
• The Nicest Radio Show With Ed Nice Local morning show hosted by Ed Nice on WBLK, providing community-focused content, local news, and urban contemporary music for the Buffalo market.
• The Go Getta District with Adri V Afternoon radio show on WBLK hosted by Adri V, featuring urban contemporary music, community stories, and local Buffalo content.
• XXL Higher Level Radio with DJ Digital Hip-hop focused radio program on WBLK featuring DJ Digital's curated music selection tied to XXL's hip-hop coverage, part of the station's urban contemporary format.
• WBLK Contest and Giveaway Programs Station-run promotional contests including Win Cash sweepstakes with grand prizes up to $30,000, Harvey's Hundreds cash giveaways, and seasonal promotions such as Light Up holiday displays.
• Home Grown Heat Music Submission Local music submission program allowing Buffalo-area artists to submit their music to WBLK for potential airplay consideration on the station.
• WBLK Newsletter Email newsletter providing subscribers with station updates, contest announcements, local event information, and exclusive content from WBLK and Townsquare Media.
• Buffalo Featured Business Listings Directory service on WBLK's website showcasing local Buffalo-area businesses across categories including automotive, food and beverage, health and beauty, retail, and professional services.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WQHT Hot 97 (New York): Iconic urban/hip-hop FM station in New York City owned by Emmis Communications. Comparable as a larger-market urban contemporary format leader, illustrating the format ceiling and brand-building playbook applicable to smaller urban stations like WBLK.
• iHeartMedia Buffalo cluster (e.g., WKSE, WGR): National radio broadcaster iHeartMedia operates multiple stations in the Buffalo market. Comparable as a broader incumbent radio operator competing for the same local advertiser base, with significantly larger scale and content resources.
• Cumulus Media Buffalo stations: Cumulus Media is a large national radio broadcaster with stations in the Buffalo market. Comparable as a broader radio incumbent offering competition for local advertising revenue and audience share in Western New York.

Direct peers

• WTSS-FM (Star 102.5): Townsquare Media Buffalo sister station sharing the 14 Lafayette Square office; comparable as another Buffalo-market FM radio station under the same parent, with similar operational model and revenue stream.
• WYRK-FM (Country 106.5): Another Townsquare Media Buffalo FM station co-located with WBLK. Comparable as a same-market commercial FM broadcaster under the same parent with shared sales infrastructure and operational resources.
• WGZK (Hot 107.7 & 103.7 The Beat): Buffalo-market urban-leaning FM station operating in a similar format lane to WBLK. Comparable as a direct format competitor for urban contemporary audience share and advertiser spend in Western New York.
• WBLK — Hot 104.7 (WEDG): Competitor Buffalo FM station targeting the same urban contemporary / hip-hop demographic as WBLK. Directly comparable as a competing format in the same DMA vying for the same listener and advertiser dollars.
• WBUF-FM: Buffalo FM station owned and operated by Townsquare Media alongside WBLK, sharing office location, staff infrastructure, and cross-promotion. Directly comparable as a same-market, same-parent FM broadcast asset targeting a different demographic.

Others

• Audiomack / TuneIn (streaming aggregators): Digital audio streaming platforms that compete for the same listener attention and ad dollars as over-the-air FM radio. Comparable as adjacent ecosystem participants shaping the broader urban audio consumption landscape WBLK competes within.

Emerging players

• Power 105.1 (WWPR-FM, New York): Urban contemporary FM station in the New York market. Comparable as a format peer pursuing the same urban demo and hip-hop/R&B audience, providing a benchmark for programming strategy and digital extension.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/937WBLK
• YouTubeyoutube.com/user/wblkbuffalo
• Facebookfacebook.com/WBLKBuffalo
• Instagraminstagram.com/937wblk
• LinkedInlinkedin.com/company/93.7-wblk---the-people's-station

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 93.7 WBLK - The People's Station