West Bloomfield Parks

Name

West Bloomfield Parks

Legal name

West Bloomfield Parks and Recreation Commission

Website

https://wbparks.org

Company type

Private

Founded year

1970

Operating status

Operating

Ownership category

akta.pro rank

Product category

Parks and Recreation Services

NAICS

Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

akta.pro secondary industries

Educational & Edutainment Parks (Science/Discovery/Children’s Parks) (THAJAEAG), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

Keywords

• Parks and recreation
• Public park management
• Recreation programs
• Community centers
• Nature preserves

Headquarters

HQ city

West Bloomfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Program and Activity Fees: Revenue from recreation programs including athletics, fitness, nature education, art, dance, camps, and senior programs. Fees vary by program type with Connect Senior Center offering $2 per activity for drop-ins.
2. Facility and Shelter Rentals: Hourly and daily rental fees for shelters, community rooms, and athletic fields. Rates vary by resident/non-resident status and facility type.
3. Lily Pad Springs Splash Pad: Seasonal splash pad with session-based admission ($4 resident/$7 non-resident) and family season passes ($100 resident/$175 non-resident).
4. Dog Park Permits: Annual permit fees for dog park access: $60 resident/$140 non-resident.
5. Community Transit Services: Transportation service for seniors (55+) and disabled residents (16+) at $3 each way with pre-paid punch cards available.
6. Senior Memberships: Connect Senior Center memberships with free or discounted access to programs and activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

West Bloomfield Parks is a municipal parks and recreation department that operates 12 parks and facilities covering nearly 600 acres of public parkland in West Bloomfield Township, Michigan. It offers recreation programs, community events, sports facilities, splash pad admission, dog park permits, shelter and field rentals, senior center services, and community transit for seniors and disabled residents. Programs are accessed via online registration (PerfectMind), phone, or walk-in services, with resident and non-resident pricing tiers.

Product overview

West Bloomfield Parks is a parks and recreation department overseeing 12 parks and nearly 600 acres of public parkland in West Bloomfield Township, Michigan. The organization operates a diverse portfolio of facilities including neighborhood parks (Bloomer Park, Sylvan Manor Park), sports parks (Drake Sports Park, Keith Sports Park), a nature preserve (West Bloomfield Woods Nature Preserve), a regional trail system (West Bloomfield Trail, 6.8 miles), a splash pad (Lily Pad Springs, Michigan's largest), dog parks (West Bloomfield Dog Park), senior services (Connect Senior Center), and an upcoming multigenerational community center (Connect Community Center, opening 2028). Additional services include recreation programs across 11 categories serving all ages, Community Transit for seniors and disabled residents, and memorial sponsorship programs. The parks system is governed by a seven-member elected commission and has been serving the community for over 50 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Bloomer Park A former State Park overlooking Middle Straits Lake with walking trails, pavilion, ADA-compliant playground (ages 5-12), basketball court, nature trail, shoreline fishing, picnic areas, and parking. Open to West Bloomfield Township residents and visitors.

Quantifiable outcome

• Serving nearly 30,000 households through direct mail program brochures
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Bloomfield Hills School DistrictcoreStrategic or Co-development PartnerPartnership for Pine Lake Park - 21-acre park under joint lease agreement. WB Parks manages park improvements while school district maintains priority for baseball field use. Restriction on off-leash dog areas per lease terms. Improvements to be phased over 5 years starting 2026.
• West Bloomfield Township Public LibraryminorStrategic or Co-development PartnerJoint partnership for Junior Leadership Commission program - inspiring next generation of community leaders through hands-on experience in local governance, environmental projects, and community service. Includes Capitol tour and legislative session observation.
• Michigan DNR and Michigan DOTminorOthersGrant-assisted development of West Bloomfield Trail corridor. Trail was developed with assistance from Michigan DNR and Michigan DOT grants over the years.
• ITC Holdings CorporationminorStrategic or Co-development PartnerPower line corridor vegetation management along West Bloomfield Trail. ITC manages vegetation that runs parallel to the trail. Also event sponsor for Marshbank Music Series and National Trails Day.
• Fishbeck EngineeringminorImplementation/ SI/ Consulting PartnerContracted by WB Parks to complete campus traffic study for Connect Community Center to determine parking requirements.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• City of Ann Arbor Parks & Recreation: Michigan municipal parks department operating a comparable urban-suburban parks portfolio with recreation programming, splash facilities, senior services, and millage-funded operations.
• Bloomfield Township: Neighboring township adjacent to West Bloomfield with its own parks and recreation services. Competes for resident recreation spend and is connected via the West Bloomfield Trail corridor.
• Oakland County Parks and Recreation: County-level public parks system serving Oakland County, including West Bloomfield Township residents. Operates a similar mix of parks, programs, and facilities with comparable government funding model.
• City of Novi Parks, Recreation and Cultural Services: Nearby Michigan municipal parks and recreation department offering similar programs, facility rentals, splash pad, sports parks, and senior services to a comparable suburban community with the same municipal funding structure.
• City of Rochester Hills Parks and Recreation: Suburban Michigan municipal parks department managing a comparable portfolio of parks, trails, recreation programs, and senior services funded through voter-approved millages.
• City of Farmington Hills Special Services: Adjacent Michigan municipality offering parks, recreation programs, and community center services to a comparable suburban population, with a similar mix of program fees, rentals, and millage funding.

Broad incumbents

• Huron-Clinton Metropolitan Authority: Regional park authority operating 13 Metroparks across southeast Michigan, including Marshbank Park which it deeded to West Bloomfield Township in 1987. Closest large-scale public-park peer operating in the same geography with overlapping recreational mission.
• Michigan Department of Natural Resources: State-level public parks operator managing Michigan state parks, trails, and recreation grants. Co-funds WB Parks trail development and serves as the broader incumbent in the same regulatory and funding ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJ8GNg4F0FX1a8DSxEciDzg
• Facebookfacebook.com/WBParks
• LinkedInlinkedin.com/company/west-bloomfield-parks-&-recreation
• Instagraminstagram.com/wb_parks

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Bloomfield Parks