Willy-Brandt-Schule Kassel

What Willy-Brandt-Schule Kassel does

Willy-Brandt-Schule Kassel is a publicly funded German vocational school (Berufsschule) operating under the Hessian state education authority, serving approximately 800 students from Kassel and the surrounding Landkreis region. The institution delivers multi-disciplinary vocational training across two main divisions: Health (training for Medical Assistants/MFA, Dental Assistants/ZFA, Veterinary Assistants/TFA, and Pharmaceutical-Commercial Assistants/PKA) and Agricultural Economy (floristry, gardener, garden assistant programs). It also operates a Berufliches Gymnasium for health sciences (leading to Abitur), a Fachoberschule with health and agricultural-environmental technology tracks, a BÜA transitional vocational foundation program, and an InteA integration program for migrant and refugee students.

The school's core technology infrastructure is modest: a WordPress-based public website hosted externally by in34 GmbH (Melsungen), with WP Statistics analytics (IP-anonymized, self-hosted) and Office 365 for students and staff. There are no proprietary technology platforms, AI systems, or commercial digital products. The website (wbs-kassel.com) and an official Instagram account (@wbs.kassel) serve as the primary public-facing channels, alongside community events, press coverage, and Erasmus+ program visibility for international outreach.

The school's business model is non-commercial: it is entirely government-funded through the Hessian Ministry of Education, with enrollment governed by the Staatliches Schulamt für den Landkreis Kassel und die Stadt Kassel based on residency and program eligibility. Differentiation stems from its multi-disciplinary scope (health, agriculture, integration), strong health-promotion certifications (Bewegung & Wahrnehmung, Sucht- und Gewaltprävention, Lehrkräftegesundheit), membership in the 'Schule ohne Rassismus – Schule mit Courage' national network, and active Erasmus+ international exchange partnerships. The school operates from a main campus at Brückenhofstraße 90 and a branch location (Außenstelle) at Oberzwehrener Straße 103 in Kassel, the latter housing the Green Professions division with greenhouse facilities and outdoor training grounds.

Name

Willy-Brandt-Schule Kassel

Legal name

Willy-Brandt-Schule Kassel

Website

https://wbs-kassel.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Willy-Brandt-Schule Kassel is a publicly funded German vocational school (Berufsschule) in Kassel, Hesse, serving approximately 800 students across health professions, agriculture/horticulture, and integration programs, fully financed by the Hessian state education authority.

Ownership category

akta.pro rank

Product category

Vocational Education and Training

NAICS

Technical and Trade Schools (6115), Apprenticeship Training (611513), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Work-Based Learning Programs (Internships, Apprenticeships, Community-Based Instruction) (EDAKANAF)

akta.pro secondary industries

Workforce Development & Continuing Education Divisions (Noncredit) (EDAHADAG), College & Career Transition Services (Bridge Programs, Dual Enrollment Pathways) (EDAAABAK), Sector-Specific Internship Programs (e.g., STEM, Business, Health, Arts) (EDAIAFAI)

Keywords

• Vocational education training
• Healthcare vocational programs
• Agricultural vocational training
• Integration language programs
• Public vocational school

Headquarters

HQ city

Kassel

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Others

Revenue model

1. Public Education Funding: As a publicly funded vocational school in the German state of Hesse, the school operates under the authority of the Staatliches Schulamt für den Landkreis Kassel und die Stadt Kassel. Funding is provided by the state of Hesse. No commercial revenue model applies.

Distribution channels1 record

Marketing channels6 records

Core offering

Willy-Brandt-Schule Kassel is a publicly funded German vocational school (Berufsschule) offering dual vocational training programs in healthcare (Medical, Dental, Veterinary, and Pharmaceutical-Commercial Assistants), agriculture and horticulture (Floristry, Gardener, Garden Assistant), the Berufliches Gymnasium for Health Sciences leading to Abitur, Fachoberschule programs, a BÜA vocational foundation year, and the InteA integration program combining German language learning with vocational preparation for migrants and refugees.

Product overview

Willy-Brandt-Schule Kassel is a vocational school (Berufsschule) offering multiple educational programs: Berufliches Gymnasium (BG) for health sciences leading to Abitur; Berufsschule divisions in Health (MFA, ZFA, TFA, PKA) and Agricultural Economics (Floristry, Gardening); Fachoberschule in Health and Agricultural/Environmental Technology; Berufsfachschule BÜA for vocational transition preparation; and InteA integration program for immigrants. The school operates as a multi-department institution providing vocational training and educational pathways from secondary to post-secondary levels, with a focus on health professions and green trades.

Differentiator

Problem solved

Functional benefit

Products and services

• Berufliches Gymnasium (BG) – Gesundheit Upper secondary education program (Gymnasium) specializing in health sciences, leading to the general university entrance qualification (Abitur) for students pursuing university studies in health fields.
• Berufsschule Gesundheit Vocational school division providing dual training for health professions, including Medical Assistants (MFA), Dental Assistants (ZFA), Veterinary Assistants (TFA), and Pharmaceutical-Commercial Assistants (PKA). Combines classroom instruction at WBS with practical workplace training at local employer clinics, dental practices, veterinary clinics, and pharmacies.
• Berufsschule Agrarwirtschaft Vocational school division for agricultural economy offering Floristik (Floristry), Gärtner (Gardener), and Gartenbauhelfer/in (Garden Assistant) programs, plus vocational training for students from workshops for the disabled (Werkstätten für Behinderte). Practical training delivered at the Außenstelle Oberzwehrener Straße greenhouse complex and outdoor grounds.
• Fachoberschule Vocational upper secondary school with focus areas in Gesundheit (Health) and Agrarwirtschaft und Umwelttechnik (Agricultural Economics and Environmental Technology), leading to the university entrance qualification (Fachhochschulreife).
• Berufsfachschule zum Übergang in Ausbildung (BÜA) Vocational foundation school program supporting transition into vocational training. Helps young people (often with immigrant backgrounds) prepare for apprenticeships and careers, with language support and vocational orientation.
• InteA (Integration and Academic Language) Integration program for immigrant and refugee students combining German as a Second Language (DaZ) instruction, vocational training preparation, and social-pedagogical support to enable transition into vocational programs.
• Medizinische Fachangestellte (MFA) Training
• Zahnmedizinische Fachangestellte (ZFA) Training Dual vocational training program for Dental Assistants (ZFA), preparing students for careers in dental practices. Combines classroom theory at WBS with practical training at employer dental practices.
• Tiermedizinische Fachangestellte (TFA) Training Dual vocational training program for Veterinary Assistants (TFA), preparing students for careers in veterinary clinics (including partners such as Tierklinik Kaufungen) with anatomy, pathology, and practical clinic exposure.
• Pharmazeutisch-kaufmännische Angestellte (PKA) Training Dual vocational training program for Pharmaceutical-Commercial Assistants (PKA), preparing students for careers in pharmacies combining pharmaceutical and commercial/administrative skills.
• Floristik Training Dual vocational training program for Florists (Florist/Floristin), combining floral design theory with practical training at the school's external branch (Außenstelle Oberzwehrener Straße) and external competitions (e.g., Goldenes Kleeblatt at Cineplex Baunatal).
• Gärtner (Gardener) Training Dual vocational training program for Gardeners (Gärtner), covering production gardening, landscaping, and cemetery design, with practical work at the school's greenhouse complex (Gewächshausanlage) and outdoor training grounds, plus visits to industry sites such as the Museum für Sepulkralkultur Kassel.
• Gartenbauhelfer/in (Garden Assistant) Training Vocational training program for Garden Assistants (Gartenbauhelfer/in), supporting entry-level qualification in horticultural work.
• Erasmus+ International Exchange Program EU-funded international exchange and work placement program enabling students and teachers to undertake vocational placements abroad at partner institutions in Italy (tier clinic in Rome, Vannucci Piante tree nursery, vocational schools in Italy/Malta/Cyprus) and Sweden (Ystad-Gymnasium). Approximately 80 students placed abroad annually.

Quantifiable outcome

• 151 learners from the Schulamtsbezirk Kassel received the German Language Diploma DSD I PRO in June 2025
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered major, minor and core.

• Fachverband Garten-, Landschafts- und Sportplatzbau Hessen-ThüringenmajorStrategic or Co-development Partner · 22 May 2025The Fachverband (professional association) co-organized the Praxistag GRÜNE BERUFE at the school on 22.05.2025. The partnership provides practical career orientation for students through workshops, demonstrations, and industry expertise. Representatives such as Mr. Hegmann (Gartenbauverband) and Peter Stratmann (Junggärtner) participate in school events.
• Ausbildungszentrum der Bauwirtschaft (ABZ) / ASKminorStrategic or Co-development Partner · 28 April 2025InteA students visited the open day at the construction industry's training center on 28.03.2025, gaining exposure to trades like road construction, building, and civil engineering.
• European Union / Erasmus+coreStrategic or Co-development PartnerThe school participates in the EU Erasmus+ program, co-financed by the European Union. The program enables international exchanges and work placements abroad for both students and teachers. The school has partnerships with institutions in Italy (tier clinic in Rome, Vannucci Piante tree nursery, various vocational schools in Italy, Malta, Cyprus) and Sweden (Ystad-Gymnasium). Approximately 80 students are sent abroad annually.
• Cineplex BaunatalminorStrategic or Co-development PartnerVenue partner for the 'Goldenes Kleeblatt' floristry competition (north Hessian competition for apprentices in their 3rd training year, held 09.10.2024). Also used for floristry practical exams.
• Tierklinik Kaufungen (Dr. Kähn)minorImplementation/ SI/ Consulting PartnerThe largest veterinary employer in North Hesse hosted a visit from WBS teachers and the Italian professors from Rome. The clinic has state-of-the-art CT imaging equipment. The partnership supports practical training for TFA (veterinary assistant) students.
• Bildungszentrum Waldau KasselminorStrategic or Co-development PartnerBÜA students visited the Bildungszentrum Waldau's open day on 16.04.2026, exploring construction trades as part of career orientation.
• Jugendseeheim des Landkreises Kassel auf SyltminorStrategic or Co-development PartnerBÜA students in the Ernährung/Hauswirtschaft program completed a work placement (11–18.06.2026) in the kitchen and housekeeping of the county's youth home on Sylt island.
• WBS-Förderverein (School Support Association)minorGTM or Marketing PartnerThe school's support association funded the excursion to Tropengewächshaus Witzenhausen for horticulture students (05.05.2025) and other school activities.
• Verbraucherzentrale HessenminorStrategic or Co-development PartnerThe consumer protection agency conducted a Veggie-Workshop as part of the school's Health Day 2024 (18.09.2024), contributing to nutrition and consumer education.
• Veterinärmedizinische Universität Gießen (Pathologie)minorStrategic or Co-development PartnerVeterinary pathology department provided educational visits for TFA students, including an autopsy demonstration and orientation about veterinary medicine studies (27.04.2026).
• Museum für Sepulkralkultur KasselminorStrategic or Co-development PartnerProduction gardening students visited the museum on 14.11.2025 for thematic education on death, burial, and cemetery design. The museum also provides exhibition space for floristry graduation work.
• Staatliches Schulamt für den Landkreis Kassel und die Stadt KasselcoreOthersThe supervising state education authority. Awards health certifications (Bewegung & Wahrnehmung, Sucht- und Gewaltprävention, Lehrkräftegesundheit). Also facilitated the visit of Hessian Minister of Education Armin Schwarz and State Secretary Heike Hofmann on 15.04.2026.
• Landesärztekammer HessenmajorOthersOrganizes the graduation ceremony for Medizinische Fachangestellte (MFA) at Stadthalle Baunatal. Coordinates the DSD I PRO language diploma ceremony, attended by Kultusminister Armin Schwarz on 12.06.2025.
• Fotoszene Kassel e.V.minorGTM or Marketing PartnerThe photography association donated a new table football (Tischkicker) to the school, presented on 10.03.2025 by Peter Gaiser alongside Principal Büchter.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• DEKRA Akademie: Major German provider of vocational retraining, continuing education, and integration courses (including BAMF-approved integration courses). Comparable to WBS Kassel as a vocational/integration training operator serving similar learner segments across Germany.
• Eckert Schulen: Large German private provider of vocational training, including healthcare assistant and technical programs, with multiple campuses and remote-learning options. Comparable to WBS Kassel as a multi-program vocational operator targeting similar career-entry learners.
• WBS Training AG: German private vocational and continuing-education provider offering training across healthcare, technical, and commercial fields. Comparable to WBS Kassel as a vocational-training operator serving similar labor-market needs in Germany, though operating as a commercial, multi-site adult-education provider rather than a state-funded Berufsschule.
• TÜV Rheinland Akademie: Operates professional training and certification programs across technical and healthcare-related fields in Germany. Comparable to WBS Kassel as a structured vocational-training provider with formal credentialing, though focused on upskilling working professionals rather than initial vocational schooling.

Emerging players

• ILS (Institut für Lernsysteme): Major German distance-learning provider offering vocational and continuing-education programs. Comparable to WBS Kassel in delivering credentialed vocational outcomes to learners, but via self-paced online study rather than on-site dual training.
• SGD (Studiengemeinschaft Darmstadt): One of Germany's largest Fernschulen, offering vocational and continuing-education courses including healthcare and commercial tracks. Comparable in targeting adult learners seeking vocational credentials, though delivered remotely rather than via school-based Berufsschule model.

Direct peers

• Ludwig Fresenius Schulen: Private vocational school group specializing in healthcare, dental, pharmaceutical, and veterinary assistant training across Germany. Directly comparable to WBS Kassel's healthcare Berufsschule (MFA/ZFA/TFA/PKA) offerings, though operating as a private, multi-site commercial provider.
• Max-Eyth-Schule Kassel: Another state-funded Berufsschule in Kassel under the same Schulamt, offering vocational training in agricultural, technical, and related fields. Directly comparable to WBS Kassel as a regional peer competing for overlapping programs, employer partnerships, and Schulamtsbezirk enrollment.
• Friedrich-List-Schule Kassel: State-funded vocational school in Kassel covering commercial, technical, and Berufliches Gymnasium tracks. Comparable as a peer Berufsschule operating under the same Hessian supervision with overlapping dual-training model and Schulamtsbezirk.

Regional players

• bbw Bildungswerk der Wirtschaft Berlin-Brandenburg: Industry-funded vocational training provider in Berlin/Brandenburg offering apprenticeship-integrated programs. Comparable to WBS Kassel in operating dual vocational training with strong employer integration, but serving a different regional catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wbs.kassel
• LinkedInlinkedin.com/company/willy-brandt-schule-kassel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willy-Brandt-Schule Kassel