Warner Bros. Studio Tour Tokyo

What Warner Bros. Studio Tour Tokyo does

Warner Bros. Studio Tour Tokyo (WBSTT) is an immersive entertainment facility located in Nerima-ku, Tokyo, operated by Warner Bros. Studios Japan LLC, a wholly-owned subsidiary of Warner Bros. Discovery. Opened in 2023, it is the only Harry Potter studio tour in Asia and the second globally after the London original. The core product is a behind-the-scenes walking tour featuring authentic sets, costumes, props, creature effects, and SFX/VFX exhibits sourced from the Harry Potter and Fantastic Beasts film series, built by the original UK production team. The 100% indoor, one-way tour route averages approximately four hours and includes interactive green-screen experiences (broomstick, Quidditch, Floo Powder), a Death Eater Mask digital creator, and viewing of the original full-scale Hogwarts Castle model — a set built by 86 artists representing over 74 cumulative man-years of work. The facility is the only venue globally to feature the full-scale Ministry of Magic set.

Revenue is generated through a vertically integrated direct-to-consumer model. All visitors must pre-book timed-entry tickets via the official website (wbstudiotour.jp) or on-site ticket window, priced by age tier (Adult 18+, Junior 12–17, Child 4–11, Infant 0–3 free) and by date. Ancillary revenue streams include on-site themed dining at Backlot Café and the Butter Beer Bar (afternoon tea, evening high tea at ¥60,000/person), a world-scale Studio Tour Shop carrying exclusive and Tokyo-only merchandise, premium packages (Wand Workshop, Guided Tours Basic/Advanced/Special Edition, Philosopher's Stone Screening Package), and a global e-commerce storefront at harrypottershop.jp. Klook serves as an authorized distributor for select premium events. Customer segments span families with children, young adults and friend groups, dedicated Harry Potter fans and film enthusiasts, school groups (with a dedicated curriculum-aligned program), and domestic and international tourists. The business is complemented by a year-round calendar of seasonal events (Dark Arts Halloween, Tom & Jerry collaboration, 25th-anniversary commemorations) and active frontline hiring across Visitor Hosts, Interactors, and Retail Associates roles.

Name

Warner Bros. Studio Tour Tokyo

Legal name

Warner Bros. Studios Japan LLC

Website

https://wbstudiotour.jp

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Warner Bros. Studio Tour Tokyo is an indoor, immersion-based entertainment facility in Nerima-ku, Tokyo, operated by Warner Bros. Studios Japan LLC, showcasing authentic Harry Potter and Fantastic Beasts film sets, props, and interactive experiences for domestic and international tourists, families, and school groups.

Ownership category

akta.pro rank

Product category

Themed Attraction Entertainment

NAICS

Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Studio Tours & Visitor Experiences (MPADAIAL)

Keywords

• Theme park attractions
• Studio tour experiences
• Film tourism
• Themed entertainment
• Immersive attractions

Headquarters

HQ city

練馬区

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Timed Entry Tickets: The primary revenue driver. All visitors must purchase advance timed-entry tickets via the official website or on-site ticket window. Tickets are priced by age tier (Adult 18+, Junior 12–17, Child 4–11, Infant 0–3 free) and by date/special event. Cancellation is generally non-refundable.
2. Food & Beverage (Backlot Café & Specialty Dining): On-site restaurants and cafes including Butter Beer Bar, themed afternoon tea, evening high tea, and the Great Hall dining experience. Revenue from food, beverages (including Butter Beer), and special dining packages.
3. Retail / Merchandise: The world-scale Harry Potter shop sells exclusive merchandise including wands, robes, Butter Beer bottles, Bertie Bott's Beans, Hogwarts house items, and limited-edition Tokyo-exclusive goods both on-site and via the official online shop (harrypottershop.jp).
4. Premium Packages & Experiences: Additional revenue from bundled packages including Afternoon Tea Package, Evening High Tea Package (¥60,000/person), Guided Tour Basic/Advanced/Special Edition, Wand Workshop Package, and the Harry Potter and the Philosopher's Stone Screening Package (¥6,200–¥9,500). All packages include studio entry plus premium add-ons.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Warner Bros. Studio Tour Tokyo operates an indoor, timed-entry behind-the-scenes walking tour of authentic sets, costumes, props, creature effects, and SFX/VFX exhibits from the Harry Potter and Fantastic Beasts film series. The experience is monetized through advance-purchase admission tickets priced by age tier and date, supplemented by themed dining (including Butter Beer and premium High Tea), exclusive on-site and online merchandise, interactive green-screen experiences, guided tours, a Wand Workshop, and seasonal special events.

Product overview

Warner Bros. Studio Tour Tokyo – The Making of Harry Potter is an immersive entertainment facility offering a behind-the-scenes walking tour of the Harry Potter and Fantastic Beasts film sets as its core product. The experience features authentic sets, costumes, props, creature effects, and SFX/VFX exhibits created by the original UK filmmaking team. The offering extends through themed restaurants and cafes (including the Backlot Café serving Butterbeer), the Studio Tour Shop with exclusive merchandise, and an Online Shop at harrypottershop.jp. Enhanced experiences include a Digital Guide app, themed Afternoon Tea and Evening High Tea dining packages, Guided Tours in multiple tiers, a Wand Workshop activity, and seasonal special events like the Harry Potter film screening packages and themed celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Tour – The Making of Harry Potter (スタジオツアー東京) An indoor, timed-entry behind-the-scenes walking tour of authentic sets, costumes, props, creature effects, and SFX/VFX exhibits from the Harry Potter and Fantastic Beasts film series, including the full-scale Ministry of Magic set. Designed for fans, families, tourists, and school groups, with an average visit duration of approximately 4 hours.
• Hogwarts Afternoon Tea (ホグワーツからの招待状・期間限定アフタヌーンティー) A themed afternoon tea experience at Backlot Café featuring wizarding-world-inspired treats and beverages, available as a premium add-on package with advance booking.
• Evening High Tea (イブニングハイティー) A luxury evening dining experience with elaborate themed menu presentations at Backlot Café, including 120 minutes of dining time and studio entry, for adult guests.
• Guided Tours (Basic / Advanced / Special Edition)

Quantifiable outcome

• 16,385 Google reviews as of June 9, 2026

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• KlookminorChannel Partner/ Reseller/ Distributor · 21 April 2026Klook serves as an authorized ticket distributor for select premium events at Warner Bros. Studio Tour Tokyo, including the 3rd Anniversary Dinner at Hogwarts scheduled for June 18, 2026. Tickets for this specific event date are sold exclusively through Klook's platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Universal Studios Japan: Major theme park in Osaka operating Wizarding World of Harry Potter — competing for Harry Potter-themed tourist spending across Japan and offering broader IP portfolio (Mario, Minions, Jurassic Park). Diverts both domestic and inbound visitors from Tokyo.
• Madame Tussauds Tokyo: Celebrity and IP-based attraction in Tokyo with similar single-location, indoor, timed-entry format. Competes for tourist and family group spending with a different IP mix.
• Studio Ghibli Park: Immersive themed destination in Aichi Prefecture showcasing authentic Studio Ghibli film production art, sets, and recreation. Competes for film-tourism and family segment attention across Japan with similar authentic-IP-anchored positioning.
• Sanrio Puroland: IP-based indoor themed attraction in Tama, Tokyo metropolitan area, leveraging Hello Kitty and other Sanrio characters. Competes for the same family and young adult segments in the Kanto region, with similar merchandise-driven monetization model.
• Warner Bros. Studio Tour London — The Making of Harry Potter: The original Harry Potter studio tour in Leavesden, UK, operated by the same Warner Bros. Discovery group. Identical business model — walking tour of authentic film sets, props, costumes — with the same IP and similar premium experience structure. Most directly comparable peer.

Regional players

• Huis Ten Bosch: Large-scale themed attraction in Nagasaki replicating Dutch historical architecture and culture. Competes for inbound tourist destination itineraries within Japan but with a different IP/theme and regional geography.
• LEGOLAND Japan Resort: Themed attraction in Nagoya targeting families with children, leveraging a global IP. Competes for the same domestic family tourism wallet but in a different geographic catchment within Japan.

Emerging players

• teamLab Planets / Borderless Tokyo: Immersive digital art destination attractions in Tokyo offering timed-entry indoor experiences with merchandise and F&B. Competes for the same Instagram-driven, premium-priced experience-seeking visitor segment.

Broad incumbents

• Wizarding World of Harry Potter at Universal Orlando: Flagship Harry Potter themed lands at Universal Orlando Resort featuring multiple ride-based attractions. Same core IP but ride-driven format; serves as global benchmark for Harry Potter-themed commercial entertainment.
• Tokyo Disney Resort (Tokyo Disneyland & DisneySea): Japan's largest theme park destination operated by Oriental Land Co. Direct competitor for Tokyo family tourist spending and international visitor attention; broader IP portfolio but serves the same demand pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/warner-bros-studio-tour-tokyo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warner Bros. Studio Tour Tokyo