wd3 GmbH

What wd3 GmbH does

wd3 GmbH is a Stuttgart-based strategic product design and development studio founded in 2009, operating as a small boutique firm with a 4-person core team led by Managing Director Michael Daubner. The company develops furniture, spatial structures, and temporary architecture, covering the full product lifecycle from analysis and concept through detailed design and prototyping to production supervision and product communication. Its proprietary technology platform centers on the Xbrick® modular multifunctional furniture system — a 500 x 333 x 250 mm cube made from mono-material expanded polypropylene (EPP) that is fully recyclable, flame retardant B1 certified, and extensible via X-companions accessories — alongside co-developed products such as the multistructure modular spatial system, flomo wall+ sliding wall system, flomo systems office furniture series, and the Bass Xtractor acoustic absorber built with Recytex.

The business operates on two revenue streams: project-based professional design and development services for B2B clients (including Westermann Products, Staffbase, Heidelberg Congress Center, and Recytex), and direct hardware sales of the Xbrick® product line through its own e-commerce platform xbrick.eu. Go-to-market is sales-led, anchored in award-winning portfolio credibility (Focus Open Gold 2018, German Design Award 2018, Focus Open Silver 2021) and active trade fair presence (Orgatec, Architect@Work). The company is privately held, founder-controlled, with no external funding rounds disclosed, and its primary customer segment is mid-to-large enterprises and institutions in the DACH region seeking modular, adaptive, and sustainable furniture and spatial solutions.

Name

wd3 GmbH

Legal name

wd3 GmbH

Website

https://wd3.design

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

wd3 GmbH is a Stuttgart-based strategic product design and development studio, founded in 2009, that develops furniture, spatial structures, and temporary architecture for mid-to-large enterprises and institutions, anchored by the proprietary Xbrick® modular furniture line.

Ownership category

akta.pro rank

Product category

Industrial Product Design Services

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Industrial Design Services (54142)

SIC

Office Furniture (2520)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Product design services
• Modular furniture systems
• Spatial structure design
• Industrial product development
• Sustainable workspace design

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Design & Development Services: Full-service product design and development engagements for B2B clients, covering analysis, concept development, detailed design, prototyping, production supervision, and product communication. Revenue is project-based and milestone-driven.
2. Xbrick® Own-Product Sales: wd3 develops, designs, and manufactures its own Xbrick® multifunctional furniture product line, sold directly through xbrick.eu and via distribution partners. Revenue is generated from product sales with a focus on modular, adaptive, sustainable furniture.
3. Trade Fair & Exhibition Services: Conceptualisation and delivery of trade fair booths and exhibition stand concepts for clients such as Westermann Products, including booth design, construction, and mounting.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

wd3 GmbH is a Stuttgart-based strategic product design and development office that conceives, designs, develops, and manufactures adaptive furniture, modular spatial structures, and temporary architecture for B2B clients. The firm operates a full product development chain — analysis, concept, detailed design, prototyping, production supervision, and product communication — and markets its own Xbrick® modular multifunctional furniture product line while co-developing product systems (multistructure, flomo wall+, flomo systems, motu, Bass Xtractor) with manufacturing partners such as Westermann Products and Recytex.

Product overview

wd3 GmbH is a strategic product design and development studio based in Stuttgart, Germany, founded in 2009. The company operates as a single unified design office offering both proprietary products and client services. Their proprietary product portfolio centers on the Xbrick® multifunctional furniture system and its X-companions accessories. Beyond their own products, they develop modular spatial systems (multistructure, flomo wall+) and office furniture series (motu, flomo systems) in partnership with Westermann Products. Additional offerings include the Bass Xtractor acoustic absorber for Recytex, the space companion spatial design module, and the Rhythm of Space architectural communication concept. Services encompass the complete product development process from analysis and design through construction to product communication, including trade show concepts and brand design. The company emphasizes adaptive, sustainable, and durable products designed for flexibility and long-term use.

Differentiator

Problem solved

Functional benefit

Brands

• Xbrick®: Multifunctional furniture system made from expanded polypropylene (EPP), developed and produced by wd3 GmbH. The Xbrick® is a modular building block system for flexible seating and workspace solutions.
• Xbrick grown

Products and services

• Xbrick® Multifunktionsmöbel Modular multifunctional furniture cube made from single-material (sortenreinem) expanded polypropylene (EPP), weighing 1.4 kg and measuring 500 x 333 x 250 mm, with six grip openings on every surface. Sold as wd3's own product line via xbrick.eu and through distribution partners for offices, educational institutions, event venues, and kindergartens seeking adaptive, fully recyclable seating and workspace solutions.
• X-companions (X-tseat, X-bench, X-connector, Xbrick Power, X-wedge, X-chairbase) Accessories line for the Xbrick® system, comprising X-tseat (table-seat combination in plywood), X-bench (seating bench), X-connector (wooden connector for modular temporary furnishings), Xbrick Power (mobile high-performance battery), X-wedge (ergonomic sitting cushion), and X-chairbase (converts two Xbricks into a lounge chair). Sold to extend the Xbrick into varied seating, working, and lounge configurations.
• multistructure Modular load-bearing structural spatial system developed with Westermann Products in a two-year iterative process; can be used independently of existing building fabric and extended or dismantled as needed for adaptive workspace and spatial-design applications.
• flomo wall+ Ceiling-guided sliding wall system developed alongside multistructure with Westermann Products that intuitively zones interior spaces and creates new room geometries without requiring permanent structural changes.
• flomo systems Adaptive office furniture series co-designed by wd3 with res anima for Karl Westermann GmbH & Co. KG, enabling users to configure spaces for activities ranging from concentration work to creative interaction through systematic and multifunctional configurability.
• motu office furniture series Office furniture series characterised by mobility, variability, and modularity, including height-adjustable workstations (Sputnik), Tisch A, storage solutions, partition elements, and integrated acoustic components; designed for Karl Westermann GmbH & Co. KG and manufactured by Westermann Products.
• space companion Room-forming spatial design module built on the Xbrick® system that enables intuitive creation of seating landscapes, standing tables, and space-structuring elements for venues that need flexible, durable, and systematically expandable interior concepts.
• Bass Xtractor modular acoustic absorber Modular acoustic absorber developed for Recytex GmbH & Co. KG using LITE FLEECE acoustic fleece with up to 60% recycled fibres; consists of three flexible modules — a freestanding acoustic column on castors, a ceiling/wall panel (vertical/horizontal), and a corner module — with fold-and-click assembly and no visible fixings.
• Product Design and Development Services Full-service strategic product design and development engagement covering analysis (market, brief, norms), preliminary design, detailed design (design, function, and ergonomics models, mock-ups, first prototype), realisation (construction, production planning, pilot/zero series, 3D construction drawings), and ongoing supervision through series-production readiness, plus product communication, trade fair conception, and design-award submissions. Offered to B2B clients seeking an agile development partner for adaptive furniture and spatial products.
• Trade Fair and Exhibition Concept Services Conceptualisation, design, and delivery of trade fair booths and exhibition stand concepts for clients such as Westermann Products, covering booth design, construction, mounting, and material concept for major industry events including Orgatec and Architect@Work.

Quantifiable outcome

• Staffbase reported the flex-desk concept was adopted into company culture almost overnight — teams claimed their zones and created their own configurations within the second working day.
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Westermann Products (Karl Westermann GmbH & Co. KG)coreStrategic or Co-development PartnerLong-term strategic partnership spanning multiple years and projects. wd3 develops modular spatial systems (multistructure, flomo wall+, flomo systems, motu series), creates trade fair booth concepts (Orgatec 2022, Architect@Work 2025), and produces editorial publications (wp post magazine, space matters magazine, Rhythm of Space Leporello) for Westermann Products. This is wd3's most significant client-partner relationship.
• Recytex GmbH & Co. KGminorStrategic or Co-development Partnerwd3 developed the Bass Xtractor modular acoustic absorber for Recytex, using Recytex's LITE FLEECE material. The product targets office environments and uses Recytex's recycled-fibre acoustic panels.
• grown.biominorStrategic or Co-development PartnerR&D collaboration for the Xbrick grown project — a prototype variant of the Xbrick® made from mycelium (fungal fibres grown on a hemp substrate). grown.bio co-developed the first prototypes presented at Orgatec 2022.
• res animaminorStrategic or Co-development Partnerwd3 co-designed the flomo systems office furniture series together with res anima for Karl Westermann GmbH & Co. KG. The collaboration was recognised with a Focus Open 2021 Silver award.
• designfunktion Rhein-NeckarminorImplementation/ SI/ Consulting PartnerImplementation partner for the space companion interior concept at Heidelberg Congress Center. wd3 developed the concept in collaboration with Westermann Products and designfunktion Rhein-Neckar handled local implementation.
• Bernd Kammerer (photography)minorOthersStuttgart-based photographer engaged for the space matters magazine photoshoot.
• Heide Sorn-Daubner (layout)minorOthersStuttgart-based designer engaged for layout work on the space matters magazine.
• Gert Albrecht (illustration)minorOthersStuttgart-based illustrator engaged for illustrations in the space matters magazine.

Scale indicators2 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Sedus Stoll AG: German office furniture manufacturer with a focus on ergonomic, modular, and adaptable workplace solutions. Comparable in target market (DACH enterprise offices) and product philosophy (adaptive, sustainable office furniture).
• USM: Swiss manufacturer of modular, configurable furniture systems (USM Haller, USM Kitos, USM Inos). Highly comparable concept to wd3's modular, adaptive, modular-by-design furniture philosophy for offices and institutions.
• Brunner GmbH: German manufacturer of office and contract furniture with a strong modular, system-based product range. Comparable to wd3's motu and flomo systems designed for Westermann Products.
• König + Neurath AG: German office furniture manufacturer specializing in modular, reconfigurable office systems. Competes directly with wd3's motu, flomo, and Xbrick® offerings in the DACH enterprise office segment.
• Burkhardt Leitner constructiv: Manufacturer of modular spatial systems and modular furniture for trade fairs, retail, and architecture. Directly comparable to wd3's multistructure and Xbrick® offerings; wd3 founder Michael Daubner is Burkhardt Leitner's former CEO.
• Interstuhl Büromöbel GmbH: German manufacturer of ergonomic office seating and modular workplace furniture. Comparable in DACH regional focus, B2B office customer base, and emphasis on adaptive, modular product design.

Regional players

• Bene GmbH: Austrian office furniture manufacturer focused on flexible, modular workplace systems. Comparable product philosophy and adjacent DACH market footprint, but primarily Austria-led rather than German-led.

Broad incumbents

• Vitra: Swiss design furniture giant with deep designer collaborations and broad office, home, and contract portfolios. Comparable in design-led positioning and award-winning product DNA, but at vastly larger scale and breadth than wd3.
• Steelcase: Global office furniture incumbent with strong enterprise sales network and broad portfolio including modular, adaptive workplace systems. Overlaps with wd3's enterprise adaptive furniture offerings at a much larger scale.
• Knoll: Global design-led office and contract furniture maker with deep architectural specification presence. Comparable target market and design authority to wd3 but at significantly larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wd3-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wd3 GmbH