Women Development Department Punjab

Name

Women Development Department Punjab

Legal name

Women Development Department, Government of The Punjab

Website

https://wdd.punjab.gov.pk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Government Women's Empowerment Services

NAICS

Other General Government Support (92119), Administration of Housing Programs (925110)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351)

akta.pro primary industry

State/Provincial Human Services & Benefits Administration (Welfare, Disability, Child & Family) (BPAIABAI)

akta.pro secondary industries

Gender Equality & Women’s Rights (BPADAGAF), Workforce & Career Transition Noncredit Programs (EDAAAEAC)

Keywords

• Women empowerment programs
• Skill development training
• Economic empowerment initiatives
• Gender equality services
• Public sector social services

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Distribution channels5 records

Marketing channels5 records

Core offering

Women Development Department Punjab is a government department under the Government of Punjab, Pakistan that delivers a portfolio of women's empowerment services including skill development programs (SEHR, Female Ambassador Program, Youth Pitch), economic empowerment initiatives (She Threads, WEPX Expo), business incubation (WBIC), residential facilities (17 Working Women Hostels in 13 districts), 320 Day Care Centers, and a 24/7 helpline (1043). The department also implements policy frameworks including the Punjab Women Empowerment Packages of 2012, 2014, 2016, and 2017 covering legal protection, economic empowerment, and gender mainstreaming.

Product overview

Women Development Department Punjab operates as a government department offering a portfolio of interconnected women empowerment services, programs, and policy frameworks. The core offerings include skills development programs (SEHR, Female Ambassador Program, Youth Pitch), economic empowerment initiatives (She Threads, WEPX Expo), incubation support (WBIC), and essential services (Working Women Hostels, Day Care Centers, 1043 Helpline). These are complemented by policy packages (2012, 2014, 2016, 2017) providing legal frameworks for women's protection and empowerment. The department also maintains digital platforms including a WDD Dashboard for digitalization and an e-WDD portal for Women Development Centers, delivered through government apps like Dastak.

Differentiator

Problem solved

Functional benefit

Brands

• WEPX: Women Entrepreneur Punjab Expo - promoting women entrepreneurship across Punjab, scheduled for January 2026 at Expo Centre Lahore
• She Threads
• Female Ambassador Program
• Youth Pitch
• SEHR
• WBIC
• Punjab Women Helpline 1043

Products and services

• She Threads Economic empowerment initiative providing textile skills training and employment opportunities for rural females in Punjab's textile and handicraft sectors.
• Women Business Incubation Centre (WBIC) Business incubation program providing women entrepreneurs with mentorship, training sessions on networking and communication, and resources to grow their businesses.
• WEPX - Women Entrepreneurial Punjab Expo Premier women entrepreneurial expo event promoting women entrepreneurship across Punjab, featuring exhibitions, networking, and business opportunities across 21 sectors with free stall offerings.
• SEHR - Skill Enhancement through Home Reach Free vocational training program offering digital skills, beautician, and hospitality training courses for women across Punjab with applicant complaint mechanisms.
• Female Ambassador Program Leadership and skills development program for female university students across Punjab, delivered through awareness sessions and training in collaboration with universities.
• Youth Pitch Competition Entrepreneurial pitch competition providing a platform for young women to present business ideas, receive mentorship, and access entrepreneurship support.
• Working Women Hostels Residential facilities for working women providing affordable accommodation across 17 hostels in 13 districts of Punjab.
• Punjab Day Care Fund Society Government society operating 320 day care centers across Punjab to provide child care services for children of working women.
• Women Development Centers (WDCs) District-level development centers providing women with access to counseling, registration, training, and government support services.
• 1043 Helpline 24/7 toll-free helpline providing guidance on inheritance and property matters, complaint registration for official inaction, criminal offence reporting, and other services for women.

Quantifiable outcome

• 320 Day Care Centers established to support working mothers
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• UNFPA PakistancoreStrategic or Co-development Partner · 12 December 2021Partnership for launching the Punjab Gender Parity Report (PGPR) with UNFPA Pakistan support, focusing on gender mainstreaming training and awareness campaigns including 16 Days of Activism.
• Oxfam Great Britain (OGB)coreStrategic or Co-development Partner · 6 May 2021MOU signed between Women Development Department and Oxfam Great Britain for collaborative programs on women's empowerment and gender equality initiatives.
• LAAMcoreGTM or Marketing PartnerLAAM serves as the Prime Ecosystem Partner for WEPX 2026, supporting women entrepreneurs by enabling brand visibility through free stalls, direct customer engagement, and meaningful networking opportunities to foster growth and long-term impact.
• Go Network Pvt LtdminorGTM or Marketing PartnerTechnology partner at WEPX expo, inviting professionals, entrepreneurs, and innovators to connect and explore technology-driven solutions for the future through the women entrepreneurial ecosystem.
• Punjab Information Technology Board (PITB)coreTechnology or IntegrationTechnical partner powering the department's digital platforms, apps, and website infrastructure including the Dastak doorstep delivery integration for WDD services.
• Maryam Nawaz Women ComplexcoreStrategic or Co-development PartnerVenue partner for International Women's Day 2026 celebrations, hosting empowered women events under the leadership of CM Punjab Maryam Nawaz Sharif.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Women Development Department Khyber Pakhtunkhwa: Sister provincial government department in Khyber Pakhtunkhwa delivering comparable women-focused programs (skill training, hostels, helplines) but in a separate province and not directly competing with WDD.
• Women Development Department Sindh: Provincial women development body in Sindh offering analogous services (economic empowerment, shelter, helpline) in a different geography — useful for benchmarking WDD's portfolio and scale.

Broad incumbents

• Ministry of Human Rights (Pakistan): Federal ministry with broader human rights mandate that includes women's rights policy and legislation — sets the overarching regulatory framework within which WDD operates.
• National Commission on the Status of Women (Pakistan): Federal statutory body monitoring women's rights and gender equality across Pakistan — broader national scope than WDD but functionally comparable in policy review, research, and advocacy role.
• UN Women: United Nations entity dedicated to gender equality and women's empowerment — operates globally across economic empowerment, violence against women, and leadership, the same thematic areas WDD targets.

Direct peers

• Oxfam Pakistan: INGO with active MOU with WDD on women's economic empowerment and gender equality initiatives — operates a parallel service and advocacy network to WDD but with civil-society flexibility.
• UNFPA Pakistan: UN agency actively partnering with WDD on the Punjab Gender Parity Report, gender mainstreaming training, and 16 Days of Activism campaigns — directly collaborates on overlapping programmatic areas.
• Punjab Commission on the Status of Women: Statutory body of the Government of Punjab focused on women's rights, gender equality review, and policy advocacy — operates in the same jurisdiction with overlapping mandate and frequent co-delivery of programs alongside WDD.

Emerging players

• Aurat Foundation: Pakistan's leading women's rights NGO working on legal aid, political participation, and economic empowerment — operates a parallel service and advocacy network to WDD but as a civil society actor.

Others

• Punjab Skills Development Fund: Punjab government entity funding vocational and technical skills training — adjacent enabler that overlaps with WDD's SEHR and She Threads programs and could serve as a collaboration partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/wddpb
• LinkedInlinkedin.com/company/women-development-department-punjab

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Women Development Department Punjab