WDFX FOX 34 TV

What WDFX FOX 34 TV does

WDFX FOX 34 TV (legal entity WDFX-TV) is a FOX-affiliated local broadcast television station headquartered at 2221 Ross Clark Circle in Dothan, Alabama, serving the southeast Alabama market. The station is owned and operated by Lockwood Broadcast Group, a diversified media conglomerate. WDFX broadcasts FOX network primetime entertainment programming, sports content (NFL, MLB, NASCAR, and College Football), and produces a local nightly newscast at 9:00 PM Monday through Friday, covering local news, weather, and community events for the Dothan viewing area.

The station operates a multi-platform media ecosystem that combines traditional over-the-air broadcasting with cable and satellite distribution, supplemented by a set of digital properties. Digital offerings include the WDFX Weather App (available on iOS and Android) featuring 250-meter radar resolution, high-resolution satellite imagery, hourly forecasts, GPS-based severe weather alerts, an interactive web-based weather radar, a station website (wdfxfox34.com) carrying news articles and TV listings, and a breaking news alert subscription service. Weather data and alerts are sourced from the National Weather Service. The station maintains a social media presence on Facebook, Twitter, and Instagram for audience engagement and content promotion.

WDFX's business model is advertising-led. The Local Sales Manager and sales team monetize broadcast reach through local advertising sales to small and mid-sized businesses in the Dothan market, supplemented by national ad insertion on syndicated FOX programming. Digital advertising packages are sold alongside traditional broadcast slots. Pricing is negotiated rather than publicly disclosed. The station operates with a lean team of approximately 9 employees across general management, local sales, production, and engineering functions, reflecting the operational scale of a single-market local broadcast affiliate.

Name

WDFX FOX 34 TV

Legal name

WDFX-TV

Website

https://wdfxfox34.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

WDFX FOX 34 TV is a FOX-affiliated local broadcast television station in Dothan, Alabama, owned by Lockwood Broadcast Group, serving southeast Alabama with local news, weather, FOX primetime, and sports via broadcast, cable, and digital platforms.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

• Local broadcast television
• Television advertising sales
• Local news programming
• Weather broadcasting
• FOX network affiliate

Headquarters

HQ city

Dothan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Primary revenue from local and national advertising. The station sells broadcast advertising slots and digital advertising packages to local businesses. The Local Sales Manager handles local advertising accounts while the station also carries nationally syndicated programming with ad insertion.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

WDFX Fox 34 is a FOX-affiliated local broadcast television station serving southeast Alabama from Dothan. The station produces and airs a nightly local newscast at 9:00 PM Monday through Friday, delivers FOX primetime entertainment and sports programming (NFL, MLB, NASCAR, College Football), and provides severe-weather coverage through broadcast segments, interactive radar, and a dedicated mobile weather app.

Product overview

WDFX Fox 34 is a local broadcast television station serving southeast Alabama as a FOX network affiliate. The station operates as a unified broadcast media platform consisting of core broadcast television programming (including FOX primetime shows, sports content from NFL, MLB, NASCAR, and College Football), local news production (nightly newscast at 9pm), a mobile weather application (WDFX Weather App) with high-resolution radar features, interactive radar tools, TV listings services, and news alert subscriptions. The products function together as a local media ecosystem delivering broadcast content, weather information, and news to the Dothan community.

Differentiator

Problem solved

Functional benefit

Products and services

• Broadcast Television Service FOX network-affiliated over-the-air broadcast television service delivering primetime entertainment and major sports (NFL, MLB, NASCAR, College Football) to the Dothan/southeast Alabama market.
• Local News Programming

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• WTVY (CBS 4): CBS-affiliated broadcast television station serving the Dothan/southeast Alabama market from nearby Enterprise, AL. Competes for the same local audience, sports rights, and regional advertising dollars.
• Lockwood Broadcast Group (other stations): Other local broadcast television stations owned and operated by Lockwood Broadcast Group, the parent of WDFX. Share corporate infrastructure, sales, and engineering resources, and operate similar small-market FOX or network-affiliate broadcast business models.
• WDHN-TV (ABC 18): ABC-affiliated local broadcast television station also serving the Dothan, Alabama DMA. Direct competitor for local viewers, advertisers, and news coverage in the same southeast Alabama market as WDFX.

Broad incumbents

• E.W. Scripps Company: Operates a portfolio of local broadcast TV stations and national networks. Comparable broadcast-station business model with local news, weather, and ad-supported distribution across multiple DMAs.
• Gray Television: Large multi-station local broadcast operator with significant presence in southern and mid-sized U.S. markets. Directly comparable business model — network-affiliated local TV stations with local news and digital platforms.
• Tegna Inc. Owns and operates local broadcast television stations across U.S. markets, with a focus on local journalism and digital platforms. Same fundamental broadcast-and-advertising business model as WDFX, at significantly larger scale.
• Nexstar Media Group: Major U.S. local broadcast television operator with stations across many DMAs including the southeast. Operates the same network-affiliate broadcast model with local news, weather, and digital advertising extensions.
• Sinclair Broadcast Group: One of the largest U.S. television broadcast operators, owning numerous local network-affiliated and FOX-affiliated stations. Comparable business model at much greater scale, including local news production and multi-platform distribution.

Emerging players

• WeatherNation: Weather-focused digital and cable content provider. Relevant as an emerging alternative for the weather-information demand WDFX addresses in its market, though operates nationally rather than as a local affiliate.

Regional players

• WAKA (CBS 8 / FOX 12) Montgomery: Network-affiliated broadcast television station in the adjacent Alabama market (Montgomery). Comparable broadcast model in a neighboring DMA; partial audience overlap with WDFX's southeast Alabama footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/wdfxfox34
• Facebookfacebook.com/FOX34WDFX
• Instagraminstagram.com/explore/locations/1021508475/wdfx-fox-dothan
• LinkedInlinkedin.com/company/wdfx-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WDFX FOX 34 TV