Wurster Druck und Verpackung Vertriebs GmbH

What Wurster Druck und Verpackung Vertriebs GmbH does

Wurster Druck und Verpackung Vertriebs GmbH is a family-owned German industrial packaging manufacturer and converter headquartered in Metzingen, Baden-Württemberg, operating since 1978 and now in its second generation of Wurster family leadership following the September 2025 passing of founder Manfred Wurster. The company's core capability is in-house polyethylene film extrusion and conversion: it produces LDPE, MDPE, HDPE, LLDPE, and PP films on a 24/7 production schedule, integrates flexographic printing up to 10 colors, and incorporates a Macchi Recotrim recycling line installed in 2022 for PCR-based products. The product portfolio spans standard and custom film packaging, sustainable alternatives including Green-PE and biodegradable films, transport packaging, business printing, and a VCI (volatile corrosion inhibitor) corrosion-protection line for metal components.

The firm serves approximately 2,700 B2B customers across industrial manufacturing, automotive, mechanical engineering, medical technology, textiles, household appliances, and construction/trade, with a horizontal segmentation approach. Go-to-market is sales-led through direct phone lines for sales, calculation, orders, and scheduling, supported by a website (wdv-online.de), Google Ads, and Facebook/YouTube presence. Distribution is B2B direct, using own fleet, freight partners, parcel services, and on-site pickup. Revenue mechanics mix one-time transactional orders with recurring just-in-time framework contracts that draw on roughly 3,000 m² of warehouse at Metzingen plus 500 m² at the Pfalzgrafenweiler branch acquired via the October 2024 inpro+ acquisition. Pricing is quote-based with a €100 minimum order, a €15 surcharge below threshold, and free shipping above €500 net within Germany.

The company holds DIN EN ISO 9001:2015 and DIN EN ISO 14001:2015 certifications valid through 2027 and offers PPWR-compliant packaging with producer-responsibility documentation support. It is privately held with no external investment, no public revenue disclosure, and no AI or software product surface; the entire business model is anchored in physical manufacturing capacity, in-house extrusion technology, and direct B2B relationships across German and EU industrial buyers.

Name

Wurster Druck und Verpackung Vertriebs GmbH

Legal name

Wurster Druck und Verpackung Vertriebs GmbH

Website

https://wdv-online.de

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Wurster Druck und Verpackung Vertriebs GmbH is a family-owned German film extrusion and packaging converter serving roughly 2,700 B2B industrial customers across automotive, manufacturing, medical, and construction with films, VCI corrosion protection, sustainable packaging, and just-in-time delivery.

Ownership category

akta.pro rank

Product category

Industrial Flexible Plastic Packaging

NAICS

Converted Paper Product Manufacturing (3222), Corrugated and Solid Fiber Box Manufacturing (322211), Printing and Related Support Activities (3231)

SIC

Plastics Products, Nec (3089), Papers & Allied Products (2600), Paperboard Containers & Boxes (2650)

akta.pro industry

PRIMARYIMANAEAL

Cosmetics & Personal Care Plastic Packaging Manufacturing

Industrials, Manufacturing & Construction/Plastics & Rubber Manufacturing/Plastic Packaging Products Manufacturing

SECONDARYIMALAMAB

Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films)

Industrials, Manufacturing & Construction/Packaging & Containers/Sustainable Packaging Solutions

Keywords

• Polyethylene film packaging
• Industrial packaging products
• VCI corrosion protection
• Sustainable packaging solutions
• Custom film extrusion

Headquarters

HQ city

Metzingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Film and Packaging Products: Sale of polyethylene films, packaging materials, and related products. Includes standard stock items and custom-made products. Revenue from one-time transactions and recurring customer orders.
2. Custom Packaging Development: Custom packaging solutions development and prototyping services. Analysis of customer packaging processes with subsequent optimization. Small series production from piece 1 to serial production.
3. Just-in-time Delivery Contracts: Framework contracts with annual volume planning and just-in-time deliveries. With over 3,000 m² warehouse space, pre-produced materials delivered exactly when needed in production.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wurster Druck und Verpackung Vertriebs GmbH manufactures, converts, and distributes polyethylene and polypropylene film packaging products, VCI corrosion protection films and papers, sustainable packaging (Green PE, PCR films, biodegradable films), transport packaging consumables, and business printing. The company operates in-house film extrusion, flexographic printing (up to 10 colors), confectioning, and an integrated Macchi Recotrim recycling system, producing custom packaging from prototype through serial production 24/7. Customers include industrial manufacturers, automotive suppliers, metalworking firms, medical technology companies, and construction trade businesses across Germany and Europe.

Product overview

Wurster Druck + Verpackung GmbH is a family-owned full-range packaging solutions provider offering a unified portfolio of foil and film packaging products, sustainable packaging, transport packaging, business printing, and VCI corrosion protection solutions. The company operates its own extrusion and conversion facilities for LDPE, MDPE, HDPE, and polypropylene films, with additional flexo printing capabilities and in-house packaging development services. The product line centers on polyethylene-based packaging (flat bags, side-fold bags, tubular films, zip-lock bags, vacuum bags, stretch films, bubble wrap) complemented by sustainable alternatives (Green PE, biodegradable films, recycled-content films) and auxiliary equipment (tape dispensers, strapping tools, shrink guns). The company serves industrial, automotive, medical, food, retail, and construction sectors across Germany and the EU.

Differentiator

Problem solved

Functional benefit

Products and services

• Folien und Folienverpackungen (Films and Film Packaging)

Quantifiable outcome

• Capacity tripled at new Metzingen location
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• inpro+ GmbHcoreStrategic or Co-development Partner · 1 October 2024Wurster Druck + Verpackung GmbH acquired inpro+ in Pfalzgrafenweiler on October 1, 2024. The workplace safety specialist will be integrated into the WDV brand. Founder Berthold Grieb remains temporarily as customer contact. This acquisition expanded the customer base to over 2,700 business customers in Germany and EU, adding occupational safety and technical adhesive tape solutions to the portfolio.

Scale indicators5 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• ARMOR Group: French specialist in VCI corrosion protection films and papers, plus thermal transfer ribbons. Most direct competitor to WDV's proprietary VCI-Korrosionsschutz line for metalworking and export packaging customers.
• Constantia Flexibles: European-headquartered flexible packaging manufacturer with broad PE/PP film and laminate portfolio serving FMCG and industrial customers. Comparable to WDV in flexible film technology and European industrial packaging positioning.
• Bischof + Klein: German manufacturer of flexible plastic films and packaging (PE, PP, laminates) serving industrial customers across Europe. Highly comparable to WDV in product mix (industrial PE/PP films, custom conversion) and customer base (industrial B2B).
• Branopac: German VCI corrosion protection specialist (films, papers, emitters) competing head-on with WDV's VCI portfolio in metalworking, automotive, and machinery export packaging across DACH and Europe.
• Coveris: European flexible and rigid packaging producer with extrusion and conversion across multiple substrates. Comparable to WDV in custom industrial film solutions and European Mittelstand customer focus.
• Trioplast Industrier: European PE film manufacturer with extrusion and conversion capabilities serving industrial packaging, agricultural, and hygiene markets. Direct comparable to WDV in film extrusion technology and European industrial B2B customer focus.

Broad incumbents

• Sealed Air: Global protective packaging leader (Bubble Wrap, Cryovac, SEALED AIR brand) with vastly larger scale and broader product portfolio. Competes with WDV in bubble wrap, stretch film, and protective transit packaging segments.
• Berry Global Group: Global plastic packaging manufacturer with extensive film, container, and engineered materials portfolio. Overlaps with WDV in industrial PE films, VCI-adjacent protective packaging, and European distribution.
• Mondi Group: European paper-based and flexible packaging major with corrugated, paper, and PE film operations. Comparable to WDV in transit packaging (corrugated boxes, stretch film) and sustainability-focused packaging portfolios.
• Amcor: Global flexible and rigid packaging giant with strong European presence in PE/PP films for industrial and consumer markets. Competes with WDV in flexo-printed films, sustainable packaging, and large industrial accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxsDg5dd5KfwlnOsLzT6PJg
• Facebookfacebook.com/wurstergmbh
• LinkedInlinkedin.com/company/wurster-druck-und-verpackung-vertriebs-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wurster Druck und Verpackung Vertriebs GmbH