We All Count
- Company typePrivate
- Founded1984
- HeadquartersMurray Bridge, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
We All Count firmographics
Firmographics- Name
- We All Count
- Legal name
- We All Count
- Website
- https://weallcount.com.au
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
We All Count industry classification
Industry- Product category
- Accounting and Financial Advisory Services
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Offices of Certified Public Accountants (541211)
- akta.pro primary industry
- Accounting & Bookkeeping Services (BPAHABAC)
Keywords
Where We All Count is headquartered
LocationHeadquarters
- HQ city
- Murray Bridge
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
We All Count business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Accounting and Compliance Services: Professional services revenue from financial statements, tax returns, BAS, FBT, and bookkeeping services. Pricing model includes upfront fixed pricing with no surprises, suggesting quoted project-based fees rather than hourly billing.
- Financial Advisory and Coaching: Wealth and business coaching services including consulting, advisory, and strategic planning engagements to help clients create wealth and achieve financial goals.
- SMSF Services: Self-managed superannuation fund services including compliance requirements, entity establishment, and ongoing management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Fixed pricing with no surprises |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
We All Count product offering
Product offeringCore offering
We All Count provides professional accounting, tax, bookkeeping, SMSF, and financial advisory services to individuals and small businesses across South Australia. The firm delivers financial statements, BAS/income tax/FBT returns, management reporting, outsourced Xero-based bookkeeping, business coaching, and wealth creation strategies, supported by cloud accounting technology and a Personal Wealth Portal for client collaboration.
Product overview
We All Count is an accounting and financial services firm offering a comprehensive suite of services centered around their core Accounting Services offering. The main product encompasses Financial Statements, Tax Returns, Management Reporting, Business Advice, Bookkeeping, and Superannuation Services. They differentiate through specialized cloud accounting expertise (particularly Xero) and complementary wealth-building offerings including a Personal Wealth Portal for analytics and collaboration, and Wealth and Business Coaching services that teach clients the habits of the wealthy. The Hubdoc integration provides document extraction for Xero clients. The firm positions itself as both financial advisors and wealth coaches, integrating traditional compliance services with wealth creation strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- Accounting Services Core accounting service providing financial statements, tax returns (BAS, FBT), management reporting, business advice, and bookkeeping for individuals and small businesses. The firm specialises in cloud accounting with a focus on Xero.
- Tax Returns Tax compliance services covering BAS, income tax returns, and FBT, including tax planning and ensuring all available deductions are included.
- Bookkeeping Cloud accounting services specialising in Xero, including setup, outsourced bookkeeping, keeping affairs up to date, and BAS lodgement.
- Superannuation / SMSF Services Comprehensive self-managed superannuation fund services including compliance requirements, establishment of SMSF entities, and ongoing administration.
- Wealth and Business Coaching Coaching service partnering with business owners and investors to help them understand how to make money work for them, including education strategies and teaching habits of the wealthy.
Quantifiable outcome
- Clients progress quickly towards retirement and wealth creation goals within 3 months of engagement
- +1 more outcomes
Companies that use We All Count
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
We All Count technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
We All Count partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- XerocoreXero is the primary cloud accounting platform used by We All Count. The firm is a Xero specialist offering setup, outsourced bookkeeping, and ongoing management using the Xero platform. A Xero client login is prominently featured on the website, indicating deep integration into client workflows.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
We All Count competitors and assessment
Company assessmentBroad incumbents
- Nexia Australia: International accounting network's Australian member firm offering audit, tax, and advisory to mid-market clients. Overlaps in tax and business advisory for SME/HNW segments.
- Mazars Australia: International mid-tier accounting and advisory network with Australian operations across audit, tax, and consulting. Overlaps with We All Count on tax, advisory, and SMSF services for SME clients.
- William Buck: Australian mid-tier accounting and advisory firm providing tax, audit, wealth advisory and SMSF services to SMEs and HNW individuals. Overlaps directly in the target customer profile and service mix.
- RSM Australia: Mid-tier international accounting network with strong Australian mid-market presence across audit, tax, and business advisory. Overlaps with We All Count's advisory and SMSF service lines for larger SME clients.
- BDO Australia: Top-tier international accounting and advisory network in Australia providing audit, tax, SMSF, and business advisory to mid-market and enterprise clients. Overlaps in tax/SMSF/advisory but at materially larger scale and broader portfolio.
- Crowe Australasia: Australian and international accounting and advisory network providing audit, tax, and business advisory. Comparable in core service mix but at significantly larger scale and broader geographic coverage.
- Pitcher Partners: Australian mid-tier accounting, tax and advisory firm with offices across multiple states. Comparable in service breadth (accounting, tax, SMSF, business advice) but larger scale and broader geographic reach.
Direct peers
- BlueRock: Mid-sized Australian accounting, tax, and advisory firm with a multi-service offering across accounting, SMSF, and business advice. Comparable size bracket and similar full-service regional/metro model in Australia.
- Kelly+Partners: Australian multi-office chartered accounting firm offering accounting, tax, SMSF, and wealth advisory to SMEs and HNW individuals. Most directly comparable peer: similar growth-from-regional-roots story, similar service mix, similar target market.
- Count: Large Australian accounting and advice network/franchise serving SMEs and individuals with bookkeeping, tax, SMSF and advisory services. Highly comparable in service mix and target segment, though operating via a franchise model rather than single firm.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
We All Count social profiles
Digital presenceWe All Count compliance and trust
Trust signalCompliance2 records
We All Count financial estimates
Financial estimateRevenue estimate
Valuation estimate
We All Count leadership team
Management profileNumber of profiles
Profiles13 records
We All Count funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We All Count M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We All Count
What does We All Count do?
We All Count provides professional accounting, tax, bookkeeping, SMSF, and financial advisory services to individuals and small businesses across South Australia. The firm delivers financial statements, BAS/income tax/FBT returns, management reporting, outsourced Xero-based bookkeeping, business coaching, and wealth creation strategies, supported by cloud accounting technology and a Personal Wealth Portal for client collaboration.
Is We All Count a public or private company?
We All Count is a private company. It is classified as family owned and is currently operating.
When was We All Count founded?
We All Count was founded in 1984. It employs 11 to 50 people.
Where is We All Count based?
We All Count is headquartered in Murray Bridge, Australia, in the Oceania region.
How does We All Count make money?
Three revenue lines are on record. Accounting and Compliance Services are the primary driver. The others are financial Advisory and Coaching and SMSF Services.
Who are We All Count's main competitors?
Broad incumbents on record are Nexia Australia, Mazars Australia, William Buck, RSM Australia, BDO Australia, Crowe Australasia and Pitcher Partners. Direct peers are BlueRock, Kelly+Partners and Count.
Does We All Count have an API?
No public API is recorded for We All Count.
What industry is We All Count in?
We All Count's product category is Accounting and Financial Advisory Services. Its primary akta.pro industry code is BPAHABAC, Accounting & Bookkeeping Services. Its NAICS code is 54121.