Wellbeing Economy Alliance Aotearoa NZ

Name

Wellbeing Economy Alliance Aotearoa NZ

Legal name

Wellbeing Economy Alliance Aotearoa

Website

https://weall.org.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Policy Advocacy & Research Services

NAICS

Social Advocacy Organizations (8133), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Think Tanks, Policy Research & Public Policy Institutes (BPAGAFAO)

akta.pro secondary industries

International & Comparative Education Policy Organizations (EDADADAL), Environmental Education, Capacity Building & Community Engagement (BPADALAO)

Keywords

• Wellbeing economy research
• Policy advocacy services
• Community wealth building
• Economic systems redesign
• Social enterprise support

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Charitable Donations: WEAll Aotearoa is a registered Charitable Trust that operates primarily through donations from supporters. They explicitly ask for donations on their website to 'supercharge progress' and grow the movement.
2. Membership Fees: In February 2026, the organization launched a formal membership option, offering members-only events, connection with other members, and the ability to publicly support the wellbeing economy mission.
3. Event Sponsorships: The organization receives sponsorship for major events like their annual conference 'Economy for Public Good' from organizations including B Lab, The Kākā, and others.
4. Foundation/Project Funding: Funded by the Peter McKenzie Project and other grant-making organizations for specific projects and reports.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

WEAll Aotearoa operates a 'think and do tank' producing research publications, policy advocacy campaigns, and educational programs focused on redesigning Aotearoa New Zealand's economic system to prioritize human and planetary wellbeing. Core deliverables include policy reports (e.g., Blueprint for Prosperity with 33 policies), the Tomorrow Together campaign for a Future Generations Act, the annual Economy for Public Good conference, and ongoing educational offerings like Wellbeing Economy 101 webinars, a community book club, and We All Chat gatherings across New Zealand cities.

Product overview

WEAll Aotearoa is a 'think and do tank' operating as a Charitable Trust that functions as a multi-product policy and advocacy organization rather than a traditional software company. The organization offers a portfolio of research publications (including the Blueprint for Prosperity, Amplifying Māori Approaches, and economics curriculum reform reports), campaign initiatives (Tomorrow Together for a Future Generations Act), educational programs (Wellbeing Economy 101 webinars, Book Club, Supporters' Calls), community events (We All Chat gatherings across NZ cities), and an annual conference (Economy for Public Good). The work is organized around focus areas including Amplifying Māori Approaches, Community Wealth Building, Beyond Growth, and For Purpose Business. Products are primarily knowledge products, policy documents, and community engagement programs rather than software or technology offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Tomorrow Together Campaign
• Tomorrow Together Discussion Document
• Amplifying Māori Approaches Report
• Blueprint for Prosperity
• Policy for the Public Good: A Local Government Resource Guide
• A Call for Economic Citizenship
• Five Transformative Shifts to Redesign Aotearoa's Economics Curriculum
• The Economy We Wear: Transitioning to a Circular Fashion System
• Economy for Public Good Conference
• Wellbeing Economy 101
• WEAll Aotearoa Membership

Quantifiable outcome

• 84% of New Zealanders agree political parties should work together on long-term solutions to major challenges
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Wellbeing Economy Alliance (Global)flagshipStrategic or Co-development PartnerWEAll Aotearoa is one of 25 hubs worldwide forming part of the international Wellbeing Economy Alliance. This connection provides access to global research, best practices, and cross-border collaboration on wellbeing economy transformation.
• Regenerative Economics (International)coreStrategic or Co-development PartnerCo-authored economics curriculum reform reports with Regenerative Economics, including 'Redesigning Aotearoa's Economics Curriculum: Five transformative shifts' and 'A Call for Economic Citizenship'.
• The Urban AdvisorycoreStrategic or Co-development PartnerCo-published Community Wealth Building white paper with The Urban Advisory, which was launched by LGNZ (Local Government New Zealand) and is now in their toolkit for local government.
• The WorkshopcoreStrategic or Co-development PartnerCollaborated on 'How to Talk About an Economy for Public Good' narrative briefing paper, providing communication frameworks for wellbeing economy advocacy.
• Doughnut Economics Action Lab (DEAL)coreStrategic or Co-development PartnerPartner in promoting Doughnut Economics framework and the global Wellbeing Economy Policy Design course. Jointly organize events like Global Doughnut Day.
• ZOE Institute for Future Fit EconomiescoreStrategic or Co-development PartnerCollaboration on Wellbeing Economy Policymakers Network and international policy exchange, including events on approaches like Victoria Government's Early Intervention Investment Framework.
• Better Taxes for a Better Future CoalitioncoreStrategic or Co-development PartnerWEAll is part of this coalition that published research on how tech giants minimize tax in New Zealand. Collaboration on tax reform advocacy.
• B Lab Australia & Aotearoa New ZealandminorStrategic or Co-development PartnerSponsor and collaborator at Economy for Public Good conference. B Lab supports purpose-driven businesses aligned with wellbeing economy principles.
• The KākāminorGTM or Marketing PartnerConference sponsor for Economy for Public Good event.
• Seed WaikatominorGTM or Marketing PartnerProvided scholarships for young leaders to attend Economy for Public Good conference, supporting emerging changemakers in wellbeing economy movement.
• Office of the Future Generations Commissioner for WalescoreStrategic or Co-development PartnerBrought Jacob Ellis (Director for External Relations and Culture) to Aotearoa to share insights on future generations law and better long-term thinking in governance.
• Talbot Mills ResearchcoreStrategic or Co-development PartnerCommissioned polling firm conducting public opinion research on economic system attitudes, inequality, and policy preferences among New Zealanders.

Scale indicators13 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• The Democracy Collaborative: US-based organisation that originated the Community Wealth Building framework that WEAll Aotearoa actively promotes in NZ. Direct intellectual peer in the CWB focus area and comparable in mission and advocacy style.
• Doughnut Economics Action Lab (DEAL): Kate Raworth's organisation promoting the Doughnut Economics framework globally and a named WEAll partner. Directly comparable as a think-and-do tank translating post-growth economic theory into policy and community action, with overlapping content and audience.
• Wellbeing Economy Alliance (Global): Global parent network of which WEAll Aotearoa is one of 25 hubs. Operates the same wellbeing-economy advocacy mission and provides the shared framework, branding, and international coordination that WEAll Aotearoa executes locally in New Zealand.
• ZOE Institute for Future Fit Economies: German think tank developing and disseminating wellbeing economy policy frameworks and operating the Wellbeing Economy Policymakers Network. WEAll Aotearoa is a formal collaborator, indicating direct methodological and strategic overlap.

Broad incumbents

• New Economics Foundation: Long-established UK think tank pioneering work on wellbeing economy, doughnut economics application, and post-growth policy. Operates a much larger portfolio than WEAll Aotearoa but addresses the same intellectual and policy space.

Emerging players

• B Lab Australia & Aotearoa New Zealand: Operator of B Corp certification supporting purpose-driven businesses in Australia and NZ. WEAll Aotearoa's For-purpose Business program and the B Lab sponsorship of Economy for Public Good indicate deep operational overlap in the 'business as a force for good' segment.
• The Workshop: Aotearoa-based narrative and strategy organisation co-authoring WEAll Aotearoa's narrative briefing paper on how to talk about an economy for public good. Operates in adjacent space (communications for progressive causes) and is a direct collaboration partner with shared audience.
• The Urban Advisory: NZ consultancy co-authoring the Community Wealth Building white paper with WEAll Aotearoa, which LGNZ adopted into its toolkit. Operates in the local-government economic development space and serves the same council audience as WEAll Aotearoa's local government work.

Regional players

• Child Poverty Action Group (Aotearoa): New Zealand nonprofit advocacy organisation addressing structural drivers of child poverty and economic inequality. Same NZ operating geography and overlapping social-justice audience, including a former WEAll communications lead who previously worked at CPAG.
• Centre for Well-being Economy (Wales / Scotland networks): Wellbeing economy policy networks in Wales and Scotland that have produced landmark legislation (Future Generations Act in Wales). WEAll Aotearoa explicitly references Welsh Future Generations Commissioner work and is drawing on these regional peers' legislative models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/weallaotearoa
• LinkedInlinkedin.com/company/wellbeing-economy-alliance-aotearoa-nz
• Instagraminstagram.com/weallaotearoa

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellbeing Economy Alliance Aotearoa NZ