The LUNAR Collective
The LUNAR Collective is a 501(c)(3) nonprofit founded in 2020 and the only organization by and for Asian American Jews, operating community programming, original film/theater/Haggadah content, a 6-hub fellowship, and mental health services across Boston, Chicago, Seattle, NYC, LA, and the Bay Area.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The LUNAR Collective does
The LUNAR Collective is a US-based 501(c)(3) nonprofit organization founded in 2020 and headquartered in Richmond, California, that serves as the first and only community organization by and for Asian American Jews. The organization operates a multi-program portfolio including the original LUNAR Film Series (documentary featuring 23 Asian American Jews across 2 seasons), the touring theater production 'What Do I Do With All This Heritage?' (developed with The Braid, with 2,000+ audience members and record box office), two annual Asian Jewish Haggadahs (UPSTREAM and DANCING IN-BETWEEN), and the original LUNAR Nigun composition. Programs are delivered through 6 physical hub cities — Boston, Chicago, Seattle, New York City, Los Angeles, and the San Francisco Bay Area — and globally via YouTube, virtual Chai Chats with the Rabbi in Residence and Ritual Director, digital Haggadah downloads, and a speakers bureau serving schools and corporate clients.
The organization's technology footprint is intentionally minimal: there is no proprietary platform, with operations supported by GiveButter (donations), Calendly (1:1 bookings), and Partiful (event RSVPs). Core staff of 5 includes Co-Executive Directors Jenni Rudolph and Maryam Chishti, Ritual Director Rachel Chang, Rabbi in Residence Rabbi Mira Rivera (first Filipina-American ordained at Jewish Theological Seminary), and an Admin Assistant and Website Design Consultant. The Leading Light Fellowship, formally launched in 2025 across all 6 hubs with $4,000 stipends, develops next-generation Asian Jewish leadership. A Mental Health Initiative (2025), supported by the Jewish Federation of Los Angeles, provides subsidized $15/session individual therapy, virtual group sessions, and in-person wellness retreats led by licensed Asian Jewish therapists.
The LUNAR Collective is a fiscally sponsored project of Social Good Fund (Tax ID 46-1323531), meaning it operates under Social Good Fund's 501(c)(3) status while maintaining autonomous programming. Revenue is generated primarily through donations (via GiveButter), foundation and federation grants (Jewish Federation of LA, Jews of Color Initiative, Jewish Liberation Fund, UJA Federation, WRJ, and multiple regional funders), and modest earned income from speakers bureau engagements, sliding-scale Haggadah downloads, and touring theater co-productions. Most programs are offered free or at low cost, reflecting an explicit equity-oriented pricing philosophy.
The LUNAR Collective firmographics
Firmographics- Name
- The LUNAR Collective
- Legal name
- The LUNAR Collective
- Website
- https://weareasianjews.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The LUNAR Collective is a 501(c)(3) nonprofit founded in 2020 and the only organization by and for Asian American Jews, operating community programming, original film/theater/Haggadah content, a 6-hub fellowship, and mental health services across Boston, Chicago, Seattle, NYC, LA, and the Bay Area.
- Ownership category
- akta.pro rank
The LUNAR Collective industry classification
Industry- Product category
- Community and Cultural Nonprofit Services
- NAICS
- Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399), Business, Professional, Labor, Political, and Similar Organizations (8139)
- SIC
- Services-Social Services (8300), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Cultural Centers & Community Cultural Organizations (BPAGAHAD)
- akta.pro secondary industries
- Cultural Festivals & Events Organizations (BPAGAHAG), Virtual Community Festivals & Cultural Events (Online Celebrations) (MPAGAOAK)
Keywords
Where The LUNAR Collective is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
The LUNAR Collective business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Donations: Tax-deductible donations through GiveButter platform (givebutter.com/lightupLUNAR). Organization is a fiscally sponsored project of Social Good Fund (tax ID 46-1323531).
- Foundation and Federation Grants: Funding from Jewish Federation of Los Angeles, Jews of Color Initiative ($5k grant in 2020), and multiple foundations including Jewish Liberation Fund, WRJ, UJA Federation, Nuroots, The Glazer Foundation, OFJCC, JCFLA, JFEDLA, LKFFT.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Chai Chats - Free 1:1 sessions with spiritual leaders |
| Subscription | Pay-as-you-go | Individual Therapy Sessions - $15/session subsidized |
| Other | One time/ perpetual license | Haggadah Download - Sliding-scale donation |
| Other | Multi-year contract | Leading Light Fellowship - Free with $4,000 stipend |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
The LUNAR Collective product offering
Product offeringCore offering
The LUNAR Collective is a fiscally sponsored nonprofit community organization that delivers in-person and digital programming by and for Asian American Jews. Its core offerings include a documentary film series, an original theater show produced with The Braid, an annual Asian Jewish Haggadah publication, a year-long Leading Light Fellowship across six U.S. hub cities, subsidized mental health therapy, free 1:1 spiritual care (Chai Chats) with a Rabbi in Residence and Ritual Director, and a speakers bureau for institutions.
Product overview
The LUNAR Collective operates as a community organization offering a portfolio of interconnected programs by and for Asian American Jews. Core offerings include the Film Series (LUNAR: The Jewish-Asian Film Project) documenting Asian Jewish experiences across seasons, the What Do I Do With All This Heritage? theatre show developed with The Braid, and the Leading Light Fellowship providing year-long leadership training. Supporting programming includes the Mental Health Initiative with subsidized therapy and group sessions, Chai Chats for 1:1 spiritual guidance with Rabbi Mira Rivera and Ritual Director Rachel Chang, the Speakers Program for presentations on Asian Jewish topics, and downloadable Asian Jewish Haggadahs for Passover. Additional offerings include the original LUNAR Nigun song, a Resources Library, and community Blog. The organization is fiscally sponsored by Social Good Fund.
Differentiator
Problem solved
Functional benefit
Products and services
- LUNAR Film Series (LUNAR: The Jewish-Asian Film Project) Documentary film series featuring unscripted conversations with Asian American Jews exploring belonging, traditions, cultural trauma, the model minority myth, discrimination, and Jewish intersectionality, available globally via YouTube across multiple seasons and intersectional specials; aimed at Asian American Jewish adults and the broader community.
- What Do I Do With All This Heritage? Theatre Show Original theater production featuring true stories by Asian American Jews, performed by an entirely Asian American cast, co-developed with The Braid Jewish storytelling theater company and available for touring to communities in-person and virtually; targeted at Jewish community venues, arts and culture audiences, and educational institutions.
- Leading Light Fellowship Year-long national fellowship program for Asian American Jewish young adults (ages 21-35) providing leadership training, community organizing skills, local event facilitation, $4,000 stipend, coaching, and retreats, with cohorts in Boston, Chicago, Seattle, Los Angeles, NYC, and Bay Area.
- Mental Health Initiative Mental health programming offering subsidized individual therapy sessions with licensed Asian Jewish therapists, virtual group therapy sessions, and in-person wellness day retreats (Shabbat Spa Day); targeted at Asian American Jews seeking culturally competent mental health support (California residents for individual therapy).
- Chai Chats Free 1:1 inclusive sessions with Asian Jewish spiritual leaders (Rabbi Mira Rivera and Ritual Director Rachel Chang) offering Torah chanting, Jewish ritual discovery, identity exploration, and pastoral care, available in NYC, Philadelphia, and virtually.
- Asian Jewish Haggadah Sliding-scale downloadable Asian Jewish Passover Haggadah publications (UPSTREAM 5782 and DANCING IN-BETWEEN 5783) featuring Asian Jewish prayers, stories, illustrations, and cultural integrations, created by Asian Jewish committees; available for educational licensing via email.
- Speakers Program Speaker bureau offering presentations and workshops on topics including Asian Jewish identity, Gen Z leadership, ritual practices, mixed-race experiences, adoptee stories, and LGBTQ+ Asian Jews, bookable by schools, colleges, universities, and corporate organizations.
- LUNAR Nigun Original musical composition representing joy in the multiplicity of Asian Jewish voices, co-composed by Rachel Chang, Jenni Rudolph, and Clare Bierman; featured in the 5783 Haggadah and used in community programming.
Quantifiable outcome
- 100+ programs hosted, 3,000+ program participants, 40+ countries represented
- +2 more outcomes
Companies that use The LUNAR Collective
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
The LUNAR Collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
The LUNAR Collective partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- The BraidcoreLUNAR partnered with The Braid (a Jewish theater company that uses true stories to dramatize and uplift the Jewish people) to create 'What Do I Do With All This Heritage?' theater show. The show debuted as the Braid's biggest box office ever and is now available for touring to communities.
- Social Good FundcoreLUNAR is a fiscally sponsored project of Social Good Fund (tax ID 46-1323531), providing administrative infrastructure and 501(c)(3) status.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
The LUNAR Collective competitors and assessment
Company assessmentBroad incumbents
- Hadassah: Hadassah is a large, established Jewish nonprofit organization with national programming in women's empowerment, education, and advocacy. It is comparable to LUNAR as a Jewish community organization producing content, advocacy, and programming, but operates at much greater scale and breadth.
- Jewish Community Centers of North America (JCC Association): The JCC Association is the umbrella body for Jewish Community Centers across North America, providing broad community programming, education, and cultural activities. It is comparable to LUNAR as a Jewish communal programming organization, though far larger and broader in scope than LUNAR's niche Asian-Jewish focus.
Direct peers
- Keshet: Keshet is a national organization working for full LGBTQ+ inclusion in Jewish life. It is directly comparable to LUNAR as a community-organizing nonprofit producing intersectional Jewish content and supporting an underserved demographic within Jewish communal life.
- Be'chol Lashon: Be'chol Lashon is a nonprofit dedicated to supporting and raising awareness of the racial, ethnic, and cultural diversity of the Jewish people. It is the closest direct peer to LUNAR, as both organizations serve racially and ethnically diverse Jewish communities and produce content and programming around intersectional Jewish identity.
- OneTable: OneTable is a national nonprofit that enables young adults (21-35ish) to host Shabbat dinners. It is comparable to LUNAR's Leading Light Fellowship in serving young Jewish adults, funding peer-led Jewish community programming, and operating as a mission-driven nonprofit in the Jewish youth engagement space.
- JIMENA: Jews Indigenous to the Middle East and North Africa: JIMENA is a nonprofit that works to promote the heritage and rights of Jews from the Middle East and North Africa. It is comparable to LUNAR as a community organization that centers under-represented ethnic Jewish communities and provides heritage, educational, and identity-affirming programming.
- Jews of Color Initiative: Jews of Color Initiative is a philanthropic and community-building effort focused on the experiences of Jews of Color. It is a direct peer to LUNAR, both serving intersectional Jewish communities and overlapping in leadership pipelines (LUNAR's co-Executive Directors are graduates of its leadership fellowship).
- The Multiracial Jewish Network: The Multiracial Jewish Network is an organization dedicated to building and connecting communities for multiracial Jews and Jews of Color. It directly parallels LUNAR's mission to create visibility, community, and resources for racially diverse Jewish individuals.
- The Braid: The Braid is a Jewish storytelling theater company whose collaboration with LUNAR produced 'What Do I Do With All This Heritage?'. It is a direct peer as a Jewish arts and storytelling organization producing original theater content for Jewish and broader audiences.
Regional players
- MAKOM: Israeli Cultural Connection: MAKOM works to deepen the connection between Israeli and North American Jewish communities through culture and education. It is thematically comparable to LUNAR as a Jewish community programming organization, though its focus is Israeli-American rather than Asian-Jewish intersectionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The LUNAR Collective social profiles
Digital presenceThe LUNAR Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
The LUNAR Collective leadership team
Management profileNumber of profiles
Profiles6 records
The LUNAR Collective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The LUNAR Collective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The LUNAR Collective
What does The LUNAR Collective do?
The LUNAR Collective is a fiscally sponsored nonprofit community organization that delivers in-person and digital programming by and for Asian American Jews. Its core offerings include a documentary film series, an original theater show produced with The Braid, an annual Asian Jewish Haggadah publication, a year-long Leading Light Fellowship across six U.S. hub cities, subsidized mental health therapy, free 1:1 spiritual care (Chai Chats) with a Rabbi in Residence and Ritual Director, and a speakers bureau for institutions.
Is The LUNAR Collective a public or private company?
The LUNAR Collective is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The LUNAR Collective founded?
The LUNAR Collective was founded in 2020. It employs 1 to 10 people.
Where is The LUNAR Collective based?
The LUNAR Collective is headquartered in New York, United States, in the North America region.
How does The LUNAR Collective make money?
Two revenue lines are on record. Donations are the primary driver. The others are foundation and Federation Grants.
Who are The LUNAR Collective's main competitors?
Broad incumbents on record are Hadassah and Jewish Community Centers of North America (JCC Association). Direct peers are Keshet, Be'chol Lashon, OneTable, JIMENA: Jews Indigenous to the Middle East and North Africa, Jews of Color Initiative, The Multiracial Jewish Network and The Braid. MAKOM: Israeli Cultural Connection is listed as a regional player.
Does The LUNAR Collective have an API?
No public API is recorded for The LUNAR Collective.
What industry is The LUNAR Collective in?
The LUNAR Collective's product category is Community and Cultural Nonprofit Services. Its primary akta.pro industry code is BPAGAHAD, Cultural Centers & Community Cultural Organizations, with a secondary code of BPAGAHAG, Cultural Festivals & Events Organizations. Its NAICS code is 81399 and its SIC code is 8300.