Bayleaf
Bayleaf is a UK-founded, founder-owned consultancy that helps individuals prepare and submit national honours nominations across the UK, Australia, New Zealand, Canada, and the UAE, plus House of Lords applications. It serves high-achieving professionals, activists, and community leaders through a remote, writer-led professional services model.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bayleaf does
Bayleaf is a UK-based private consultancy founded in 2018 by Mike McKie, specialising in end-to-end support for national honours nominations across multiple jurisdictions. Its core services cover Royal Honours in the UK (MBE, OBE, CBE, Knighthoods, Damehoods), House of Lords Crossbench Peer applications, and equivalent honours in Australia, New Zealand, Canada, and the UAE. The firm's competitive positioning rests on a small team of broadsheet-trained journalists and professional writers, a proprietary analysis of over 54,654 keywords drawn from honours citations since 1998, and a 'No-Risk' full-refund package that is unique in the market. The company claims an 80%+ client success rate and explicitly disclaims any lobbying or access-based influence over the Honours Committees.
The technology footprint is minimal: there is no proprietary platform, no application, no API, and no disclosed integrations. Service delivery is conducted entirely online with a remote writer workforce, supported by a free self-assessment questionnaire on the website, direct contact via phone and WhatsApp, and a content-led SEO and PR strategy. Distribution is exclusively direct-to-consumer through the firm's own website and inbound channels.
Bayleaf operates as a founder-owned, private limited company (Bayleaf Solutions Ltd., UK Company No. 11876561) registered at 36-38 Cornhill, London. The business is professionally services-led with no disclosed external funding, no parent company, and no institutional investors identified. Pricing is quote-based and not publicly disclosed, with multi-year contracts, a 12-month payment plan option, and a No-Risk tier that ties refund eligibility to two full unsuccessful application cycles (a minimum 6-year window given the government's process timeline). Customer base consists of individual high-achieving professionals rather than enterprise clients, with testimonial diversity spanning creative arts, entrepreneurship, social care, and business leadership.
Bayleaf firmographics
Firmographics- Name
- Bayleaf
- Legal name
- Bayleaf Solutions Ltd.
- Website
- https://wearebayleaf.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bayleaf is a UK-founded, founder-owned consultancy that helps individuals prepare and submit national honours nominations across the UK, Australia, New Zealand, Canada, and the UAE, plus House of Lords applications. It serves high-achieving professionals, activists, and community leaders through a remote, writer-led professional services model.
- Ownership category
- akta.pro rank
Where Bayleaf is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Bayleaf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Honours Nomination Services: Fees charged for writing and submitting Royal Honours nominations (MBE, OBE, CBE, Knighthood, Damehood, etc.) on behalf of clients. Services include full application writing, supporter letter guidance, research, and form completion. Optional 'No-Risk' packages with full refund if nomination is unsuccessful. A 12-month payment plan is available. The company also offers DIY support packages for clients who prefer to write their own nomination with behind-the-scenes guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Full Nomination Writing Service |
| Other | Multi-year contract | No-Risk Nomination Package |
| Other | Multi-year contract | DIY Support Service |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Bayleaf product offering
Product offeringCore offering
Bayleaf provides fee-based consultancy and writing services that prepare and submit Royal Honours nominations (MBE, OBE, CBE, Knighthood, Damehood) on behalf of individual clients, with additional services for Australian, New Zealand, and Canadian honours systems, House of Lords Crossbench Peer applications, honorary doctorates, and business/leadership awards. The firm offers a full-service nomination writing package, a DIY support package, a free self-assessment eligibility tool, a No-Risk package with a full refund if the nomination is unsuccessful after two cycles, and supporting-letter guidance for clients' referees.
Product overview
Bayleaf is a specialist consultancy providing honours nomination services. Their core offerings include Honours Nomination Services (supporting MBE, OBE, CBE, Knighthood, and Damehood applications), the No-Risk Nominations Package (a unique full-refund guarantee service), Self-Assessment Tools for eligibility checking, and House of Lords Application Support. Additional services include DIY Nomination Support and Supporting Letter Guidance. The company operates exclusively online with remote writers, charging market-leading prices with a 12-month payment plan available.
Differentiator
Problem solved
Functional benefit
Products and services
- Honours Nomination Services Full-service consultancy for individuals preparing and submitting Royal Honours nominations (MBE, OBE, CBE, Knighthood, Damehood, plus Australian, New Zealand and Canadian honours). Includes questionnaire assessment, nomination form completion, compelling case writing, detailed research, and supporter letter guidance.
- No-Risk Nominations Package A premium full-service nomination package that includes standard nomination support plus ongoing updates to the Nomination Committee during evaluation and a full fee refund if the nomination remains unsuccessful after two application cycles (minimum 6 years given the government process timeline).
- DIY Nomination Support Advisory package for individuals who want to write their own honours nomination application, providing behind-the-scenes guidance, advice, and review from Bayleaf without full-service writing.
- House of Lords Application Support Professional support for individuals applying to become Crossbench Peers in the House of Lords, including self-assessment, application phase support, referee identification and coaching, and interview preparation.
- Supporting Letter Guidance Standalone service that helps honours nomination clients identify suitable supporter letter writers and provides guidelines for writing effective supporting letters.
Quantifiable outcome
- Over 80% of Bayleaf clients receive a successful honours nomination
- +1 more outcomes
Companies that use Bayleaf
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Bayleaf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bayleaf partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Bayleaf competitors and assessment
Company assessmentEmerging players
- The Colour Works: Provides personal branding and award-application services to professionals and executives, partially overlapping with Bayleaf's recognition consulting remit.
- Distinctive Life: Personal branding and recognition consultancy offering honours nomination support alongside broader profile-building services. Overlaps with Bayleaf on honours but also extends into adjacent digital presence services.
Regional players
- House of Lords Appointments Commission (support services): Independent body overseeing Crossbench Peer appointments; Bayleaf's House of Lords service competes with niche UK consultancies supporting similar applications in the same jurisdiction.
Direct peers
- MBE Gold: UK consultancy helping individuals with honours nominations, including MBE/OBE applications. Comparable service scope and customer profile to Bayleaf.
- Honours Online: UK-based consultancy offering paid support with MBE, OBE and other honours nominations. Closest direct competitor to Bayleaf in the same niche with overlapping service offerings.
- Honourable Recognition Co. Specialist in preparing UK honours nominations and similar recognition applications. Operates in the same professional-services niche targeting high-achieving individuals.
- Award Centre: British firm providing honours nomination writing and consultancy services. Directly competes for the same pool of UK candidates seeking MBE/OBE/CBE support.
Broad incumbents
- Awards Intelligence: Established UK consultancy assisting with business and professional award entries. A broader incumbent with adjacent (not honours-specific) capability that overlaps on the awards-consulting category.
Others
- Cision PR Newswire (awards monitoring): Global PR and awards-tracking platform enabling organisations to identify award opportunities. Adjacent ecosystem participant in the awards/recognition value chain.
- RSVP Design (Awards Service): Provides design and submission services for award applications. Thematically adjacent supplier of submission/entry support to organizations and individuals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bayleaf social profiles
Digital presenceBayleaf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bayleaf leadership team
Management profileNumber of profiles
Profiles1 record
Bayleaf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bayleaf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bayleaf
What does Bayleaf do?
Bayleaf provides fee-based consultancy and writing services that prepare and submit Royal Honours nominations (MBE, OBE, CBE, Knighthood, Damehood) on behalf of individual clients, with additional services for Australian, New Zealand, and Canadian honours systems, House of Lords Crossbench Peer applications, honorary doctorates, and business/leadership awards. The firm offers a full-service nomination writing package, a DIY support package, a free self-assessment eligibility tool, a No-Risk package with a full refund if the nomination is unsuccessful after two cycles, and supporting-letter guidance for clients' referees.
Is Bayleaf a public or private company?
Bayleaf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bayleaf founded?
Bayleaf was founded in 2018. It employs 11 to 50 people.
Where is Bayleaf based?
Bayleaf is headquartered in London, United Kingdom, in the Europe region.
How does Bayleaf make money?
One revenue line is on record: professional Honours Nomination Services.
Who are Bayleaf's main competitors?
Emerging players on record are The Colour Works and Distinctive Life. House of Lords Appointments Commission (support services) is listed as a regional player. Direct peers are MBE Gold, Honours Online, Honourable Recognition Co. and Award Centre. Awards Intelligence is listed as a broad incumbent. Others are Cision PR Newswire (awards monitoring) and RSVP Design (Awards Service).
Does Bayleaf have an API?
No public API is recorded for Bayleaf.