The First Baptist Academy of Jacksonville

What The First Baptist Academy of Jacksonville does

The First Baptist Academy of Jacksonville, operating as The Covenant School of Jacksonville, is a private, nonprofit 501(c)(3) classical Christian school serving students from preschool through 12th grade in Jacksonville, Florida. Founded in 2009, the school delivers a liberal arts education built on the licensed Hillsdale College K-12 curriculum — making it Florida's first private school and one of the first ten nationally to hold this license — and applies the classical Trivium methodology across Grammar (K-5), Logic (6-8), and Rhetoric (9-12) stages. Core academic products are supplemented by a performing and visual arts program, a Warriors athletics program, Latin language instruction from Grade 6 onward, and spiritual formation integrated into the daily curriculum. The institution is accredited by both ACSI and Cognia.

The school's products span three divisions — Early Education (PreK4 with VPK), Lower School (K-5), and Upper School (6-12) — each with distinct curricula including Purposeful Design, Dimensions Math PK, Singapore Math, BJU Press science, and Memoria Press Latin. Students from multiple Northeast Florida counties attend the school on a 30+ acre oak-canopied campus on Bartram Road acquired in 2020 through a phased $10 million capital campaign. The core customer segment is faith-committed families seeking a biblical worldview combined with college-preparatory academics; a secondary segment of lower-income families accesses the school via Florida Tax Credit Scholarship (FTC), Family Empowerment Scholarship (FES), and variable tuition through FACTS Grant & Aid.

The business model is primarily tuition-driven ($5,755 for PreK4 to $13,100 for grades 10-12 in 2026-27) on an annual subscription cadence, augmented by ancillary fees (extended day care, athletics, supplies) and a diversified donation program including one-time gifts, recurring contributions, IRA charitable rollovers, and planned giving. Distribution is direct-to-family via an admissions-led process (inquiry, campus tour, testing, family conference, deposit) with no intermediaries. Marketing relies on parent testimonials, campus tours, social media (Facebook, Instagram), and a quarterly email newsletter. The institution is governed by an independent Board of Directors and led by Head of School Susan Johnson, with no venture capital, private equity, or parent-company ownership.

Name

The First Baptist Academy of Jacksonville

Legal name

The Covenant School of Jacksonville

Website

https://wearecovenant.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

The Covenant School of Jacksonville is a 501(c)(3) classical Christian school in Jacksonville, Florida, serving preschool through 12th-grade students from Northeast Florida using the licensed Hillsdale College K-12 curriculum, operating on a tuition-driven nonprofit model supplemented by scholarships and charitable giving.

Ownership category

akta.pro rank

Product category

Private K-12 Classical Christian Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Based (Religious) K–12 Schools (EDAJABAC)

akta.pro secondary industry

Faith-Based Preschools (EDACABAF)

Keywords

• Classical Christian education
• K-12 private schooling
• Preschool education services
• Hillsdale curriculum school
• College preparatory programs

Headquarters

HQ city

Jacksonville, Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tuition Revenue: The primary revenue stream is tuition payments from families. Tuition varies by grade level, ranging from $5,755 for PreK4 full-time to $13,100 for grades 10-12. Additional fees include application fees ($175), deposits ($250), FACTS management fees ($55 annually), supply fees (~$85), and facilities fees ($50/month).
2. Scholarship and Tuition Assistance: School accepts state scholarship programs including Florida Tax Credit Scholarship (FTC), Family Empowerment Scholarship (FES) through Step Up For Students, and variable tuition based on family financial need determined through FACTS Grant & Aid.
3. Donations and Charitable Contributions: The school operates as a 501(c)(3) nonprofit and receives charitable contributions through one-time gifts, recurring gifts, IRA charitable contributions (for donors 72+), matching gifts, named scholarships, gifts of appreciated stocks, and planned giving/bequests.
4. Capital Campaign: $10 million 'Transition to Transformation' capital campaign divided into three phases: Phase I ($3M for relocation), Phase II ($5M for campus purchase), Phase III ($2M for building renovations). The school has raised over $2 million toward the campaign.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The First Baptist Academy of Jacksonville (operating as The Covenant School of Jacksonville) is a private classical Christian school offering preschool through 12th grade education on a 30+ acre campus in Jacksonville, Florida. The school delivers a Hillsdale College K-12 liberal arts curriculum integrated with biblical worldview training, supplemented by performing arts, visual arts, Latin instruction, and competitive athletics. Families enroll directly through an admissions process that includes applications, testing, and family conferences, with tuition as the primary revenue source complemented by donations and state scholarships.

Product overview

The Covenant School of Jacksonville (also referred to as First Baptist Academy of Jacksonville) is a classical Christian school providing a unified educational program from preschool through 12th grade. The institution operates as a single integrated school with distinct divisions: Early Education (preschool with VPK), Lower School (K-5), and Upper School (6-12). Core offerings include the Hillsdale K-12 classical curriculum, performing arts (music, band, drama, dance), visual arts, and athletics (Warriors program). The school is located on a 30+ acre campus at 2300 Bartram Road, Jacksonville, Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Classical Christian Education Program (Preschool through High School) A comprehensive classical Christian education program serving students from preschool through 12th grade, utilizing the Hillsdale College K-12 curriculum and integrating biblical worldview with liberal arts academics, fine arts, Latin, and athletics.
• Early Education Program Child-centered, hands-on preschool program integrating Biblical truths with sequential, developmentally appropriate curriculum including Purposeful Design, Gentle + Classical Preschool, Dimensions Math PK, and Handwriting Without Tears; available as PreK4 full-time or part-time, with VPK certificate option.
• Lower School Program (Grades K-5) Lower school program for grades K-5 in the Grammar Stage of classical education, featuring Bible, Science (BJU Press), Mathematics (Singapore Math), English Language Arts, and History curriculum.
• Upper School Program (Grades 6-12) Upper school program for grades 6-12 encompassing Logic and Rhetoric stages of classical learning, featuring Hillsdale K-12 curriculum, Bible, Science, Mathematics, English Language Arts, History, and Latin.
• Performing Arts Program Performing arts program including music, choir, band, drama, and dance across grammar, logic, and rhetoric stages of learning.
• Visual Arts Program Visual arts program teaching elements of art including line, shape, form, space, pattern, texture, value, and color through classical and Christian education framework.
• Warrior Athletics Program Athletic program featuring multiple sports including Cross Country, Volleyball (JV, Varsity, Middle School), Golf, Basketball (JV, Varsity, Middle School, Ladies), Baseball (JV, Varsity, Middle School), and Lower School Intramurals.
• Extended Day Care (Morning and Afternoon Care) Before- and after-school care services for K-12 students, with morning care ($100/month), afternoon care ($200/month), or combined full extended day coverage ($250/month).

Quantifiable outcome

• Graduates prepared for success in college and life with moral and intellectual virtues
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Hillsdale CollegecoreStrategic or Co-development Partner · 1 January 2019Covenant is Florida's first private school and one of the first ten private schools in the nation to be a licensed Hillsdale College curriculum school. The partnership provides access to the complete Hillsdale K-12 classical liberal arts curriculum emphasizing math, science, literature/language arts, and history with focus on America's founding principles. This curriculum forms the academic backbone of the school's classical Christian education approach.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Bolles School: Long-established Jacksonville private PK-12 school; competes for premium tuition-paying families in the same metro but as a secular college-prep incumbent with broader athletics tradition.
• The Academy of the Holy Names: Larger, well-established Catholic PK-12 school in the Jacksonville/Tampa area; competes for the same faith-oriented family segment but as a broader incumbent across multiple faiths.
• Episcopal School of Jacksonville: Major Jacksonville private PK-12 faith-affiliated school; competes for college-prep-oriented families in the same Northeast Florida market, though with a broader Episcopal identity.
• The King's Academy: Large private Christian K-12 school in Florida with a broad faith-based college-prep offering; overlaps Covenant's target market but operates at significantly larger scale.

Direct peers

• Providence School of Jacksonville: Private classical Christian school in Jacksonville, FL serving PK-12 with a comparable college-preparatory, faith-integrated curriculum; directly competes with Covenant for the same Northeast Florida Christian-family segment.
• Trinity Classical Academy: Hillsdale K-12 licensed classical Christian school; operates with a similar Trivium-aligned curriculum and faith-based admissions model comparable to Covenant's classical program.
• Geneva School of Jacksonville: Classical Christian school in Jacksonville, FL offering PK-12 education grounded in a similar classical, biblical worldview; competes head-to-head with Covenant in the same metro and parent persona.
• The Classical Academy: Multi-location Hillsdale College K-12 curriculum licensee operating classical Christian campuses across multiple states; directly comparable as another Hillsdale-licensed PK-12 classical school with similar academic positioning.
• Founders Classical Academy: Hillsdale College-affiliated classical charter/independent K-12 network in multiple states; closely comparable in classical curriculum design and grade span to Covenant.

Others

• Step Up For Students: Florida's statewide scholarship administration organization that channels FTC/FES funds to schools like Covenant; ecosystem partner whose policy decisions directly affect Covenant's affordability and enrollment.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/covenant.jax
• Instagraminstagram.com/covenant.jax
• LinkedInlinkedin.com/company/the-first-baptist-academy-of-jacksonville

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The First Baptist Academy of Jacksonville