Glue

What Glue does

Danki is a digital creative agency headquartered in Amsterdam's Oude Kerk, founded by art director David Pino and tech director Joost Ruijter. The agency offers a unified service stack spanning strategy, branding and visual identity, art direction, UI/UX design, web development (front-end HTML/CSS/JS and back-end CMS), film and video, animation, mobile apps, 3D / VR / AR, digital signage, annual report and editorial design, AI / AI Agents, SEO, copywriting, and managed hosting. Engagement is project-based with a stated €7.5K minimum budget, delivered by a small team of approximately 6–10 creatives and technologists.

Danki's customer base spans municipal and national government (Gemeente Amsterdam, Gemeente Rotterdam, OECD), international and research institutions (Peace Research Institute Oslo, Whetston Strategic Forecast), large consumer and B2B brands (Amazon, Natura &Co, Ring, St Dalfour, FabFilter, EQT Life Sciences, Parnassia Groep), and architecture and cultural clients (OMA, SOME architects, Heijmans Vastgoed, Excelsior Recordings). Distribution is direct via portfolio website, contact form, and referrals; the agency has no disclosed funding rounds and operates as an independent Dutch BV.

The business model is professional services revenue tied to discrete creative projects rather than recurring subscriptions, with awards and high-profile case studies (notably the 2019 Galjaardprijs for the 'We Live Here' campaign) functioning as the primary demand-generation mechanism. Notable technical differentiators include integrated AI tool usage for client deliverables, 3D/VR/AR capabilities, and full-stack design-plus-development delivery under a single small team.

Name

Glue

Legal name

Danki BV

Website

https://weareglue.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Danki is an Amsterdam-based digital creative agency offering strategy, branding, art direction, web development, 3D/VR/AR, and AI-integrated design services on a project basis (€7.5K minimum) to enterprise, government, and non-profit clients across the Netherlands and internationally.

Ownership category

akta.pro rank

Product category

Creative Digital Agency Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

akta.pro secondary industries

Graphics Production & Large-Format Printing (Banners, Wraps, Signage) (THAHAHAG), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Digital creative agency
• Web development services
• Brand identity design
• Art direction services
• Editorial design services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Agency Services: Project-based creative and digital services including branding, web development, art direction, and campaign work. Services span visual identity, UI/UX design, web design/development, animation, video production, editorial design, and marketing campaign creation. Revenue is generated through client projects with indicated minimum budgets around €7.5K.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Glue is a creative digital agency based in Amsterdam that delivers strategy, design, and technology services under one roof for organizations. Its core work spans branding and visual identity, art direction, web development (front-end HTML/CSS/JS and back-end CMS), UI/UX design, animation, film and video, editorial and annual report design, 3D/VR/AR experiences, mobile apps, AI/AI-agent integration, and digital marketing. Engagements are project-based with custom scopes, supported by an in-house team of approximately 8-10 creatives and developers.

Product overview

Danki is a creative digital agency based in Amsterdam offering a comprehensive suite of services under one roof. The agency operates as a single unified offering rather than a platform-plus-modules architecture. Their core services include web development (front-end HTML/CSS/JS and back-end CMS), branding and visual identity, UI/UX design, art direction, film and video production, animation, 3D/VR/AR experiences, annual report design with editorial and infographics, mobile app development, AI and AI agents, SEO and digital marketing, copywriting, editorial design for print and digital publications, digital signage and narrowcasting, managed hosting, wayfinding, and advertising. Founded by art director David Pino and tech director Joost Ruijter, the agency combines graphic design and technology to deliver creative and digital projects for clients across various sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Front-end (HTML/CSS/JS) and back-end (CMS) web development delivered as project-based engagements for enterprise, government, and consumer-brand clients.
• Branding and Visual Identity Brand identity creation, visual identity systems, and corporate identity design for organizations and sub-brands, including naming.
• UI/UX Design User interface and user experience design for websites, platforms, and digital products.
• Art Direction Creative direction for visual projects including campaigns, photography, and multimedia content.
• Film and Video Production Video production, animation, and motion graphics for campaigns and digital platforms.
• Annual Report Design Editorial design, infographics, and data visualization for annual reports and publications such as the OECD Global Trends in Government Innovations report and the Natura &Co interactive annual report.
• 3D / VR / AR Experiences Three-dimensional design, virtual reality, and augmented reality experiences for web platforms and digital products.
• Mobile App Development Design and development of mobile applications.
• AI / AI Agents Integration Artificial intelligence integration and AI-agent development services, including AI-generated visuals such as Midjourney imagery for reports.
• Digital Marketing Search engine optimization, social marketing, email marketing, banner campaigns, and digital advertising services.
• Copywriting Content writing and copy creation for digital and print materials.
• Editorial Design Print and digital editorial design for magazines, brochures, and publications, including magazine redesigns such as Snowboarder Magazine.
• Digital Signage and Narrowcasting Digital signage systems and narrowcasting solutions for displays and public information.
• Managed Hosting Managed hosting services for websites and digital platforms built by the agency.
• Custom E-commerce Webshop Development Full e-commerce platform design and development with webshop capabilities, delivered as a project-based service for clients such as FabFilter.

Quantifiable outcome

• The 'We Live Here' campaign won the 2019 Galjaardprijs for best public campaign in The Netherlands and received massive (inter)national media coverage including CNN Travel and New York Times
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• AlsjeblaftminorImplementation/ SI/ Consulting PartnerCollaborator on Crux Engineering project, providing additional creative or consulting services as part of the project team.
• CAV MultimediaminorImplementation/ SI/ Consulting PartnerCollaborator on Crux Engineering visual identity and website project, contributing multimedia or technical expertise.
• CAV MultimediaminorImplementation/ SI/ Consulting PartnerCollaborated on Parnassia Group corporate identity project.
• &MorgencoreStrategic or Co-development PartnerStrategic partner on ZO Bereikbaar mobility campaign for Amsterdam Zuidoost, working on campaign concept and implementation with Gemeente Amsterdam and Johan Cruijff Arena.
• De CommunicatiearchitectcoreStrategic or Co-development PartnerCommunication strategy partner on ZO Bereikbaar mobility campaign, collaborating on campaign development and implementation.
• ValamisminorImplementation/ SI/ Consulting PartnerTechnology partner for Parnassia Group web design and UI/UX implementation project.
• Studio NamespaceminorStrategic or Co-development PartnerCollaborator on OECD Global Trends in Government Innovations report design project.
• Stefan AltenburgerminorStrategic or Co-development PartnerDesign collaborator on Snowboarder Magazine redesign project, bringing additional design expertise to the publication redesign.
• Mattijs de WitminorStrategic or Co-development PartnerCreative collaborator on FabFilter website redesign and 3D art project.
• Irene Bauer, Stefan Altenburger, Bram WillemsminorStrategic or Co-development PartnerTeam collaborators on EQT Life Sciences editorial magazine and animated film project, contributing expertise in photography, design, and content creation.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• MediaMonks (S4 Capital): Global content, digital, and creative production powerhouse within S4 Capital. Comparable in offering brand, digital, motion, and AI-enabled production but at vastly larger scale, representing the broad-incumbent competition Danki faces for enterprise clients.
• TBWA\NEBOKO: Major Amsterdam-based creative agency and TBWA network affiliate serving large Dutch enterprise and government clients. Comparable in target client profile (Dutch civic, enterprise, consumer brands) but operates at far broader scale with network reach Danki lacks.

Direct peers

• Lust: Dutch design and creative-coding studio working at the intersection of design, motion, and emerging tech (AR/VR, web). Comparable to Danki as a Netherlands-based creative shop pushing experimental digital craft for high-profile clients.
• Ueno: Independent creative studio offering branding, web, and product design for major brands. Comparable to Danki in boutique full-service creative positioning, premium client roster, and emphasis on combining design with modern technology.
• Dept: Amsterdam-headquartered global creative and technology agency combining design, engineering, and data. Closely mirrors Danki's full-stack creative + tech service model but at much larger scale, making it the most comparable operating peer.
• Studio Dumbar: Long-established Dutch design studio focused on visual identity and brand systems for civic, cultural, and corporate clients. Comparable to Danki in mission-driven Dutch client work (e.g., Gemeente Rotterdam, OMA, Heijmans) and design-led positioning.
• Edenspiekermann: International design agency with European roots covering brand strategy, digital products, and editorial design. Comparable to Danki in combining identity, product, and publishing work and in serving large European institutional clients.

Regional players

• Resn: New Zealand-based boutique creative digital studio known for award-winning interactive web experiences. Comparable in premium boutique creative positioning and technical craftsmanship, but operates primarily in Asia-Pacific rather than the European market Danki serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/we-are-glue

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glue