Half Cut
Half Cut is a Liverpool-based, full-service creative video production agency producing commercial videos, social content, and animation for brands across education, nonprofit, and events sectors via a small in-house team and freelance network.
- Company typePrivate
- Founded2014
- HeadquartersLiverpool, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Half Cut does
Half Cut is a privately held, full-service creative video production agency headquartered in Liverpool, United Kingdom. Founded in 2014 and operating under the legal entity HALF CUT VIDEOGRAPHY LTD, the company produces commercial videos, social content, and animation for "ambitious brands" across the education, nonprofit/charity, and events sectors. A small team of approximately five people delivers projects end-to-end, supplemented by a flexible network of producers, camera operators, and technical specialists that allows the firm to scale production up or down without a fixed large headcount.
The firm's core technology is traditional video production and post-production, including creative development, filming, editing, and animation. There is no proprietary software platform, no AI/ML capability, and no public API; the service is delivered as a bespoke professional service rather than a packaged product. Pricing is project-based and not publicly disclosed, with quotes issued per engagement. Distribution is direct-to-client via website inquiry, email, and phone, supported by an organic marketing presence on Instagram, Vimeo, and an online portfolio.
Half Cut is independently owned with no disclosed external investors, parent company, or institutional funding. The business model is professional services: revenue is generated per project, with pricing determined by scope, production complexity, and deliverables. Customers disclosed publicly include Liverpool John Moores University, the National Trust, LIPA, and Skiddle, indicating a mix of education, heritage/charity, and enterprise clients. The company has no subsidiaries, no patents, no awards disclosed, and no partnerships beyond its freelancer network, positioning it as a small, founder-led creative agency.
Half Cut firmographics
Firmographics- Name
- Half Cut
- Legal name
- HALF CUT VIDEOGRAPHY LTD
- Website
- https://wearehalfcut.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Half Cut is a Liverpool-based, full-service creative video production agency producing commercial videos, social content, and animation for brands across education, nonprofit, and events sectors via a small in-house team and freelance network.
- Ownership category
- akta.pro rank
Half Cut industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (51211), Teleproduction and Other Postproduction Services (512191)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Video Production & Post-Production (BPAFAIAB)
- akta.pro secondary industries
- Live-Action Short-Form Production (Short Films, Web Series) (MPADABAE), Dailies, Ingest & Media Prep (On-Set/Near-Set) (MPAHAAAE)
Keywords
Where Half Cut is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Half Cut business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Video Production Services: Project-based creative video production services for commercial videos, social content, and animation. Revenue generated through bespoke video creation for clients, with pricing based on project scope, production complexity, and deliverables.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Half Cut product offering
Product offeringCore offering
Half Cut is a full-service, creative video production agency producing commercial videos, lifestyle films, social media content, and animation for ambitious brands. Services span the full production lifecycle from creative development and filming through animation and post-production, delivered by an in-house team in Liverpool with scalable support from a network of freelance producers, camera operators, and technical staff.
Product overview
Half Cut is a full-service, creative video production agency based in Liverpool. The company offers a unified portfolio of video production services centered around commercial videos, social content, and animation. All offerings are delivered as a single service practice rather than discrete product modules, with a focus on injecting personality and creativity into every production.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Production Services Full-service creative video production offering commercial videos, lifestyle films, social media content, and animation for ambitious brands. Includes creative development, filming, editing, animation, and post-production, delivered by the in-house team in Liverpool with support from a freelance production network for projects of any scale.
Companies that use Half Cut
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Half Cut technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Half Cut partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Half Cut competitors and assessment
Company assessmentDirect peers
- Big Lemon Films: UK creative video production agency focused on brand, corporate, and social video content. Comparable boutique-agency positioning to Half Cut with similar bespoke project-based delivery.
- Reels in Motion: UK video production agency producing commercial, corporate, and brand films. Comparable in size, geography, and bespoke creative services to Half Cut.
- Aspect Film & Video: UK video production company specializing in corporate, brand, and commercial films. Comparable to Half Cut as a similarly sized UK creative agency serving mid-market brands with bespoke video services.
- Casual Films: UK-based creative video production agency producing corporate, brand, and social video content for global clients. Directly comparable to Half Cut in service offering, client type, and project-based commercial model.
- Kode Media: UK creative video production company producing brand and commercial content. Direct competitor in the same niche of boutique UK agencies delivering bespoke video for ambitious brands.
- Pukka Films: UK video production agency delivering brand films, commercials, and social content. Closely matches Half Cut's service scope, target clients, and production-led creative model.
- Media Zoo: UK creative video agency producing brand, training, and corporate communications content. Comparable service mix and client base to Half Cut, with similar project-based bespoke delivery.
Broad incumbents
- Taylor James: Larger UK-based creative production agency offering brand video, photography, and content services. Wider portfolio than Half Cut but overlapping commercial video capabilities for similar brand clients.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Half Cut social profiles
Digital presenceHalf Cut financial estimates
Financial estimateRevenue estimate
Valuation estimate
Half Cut leadership team
Management profileNumber of profiles
Profiles2 records
Half Cut funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Half Cut M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Half Cut
What does Half Cut do?
Half Cut is a full-service, creative video production agency producing commercial videos, lifestyle films, social media content, and animation for ambitious brands. Services span the full production lifecycle from creative development and filming through animation and post-production, delivered by an in-house team in Liverpool with scalable support from a network of freelance producers, camera operators, and technical staff.
Is Half Cut a public or private company?
Half Cut is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Half Cut founded?
Half Cut was founded in 2014. It employs 1 to 10 people.
Where is Half Cut based?
Half Cut is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Half Cut make money?
One revenue line is on record: video Production Services.
Who are Half Cut's main competitors?
Direct peers on record are Big Lemon Films, Reels in Motion, Aspect Film & Video, Casual Films, Kode Media, Pukka Films and Media Zoo. Taylor James is listed as a broad incumbent.
Does Half Cut have an API?
No public API is recorded for Half Cut.
What industry is Half Cut in?
Half Cut's product category is Video Production Services. Its primary akta.pro industry code is BPAFAIAB, Video Production & Post-Production, with a secondary code of MPADABAE, Live-Action Short-Form Production (Short Films, Web Series). Its NAICS code is 51211 and its SIC code is 7812.