What Luminate does

Luminate (legal entity Luminate Consultancy Limited) is a UK-based workplace wellbeing consultancy founded in 2015 by Mel Crate and headquartered at 8 Devonshire Square, London. The company designs and delivers bespoke mental health and wellbeing programmes for corporate clients, combining accredited Mental Health First Aid training, manager and wellbeing-champion courses, workshops and webinars, one-to-one counselling and coaching, and team/offsite experiences. Its customer base spans over 400 organisations across financial services, legal, retail, technology, hospitality, government, and healthcare — including named accounts such as Deloitte, BNP Paribas Asset Management UK, Allen Overy, Diageo, Accenture, PolyAI, NHS Property Services, and Splash Damage.

Luminate's technology surface is the Luminate on Demand digital platform, a mobile- and desktop-accessible subscription product offering an ever-growing library of wellbeing content (exercises, educational videos, meditations), a personalised progress tracker, an HR analytics dashboard, and optional white-label branding with bespoke content such as CEO welcome videos and live-session playback. The company packages its services into three named annual subscription tiers — Glow (essentials), Shine (premium), and Blaze (enterprise) — alongside bespoke programme scoping and standalone training or counselling engagements.

Revenue is generated through recurring annual subscriptions for both the digital platform and the tiered programme packages, plus professional services revenue from training, counselling, and coaching. Go-to-market is consultative enterprise field sales with discovery calls, enquiry forms, and direct outreach, supported by an extensive content-marketing engine (blog, podcast, white papers, social channels, newsletters, and webinars). Luminate also operates open Mental Health First Aid courses via Eventbrite for individual/SMB buyers. The team comprises 17 employees, supplemented by a broader roster of accredited facilitators and coaches. In March 2025 the company made its first acquisition, Workhug, to expand its workplace wellbeing footprint.

Name

Luminate

Legal name

Luminate Consultancy Limited

Website

https://weareluminate.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Luminate is a London-based workplace wellbeing consultancy, founded 2015, that delivers bespoke mental health training, workshops, counselling, and the Luminate on Demand digital platform to over 400 corporate clients across the UK and internationally.

Ownership category

akta.pro rank

Product category

Workplace Wellbeing Services

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

akta.pro secondary industry

Health, Wellness & Self-Care Skills (Sleep, Nutrition, Habits) (EDAMAIAJ)

Keywords

• Workplace wellbeing consultancy
• Mental health training
• Employee wellness programs
• Mental health first aid
• Corporate wellbeing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Company Wellbeing Programmes: Bespoke full-scale wellbeing programmes combining training, counselling, workshops, and digital content. Sold as curated packages tailored to organizational needs and budget.
2. Luminate On Demand Subscription: Digital platform subscription model with flexible options. Additional fees for white labeling and bespoke content creation.
3. Training Courses: Mental Health First Aid training, Manager training, Wellbeing Champion training, workshops and webinars offered as standalone or packaged services.
4. Counselling and Coaching: One-to-one counselling, wellbeing coaching, and nutrition coaching sessions available in day blocks or as part of programmes.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Luminate is a B2B workplace wellbeing consultancy that designs and delivers bespoke full-scale mental health and wellbeing programmes for organisations. Its core offering combines strategy/policy consulting, regular one-to-one counselling and coaching, curated workshops and webinars, certified Mental Health First Aid and manager training, and the Luminate on Demand digital platform that provides an ever-growing library of wellbeing content (exercises, educational videos, meditations, interactive tools) accessible on mobile and desktop with progress tracking and HR analytics.

Product overview

Luminate is a workplace wellbeing consultancy offering a portfolio of mental health and wellbeing services to organisations. The core offering consists of bespoke Company Wellbeing Programmes combining consulting, training, and coaching, alongside the Luminate on Demand digital platform providing on-demand wellbeing content. Additional services include Workshops & Webinars, Mental Health Training for Managers, Mental Health First Aid certification, Wellbeing Champion Training, and Counselling & Coaching sessions. The company also offers structured programme packages (Glow, Shine, Blaze) available as off-the-shelf purchases or as frameworks for custom programmes.

Differentiator

Problem solved

Functional benefit

Brands

• Luminate on Demand: Digital platform offering an ever-growing library of wellbeing content including exercises, educational videos, and meditations to support employee mental health. Available on mobile and desktop through a subscription model.

Products and services

• Company Wellbeing Programmes Bespoke full-scale wellbeing programmes tailored to each organisation, combining consulting on strategy and policy, regular counselling and coaching days, and curated workshops and courses for staff at all levels. For HR/People leaders seeking an end-to-end mental health and wellbeing solution for employees.
• Luminate on Demand Digital wellbeing platform providing an ever-growing library of content including exercises, educational videos, meditations, and interactive tools accessible on mobile and desktop, with personalised progress tracking and HR analytics. Designed for organisations wanting always-on, scalable, optionally white-labelled wellbeing content.
• Workshops & Webinars Bite-sized, interactive sessions on various wellbeing topics delivered virtually or in-person, covering categories including mental health, mindfulness, financial wellbeing, nutrition, and team building. For organisations seeking engaging topical sessions for groups of employees.
• Mental Health Training for Managers Training options for people leaders including Mental Health Awareness Training, Mental Health Advocate Manager Qualification, and Wellbeing for Leaders workshop series to help managers support team mental health. For managers and people leaders needing skills to support team wellbeing.
• Mental Health First Aid (Adult) In-depth Mental Health First Aid training programme accredited by the Royal Society of Public Health, teaching attendees to recognise signs and symptoms of mental illness and support those experiencing crisis. For individuals and organisations seeking accredited MHFA certification.
• Wellbeing Champion Training Course training self-nominated employees to become wellbeing advocates within their organisation, equipped with tools to model healthy behaviours and support colleagues. For organisations building internal wellbeing champion networks.
• Counselling and Coaching One-to-one sessions with accredited counsellors, wellbeing coaches, and nutrition coaches available in day-long blocks, delivered virtually or on-site. For employees needing confidential mental health support.
• Online Mental Health Courses On-demand e-learning versions of Luminate's mental health courses, combining videos, quizzes, and downloadable resources, accessible for up to a year. For organisations needing scalable, self-paced learning.
• Wellbeing Experiences and Team Days Corporate events featuring wellbeing-focused talks, workshops, yoga and meditation sessions, nutrition activities, and team building experiences delivered nationally and internationally. For HR teams arranging team away days or offsite events.

Quantifiable outcome

• Worked with over 400 organisations including magic circle law firms, international banks, and household brands
• +1 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• WorkhugcoreStrategic or Co-development Partner · 4 March 2025Luminate acquired Workhug, a dynamic wellbeing company dedicated to supporting employees. This acquisition expands Luminate's workplace wellbeing impact and strengthens their position as a leading provider of workplace wellbeing and mental health solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/weareluminate
• LinkedInlinkedin.com/company/weareluminate
• Instagraminstagram.com/weareluminate

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luminate