We Are North
We Are North is a 6-person Dutch IT consulting firm providing privacy-friendly analytics, digital accessibility, cloud migration, and content management services to regulated European public sector, healthcare, and defense clients via a 'customization-as-a-service' model built on Piwik PRO, Acquia, AWS, and proprietary MASA CMS.
- Company typePrivate
- Founded-
- HeadquartersRotterdam, Netherlands
- Headcount—
- GTM typeB2B
- OfferingServices
What We Are North does
We Are North is a privately-held Dutch IT consulting and solutions firm headquartered in Rotterdam with a secondary office in Zaventem, Belgium. Founded in 2017, the 6-person firm operates on a 'customization-as-a-service' model, building on best-of-breed platforms such as Piwik PRO, Acquia Optimize, AWS, and their own MASA CMS to deliver privacy-friendly analytics, digital accessibility, cloud migration, and content management services to regulated European clients in government, healthcare, education, and defense.
The company's proprietary technology stack includes MASA CMS (an open-source fork of MURA CMS serving 3,000+ organizations globally), the SharePoint Tracker (an analytics tool replacing Piwik PRO's discontinued SharePoint integration and recommended by Piwik PRO as its official successor), d8a.tech (a warehouse-native open-source analytics platform co-developed as a privacy-friendly alternative to Google Analytics 4), and Open Routing (a SaaS last-mile delivery route optimization platform built on AWS serverless infrastructure for Frisco.pl). Customer-facing outcomes include processing 7,500 deliveries/day for Frisco.pl, an NPS of 47 for the modernized ZilliZ healthcare platform serving 35,000+ workers, and 20–30% conversion increases for accessibility clients.
Revenue is generated through bespoke professional services engagements, recurring MASA Cloud subscriptions (five tiers from €3,000 to custom enterprise pricing), and fixed annual SharePoint Tracker licenses priced independently of user count. Distribution is exclusively direct via Managing Partner-led consultative sales, with no self-serve or reseller channels. The company is the official Piwik PRO Brand Ambassador, the Acquia Emerging Partner of the Year 2024, and serves marquee clients including the Dutch Parliament, NATO NSHQ, the Royal Air Force (UK), CZ Groep, NS, the American Meteorological Society, and Avery Dennison.
We Are North firmographics
Firmographics- Name
- We Are North
- Legal name
- We Are North Groep BV
- Website
- https://wearenorth.eu
- Company type
- Private
- Operating status
- Operating
- Short description
- We Are North is a 6-person Dutch IT consulting firm providing privacy-friendly analytics, digital accessibility, cloud migration, and content management services to regulated European public sector, healthcare, and defense clients via a 'customization-as-a-service' model built on Piwik PRO, Acquia, AWS, and proprietary MASA CMS.
- Ownership category
- akta.pro rank
We Are North industry classification
Industry- Product category
- Digital Transformation Consulting
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)
- akta.pro primary industry
- IT Governance, Risk & Compliance (IT GRC) Platforms (HDAEALAK)
- akta.pro secondary industries
- Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC), Managed IT Services & On‑Site Field Support (Helpdesk, Break/Fix, IMAC) (EDAEAHAJ)
Keywords
Where We Are North is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
We Are North business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Customization-as-a-Service: We Are North provides bespoke consulting and implementation services, customizing best-of-breed platforms (Piwik PRO, Acquia Optimize, MASA CMS, AWS) to meet each client's specific business needs. Revenue is generated through project-based professional services, retainer engagements, and ongoing support contracts.
- MASA Cloud Subscriptions: We Are North offers MASA CMS as a managed cloud service (MASA Cloud) with tiered subscription plans (Adhoc, Committed, Premium, Advanced, Enterprise). These plans include development hours, environment hosting, monitoring, incident response, and additional hourly consulting.
- SharePoint Tracker Licenses: The SharePoint Tracker is sold as an annual fixed-price product with full support included. Pricing is independent of the number of SharePoint users within the organization, providing predictable scaling costs for large institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual fixed fee per organization |
| Subscription | Annual | MASA Cloud Adhoc - Basic support tier |
| Subscription | Annual | MASA Cloud Committed - Standard support tier |
| Subscription | Annual | MASA Cloud Premium - Enhanced support tier |
| Subscription | Annual | MASA Cloud Advanced - Enterprise tier |
| Subscription | Annual | MASA Cloud Enterprise - Custom large-scale plan |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
We Are North product offering
Product offeringCore offering
We Are North provides 'customization-as-a-service' IT consulting that tailors best-of-breed platforms (Piwik PRO for analytics, Acquia Optimize for accessibility, MASA CMS for content management, AWS for cloud) to the specific needs of regulated organizations. The firm also develops and licenses its own proprietary software, including the SharePoint Tracker (SharePoint analytics), MASA CMS (open-source CMS forked from MURA), Open Routing (SaaS for last-mile delivery), and d8a.tech (warehouse-native analytics). Revenue combines professional services engagements, managed cloud subscriptions, and product licenses.
Product overview
We Are North operates as a composable IT solutions provider offering a portfolio of core products and add-on modules. The primary offerings are Privacy-Friendly Analytics (Piwik PRO) for GDPR-compliant web analytics, MASA CMS for open-source content management, and the SharePoint Tracker for intranet analytics. These core products integrate with and are supplemented by Acquia Optimize (accessibility), d8a.tech (warehouse-native analytics), and Open Routing (logistics optimization). The company follows a customization-as-a-service model, building on proven platforms and tailoring them to specific client needs.
Differentiator
Problem solved
Functional benefit
Brands
- MASA CMS: Open-source digital experience platform (CMS) originally forked from MURA CMS, developed and supported by We Are North
- SharePoint Tracker
Products and services
- Privacy-Friendly Analytics (Piwik PRO) Privacy-first web analytics and data activation service powered by Piwik PRO, offered as a brand ambassador partnership. Provides GDPR-compliant analytics with intuitive interface, holistic reporting, and customer journey visualization for organizations in regulated sectors.
- SharePoint Tracker Proprietary analytics tool for SharePoint Online environments delivering detailed usage statistics, content engagement metrics, and user behavior insights. Fully GDPR-compliant with configurable data collection, deployable across hundreds of SharePoint sites via PnP PowerShell. Supports Piwik PRO, Matomo, and d8a.tech platforms.
- Acquia Optimize Implementation Implementation service for Acquia Optimize, a web performance and accessibility platform providing continuous monitoring of accessibility, compliance, and SEO issues. Includes modules for Performance, SEO, Accessibility (WCAG), Data Privacy, Heatmaps, and Quality Assurance.
- MASA CMS Open-source digital experience platform (CMS) forked from MURA CMS. Provides content management with privacy-by-design, flexible headless deployment, WYSIWYG editing, and configurable workflows. Supports deployment on AWS, GCP, Azure, or on-premise. Used by the US Senate, Royal Air Force, NATO NSHQ, and other public-sector organizations.
- Open Routing SaaS platform for route optimization in last-mile delivery. Built on AWS using serverless infrastructure with API Gateway and Lambda, supporting concurrent optimization runs (10, 20, or 50 simultaneously) to select the best delivery route within capacity constraints. Processes 7,500 deliveries per day for Frisco.pl.
- d8a.tech Open-source, warehouse-native analytics platform co-developed by We Are North as a privacy-friendly alternative to Google Analytics 4. Enables raw event data availability for SQL analyses in data warehouse tools like ClickHouse, Power BI, or Apache Superset.
- Customization-as-a-Service (Consulting) IT consulting offering that builds on proven platforms and tailors them to client business needs. Includes composable architecture strategy, cloud migration (AWS), DevOps implementation, and legacy system modernization. Delivered as project-based professional services, retainer engagements, and ongoing support contracts.
Quantifiable outcome
- 20-30% conversion increase through improved accessibility
- +3 more outcomes
Companies that use We Are North
Customer profileNamed customers21 records
Segments6 records
Ideal customer profiles4 records
We Are North technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature4 records
We Are North partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- AcquiacoreWe Are North is a trusted implementation partner for Acquia Optimize, a web performance and accessibility platform. They were awarded Acquia Emerging Partner of the Year 2024. We Are North handles the implementation and application of Acquia Optimize for organizations seeking WCAG compliance and improved digital accessibility.
- Piwik PROcoreWe Are North is an official Brand Ambassador of Piwik PRO, providing deep expertise in implementing and configuring the privacy-friendly analytics platform. They assist clients with advice, implementation, and integration of Piwik PRO for GDPR-compliant web and SharePoint analytics. Piwik PRO is recommended as the primary analytics platform across We Are North's client base.
- MASA CMS (open-source)coreWe Are North forked the open-source MURA CMS and maintains MASA CMS as an open-source digital experience platform. They develop, support, and offer MASA Cloud managed hosting. MASA CMS is trusted by organizations including the US Senate, Royal Air Force, NATO, and Binary Vision's public sector clients.
- d8a.techcored8a.tech is a warehouse-native, open-source analytics platform co-developed by We Are North as a privacy-friendly alternative to Google Analytics 4. It enables SQL-based analysis of raw event data in ClickHouse, Power BI, and Apache Superset. The SharePoint Tracker integrates with d8a.tech, making it available as a fully open-source analytics option.
- Amazon Web Services (AWS)coreAWS is a core technology partner used by We Are North for client projects. The Open Routing SaaS platform runs on AWS using serverless infrastructure (API Gateway, Lambda), and cloud migrations for clients like ZilliZ are performed to AWS. AWS also supports MASA Cloud deployments.
- Booming (iO group)minorBooming is a digital marketing agency within the iO group that collaborates with We Are North on client projects. For the Avery Dennison project, Booming handled marketing strategy while We Are North managed technical tooling and data integration (Piwik PRO, Salesforce). The complementary skill sets create an effective partnership for digital transformation projects.
- Binary VisionminorBinary Vision is a leading UK digital agency that uses MASA CMS (developed by We Are North) to build and manage websites for prominent UK public sector clients including the Royal Air Force, Childcare Choices (HMRC), and the CSA Centre. Binary Vision represents MASA CMS to the UK public sector market.
- VISMAminorVISMA is a Norwegian software company with 190 subsidiaries, 50 in the Benelux. They acquired ZilliZ (a We Are North client) in 2022. VISMA sets security standards that ZilliZ, supported by We Are North, must meet. We Are North's cloud migration work for ZilliZ was noted as impressive by VISMA.
Scale indicators7 records
Recent moves7 records
Expansion highlights4 records
We Are North competitors and assessment
Company assessmentDirect peers
- Lizard Global: Dutch digital consultancy of similar size based in Rotterdam, offering custom software, digital transformation, and platform implementation services to enterprise and government clients. Directly comparable headcount, geography, and customization-led model.
- Incentro: Dutch digital consultancy specializing in digital transformation, customer experience platforms, and analytics implementations for enterprise clients across Europe. Comparable in size, geography, and consultative customization-led delivery model.
- Bounteous (formerly Blue Acorn): US-based Acquia partner and digital experience agency specializing in Drupal, Acquia, and analytics implementations for enterprise clients. Direct peer in Acquia ecosystem delivering comparable privacy, accessibility, and CMS implementation services.
- Mediacurrent: US-based Acquia Elite partner focused on Drupal, Acquia, and open-source digital experience implementations for enterprise and public-sector clients. Direct peer sharing Acquia partner network and open-source CMS delivery model.
- Chapter Three: US-based Acquia partner delivering Drupal, Acquia Cloud, and digital experience platform implementations for non-profits and enterprise. Direct peer focused on regulated and open-source CMS deployments.
- Aten Design Group: US-based Drupal and Acquia partner delivering open-source CMS, accessibility, and digital experience implementations for higher education, government, and non-profits. Direct peer in the Acquia partner ecosystem serving regulated, accessibility-focused clients.
Broad incumbents
- DEPT®: Large Dutch-headquartered global digital agency offering end-to-end digital experience, marketing technology, and engineering services. Broader incumbent competing for the same regulated enterprise and government clients with significantly larger delivery capacity.
- Valtech: Global digital transformation agency with deep Adobe, Sitecore, and CMS platform implementation practices, serving enterprise and public-sector clients across Europe. Broader incumbent with overlapping composable architecture and accessibility expertise.
- iO (formerly iO Digital): Large Benelux digital agency group offering strategy, creation, technology, and marketing services. Broader incumbent; We Are North has even co-delivered projects with iO's Booming agency for clients like Avery Dennison.
- VMLY&R (including FFW): Global WPP digital agency network with deep Acquia and Adobe Experience platform practices via FFW acquisition. Broad incumbent offering overlapping digital experience, accessibility, and analytics implementation services at global scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
We Are North social profiles
Digital presenceWe Are North compliance and trust
Trust signalCompliance5 records
We Are North financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Are North leadership team
Management profileNumber of profiles
Profiles3 records
We Are North funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Are North M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Are North
What does We Are North do?
We Are North provides 'customization-as-a-service' IT consulting that tailors best-of-breed platforms (Piwik PRO for analytics, Acquia Optimize for accessibility, MASA CMS for content management, AWS for cloud) to the specific needs of regulated organizations. The firm also develops and licenses its own proprietary software, including the SharePoint Tracker (SharePoint analytics), MASA CMS (open-source CMS forked from MURA), Open Routing (SaaS for last-mile delivery), and d8a.tech (warehouse-native analytics). Revenue combines professional services engagements, managed cloud subscriptions, and product licenses.
Is We Are North a public or private company?
We Are North is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was We Are North founded?
We Are North was founded in -1.
Where is We Are North based?
We Are North is headquartered in Rotterdam, Netherlands, in the Europe region.
How does We Are North make money?
Three revenue lines are on record. Customization-as-a-Service is the primary driver. The others are MASA Cloud Subscriptions and sharePoint Tracker Licenses.
Who are We Are North's main competitors?
Direct peers on record are Lizard Global, Incentro, Bounteous (formerly Blue Acorn), Mediacurrent, Chapter Three and Aten Design Group. Broad incumbents are DEPT®, Valtech, iO (formerly iO Digital) and VMLY&R (including FFW).
Does We Are North have an API?
No public API is recorded for We Are North.
What industry is We Are North in?
We Are North's product category is Digital Transformation Consulting. Its primary akta.pro industry code is HDAEALAK, IT Governance, Risk & Compliance (IT GRC) Platforms, with a secondary code of HDABAHAI, Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC). Its NAICS code is 54151 and its SIC code is 8742.