Purposeful
Purposeful is an Africa-rooted feminist non-profit hub that funds girls' activism, builds collective power, organizes power holders and advocates for structural change, serving young feminists, young mothers in East Africa, and movement partners globally through grant-funded programs and multilingual publications.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Purposeful does
Purposeful is a feminist non-profit hub for girls' activism, Africa-rooted in Sierra Leone and operating globally with an administrative headquarters registered in London, United Kingdom (Studio 3a, Blue House Yard, 5 River Park Road, Wood Green, London N22 7TB). The organization works to center the political power of girls and young feminists by addressing the structural separation of girls from resources and decision-making spaces, delivering against four pillars: redistributing power assets (funding girls' resistance), building collective power (consciousness-raising and solidarity), organizing power holders (coalition building), and transforming power structures (political advocacy and agenda setting).
Its core deliverable is not a commercial product but a portfolio of programs, partnerships, and publications. Flagship programmatic work includes the Young Mothers Consortium across Kenya, Mozambique and Tanzania, implemented with partners CRIF, CRVPF, IRIS and Purposeful, supported by the Conrad N. Hilton Foundation, with ICRW as research partner. Output is in the form of multilingual publications (policy briefs, advocacy toolkits, research reports) distributed via a website available in English, Spanish, Arabic, French and Portuguese, alongside organic social channels (Facebook, Instagram, LinkedIn) and email newsletters.
Purposeful's revenue model is grant-funded philanthropy rather than commercial revenue. Headcount is 51–100 employees, with named anchor institutional funding from the Conrad N. Hilton Foundation disclosed. The organization does not sell products or services, has no disclosed API or proprietary technology platform, and operates with a horizontal segmentation approach serving girls and young women activists, young mothers in East Africa, and feminist allies/movement partners globally.
Purposeful firmographics
Firmographics- Name
- Purposeful
- Legal name
- Purposeful
- Website
- https://wearepurposeful.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Purposeful is an Africa-rooted feminist non-profit hub that funds girls' activism, builds collective power, organizes power holders and advocates for structural change, serving young feminists, young mothers in East Africa, and movement partners globally through grant-funded programs and multilingual publications.
- Ownership category
- akta.pro rank
Purposeful industry classification
Industry- Product category
- Feminist Non-Profit Activism and Movement Building
- NAICS
- Human Rights Organizations (813311), Social Advocacy Organizations (8133), Social Advocacy Organizations (81331)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Gender Equality & Women’s Rights Advocacy (BPAGAFAD)
- akta.pro secondary industries
- Gender Equality & Women’s Empowerment (BPAGABAF), Human Rights & Anti-Discrimination Organizations (BPAGAFAB), International & Local Implementing NGOs (HLAJAKAD)
Keywords
Where Purposeful is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Purposeful business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels4 records
Purposeful product offering
Product offeringCore offering
Purposeful is a feminist non-profit hub for girls' activism that redistributes grant funding to girls' resistance movements, builds collective power among young feminists through leadership development and community organizing, organizes power holders through coalition building and advocacy, and transforms power structures through policy advocacy and agenda setting. It operates across Sierra Leone, Kenya, Mozambique, and Tanzania with global reach and produces multilingual policy briefs, research reports, and advocacy toolkits.
Product overview
Purposeful is a feminist non-profit organization focused on girls' activism, not a technology product company. The organization does not offer commercial products, SaaS platforms, or technology services. Instead, Purposeful operates as a hub for girls' activism organizing, conducting advocacy work, and producing publications and resources including policy briefs, advocacy toolkits, and research reports on girls' rights and feminist movements. The organization channels funding to girls' resistance movements, builds collective power among young feminists, organizes power holders, and transforms power structures through political advocacy. Any digital resources they publish (such as PDFs of reports and toolkits) are informational materials rather than commercial product offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Redistributing Power Assets Initiative A programmatic pillar that funds and channels resources directly to girls' resistance movements, addressing the gap between activists and the financial resources needed to power their work. Aimed at girls and young feminist activists across Africa and globally.
- Building Collective Power Initiative A programmatic pillar focused on building a base, raising consciousness, and nurturing solidarity among young feminists and movement participants. Aimed at girls, young women activists, and feminist allies.
- Organising Power Holders Initiative A programmatic pillar focused on influencing and coalition building with power holders, including advocacy and engagement activities. Aimed at policy makers, institutions, and movement allies.
- Transforming Power Structures Initiative A programmatic pillar focused on political advocacy and agenda setting, working to transform underlying power structures affecting girls and young feminists. Aimed at policy makers and institutional audiences.
- Young Mothers Consortium A multi-country initiative placing young mothers at the centre of power, decision-making, storytelling, and resource allocation across Kenya, Mozambique, and Tanzania. Implemented by a four-partner consortium (CRIF, CRVPF, IRIS, and Purposeful) in partnership with community-based organisations, supported by the Conrad N. Hilton Foundation, with ICRW documenting impact. Aimed at young mothers and their communities.
- Publications and Resources Library A multilingual library of policy briefs, research reports, advocacy toolkits, and programmatic documentation available for download in English, French, Spanish, Arabic, and Portuguese. Recent examples include "Young, Strong and Powerful: Unlocking Opportunities for Young Mothers and Their Children," "On the Frontlines of Feminist Technology and Holistic Digital Security," and "Investing in Girls' Movements: An Evidence-Based Path to Systems Change." Aimed at researchers, advocates, donors, and movement partners.
Companies that use Purposeful
Customer profileSegments3 records
Ideal customer profiles2 records
Purposeful technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Purposeful partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- CRIFcore
- CRVPFcore
- IRIScore
- ICRW (International Center for Research on Women)core
- Community-based organisationscore
Recent moves5 records
Expansion highlights5 records
Purposeful competitors and assessment
Company assessmentDirect peers
- African Women's Development Fund (AWDF): AWDF is a pan-African grantmaking foundation that funds women's rights organizations across Africa — directly comparable to Purposeful's Africa-rooted, feminist grant-redistribution pillar.
- Association for Women's Rights in Development (AWID): AWID is a global feminist membership organization supporting women's rights movements — comparable in its coalition-building, movement-shaping, and power-holder organizing functions.
- Mama Cash: Mama Cash is one of the oldest international women's funds resourcing feminist activism globally, overlapping closely with Purposeful's mission, funder base, and global-reach model.
- Urgent Action Fund for Feminist Activism: Urgent Action Fund provides rapid-response grants to women and LGBTQIA+ human rights defenders; directly comparable to Purposeful's resourcing-of-activists model and feminist constituency.
- Global Fund for Women: Global Fund for Women is a leading feminist foundation that mobilizes resources for women and girls' rights globally, a direct peer in redistributing power assets to women's movements.
- CREA: CREA is a feminist human rights organization based in the Global South advancing sexual and reproductive rights — closely comparable to Purposeful's movement-building, multi-country, Global South model.
- FRIDA - The Young Feminist Fund: FRIDA is a participatory grantmaking fund led by and for young feminist activists globally, making it a direct peer to Purposeful's mission of resourcing girls' resistance and feminist movement-building.
Broad incumbents
- Plan International: Plan International is a large, established children's rights and girls' empowerment organization operating globally — a broad incumbent with overlapping beneficiary focus (girls) and advocacy output.
Regional players
- International Center for Research on Women (ICRW): ICRW is a stated research partner of the Young Mothers Consortium and operates globally on gender research; comparable in evidence-generation and policy-advocacy functions though more research-led.
Emerging players
- Restless Development: Restless Development is a youth-led development agency focused on adolescent girls and young people, with overlapping beneficiary segments (young mothers, girls) and multi-country African footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Purposeful social profiles
Digital presencePurposeful financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purposeful leadership team
Management profileNumber of profiles
Purposeful funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purposeful M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purposeful
What does Purposeful do?
Purposeful is a feminist non-profit hub for girls' activism that redistributes grant funding to girls' resistance movements, builds collective power among young feminists through leadership development and community organizing, organizes power holders through coalition building and advocacy, and transforms power structures through policy advocacy and agenda setting. It operates across Sierra Leone, Kenya, Mozambique, and Tanzania with global reach and produces multilingual policy briefs, research reports, and advocacy toolkits.
Is Purposeful a public or private company?
Purposeful is a private company. It is classified as unknown and is currently operating.
When was Purposeful founded?
Purposeful was founded in -1. It employs 51 to 100 people.
Where is Purposeful based?
Purposeful is headquartered in London, United Kingdom, in the Europe region.
Who are Purposeful's main competitors?
Direct peers on record are African Women's Development Fund (AWDF), Association for Women's Rights in Development (AWID), Mama Cash, Urgent Action Fund for Feminist Activism, Global Fund for Women, CREA and FRIDA - The Young Feminist Fund. Plan International is listed as a broad incumbent. International Center for Research on Women (ICRW) is listed as a regional player. Restless Development is listed as an emerging player.
Does Purposeful have an API?
No public API is recorded for Purposeful.
What industry is Purposeful in?
Purposeful's product category is Feminist Non-Profit Activism and Movement Building. Its primary akta.pro industry code is BPAGAFAD, Gender Equality & Women’s Rights Advocacy, with a secondary code of BPAGABAF, Gender Equality & Women’s Empowerment. Its NAICS code is 813311 and its SIC code is 8300.