Purposeful

What Purposeful does

Purposeful is a feminist non-profit hub for girls' activism, Africa-rooted in Sierra Leone and operating globally with an administrative headquarters registered in London, United Kingdom (Studio 3a, Blue House Yard, 5 River Park Road, Wood Green, London N22 7TB). The organization works to center the political power of girls and young feminists by addressing the structural separation of girls from resources and decision-making spaces, delivering against four pillars: redistributing power assets (funding girls' resistance), building collective power (consciousness-raising and solidarity), organizing power holders (coalition building), and transforming power structures (political advocacy and agenda setting).

Its core deliverable is not a commercial product but a portfolio of programs, partnerships, and publications. Flagship programmatic work includes the Young Mothers Consortium across Kenya, Mozambique and Tanzania, implemented with partners CRIF, CRVPF, IRIS and Purposeful, supported by the Conrad N. Hilton Foundation, with ICRW as research partner. Output is in the form of multilingual publications (policy briefs, advocacy toolkits, research reports) distributed via a website available in English, Spanish, Arabic, French and Portuguese, alongside organic social channels (Facebook, Instagram, LinkedIn) and email newsletters.

Purposeful's revenue model is grant-funded philanthropy rather than commercial revenue. Headcount is 51–100 employees, with named anchor institutional funding from the Conrad N. Hilton Foundation disclosed. The organization does not sell products or services, has no disclosed API or proprietary technology platform, and operates with a horizontal segmentation approach serving girls and young women activists, young mothers in East Africa, and feminist allies/movement partners globally.

Name

Purposeful

Legal name

Purposeful

Website

https://wearepurposeful.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Purposeful is an Africa-rooted feminist non-profit hub that funds girls' activism, builds collective power, organizes power holders and advocates for structural change, serving young feminists, young mothers in East Africa, and movement partners globally through grant-funded programs and multilingual publications.

Ownership category

akta.pro rank

Product category

Feminist Non-Profit Activism and Movement Building

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Social Advocacy Organizations (81331)

SIC

Services-Social Services (8300)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

akta.pro secondary industries

Gender Equality & Women’s Empowerment (BPAGABAF), Human Rights & Anti-Discrimination Organizations (BPAGAFAB), International & Local Implementing NGOs (HLAJAKAD)

Keywords

• Feminist activism
• Girls rights advocacy
• Movement building
• Feminist grantmaking
• Intersectional organizing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels4 records

Core offering

Purposeful is a feminist non-profit hub for girls' activism that redistributes grant funding to girls' resistance movements, builds collective power among young feminists through leadership development and community organizing, organizes power holders through coalition building and advocacy, and transforms power structures through policy advocacy and agenda setting. It operates across Sierra Leone, Kenya, Mozambique, and Tanzania with global reach and produces multilingual policy briefs, research reports, and advocacy toolkits.

Product overview

Purposeful is a feminist non-profit organization focused on girls' activism, not a technology product company. The organization does not offer commercial products, SaaS platforms, or technology services. Instead, Purposeful operates as a hub for girls' activism organizing, conducting advocacy work, and producing publications and resources including policy briefs, advocacy toolkits, and research reports on girls' rights and feminist movements. The organization channels funding to girls' resistance movements, builds collective power among young feminists, organizes power holders, and transforms power structures through political advocacy. Any digital resources they publish (such as PDFs of reports and toolkits) are informational materials rather than commercial product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Redistributing Power Assets Initiative A programmatic pillar that funds and channels resources directly to girls' resistance movements, addressing the gap between activists and the financial resources needed to power their work. Aimed at girls and young feminist activists across Africa and globally.
• Building Collective Power Initiative A programmatic pillar focused on building a base, raising consciousness, and nurturing solidarity among young feminists and movement participants. Aimed at girls, young women activists, and feminist allies.
• Organising Power Holders Initiative A programmatic pillar focused on influencing and coalition building with power holders, including advocacy and engagement activities. Aimed at policy makers, institutions, and movement allies.
• Transforming Power Structures Initiative A programmatic pillar focused on political advocacy and agenda setting, working to transform underlying power structures affecting girls and young feminists. Aimed at policy makers and institutional audiences.
• Young Mothers Consortium A multi-country initiative placing young mothers at the centre of power, decision-making, storytelling, and resource allocation across Kenya, Mozambique, and Tanzania. Implemented by a four-partner consortium (CRIF, CRVPF, IRIS, and Purposeful) in partnership with community-based organisations, supported by the Conrad N. Hilton Foundation, with ICRW documenting impact. Aimed at young mothers and their communities.
• Publications and Resources Library A multilingual library of policy briefs, research reports, advocacy toolkits, and programmatic documentation available for download in English, French, Spanish, Arabic, and Portuguese. Recent examples include "Young, Strong and Powerful: Unlocking Opportunities for Young Mothers and Their Children," "On the Frontlines of Feminist Technology and Holistic Digital Security," and "Investing in Girls' Movements: An Evidence-Based Path to Systems Change." Aimed at researchers, advocates, donors, and movement partners.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• CRIFcoreStrategic or Co-development Partner
• CRVPFcoreStrategic or Co-development Partner
• IRIScoreStrategic or Co-development Partner
• ICRW (International Center for Research on Women)coreStrategic or Co-development Partner
• Community-based organisationscoreStrategic or Co-development Partner

Recent moves5 records

Expansion highlights5 records

Direct peers

• African Women's Development Fund (AWDF): AWDF is a pan-African grantmaking foundation that funds women's rights organizations across Africa — directly comparable to Purposeful's Africa-rooted, feminist grant-redistribution pillar.
• Association for Women's Rights in Development (AWID): AWID is a global feminist membership organization supporting women's rights movements — comparable in its coalition-building, movement-shaping, and power-holder organizing functions.
• Mama Cash: Mama Cash is one of the oldest international women's funds resourcing feminist activism globally, overlapping closely with Purposeful's mission, funder base, and global-reach model.
• Urgent Action Fund for Feminist Activism: Urgent Action Fund provides rapid-response grants to women and LGBTQIA+ human rights defenders; directly comparable to Purposeful's resourcing-of-activists model and feminist constituency.
• Global Fund for Women: Global Fund for Women is a leading feminist foundation that mobilizes resources for women and girls' rights globally, a direct peer in redistributing power assets to women's movements.
• CREA: CREA is a feminist human rights organization based in the Global South advancing sexual and reproductive rights — closely comparable to Purposeful's movement-building, multi-country, Global South model.
• FRIDA - The Young Feminist Fund: FRIDA is a participatory grantmaking fund led by and for young feminist activists globally, making it a direct peer to Purposeful's mission of resourcing girls' resistance and feminist movement-building.

Broad incumbents

• Plan International: Plan International is a large, established children's rights and girls' empowerment organization operating globally — a broad incumbent with overlapping beneficiary focus (girls) and advocacy output.

Regional players

• International Center for Research on Women (ICRW): ICRW is a stated research partner of the Young Mothers Consortium and operates globally on gender research; comparable in evidence-generation and policy-advocacy functions though more research-led.

Emerging players

• Restless Development: Restless Development is a youth-led development agency focused on adolescent girls and young people, with overlapping beneficiary segments (young mothers, girls) and multi-country African footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/wearepurposeful_org
• Facebookfacebook.com/wearepurposeful
• LinkedInlinkedin.com/company/wearepurposeful
• Instagraminstagram.com/wearepurposeful_org

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purposeful