TAF
TAF (The Art Factory) is a single-location creative venue in Roeselare, Belgium, offering music lessons (TAF Academy), event hosting (TAFBAR), coworking, meeting rooms, and ticketed comedy shows to individual learners, freelancers, and regional corporate clients.
- Company typePrivate
- Founded1998
- HeadquartersRoeselare, Belgium
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What TAF does
TAF (The Art Factory BV) operates a single multifunctional creative venue at Vierwegstraat 176, Roeselare, Belgium, serving individuals, freelancers, and corporate clients across Flanders. The business consolidates five revenue streams into one physical location: music and creative education through the TAF Academy (individual and group lessons in piano, guitar, drums, bass, saxophone, accordion, vocals, DJ, and Ableton Live production for students aged roughly 4 to 95); event hosting through TAFBAR (a 120 sqm space with stage, bar, and full AV), TAFTERRAS (200 sqm outdoor terrace), and TAFCORNER (60 sqm community space); coworking and dedicated offices; meeting room rental for up to fifty people; and ticketed entertainment via the TAF Comedy series.
The venue is purpose-built around a stack of physical infrastructure including Studio Six (a 40 sqm recording studio with A&H SQ6 mixing console), Studio Nine (110 sqm performance space with wooden dance floor, mirror wall, and tribune), and acoustically treated rehearsal studios. Pricing is uniformly unit-based at modest price points (€30/30-min piano lesson, €60/60-min, €17 per person for shared duoles, €18 per comedy ticket, €75 for a 5-show comedy subscription), with event and meeting pricing available only via brochure request. Lesson series are structured seasonally (18 lessons January–June; 12 lessons for the kids' muziekinitiatie).
The business model is direct-to-consumer, venue-based, and primarily word-of-mouth driven. Go-to-market relies on the company website (wearetaf.be) with department-specific email inboxes (academy@, events@, hey@), ticketed events via tickable.nl, and community referrals. Named corporate customers span financial services (Belfius), healthcare (Or'Gent), professional services (BeMatrix), F&B (Zoutman), textiles (Vromatex), tourism (Westtoer), environmental (Desotec), IT (Yontec), and education (B-Inside). The company is privately held and founder-owned since 2019 by Arvid Waelkens, with Sarah Beulque handling administration and a network of freelance partner instructors delivering lessons; the core team numbers approximately seven people.
TAF firmographics
Firmographics- Name
- TAF
- Legal name
- The Art Factory BV
- Website
- https://wearetaf.be
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TAF (The Art Factory) is a single-location creative venue in Roeselare, Belgium, offering music lessons (TAF Academy), event hosting (TAFBAR), coworking, meeting rooms, and ticketed comedy shows to individual learners, freelancers, and regional corporate clients.
- Ownership category
- akta.pro rank
TAF industry classification
Industry- Product category
- Creative Venue & Music Education
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)
- akta.pro secondary industries
- Live Music Venues & Concert Bars (THAFAEAD), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
Keywords
Where TAF is headquartered
LocationHeadquarters
- HQ city
- Roeselare
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
TAF business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Music Lessons & Academy: Individual and group music lessons for various instruments (piano, guitar, drums, bass, saxophone, accordion, voice, Ableton Live production). Revenue generated through lesson packages/reess. The academy offers lessons for ages 5-95, with lessons starting typically from age 8 for individual lessons.
- Event Venue Rental: Rental of multifunctional spaces for private parties, corporate events, product launches, receptions, team buildings, performances. TAFBAR (120 sqm) and other studios are available for one-time or recurring bookings.
- Coworking & Workspace Rental: Flexible workspace rental for freelancers, self-employed, and organizations. Options include daily, weekly, bi-weekly use or long-term dedicated private workspaces. Studios available for working, meetings, and rehearsals.
- Meeting Room Rental: Various sized meeting rooms with full technical equipment (TV, projectors, whiteboards, air conditioning, acoustics) for brainstorms, AGMs, workshops, with optional catering.
- Comedy & Performance Events: Ticketed comedy shows and theater performances. TAF Comedy subscription (5 shows for €75) and individual tickets (€18). Theater tickets via external booking (€10).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Piano Lessons - 30 min |
| Unit Pricing | Pay-as-you-go | Individual Piano Lessons - 60 min |
| Unit Pricing | Pay-as-you-go | Duoles (shared lessons) |
| Unit Pricing | Pay-as-you-go | Muziekinitiatie for Kids (4-8 years) |
| Unit Pricing | Pay-as-you-go | Ableton Live Workshop |
| Unit Pricing | Pay-as-you-go | TAF Comedy Subscription |
| Unit Pricing | Pay-as-you-go | Individual Comedy/Performance Tickets |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
TAF product offering
Product offeringCore offering
TAF operates a single physical creative venue in Roeselare, Belgium, offering four integrated services: music and arts education through the TAF Academy (individual and group lessons in piano, guitar, drums, bass, saxophone, accordion, voice, DJ, and Ableton Live production), coworking and meeting room rentals, private event hosting in the 120 sqm TAFBAR event space, and ticketed comedy/performance events via TAF Comedy. The venue includes multiple multifunctional studios, a recording studio with an A&H SQ6 mixing console, a 110 sqm performance space, a 60 sqm community corner, and a 200 sqm outdoor terrace, all available under daily, weekly, or long-term arrangements.
Product overview
TAF (The Art Factory) is a unified creative venue and educational facility operating as multiple interconnected spaces and services. The core offering consists of physical spaces for events, coworking, and meetings (TAFBAR event space, multiple Studio spaces, TAFTERRAS terrace, TAFCORNER community area), combined with the TAF Academy music education program offering individual lessons in instruments such as piano, guitar, drums, bass, saxophone, accordion, vocals, DJ, and Ableton Live production. The venue also hosts regular comedy events under the TAF Comedy series. All services share the same creative infrastructure and location, creating a community ecosystem where students can rehearse, record, and perform in the same building.
Differentiator
Problem solved
Functional benefit
Products and services
- TAFBAR Event Space A 120 square meter multifunctional event space featuring a stage, fully equipped bar with drinks, sound system, projector and screen, suitable for private parties, corporate receptions, product presentations, team buildings, jubilees, baby showers, and live performances.
- Studio Spaces Six named studios including Studio One (30 sqm, meetings/work/freelancing), Studio Two (70 sqm), Studio Three (50 sqm, acoustically treated for drums/rehearsals/recordings), Studio Four, Studio Six (40 sqm recording studio with A&H SQ6 console and audio/video control room linked to Studio Nine), and Studio Nine (110 sqm with wooden dance floor, 10m mirror wall, audience tribune, projector, and sound system for performances, photo, and video shoots).
- TAFTERRAS A 200 square meter outdoor terrace with a stage container, lounge container, and terrace furniture, suitable for receptions, parties, and outdoor performances.
- TAFCORNER A 60 square meter multi-purpose community space featuring a speaker wall and a 'Play Me, I'm Yours' piano, functioning as a waiting area and open meeting space.
- TAF Academy Music and arts education program offering individual lessons, duo lessons, and workshops across instruments including piano, guitar, drums, bass, saxophone, accordion, vocals, DJ, and Ableton Live production. Open to all levels and ages (5-95), with a kids' muziekinitiatie initiation program for ages 4-8 and free podiumkansen (stage opportunities) at the end of each lesson series.
- Coworking Spaces Flexible workspace solutions for freelancers, self-employed professionals, and organizations, available for daily, weekly, bi-weekly, or one-time use, including shared workspaces and dedicated private workstations for long-term rentals. Spaces can also be used for music/dance rehearsals.
- Meeting Spaces Various sized meeting rooms for brainstorms, AGMs, and corporate workshops accommodating small to large groups (up to fifty people), equipped with TV screens, projectors, whiteboards, air conditioning, and acoustics, with optional catering.
- Event Hosting Services Full-service event location offering for entrepreneurs and private occasions, including product launches, lectures, jubilees, baby showers, receptions, and team buildings, with full technical provisions (sound, lighting, projection), furnished interior, and optional catering.
- TAF Comedy Monthly ticketed comedy shows featuring established and emerging Flemish comedians, plus ticketed theater performances (€10), offered as season subscriptions or individual tickets via tickable.nl in TAF's club venue.
Quantifiable outcome
- Serves students ages 5-95 with no prior musical knowledge required
Companies that use TAF
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
TAF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TAF partnerships and signals
Strategic signalScale indicators2 records
Recent moves9 records
Expansion highlights3 records
TAF competitors and assessment
Company assessmentDirect peers
- C-Mine: Genk-based creative hub on a former mining site combining cultural events, coworking, creative workspaces, and performance venues—an integrated creative ecosystem model highly analogous to TAF's multi-use positioning.
- De Roma: Historic Antwerp performing arts venue hosting concerts, comedy, theater, and community events with multiple programming streams—closely comparable to TAF's TAFBAR programming model in the Flemish market.
- Fosbury & Sons: Belgian creative coworking and event space operator in Antwerp and Brussels—directly comparable as a design-forward workspace operator that also hosts events and meetings, similar to TAF's 'Create' and 'Meet' service lines.
- Beursschouwburg: Brussels arts venue combining theater, concerts, performance, and community programming—similar multifunctional cultural presentation model to TAF's event hosting and community positioning.
- Trix Antwerp: Antwerp concert and club venue presenting diverse live music, comedy, and emerging artists, with associated studio and community programs—directly comparable to TAF's TAFBAR live entertainment focus.
- STUK Leuven: Leuven arts center with concert programming, theater productions, dance events, and creative workspace—directly comparable to TAF's integrated creative venue approach in a regional Flemish city.
- Vooruit Gent: Ghent multi-disciplinary arts center with concert hall, theater, exhibition space, and workspace—operates a similar 'creative community hub' model across multiple artistic disciplines in Flanders.
Broad incumbents
- De Singel: Antwerp international arts center presenting music, theater, and dance at larger scale—covers similar performance venue category but at higher institutional scope than TAF's regional focus.
- Ancienne Belgique (AB): Brussels' flagship concert hall hosting major live music and comedy acts—operates at significantly larger scale than TAF but covers the same live entertainment category with established programming infrastructure.
Emerging players
- Impact Hub Brussels: Brussels coworking and community space for purpose-driven professionals—comparable in community-driven workspace positioning and event programming, though oriented toward social impact rather than creative arts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
TAF social profiles
Digital presenceTAF financial estimates
Financial estimateRevenue estimate
Valuation estimate
TAF leadership team
Management profileNumber of profiles
Profiles2 records
TAF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TAF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TAF
What does TAF do?
TAF operates a single physical creative venue in Roeselare, Belgium, offering four integrated services: music and arts education through the TAF Academy (individual and group lessons in piano, guitar, drums, bass, saxophone, accordion, voice, DJ, and Ableton Live production), coworking and meeting room rentals, private event hosting in the 120 sqm TAFBAR event space, and ticketed comedy/performance events via TAF Comedy. The venue includes multiple multifunctional studios, a recording studio with an A&H SQ6 mixing console, a 110 sqm performance space, a 60 sqm community corner, and a 200 sqm outdoor terrace, all available under daily, weekly, or long-term arrangements.
Is TAF a public or private company?
TAF is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TAF founded?
TAF was founded in 1998. It employs 1 to 10 people.
Where is TAF based?
TAF is headquartered in Roeselare, Belgium, in the Europe region.
How does TAF make money?
Five revenue lines are on record. Music Lessons & Academy is the primary driver. The others are event Venue Rental, coworking & Workspace Rental, meeting Room Rental and comedy & Performance Events.
Who are TAF's main competitors?
Direct peers on record are C-Mine, De Roma, Fosbury & Sons, Beursschouwburg, Trix Antwerp, STUK Leuven and Vooruit Gent. Broad incumbents are De Singel and Ancienne Belgique (AB). Impact Hub Brussels is listed as an emerging player.
Does TAF have an API?
No public API is recorded for TAF.
What industry is TAF in?
TAF's product category is Creative Venue & Music Education. Its primary akta.pro industry code is MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues), with a secondary code of THAFAEAD, Live Music Venues & Concert Bars. Its NAICS code is 71131 and its SIC code is 7900.