Joymaker
JoyMaker is a Shanghai-based game development company (founded 2009, 501-1,000 employees) that co-develops MMORPGs with Gravity Game Vision, most notably Ragnarok 3 featuring large-scale guild-versus-guild siege battles for multiplayer online gamers.
- Company typePrivate
- Founded2009
- HeadquartersShanghai, China
- Headcount501–1,000
- GTM typeB2C
- OfferingSoftware
Joymaker firmographics
Firmographics- Name
- Joymaker
- Legal name
- JoyMaker
- Website
- https://joymaker.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- JoyMaker is a Shanghai-based game development company (founded 2009, 501-1,000 employees) that co-develops MMORPGs with Gravity Game Vision, most notably Ragnarok 3 featuring large-scale guild-versus-guild siege battles for multiplayer online gamers.
- Ownership category
- akta.pro rank
Joymaker industry classification
Industry- Product category
- MMORPG Game Development
- NAICS
- Software Publishers (5132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Narrative/Adventure & RPG Game Studios (MPAFAAAL)
Keywords
Where Joymaker is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Markets served
Joymaker business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Game Development Partnership: JoyMaker operates as a game development partner, co-developing titles like Ragnarok 3 with Gravity Game Vision. Revenue likely derives from game sales, licensing, and potentially in-game monetization arrangements.
Go-to-market motion1 record
Joymaker product offering
Product offeringCore offering
Joymaker co-develops and publishes MMORPG games within the Ragnarok franchise, primarily Ragnarok 3, in partnership with Gravity Game Vision. The company specializes in large-scale multiplayer combat experiences featuring GVG (Guild vs Guild) siege battles such as the Emperium Showdown mode that supports territory conquest gameplay. The product targets players seeking guild-based siege warfare and multiplayer online role-playing experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Ragnarok 3 Ragnarok 3 is a massively multiplayer online role-playing game (MMORPG) co-developed by Joymaker and Gravity Game Vision. The game features large-scale siege battles including the 'Emperium Showdown' GVG (Guild versus Guild) gameplay mode that enables players to engage in territory conquest combat. It is targeted at MMORPG players interested in guild-based siege warfare.
Companies that use Joymaker
Customer profileSegments1 record
Ideal customer profiles1 record
Joymaker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Joymaker partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gravity Game VisioncoreJoyMaker co-developed Ragnarok 3 with Gravity Game Vision. The partnership involves collaborative game development, with Gravity Game Vision as the primary IP holder and JoyMaker contributing development expertise. The companies released a gameplay trailer on October 21 showcasing the 'Emperium Showdown' GVG gameplay, and conducted an offline pre-release event in Asia.
Scale indicators1 record
Joymaker competitors and assessment
Company assessmentBroad incumbents
- Krafton: Developer-publisher behind PUBG and TERA, with a portfolio spanning large-scale online games and live-service multiplayer. Comparable as an Asian studio operating in adjacent online-multiplayer genres.
- NetEase Games: One of China's largest game developers and publishers, operating MMORPGs and large-scale PvP titles comparable to Ragnarok 3. Chinese-market peer to JoyMaker's Shanghai-based studio.
- Kakao Games: Publisher and co-developer of MMORPGs such as Black Desert Online in Asia and other live-service titles. Comparable as a Korean regional publisher partnering with development studios for MMORPG launches.
- Nexon Korea: Publisher of MapleStory, Mabinogi, and other live-service MMORPGs with decades of operational track record in Asia. Overlaps with JoyMaker's target genre and player base.
- NCSoft: Major Korean publisher behind Lineage, Aion, and Guild Wars — long-running MMORPG franchises with massive-scale guild PvP. Broad incumbent in the same MMORPG category JoyMaker competes in.
Direct peers
- Pearl Abyss: Developer of Black Desert Online, a flagship MMORPG with deep PvP and large-scale siege mechanics. Closely comparable to JoyMaker in MMORPG development expertise and GVG-style gameplay.
- Wemade Co., Ltd. Korean developer behind the Legend of Mir franchise, a long-running MMORPG series with large-scale PvP similar in spirit to Ragnarok. Directly comparable as an Asian MMORPG developer-publisher.
- Gravity Co., Ltd. Original creator and IP holder of the Ragnarok franchise and co-development partner of JoyMaker on Ragnarok 3. Direct counterparty in the same MMORPG product and shared Ragnarok IP ecosystem.
- Smilegate RPG: Developer of Lost Ark, an MMORPG/ARPG hybrid with large-scale PvP and raid content. Comparable to JoyMaker as an Asian studio building MMORPGs with guild-based combat loops.
Regional players
- Xindong Network / Seasun Games: Chinese developer behind the JX Online (Jian Xia Qing Yuan) MMORPG franchise, a long-running Chinese-market MMORPG with large-scale PvP similar to Ragnarok. Comparable regional peer in the Chinese MMORPG market.
Market position
Customer concentration
Joymaker social profiles
Digital presenceJoymaker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joymaker leadership team
Management profileNumber of profiles
Joymaker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joymaker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joymaker
What does Joymaker do?
Joymaker co-develops and publishes MMORPG games within the Ragnarok franchise, primarily Ragnarok 3, in partnership with Gravity Game Vision. The company specializes in large-scale multiplayer combat experiences featuring GVG (Guild vs Guild) siege battles such as the Emperium Showdown mode that supports territory conquest gameplay. The product targets players seeking guild-based siege warfare and multiplayer online role-playing experiences.
Is Joymaker a public or private company?
Joymaker is a private company. It is classified as unknown and is currently operating.
When was Joymaker founded?
Joymaker was founded in 2009. It employs 501 to 1,000 people.
Where is Joymaker based?
Joymaker is headquartered in Shanghai, China, in the Asia region.
How does Joymaker make money?
One revenue line is on record: game Development Partnership.
Who are Joymaker's main competitors?
Broad incumbents on record are Krafton, NetEase Games, Kakao Games, Nexon Korea and NCSoft. Direct peers are Pearl Abyss, Wemade Co., Ltd., Gravity Co., Ltd. and Smilegate RPG. Xindong Network / Seasun Games is listed as a regional player.
Does Joymaker have an API?
No public API is recorded for Joymaker.
What industry is Joymaker in?
Joymaker's product category is MMORPG Game Development. Its primary akta.pro industry code is MPAFAAAL, Narrative/Adventure & RPG Game Studios. Its NAICS code is 5132 and its SIC code is 7990.