TJT Creative Lab

What TJT Creative Lab does

TJT Creative Lab Co., Ltd. is a Bangkok-headquartered integrated advertising agency incorporated in 2018 in Thailand, with a secondary creative lab in Jakarta, Indonesia. The firm employs approximately 5 people and operates as a project-based creative services shop, with much of its execution capacity sourced from a distributed network of multidisciplinary creatives, production houses, and tech partners across Jakarta, Bali, Singapore, KL, Shanghai, Tokyo, Montreal, and New York.

The agency delivers five core service lines: Integrated Marketing Communication (campaign development, communications and media planning, content strategy), Performance Marketing (social media marketing and management), Campaign Localisation (local adaptation, transcription, regional customisation), Design & Branding (native apps, responsive web, brand identity, packaging, retail environment design), and Creative Production (TVC, print, radio, experiential events, digital content). Notable technical executions include the Pantene Hair Falling Billboard integrating real-time air-quality sensors with conventional out-of-home media, the SweatShop App gamifying exercise for the Thai Health Promotion Foundation, and the Brain Magazine AR-enabled digital graffiti cover. The agency has won ADFEST, SPIKESASIA, ADSTAR, and B.A.D Awards, and its Creative Director judged the 2020 One Show China Youth Awards.

TJT's revenue model is professional-services, project-based fees, with pricing not publicly disclosed. Enterprise clients include Pantene Thailand, Rejoice Thailand, Polident, Tesco Lotus, Charoen Pokphand Food (including CP Ham), and Thai Health Promotion Foundation. The firm is privately held with no disclosed funding, parent company, or M&A activity.

Name

TJT Creative Lab

Legal name

TJT Creative Lab Co.,Ltd.

Website

https://wearetjt.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

TJT Creative Lab is a Bangkok-based integrated advertising agency with a secondary Jakarta office, delivering creative campaigns, branding, performance marketing, and tech-enabled experiential work for enterprise consumer brands across Southeast Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Integrated Marketing Campaigns: Project-based fees for integrated marketing campaign development including communications planning, media planning, content strategy, and creative production
2. Creative Production Services: Fees for content creation, production, and event & experiential marketing services
3. Design & Branding: Native apps, responsive web, brand identity & naming, packaging design, and retail environment design services
4. Performance Marketing: Social media marketing and management services with performance-based outcomes

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TJT Creative Lab is an integrated advertising agency that delivers end-to-end marketing communication, creative production, design and branding, performance marketing, and campaign localisation services. The agency combines conventional media with emerging technologies such as real-time data integrations, augmented reality, and gamified mobile applications to produce integrated marketing campaigns for enterprise consumer brands across Southeast Asia.

Product overview

TJT Creative Lab is an integrated advertising agency based in Bangkok and Jakarta, operating as a creative start-up that delivers integrated marketing communication services. The agency's portfolio spans five core service areas: Integrated Marketing Communication (campaign development, communications and media planning, content strategy), Performance Marketing (social media marketing and management), Campaign Localisation (local adaptation and maximisation), Design & Branding (native apps, responsive web, brand identity, packaging, retail environment), and Creative Production (content creation, production, events and experiential). Their work encompasses brand films, interactive billboard installations, AR experiences, K-Drama content, mobile applications, and traditional print campaigns for clients including Pantene, Rejoice, Tesco Lotus, CPF, Polident, and Brain Magazine.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Marketing Communication End-to-end marketing communication services including campaign development, communications planning, media planning, and content strategy for brands seeking integrated multi-touchpoint campaigns.
• Performance Marketing Social media marketing and management services focused on delivering measurable results and performance-driven campaigns for consumer brands.
• Campaign Localisation Local market adaptation and maximisation services including local adaptation, transcription, and regional campaign customisation for brands entering or operating in Thailand and Southeast Asia.
• Design and Branding Visual design services encompassing native apps, responsive web development, brand identity and naming, packaging design, and retail environment design.
• Creative Production Content creation and production services including TV commercials, print advertising, radio, experiential events, and digital content production.
• SweatShop App Gamification mobile app that converts burnt calories into redeemable 'sweat coins' for nationwide store redemption, built to drive exercise behaviour change for Thai Health Promotion Foundation.

Quantifiable outcome

• 11% sales growth with Pantene Hair Falling Billboard
• +6 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Multidisciplinary Creative NetworkcoreOthersStrategic network of multidisciplinary creative individuals, production houses, and tech operations spanning Jakarta, Bali, Singapore, KL, Shanghai, Tokyo, Montreal, and New York. Collaboration enables creative execution across diverse markets and disciplines.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leo Burnett Bangkok: Global creative agency with a Bangkok hub under Publicis, offering integrated brand communications for enterprise FMCG clients. Highly comparable to TJT in service mix (creative, digital, brand activation) and target clients in Thailand, though operating as part of a much larger global network.
• CJ Worx: Bangkok-based independent creative boutique known for award-winning work (multiple Cannes Lions) for enterprise brands. Highly comparable to TJT as a Thai creative boutique competing for the same enterprise FMCG clients, though CJ Worx has a deeper independent award pedigree.
• Grey Bangkok: Global creative agency with a Bangkok office under Grey Group, serving consumer brands with integrated campaigns. Closely comparable to TJT in offering (integrated creative + digital + activation) and Thai enterprise client base.
• Ogilvy Thailand: Major global creative and advertising network with a long-standing Bangkok office, serving many of the same enterprise FMCG and consumer-brand clients (including P&G globally) that TJT targets. Most directly comparable in terms of integrated campaign offering and Thai-market presence, though at vastly larger scale.
• BBDO Bangkok: Omnicom-owned creative network with a Bangkok office providing integrated advertising and brand-building services to enterprise consumer clients. Comparable to TJT on integrated campaign execution and Thai-market delivery, though with global network scale and resources.
• TBWA Thailand: Omnicom's disruption-focused creative network with a Bangkok presence serving enterprise clients across Southeast Asia. Comparable to TJT in integrated creative services and Thai-market positioning, with a stronger disruptive-creative brand identity.
• Wunderman Thompson Thailand (now VML): Major integrated agency network with Bangkok operations offering creative, digital, and performance marketing to enterprise brands in Southeast Asia. Direct peer to TJT in service portfolio and enterprise client focus, though at significantly larger headcount and geographic reach.
• Sour Bangkok: Independent Bangkok creative boutique serving enterprise consumer brands with integrated campaigns. Most comparable to TJT in size, independence, Thai-market focus, and integrated service offering.

Regional players

• Hakuhodo Thailand: Japanese-origin creative network with Bangkok operations serving enterprise consumer clients in Southeast Asia. Comparable to TJT in integrated creative execution and enterprise brand focus, but operates as part of a Japan-headquartered regional network rather than an independent Thai boutique.

Broad incumbents

• Dentsu Thailand: Japanese-headquartered global agency network with a large Bangkok office offering advertising, media, and digital services across categories. Comparable in service breadth and Thai enterprise client access, but operates as a broad incumbent across many categories versus TJT's boutique creative positioning.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wix
• Facebookfacebook.com/wearetjt
• LinkedInlinkedin.com/company/wearetjt
• Instagraminstagram.com/wearetjt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TJT Creative Lab