Youngbloods
Youngbloods is an independent Brooklyn-based record label founded in 2014 that curates and releases leftfield downtempo, ambient, and experimental music from a 40+ artist international roster across digital and limited-edition physical formats (vinyl, cassette, CD) via Bandcamp and third-party distributors.
- Company typePrivate
- Founded2014
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Youngbloods does
Youngbloods is an independent record label founded in 2014 and headquartered in Brooklyn, New York, operating under the legal entity Mushpost LLC (New York). The label is led by Executive Producers Nicholas Concklin and John Moses and curates a roster of more than 40 artists spanning the United States, Europe, Australia, and Asia, with a stated focus on leftfield downtempo music released on "new and archaic mediums" — combining digital distribution with limited edition physical pressings (vinyl, cassettes, CDs).
The label's product surface consists of full-length album releases, multi-artist compilations (such as the TEN YEARS retrospective anthology released in December 2024), limited edition vinyl bundles priced at $10-24, and ancillary merchandise including DJ slipmats, tote bags, and apparel. Its technical foundation is Bandcamp's digital distribution platform, supplemented by physical distribution through Groove Distribution (Chicago) and SEED (New York City), and digital retail reach across iTunes, Spotify, Apple Music, Beatport, Boomkat, and other third-party retailers. Releases are offered in high-quality audio formats including 24-bit/44.1kHz downloads.
Youngbloods monetizes through direct-to-consumer digital and physical sales (digital albums at $12, individual tracks at $1, limited pressings capped at 50-300 units), third-party digital retail distribution, physical wholesale to record stores, and limited merchandise. Some catalog is offered as pay-what-you-want or free downloads to drive discovery and community building. The customer base is a long-tail of individual independent music collectors and fans of ambient, experimental, avant-garde, and downtempo genres, with no disclosed B2B or enterprise anchors. The label has no external funding, no M&A activity, and operates at a small scale of approximately 11 employees.
Youngbloods firmographics
Firmographics- Name
- Youngbloods
- Legal name
- Mushpost LLC
- Website
- https://weareyoungbloods.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Youngbloods is an independent Brooklyn-based record label founded in 2014 that curates and releases leftfield downtempo, ambient, and experimental music from a 40+ artist international roster across digital and limited-edition physical formats (vinyl, cassette, CD) via Bandcamp and third-party distributors.
- Ownership category
- akta.pro rank
Youngbloods industry classification
Industry- Product category
- Independent Record Label
- NAICS
- Record Production and Distribution (51225)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Record Labels (Major & Independent) (MPAIAAAA)
- akta.pro secondary industry
- Music Aggregators & DIY Distribution Platforms (MPAIAAAD)
Keywords
Where Youngbloods is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Youngbloods business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Digital music sales: Direct digital album and track sales through Bandcamp storefront. Albums priced at $12 standard, individual tracks at $1. Some releases offered as pay-what-you-want.
- Physical media sales: Limited edition vinyl records, cassette tapes, and compact discs. Vinyl packages range from $10-24 for multi-record bundles. Editions are capped (300 copies for vinyl, 50 for cassettes), creating scarcity value.
- Digital retail distribution: Sales through third-party digital retailers including iTunes, Juno, Amazon, Boomkat, Google Play, Beatport, What People Play, Spotify, and Apple Music for wider digital reach.
- Physical distribution: Physical distribution partnerships with Groove Distribution for Chicago and SEED for New York City to reach brick-and-mortar record stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Digital Album - Equanimity |
| Unit Pricing | Pay-as-you-go | Individual Track - Hervist |
| One time/ perpetual license | Pay-as-you-go | Limited Edition Vinyl Packages |
| Other | Pay-as-you-go | Pay-What-You-Want |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Youngbloods product offering
Product offeringCore offering
Youngbloods is an independent record label that curates, produces, and distributes experimental, ambient, downtempo, and leftfield music from a roster of 40+ international artists. The label sells digital downloads and streams through its Bandcamp storefront and third-party platforms, alongside limited-edition physical releases (vinyl records, cassette tapes, and CDs) treated as collectible artifacts with distinctive artwork and packaging. Founded in 2014 in Brooklyn, New York, and operating under Mushpost LLC, the label bridges new and archaic mediums across genres including ambient, experimental, folk, jazz, and electronic music.
Product overview
Youngbloods is an independent Brooklyn-based record label founded in 2014, specializing in leftfield downtempo music released across both digital and physical formats (vinyl, CD, cassette). The label operates as a curatorial platform releasing music from a diverse international roster of artists, with core offerings including full-length album releases, compilation anthologies, and limited-edition vinyl pressings. Their product portfolio spans digital streaming and downloads through Bandcamp, as well as physical merchandise including vinyl records, cassettes, slipmats, tote bags, and t-shirts. Key releases include the Equanimity ambient album by The June Carriers, the TEN YEARS retrospective anthology celebrating a decade of releases, and various artist albums across genres including experimental, ambient, folk, and electronic music.
Differentiator
Problem solved
Functional benefit
Products and services
- Equanimity (The June Carriers) Full-length ambient instrumental album by Portuguese songwriter Francisco Silva (The June Carriers), featuring meditative guitar works inspired by Zen riddles. Available as digital album ($12 USD or more) and eco-friendly limited edition CD with cover art by Susan Lindsey. Download available in 24-bit/44.1kHz.
- TEN YEARS: A Retrospective Anthology 2014-2024 Compilation album celebrating 10 years of Youngbloods releases (2014-2024), featuring 24 songs from the back catalog separated into DAY and NIGHT parts. Includes vinyl packages themed by hemisphere (Tropic of Cancer, Equatorial, Tropic of Capricorn). Released as pay-what-you-want / free download.
- Solar Souls (2ndSun) Downtempo house album by 2ndSun featuring remixes from West Norwood Cassette Library, Logan Keller, Julien Mier, Sinistarr, Seablaze, and Sasquatch. Limited to 300 white 12" vinyl pressings. Available as pay-what-you-want digital download.
- Calling (Sinerise) Downtempo garage debut EP by Sinerise featuring vocal harmonies and driving low end, with remixes by Submerse and Archie Pelago. Limited to 200 pink 10" vinyl pressings.
- What's Good for the Goose Is Good (Bradford Reed) Instrumental album by NYC avant-garde composer Bradford Reed featuring compositions played on the pencilina, an electric ten-stringed instrument combining hammer dulcimer, slide guitar, zither, and fretless bass. Selected tracks recorded live at Pioneer Works during 2018 residency. Limited to 300 black 12" vinyl.
- Hilsa Electroacoustic collaborative album by Brooklyn-based project Hilsa, comprising guitarist Kallie Lampel and cellist Steve Goodwin (also of Skeleton Zoo), featuring iridescent ambient forms and improvisational compositions.
- Occult Lullabies (Compilation) Third edition compilation series featuring twelve artists exploring ambient and folk stylings to capture ethereal, macabre lullabies. Released with companion merchandise including tote bags and t-shirts.
- Youngbloods Orbit Slipmats DJ slipmats featuring custom 'Orbit' logo designed by Calvin Ho, available in pink, purple, and black colors. Made from 16 Oz. polyester felt with glazed bottom for easy pull back.
- "Occult Lullabies" Linocut Tote Bag 100% cotton tote bag block printed with custom 8"x10" linocut artwork by Steve Goodwin, tied to the Occult Lullabies compilation release.
Quantifiable outcome
- 10 years of continuous operation (2014-2024) with consistent release schedule
Companies that use Youngbloods
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Youngbloods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Youngbloods partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered supporting and core.
- Pioneer WorkssupportingBrooklyn-based arts organization where Bradford Reed completed a 2018 residency. Selected tracks from What's Good for the Goose Is Good were recorded live at Pioneer Works during the residency.
- Calvin Ho / ATOMICATTACKcoreHong Kong-based designer Calvin Ho created the distinctive cover artwork and design for Solar Souls vinyl package. Ongoing creative partnership for visual identity across releases.
- Backward MusicsupportingCollaboration partner on Best Fern release (Earth Then Air), released in conjunction with Backward Music for expanded distribution reach.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Youngbloods competitors and assessment
Company assessmentDirect peers
- Kranky Records: Chicago-based independent label releasing ambient, experimental and slow-core music with limited physical editions. Directly comparable niche positioning, small-team ethos and curated Bandcamp-centric catalog to Youngbloods.
- Stones Throw Records: Independent Los Angeles-based label with eclectic roster spanning electronic, experimental and beat-driven music. Comparable independent structure, multi-format releases and niche collector audience.
- Ghostly International: Ann Arbor/Brooklyn-based independent label spanning ambient, electronic and experimental pop. Comparable in electronic/experimental curatorial identity, multi-format distribution (digital, vinyl, streaming) and roster of international artists.
- Kompakt: Cologne-based independent electronic/dance music label with curated roster and strong vinyl focus. Comparable independent label structure with multi-format releases spanning ambient-adjacent and electronic genres.
- Soundway Records: UK-based independent label with eclectic curatorial scope across world, electronic and experimental music. Comparable small-team operation, Bandcamp storefront presence and emphasis on collector-oriented physical releases.
- Constellation Records: Montreal-based independent label releasing post-rock, ambient and experimental music. Comparable niche artist development model, premium physical packaging and small-team indie ethos.
- RVNG Intl. Brooklyn-based independent label with a strong ambient, electronic and experimental curatorial identity. Comparable genre focus, Brooklyn location and premium limited-edition vinyl approach.
- Erased Tapes: London-based independent record label focused on ambient, neo-classical and experimental artists. Highly comparable to Youngbloods in curatorial scope, premium physical/digital release model and reliance on niche collector audiences.
- 130701: New York-based boutique label releasing ambient, post-rock and experimental music on vinyl, CD and digital. Directly comparable niche curation, limited-run physical pressings and Bandcamp-first distribution.
Broad incumbents
- Ninja Tune: London-based independent electronic/experimental music label with significantly larger scale, global roster and broader genre scope (beats, electronic, ambient). Comparable in independent electronic/experimental ethos but operates at materially larger scale and distribution breadth than Youngbloods.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Youngbloods social profiles
Digital presenceYoungbloods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Youngbloods leadership team
Management profileNumber of profiles
Profiles2 records
Youngbloods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Youngbloods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Youngbloods
What does Youngbloods do?
Youngbloods is an independent record label that curates, produces, and distributes experimental, ambient, downtempo, and leftfield music from a roster of 40+ international artists. The label sells digital downloads and streams through its Bandcamp storefront and third-party platforms, alongside limited-edition physical releases (vinyl records, cassette tapes, and CDs) treated as collectible artifacts with distinctive artwork and packaging. Founded in 2014 in Brooklyn, New York, and operating under Mushpost LLC, the label bridges new and archaic mediums across genres including ambient, experimental, folk, jazz, and electronic music.
Is Youngbloods a public or private company?
Youngbloods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Youngbloods founded?
Youngbloods was founded in 2014. It employs 11 to 50 people.
Where is Youngbloods based?
Youngbloods is headquartered in Brooklyn, United States, in the North America region.
How does Youngbloods make money?
Four revenue lines are on record. Digital music sales are the primary driver. The others are physical media sales, digital retail distribution and physical distribution.
Who are Youngbloods's main competitors?
Direct peers on record are Kranky Records, Stones Throw Records, Ghostly International, Kompakt, Soundway Records, Constellation Records, RVNG Intl., Erased Tapes and 130701. Ninja Tune is listed as a broad incumbent.
Does Youngbloods have an API?
No public API is recorded for Youngbloods.
What industry is Youngbloods in?
Youngbloods's product category is Independent Record Label. Its primary akta.pro industry code is MPAIAAAA, Record Labels (Major & Independent), with a secondary code of MPAIAAAD, Music Aggregators & DIY Distribution Platforms. Its NAICS code is 51225 and its SIC code is 3652.