AMR Salud

What AMR Salud does

AMR Salud is a private Argentine health insurance provider (medicina prepaga) operating within the Red AMR network and headquartered at España 419, Rosario, Santa Fe. Founded in 1992 and built on the physician base of Asociación Médica de Rosario, the company sells tiered health plans — Plan 2000, Plan 1000, Plan Joven, Plan H+E, Plan Red, Plan Red con Coseguro, and corporate plans — that grant members access to a curated network including Hospital Español, Sanatorio Aliare, CEDYCA, and a broader roster of affiliated professionals. The product set is supplemented by ancillary services such as a maternity program (Programa Bebé), home assistance via Universal Assistance, a benefits club (Club de Beneficios), social management support, and national/international travel coverage, and is delivered through a small 53-person team to more than 15,000 beneficiaries.

Revenue is generated entirely through recurring monthly subscription premiums (medicina prepaga subscriptions), with no public pricing and a quote-based commercial process managed through a dedicated sales department via phone, WhatsApp, and in-person at provider locations. Member-facing operations have been partially digitized through a virtual office portal, a Google Play mobile app, online appointment booking for Hospital Español and Sanatorio Aliare, a pharmacy search and vademécum tool, and a digital Token AMR Salud credential, but the underlying business model is that of a network orchestrator rather than a technology platform: AMR Salud does not own a proprietary technology stack, has no disclosed AI/ML capabilities, and derives its value proposition from the breadth and integration of the Red AMR provider ecosystem rather than from software differentiation. Customer acquisition is driven by direct channels (phone, WhatsApp, website, in-person) and a member referral program (Programa Referid@s) that pays ARS 17,000–40,000 per successful referral.

Name

AMR Salud

Legal name

AMR Salud

Website

https://web.amrsalud.com.ar

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

AMR Salud is a private Argentine medicina prepaga (prepaid health plan) provider based in Rosario, serving 15,000+ individual, family, and corporate members through tiered plans that grant access to the Red AMR network of physicians, Hospital Español, and Sanatorio Aliare.

Ownership category

akta.pro rank

Headquarters

HQ city

Rosario

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Health Insurance Premiums: Monthly subscription premiums from individual and corporate health insurance plans. Plans include Plan 2000, Plan 1000, Plan Joven, Plan H+E, Plan Red, Plan Red con Coseguro, and Corporate Plans. Revenue is recurring based on member subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

AMR Salud is a private health insurance (medicina prepaga) provider operating within the Red AMR network in Rosario, Argentina. The company sells tiered health insurance plans (Plan 2000, Plan 1000, Plan Joven, Plan H+E, Plan Red, Plan Red con Coseguro, and Planes Corporativos) that grant members access to a network of physicians, Hospital Español, Sanatorio Aliare, and other affiliated institutions. Beyond the insurance plans, AMR Salud offers a mobile app, online virtual office, appointment scheduling, a benefits club (Club de Beneficios), a maternal/infant program (Programa Bebé), and home assistance services through Universal Assistance.

Product overview

AMR Salud operates as a prepaid healthcare system (medicina prepaga) within the Red AMR network in Rosario, Argentina. The core offering consists of multiple health insurance plan tiers (Plan 2000, Plan 1000, Plan Joven, Plan H+E, Plan Red, Plan Red con Coseguro, and corporate plans) that provide access to a comprehensive medical network including Hospital Español, Sanatorio Aliare, CEDYCA, and numerous healthcare providers across the city. The product portfolio is supplemented by digital services including an online virtual office, mobile app (whal.com.salud), appointment scheduling systems, pharmacy search tools, and a medication database. Additional value-added services include a baby program, benefits club, referral program, home assistance coverage, social management support, and national/international coverage. Members are served through physical care centers and provider networks, with digital tools facilitating administrative procedures and service access.

Differentiator

Problem solved

Functional benefit

Brands

• Plan 2000: Health insurance plan offering comprehensive coverage with broad network access.
• Plan 1000
• Plan Joven
• Plan H+E
• Plan Red
• Plan Red con Coseguro
• Planes Corporativos

Products and services

• Plan 2000 Comprehensive health insurance plan offering coverage within the AMR network in Rosario, with broad provider access across all medical specialties. Targets individuals and families seeking premium-tier coverage with home assistance included.
• Plan 1000 Health insurance plan with coverage across the AMR medical network in Rosario, with home assistance included (1000/01 variant). Targets individuals and families seeking mid-tier coverage.
• Plan Joven Health insurance plan designed for young people, offering affordable coverage options tailored to early-career customers with typically lower healthcare utilization.
• Plan H+E Premium health plan that integrates AMR Salud services with Hospital Español facilities, covering all medical specialties, maternal-child center, dentistry, hemodialysis, diagnostics, and rehabilitation at all levels of care.
• Plan Red Health insurance plan providing access to the AMR medical network across Rosario, leveraging the broadest private healthcare professional network in the region.
• Plan Red con Coseguro Health insurance plan with co-payment requirements for certain services within the AMR network, designed to offer lower monthly premiums in exchange for shared cost on select services.
• Planes Corporativos Corporate health insurance plans designed for businesses and organizations, offering group coverage with potential volume discounts for multiple employees. Served through the dedicated commercial department.
• App AMR Salud (whal.com.salud) Mobile application for Android that enables AMR Salud members to access health services, member information, and administrative tools from their device.
• Club de Beneficios Standalone benefits club for AMR Salud members offering discounts and promotions across various commercial categories, accessible at club.amrsalud.com.ar.
• Programa Bebé Maternal and infant health program providing support and guidance to AMR Salud members during pregnancy and the early months of the baby's life.
• Asistencia al Hogar Home assistance service delivered in partnership with Universal Assistance covering plumbing, electrical, locksmith, glass replacement, security personnel, gas leaks, and reference services for members of Plan 1000/01 and Plan 2000/01.

Quantifiable outcome

• 15,000+ beneficiaries served

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Hospital EspañolcoreStrategic or Co-development PartnerMajor affiliated hospital providing comprehensive medical services to AMR Salud members. Located in Rosario, part of the Red AMR network. Offers all medical specialties, maternity care, diagnostic imaging, rehabilitation, and emergency services. Preferred access for Plan H+E members.
• Sanatorio AliarecoreStrategic or Co-development PartnerPrivate clinic affiliated with Red AMR network providing medical services to AMR Salud beneficiaries. Offers online appointment booking system and all medical specialties. Located at Italia 1447, Rosario.
• CEDYCAminorStrategic or Co-development PartnerDiagnostic center providing dermatoscopy and endoscopy services. Part of the Red AMR network with contact lines for appointments.
• Universal AssistanceminorStrategic or Co-development PartnerHome assistance services provider for Plans 1000/01 and 2000/01 members. Covers plumbing, electricity, locksmith, glass replacement, gas leaks, and security guard services.
• Red AMR (Asociación Médica de Rosario)coreStrategic or Co-development PartnerParent network organization connecting AMR Salud with the broadest network of medical professionals in Rosario's private healthcare system. Includes multiple healthcare institutions: AMR Gestión, CEDYCA, Hospital Español, Sanatorio Aliare, AMPAR, and La Mutual de AMR.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Omint Argentina: Premium prepaid health plan serving individuals, families, and corporate accounts across Argentina. Comparable business model and product tiering to AMR Salud, especially at the high-end Plan 2000 / Plan H+E tier.
• Accord Salud: Argentine medicinas prepaga with a mix of individual and corporate plans. Same category as AMR Salud with similar size and target segments, making it a useful direct comparable for benchmarking.
• Swiss Medical Group: Major private health insurer and provider in Argentina offering prepaid health plans plus owned clinics. Directly comparable business model with similar individual and corporate plan tiers serving the same medicina prepaga segment as AMR Salud.
• Medifé: Regional prepaid health plan with roots in Córdoba, expanding into other provinces including Santa Fe. Directly competes with AMR Salud in overlapping geography with similar individual/corporate plan tiers.
• Sancor Salud: Cooperative-style prepaid health plan with presence in multiple Argentine provinces including Santa Fe. Closely comparable to AMR Salud in plan structure and target member segments, with stronger geographic reach.
• Hospital Italiano Plan de Salud: Hospital-owned prepaid health plan in Buenos Aires. Structurally comparable to AMR Salud's Plan H+E model (insurer integrated with flagship hospital), differing primarily by geography and scale.
• Premedic: Smaller regional prepaid health plan similar in scale to AMR Salud with comparable plan tiering. Useful direct comparable for regional medicina prepaga economics and pricing.
• Galeno Argentina: Large medicina prepaga with vertically integrated provider network and broad plan tiering (similar Plan 2000 / Plan Joven style segmentation). Closely comparable to AMR Salud's prepaid health insurance + affiliated provider model.
• OSDE: Largest medicina prepaga in Argentina with ~3M+ affiliates and a multi-tier plan portfolio. Closest direct comparable to AMR Salud in business model (prepaid health insurance) and target market (individual, family, corporate), though at vastly larger national scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/amrsalud
• LinkedInlinkedin.com/company/amrsalud

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMR Salud