Webb Martin Consulting

What Webb Martin Consulting does

Webb Martin Consulting is a Melbourne-based specialist tax consulting firm providing practical, independent, and cost-effective tax advice and solutions. The firm serves a diverse client base including individuals, corporates (private, family-owned, large groups, and multinationals), government entities, not-for-profit organisations, and accounting practices. It positions itself as an alternative to Big 4 and law firms for corporates and government, and as an independent technical advisory source for accountants and tax practitioners who require second opinions on complex matters.

The firm's core product is Tax Consulting Services, covering Income Tax, Capital Gains Tax, Trusts, Division 7A, Superannuation, GST, Fringe Benefits Tax, Land Tax, Not-for-Profit taxation, International Tax, ATO Disputes, Consolidations, and State Taxes. A complementary Tax Training offering delivers tailored in-house and external education. The team consists of approximately 11 consultants and directors, with backgrounds spanning Big 4 firms (KPMG, EY, Deloitte), legal practice, and public accounting, including Chartered Accountants and Chartered Tax Advisers.

Revenue is generated through professional services engagements under a sales-led, direct engagement model. Client acquisition relies on referrals, professional networks, content marketing via 'The Assessment' newsletter, webinars, LinkedIn presence, and membership in the Prime Global network of independent accounting firms. The firm operates as a privately-held partnership with no external investment, funding events, or institutional ownership identified.

Name

Webb Martin Consulting

Legal name

Webb Martin Consulting Pty Ltd

Website

https://webbmartinconsulting.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Webb Martin Consulting is a Melbourne-based specialist tax consulting firm providing independent tax advisory and training services to corporates, government, not-for-profits, and accounting practices across Australia, staffed by Big 4 and legal-trained professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tax Consulting Services: Professional advisory services providing tax advice and solutions to clients across corporates, government, not-for-profits, and accounting practices. Revenue generated through consulting engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Webb Martin Consulting is a specialist tax consulting firm that delivers practical, independent, and cost-effective tax advice and solutions to corporates, government entities, not-for-profits, accounting practices, and individuals. The firm covers income tax, CGT, trusts, Division 7A, superannuation, GST, FBT, land tax, NFP taxation, international tax, ATO disputes, consolidations, and state taxes, supported by an in-house tax training offering.

Product overview

Webb Martin Consulting is a specialist tax consulting firm offering a portfolio of professional services centered on tax advisory and training. The core offering is Tax Consulting Services, which provides practical, independent tax advice to a diverse client base including individuals, corporates, government entities, not-for-profits, and accounting practices. This is complemented by Tax Training services that deliver tailored educational sessions on technical tax topics. The firm specializes in areas including Income Tax, Capital Gains Tax, Trusts, Division 7A, Superannuation, GST, Fringe Benefits Tax, Land Tax, Not-for-Profit taxation, International Tax, ATO Disputes, Consolidations, and State Taxes.

Differentiator

Problem solved

Functional benefit

Products and services

• Tax Consulting Services

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• TaxEdminorStrategic or Co-development PartnerTax education and training organisation providing support to government and not-for-profit organisations. Webb Martin Consulting authors articles and content for TaxEd platform.
• Prime GlobalminorStrategic or Co-development PartnerAn Association of Independent Accounting Firms. Webb Martin Consulting is a member of Prime Global network, connecting with other independent accounting firms globally.
• Cahoot LearningminorGTM or Marketing PartnerWebinar platform partner for delivering educational content. Hosted webinars on complex tax topics such as family trust elections.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pitcher Partners: Australian mid-tier accounting firm offering tax advisory alongside audit and business services. Comparable to WMC in serving private and family-owned corporates with complex technical tax issues.
• William Buck: Australian mid-tier accounting firm with specialist tax advisory practice. Comparable in serving privately held and family-owned businesses with complex tax and CGT issues across Victoria and broader Australia.
• Grant Thornton Australia: Mid-tier accounting firm with tax advisory services targeting mid-market corporates and NFPs. Comparable in serving complex tax matters where boutique specialist expertise is valued over Big 4 scale.
• Crowe Australasia: Mid-tier accounting and tax advisory firm in Australia. Competes with WMC for advisory work on complex tax matters for corporates, NFPs, and accounting practices seeking specialist support.
• BDO Australia: Mid-tier accounting and tax advisory firm with strong Australian footprint. Competes directly with WMC for corporate, NFP, and SMB tax consulting mandates at a price point typically lower than Big 4.
• RSM Australia: Mid-tier accounting network with Australian tax advisory practice serving SMEs and mid-market clients on CGT, trusts, and compliance matters. Direct competitor in WMC's core segment.

Broad incumbents

• Deloitte Australia: Big 4 firm whose tax practice employs alumni of WMC (e.g., Kerry Hicks spent 10+ years at Deloitte). A primary competitor for large corporate tax mandates and the benchmark 'Big 4' alternative WMC differentiates against.
• KPMG Australia: Big 4 tax advisory practice that WMC explicitly positions against as a 'better alternative to Big 4.' Competes for complex tax engagements including Division 7A, CGT, and corporate restructurings, but operates at significantly larger scale with broader service portfolio.
• PwC Australia: Big 4 tax practice serving Australian corporates, government, and NFPs on technical tax matters. Included in WMC's positioning as one of the 'Big 4 or law firms' alternatives they aim to displace for smaller or more specialist engagements.
• Ernst & Young (EY) Australia: Big 4 firm with extensive tax advisory practice. Several WMC consultants have prior EY tenure, and EY is a key competitor for complex tax consulting work across corporates, government, and NFP clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/webb-martin-consulting-pty-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webb Martin Consulting