What webe digital does

webe digital operates the Unifi consumer and SME digital services brand in Malaysia under the legal entity TM TECHNOLOGY SERVICES SDN. BHD., a private limited company headquartered in Petaling Jaya, Selangor, with approximately 286 employees. The platform delivers integrated telecommunications services built on a national 5G and fibre-optic infrastructure, spanning residential broadband (Unifi Home, Unifi Air 5G fixed-wireless), mobile services (Unifi Mobile postpaid/prepaid under the UNI5G banner), IPTV entertainment (Unifi TV with exclusive HBO and sports content), and a comprehensive business portfolio covering Unifi Business Fibre, Unifi Air Biz, Business Voice, IP Centrex, Multi-Line SIP, Unified Communications Solution, SMART Internet, Fixed IP, and cybersecurity bundles such as Kaspersky Small Office Security. Additional value-added services include the Digital Marketing Solution for SMEs, Unifi Cloud Gaming, Smart Home (mesh Wi-Fi, Unifi Home Shield), and device financing through Unifi EzOwn.

The business model is overwhelmingly subscription-recurring across mobile, broadband, TV, and voice plans, supplemented by hardware sales through EzOwn device instalments (0% interest, no credit card required) and credit-funded digital marketing packages. Go-to-market is hybrid: direct field sales with dedicated business consultants for enterprise deals, an owned physical retail network (TMpoint and Unifi Store locations including the recently relaunched Unifi Store KLCC), an eStore for self-serve consumer acquisition, and mobile applications (MyUnifi, Unifi UniVerse) for account management. Distribution is supported by channel partners through the IMPAK BIZ and Unifi Business Club partner-enablement program, and includes co-development partnerships such as with TNG Digital (Touch 'n Go eWallet) to drive 5G adoption among MSME merchants.

The company targets four customer segments — Residential Consumers and SMEs as primary, plus Enterprise/Corporate and Tourists as secondary — using a horizontal segmentation approach. Strategic positioning emphasises bundled connectivity-plus-entertainment-plus-device ecosystems at mass-market price points (home fibre from RM89/month, mobile from RM35/month, business mobile from RM99/month), a national footprint covering both cities and smaller towns, and exclusive content rights (HBO, FIFA World Cup 2026). Recent operational actions include the phased copper-broadband phase-out for residential, business, and medium-enterprise customers, indicating an active fibre-and-5G migration program.

Name

webe digital

Legal name

TM TECHNOLOGY SERVICES SDN. BHD.

Website

https://webe.com.my

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

webe digital operates the Unifi brand in Malaysia, delivering integrated 5G mobile, fibre broadband, IPTV, business connectivity, and device financing services to residential consumers, SMEs, and enterprise customers under a nationwide telecom infrastructure.

Ownership category

akta.pro rank

Product category

Integrated Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)

akta.pro secondary industries

DRM, License Delivery & Content Protection (Widevine/FairPlay/PlayReady) (MPAHAJAI), Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)

Keywords

• Home fibre broadband
• Mobile telecom services
• IPTV entertainment
• Business connectivity
• 5G mobile network

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Mobile Services: Postpaid and prepaid mobile plans including UNI5G Postpaid and UNI5G prepaid with 5G connectivity. Subscription-based recurring revenue with various data allowances and bundled device options.
2. Home Fibre Broadband: Unifi Home fibre broadband plans providing internet connectivity from RM89/month with promotional free months and bundled services.
3. Unifi TV Subscription: IPTV entertainment service with various packs including Sports, Corporate, Fun, and customisable channel bundles.
4. Business Voice: Business voice plans including Simple Voice Plus and toll-free options with aggregated convergence for call management.
5. Device Financing (EzOwn): Instalment plans for smartphones with 0% interest and no credit card required, bundled with mobile plans.
6. Business Fibre and Connectivity: Business fibre broadband, wireless broadband (Unifi Air Biz), Fixed IP, and SMART Internet services for enterprise customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

webe digital, operating under the Unifi brand via TM TECHNOLOGY SERVICES SDN. BHD., is a Malaysian integrated telecommunications and digital services provider. It delivers home fibre broadband (Unifi Home), wireless broadband (Unifi Air), postpaid and prepaid mobile services including UNI5G 5G plans (Unifi Mobile), IPTV entertainment with exclusive HBO channels (Unifi TV), and a portfolio of business solutions including business fibre, business mobile, voice, unified communications, managed internet, and digital marketing tools.

Product overview

Unifi is a comprehensive telecommunications platform operated by TM TECHNOLOGY SERVICES SDN. BHD. delivering integrated digital services across Malaysia. The portfolio consists of core consumer products (Unifi Home fibre broadband, Unifi Air wireless broadband, Unifi TV entertainment, and Unifi Mobile postpaid/prepaid services), complemented by the UNI5G family of 5G-enabled plans. Business offerings include Unifi Business Fibre, Unifi Air Biz wireless broadband, UNI5G Business Mobile, and voice solutions (Business Voice/Simple Voice Plus, IP Centrex, Multi-Line SIP, and Unified Communications Solution). Additional services encompass Fixed IP, SMART Internet managed connectivity, Digital Marketing Solution, Smart Home devices, Unifi Cloud Gaming, and dedicated mobile applications (MyUnifi and Unifi UniVerse). The platform provides bundled value-added services, device installment plans (EzOwn), and the Unifi Business Club SME community, forming a multi-service digital ecosystem for both residential and business customers.

Differentiator

Problem solved

Functional benefit

Brands

• Unifi Home: Home fibre broadband internet services
• Unifi Mobile
• Unifi TV
• Unifi Air
• Unifi Business
• Unifi Business Club
• MyUnifi
• Unifi UniVerse
• UNI5G
• Unifi EzOwn
• Unifi Business TV
• Business Voice
• SMART Internet
• Fixed IP
• Unified Communications Solution
• Multi-Line SIP
• Digital Marketing Solution

Products and services

• Unifi Home Home fibre broadband service providing high-speed internet connectivity for residential customers in Malaysia, with speeds starting from 300Mbps and bundled promotions.
• Unifi Air Wireless 5G broadband service for residential customers providing home and portable internet access without requiring fixed-line installation.
• Unifi Mobile (Postpaid) Postpaid mobile plans with 5G and 4G data connectivity, calls, and texts for individual and family personal use, including UNI5G Postpaid plans with up to 500GB free data.
• Unifi Mobile (Prepaid) Prepaid mobile plans offering flexible data passes and UNI5G prepaid options for pay-as-you-go consumers, with tourist packs available for short-term visitors.
• Unifi TV IPTV entertainment service offering streaming channels, sports packs, exclusive HBO channels (including Max Pack), Build-Your-Own-Pack customisation, and streaming app integration for residential customers.
• Unifi Business Fibre Business-grade fibre broadband connectivity solutions tailored for small and medium enterprises and larger corporate customers in Malaysia.
• Unifi Air Biz Wireless portable broadband solution for businesses providing 5G connectivity, unlimited 5G data, support for up to 30 simultaneous connected devices, and optional 1.5TB Cloud Storage at RM149/month.
• UNI5G Business Mobile Business mobile plans with 5G connectivity, unlimited calls, complimentary hotspot capacity, and multi-line options for enterprise customers across Malaysia.
• Business Voice (Simple Voice Plus) Voice communication plans providing Simple Voice Plus packages with bundled free calls, toll-free options, IP Centrex cloud-based telephony, Multi-Line SIP trunking, and aggregated convergence for nationwide business call management.
• Unified Communications Solution Integrated communication platform combining instant messaging, HD video calls, multiple concurrent calls, and an admin portal for user management and call tracking, with integration of Microsoft collaboration features for business collaboration.
• Unifi Business TV Television entertainment solution for business premises offering Corporate Pack, Sports Pack, and Fun Pack channel bundles with a complimentary Unifi Plus Box (Android TV Box).
• SMART Internet Managed internet service for SMEs offering plans from 100 Mbps to 1 Gbps with unlimited data, a network monitoring dashboard, content filtering, device blocking, and Quality of Service prioritisation.
• Fixed IP Static IP address service for businesses requiring fixed IP addresses for hosting services, remote access, and operational continuity.
• Digital Marketing Solution (DMS) Credit-based digital marketing platform enabling advertising on Facebook, Google, Rev Media, and TikTok with flexible 12-month instalment plans for SMEs.
• Smart Home Smart home automation solutions including mesh Wi-Fi systems, Wi-Fi boosters, and the Unifi Home Shield Essential Plus Pack with 300Mbps broadband and family monitoring devices.
• Unifi Cloud Gaming Cloud-based gaming subscription service enabling customers to play video games without the need for dedicated gaming hardware.
• Unifi Devices and EzOwn Instalment Mobile devices and smartphones available for purchase through 0% interest EzOwn instalment plans with no credit card required, bundled with Unifi Mobile plans.

Quantifiable outcome

• Unlimited 5G and 4G data available on business and consumer plans
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TNG Digital (Touch 'n Go eWallet)coreStrategic or Co-development PartnerStrategic collaboration between Unifi Business and TNG Digital to drive 5G adoption among MSMEs. Launched dedicated campaign with exclusive UNI5G Postpaid Biz packages featuring SME internet plan and UNI5G-powered Touch 'n Go Digital eWallet Soundbox for merchants.
• DattelminorGTM or Marketing PartnerDattel is a digital marketing platform integrated with Unifi Business Club solutions, enabling SME advertising on a free platform with access to consumer analytics across 10 verticals, social media audience data from TikTok, Facebook, and Instagram.
• Rtist Creative PlatformminorGTM or Marketing PartnerRtist Creative Platform is a digital marketing solution partner available through Unifi Business Club for SME marketing needs.
• BSN (Bank Negara Malaysia)minorStrategic or Co-development PartnerBSN Micro/i Madani Scheme offered through Unifi Business Club providing financing/loan up to RM50,000 at 4% p.a. flat rate for SME business continuity, with 14 working days processing after receiving complete documents.
• Kaspersky LabcoreTechnology or IntegrationKaspersky Small Office Security (KSOS) offered through Unifi Business cybersecurity solution, providing comprehensive protection against various cyber threats for small businesses with plans from RM30/month.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@unifi.yourworld
• Facebookfacebook.com/UnifiBusiness
• LinkedInlinkedin.com/company/webedigital
• Instagraminstagram.com/unifibusinessclub
• TikToktiktok.com/@unifi.business

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about webe digital