Webike Indonesia

What Webike Indonesia does

Webike Indonesia is the Indonesian e-commerce operation of the global Webike motorcycle parts network, legally incorporated as PT Bintang Daya Indonesia and headquartered in Jakarta Selatan. The platform distributes genuine motorcycle spare parts, accessories, riding gear, helmets, tires, hand tools, and maintenance consumables, sourced from approximately 1,500 international brands across 2 million+ SKUs. Its core technical asset is a model-specific compatibility search that indexes parts against individual motorcycle makes and models (Honda, Yamaha, Suzuki, Kawasaki, Harley-Davidson, Ducati, BMW, Aprilia, Triumph), enabling Indonesian riders to identify correct-fit parts for their vehicles.

The business operates two distinct go-to-market motions. The primary channel is a self-serve direct-to-consumer e-commerce storefront at webike.id, where individual motorcycle owners browse by motorcycle model, brand, or part category and complete purchases in Indonesian Rupiah via credit card, bank transfer, or e-wallets. A secondary wholesale channel serves motorcycle workshops, dealers, and bulk buyers through a dedicated application-based program with negotiated pricing. Fulfillment is handled through a JNE logistics partnership providing weight-based tracked shipping across Indonesia. The company supplements commerce with content marketing via Webike News (motorcycle news, reviews, custom builds), recurring flash sales, a cash-back loyalty point system, and a presence on Facebook.

Revenue is generated almost exclusively through product sales on a unit-pricing basis, with prices ranging from approximately Rp55,000 for basic consumables to over Rp10 million for premium exhaust systems and riding gear. The company is privately held with no disclosed investors, parent company, funding rounds, or M&A activity in the source data, and operates with a very lean reported headcount of 5 employees, suggesting a largely catalog-aggregator or marketplace-lite model rather than heavy in-house operations.

Name

Webike Indonesia

Legal name

PT BINTANG DAYA INDONESIA

Website

https://webike.id

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Webike Indonesia, operated by PT Bintang Daya Indonesia, is a Jakarta-based e-commerce marketplace distributing 2 million+ genuine motorcycle spare parts, accessories, riding gear, and maintenance products from 1,500 global brands to individual riders, workshops, and wholesale buyers across Indonesia.

Ownership category

akta.pro rank

Product category

Motorcycle Spare Parts E-commerce

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle spare parts
• Motorcycle accessories retail
• Riding gear online
• OEM motorcycle parts
• Motorcycle parts e-commerce

Headquarters

HQ city

Jakarta Selatan

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales - Retail: Webike Indonesia generates revenue through direct online sales of motorcycle spare parts, accessories, riding gear, helmets, and maintenance products to individual consumers. Customers purchase products at listed prices in Indonesian Rupiah (IDR) with various payment options including credit card, bank transfer, and e-wallets. The platform serves both retail consumers and wholesale buyers with per-unit product pricing.
2. Wholesale/Bulk Sales: Dedicated wholesale program for business customers purchasing in bulk quantities, offering dedicated pricing and terms for approved wholesale accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Webike Indonesia operates an e-commerce platform distributing original motorcycle spare parts, accessories, riding gear, helmets, hand tools, and maintenance products. As the Indonesian branch of Webike's global network, it stocks over 2 million items from 1,500 world brands covering major Japanese motorcycle manufacturers and other global marques. The platform is positioned as the No. 1 distributor of original motorcycle spare parts in Indonesia, complemented by a wholesale program for workshops and bulk buyers.

Product overview

Webike Indonesia operates as an online e-commerce platform and distributor of motorcycle spare parts, serving as the Indonesian branch of the Webike global network. The company offers a comprehensive catalog of over 2 million items from 1,500 global brands, positioning itself as 'Distributor No. 1 Sparepart Motor Original Terlengkap' (No. 1 Original Motorcycle Spare Parts Distributor). The platform's core product is motorcycle spare parts spanning multiple categories including exhaust systems, bodywork, electrical components, engine parts, frames, brakes, suspension, chains, tires, and OEM parts for major brands (Honda, Yamaha, Suzuki, Kawasaki, Harley-Davidson, Ducati, BMW). Supporting the spare parts business, the platform offers complementary product lines including riding gear (helmets, jackets, gloves, boots, protective gear), accessories (security devices, boxes, bags, touring equipment), hand tools for motorcycle maintenance, and maintenance consumables (oils, filters, chemicals). Additional services include a wholesale program for B2B customers, a cash back loyalty system, flash sale promotions, and an editorial news section covering motorcycle industry content. The company emphasizes 100% original products, multiple payment methods, reliable shipping, and a return policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycle Spare Parts (Sparepart Motor) Original motorcycle spare parts covering major brands (Honda, Yamaha, Suzuki, Kawasaki, and other global manufacturers). Sold to individual motorcycle owners and workshops via the webike.id e-commerce platform with motor-model compatibility search.
• Motorcycle Accessories (Aksesoris) Aftermarket and genuine motorcycle accessories for personalization, performance, and utility upgrades. Sold through webike.id to motorcycle owners across Indonesia.
• Riding Gear Riding apparel and protective gear for motorcycle riders. Sold through the webike.id e-commerce platform.
• Helmets (Helm) Motorcycle helmets from global brands. Sold to individual motorcycle riders via webike.id.
• Hand Tools Mechanical hand tools used for motorcycle maintenance and repair. Sold to motorcycle owners and workshops via webike.id.
• Maintenance Products Lubricants, oils, and consumables for routine motorcycle servicing. Sold through webike.id to individual owners and workshops.
• OEM Parts (Suku Cadang OEM) Original Equipment Manufacturer (OEM) parts sourced directly from motorcycle manufacturers. Sold to motorcycle owners seeking factory-spec replacements via webike.id.
• Tires (Ban) Motorcycle tires for replacement and upgrade. Sold through webike.id to individual motorcycle owners and workshops.
• Wholesale Program B2B wholesale purchasing service for motor workshops and bulk buyers, offering wholesale pricing on the multi-brand original parts catalog. Available via webike.id.

Quantifiable outcome

• 2 million+ product items available from 1,500 world brands
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Webike Japan (Webike Global): Webike Indonesia is the Indonesian localization of the Japanese-founded Webike global e-commerce platform for motorcycle parts and accessories. Webike Japan is the direct parent-equivalent network running the same 2M+ SKU catalog model across multiple Asian markets.
• BikeBandit: US-based online motorcycle parts, accessories, and gear retailer with deep SKU catalog and fitment search. Closely comparable business model to Webike Indonesia: e-commerce first, parts-led, multi-brand assortment for riders.
• RevZilla: Premier US online motorcycle gear, parts, and accessories retailer known for content-rich commerce and rider community. Comparable to Webike's content + commerce + multi-category model serving enthusiast riders.
• Chaparral Motorsports: Large US online motorcycle/ATV parts, accessories, and apparel retailer with extensive brand portfolio. Comparable assortment breadth, OEM/aftermarket mix, and shop-by-motorcycle-model functionality.
• MotoSport: US e-commerce retailer specializing in motorcycle, dirt bike, ATV, and snowmobile parts, gear, and accessories. Similar category breadth (parts + gear + accessories) and OEM/aftermarket positioning.
• AutoDoc: European-origin online auto/motorcycle parts marketplace with fitment-based catalog, operating in Indonesia. Closely comparable e-commerce parts platform model with multi-brand SKU aggregation and motor-model search.
• RockAuto: US-based online auto parts retailer known for massive SKU catalog and competitive pricing on replacement parts. Comparable e-commerce-first model and reliance on breadth of aftermarket and OEM-equivalent inventory.

Regional players

• Planet Ban: Large Indonesian motorcycle tire and accessories retail chain with strong domestic footprint and workshop partnerships. A leading domestic competitor in the same motorcycle aftermarket parts space, particularly for tires and accessories.

Broad incumbents

• Tokopedia: One of Indonesia's largest general e-commerce marketplaces with significant motorcycle parts and accessories categories. Represents the broad-marketplace competitive threat: scale, mobile-first, logistics network — competing with Webike's niche depth.
• Shopee Indonesia: Leading Indonesian e-commerce marketplace with extensive motorcycle parts seller base and integrated logistics. Comparable competitive overlap as a broad incumbent with scale advantages over specialized niche platforms like Webike.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WebikeIndonesia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webike Indonesia