Music Artists Coalition

What Music Artists Coalition does

Music Artists Coalition (MAC) is a U.S.-based nonprofit founded in 2019 to advocate on behalf of music creators, including recording artists, songwriters, performers, and musicians. The organization is led by Executive Director Ron Gubitz and chaired by Irving Azoff, with founding artist-board members including Dave Matthews, Anderson .Paak, Don Henley, Meghan Trainor, Maren Morris, Verdine White, and Shane McAnally. Its core service is policy advocacy and coalition representation before U.S. legislatures, regulators, and courts on issues such as ticketing reform, copyright royalty rates, AI-generated music protections, and independent contractor classification, with publicly disclosed activities including amicus briefs (Vetter v. Resnik, CRB rate appeal), FTC/DOJ live ticketing comments, and state-level campaigns in Maine, California, and New York.

MAC's product surface is built around free artist membership, public campaigns (notably the Fix the Tix Day of Action that generated over 65,000 letters to Congress), an email newsletter, the MAC Student Ambassador Scholarship program, and a Secondary Swindle Reporting Tool for fan complaints. Its underlying technology is described as an advocacy platform with policy expertise rather than a commercial software product; there are no disclosed proprietary AI/ML systems, integrations, or commercial APIs. Distribution is community-led, with member artists serving as a self-distributing advocacy network amplified through social channels (Facebook, X, Instagram, LinkedIn, Bluesky), press coverage in Billboard, Variety, and Digital Music News, and coalition partners spanning the Human Artistry Campaign, Fix the Tix, NIVA, NITO, RIAA, A2IM, the Recording Academy, SONA, Artist Rights Alliance, and Black Music Action Coalition.

MAC's business model is a nonprofit donation-and-membership model: membership is free for music creators, and revenue is sourced from artist and partner contributions, foundation grants, and coalition partnerships rather than fees or commercial pricing. There are no disclosed funding rounds, M&A activity, or revenue figures, and the organization operates with 1-10 staff across a distributed/remote structure based in Washington, D.C. Strategic positioning is focused on being the artist-only counterpart to label, publisher, and streaming-platform lobbying bodies, ensuring creators have direct representation in policy outcomes affecting ownership rights, fair compensation, ticketing, healthcare access, and AI usage.

Name

Music Artists Coalition

Legal name

Music Artists Coalition

Website

https://musicartistscoalition.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Music Artists Coalition (MAC) is a 2019-founded U.S. nonprofit that provides free advocacy and policy representation for music creators. It engages on ticketing reform, copyright, AI protections, and fair compensation through coalitions, amicus briefs, and public campaigns led by a celebrity board.

Ownership category

akta.pro rank

Product category

Music Industry Advocacy

NAICS

Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Creator/Artist Direct-to-Fan Streaming & Membership (MPAIACAF)

Keywords

• Music artist advocacy
• Policy advocacy services
• Nonprofit coalition
• Copyright protection advocacy
• Ticketing reform advocacy

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership and Donations: MAC is a nonprofit organization that operates through membership contributions and donations from artists, as well as partnerships with aligned industry organizations. The organization does not charge membership fees to music creators.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Music Artists Coalition (MAC) is a nonprofit advocacy organization that represents music creators through policy advocacy, coalition building, and public campaigns on issues such as fair compensation, ownership rights, ticketing reform, and AI protections. It offers free membership to music creators and runs educational programs including scholarships and a fan ticket issue reporting tool. The organization operates without charging membership fees, relying on donations and partner support.

Product overview

Music Artists Coalition (MAC) is a nonprofit artist advocacy organization rather than a product company. It operates as a single unified advocacy service focused on protecting music creators' rights, rather than a platform with modular products. The organization's offerings include membership for music creators, policy advocacy programs, a newsletter subscription, an educational scholarship program, and a fan ticket issue reporting tool.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Rights Advocacy Programs
• MAC Membership
• MAC Student Ambassador Scholarship
• Secondary Swindle Reporting Tool

Quantifiable outcome

• Over 65,000 letters generated to Congress through Day of Action
• +3 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• Fix the Tix CoalitioncoreStrategic or Co-development Partner · 4 May 2023MAC is a member of the Fix the Tix coalition, a broad coalition of live event industry organizations advocating for better ticketing experiences. Coalition includes NIVA, NITO, UMG, RIAA, A2IM, Recording Academy, and over 250 artists supporting ticketing reform legislation.
• Human Artistry CampaigncoreStrategic or Co-development Partner · 16 March 2023MAC is a member organization of the Human Artistry Campaign, a coalition of 40+ groups representing artists, performers, writers, and athletes working to ensure AI technologies support human creativity. The campaign advocates for principles including respect for artists, transparency, and adherence to copyright law.
• Songwriters of North America (SONA)coreStrategic or Co-development PartnerMAC partners with Songwriters of North America on copyright royalty rate advocacy, joint amicus briefs, and shared policy positions on music creator compensation issues.
• Black Music Action CoalitioncoreStrategic or Co-development PartnerMAC partners with Black Music Action Coalition on shared advocacy goals including AI protections, copyright issues, and industry reform affecting music creators.
• Recording Industry Association of America (RIAA)majorStrategic or Co-development PartnerMAC partnered with RIAA and American Association of Independent Music to secure amendments to California's AB5 gig economy law affecting independent artists and songwriters.
• National Independent Talent Organization (NITO)majorStrategic or Co-development PartnerMAC and NITO jointly support New York ticketing reform bills (A.8659/S.8221) to address speculative ticketing, consumer protections, and artist control over ticket sales.
• Artist Rights AlliancemajorStrategic or Co-development PartnerMAC partnered with Artist Rights Alliance on joint copyright amicus briefs including the Vetter v. Resnik case supporting global copyright termination rights for songwriters.
• Recording AcademymajorStrategic or Co-development PartnerMAC collaborates with the Recording Academy on shared advocacy positions including opposition to Spotify's bundled subscription model and support for songwriter compensation.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Black Music Action Coalition: Nonprofit music advocacy coalition partnering with MAC on AI protections, copyright reform, and industry equity — comparable structure and overlapping policy agenda.
• Future of Music Coalition: Nonprofit advocacy organization focused on music creators' rights, fair compensation, and technology policy — long-running, structurally similar creator-rights advocacy mission to MAC.
• Songwriters of North America (SONA): Songwriter-led advocacy nonprofit that is an explicit MAC coalition partner, fighting on the same copyright royalty and AI policy issues from the songwriter-segment perspective.
• Artist Rights Alliance: Nonprofit artist-advocacy group that co-files amicus briefs and campaigns with MAC on copyright, AI training, and creator compensation — directly overlapping mission and tactics.

Emerging players

• National Independent Venue Association (NIVA): Independent live-venue trade coalition that partners with MAC in the Fix the Tix coalition; primary mission is venue survival but advocacy on ticketing and live-event policy overlaps directly with MAC's ticketing work.

Broad incumbents

• Recording Academy: Larger, established music-industry organization (Grammys) that partners with MAC on shared advocacy positions including songwriter compensation and streaming model opposition — broader remit but overlapping creator-rights function.
• RIAA (Recording Industry Association of America): Major music industry trade association that collaborates with MAC on legislative advocacy (e.g., AB5 amendments, ticketing reform) — much larger and commercially aligned, but engages on overlapping policy terrain.
• SAG-AFTRA: Large performer union that co-files music-related amicus briefs with MAC; broader entertainment scope but overlapping concern with AI, streaming compensation, and creator protections.

Others

• BMI: Performing rights organization on the same DOJ consent decree review and royalty infrastructure fights MAC participates in — adjacent ecosystem participant in the same policy domain.
• ASCAP: Performing rights organization indirectly linked via shared songwriter/creator issues and ongoing DOJ consent decree reviews MAC engages with — adjacent infrastructure rather than direct advocacy peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MusicArtistsCo
• Facebookfacebook.com/musicartistscoalition
• LinkedInlinkedin.com/company/musicartistscoalition
• Instagraminstagram.com/musicartistscoalition

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Music Artists Coalition