WEBSAMURAI AG

What WEBSAMURAI AG does

WEBSAMURAI AG is a privately held Swiss web agency founded in 2013 and headquartered in Aarau, with a second office in Thalwil (Zürich area). Operating as a full-service digital partner, the agency delivers web mastering (web design, custom programming, online shops, web and mobile apps, API/system integrations, and CMS implementation) and online marketing (SEO, Google Ads, content marketing, social media marketing, email marketing via Sendinblue) to B2B and B2C clients across German-speaking Switzerland. Its core technology stack is built on WordPress, Laravel PHP, and Vanilla.js, with proprietary assets including the "Autohaus Theme" for automotive dealerships and the SubscribMe ABO subscription management solution used by more than 15 publisher apps from Twipe and SPRYLAP Purple.

The agency's revenue mix combines one-time project fees for web development, recurring service/maintenance contracts (daily backups, CMS updates, monitoring), and subscription/licensing fees from SubscribMe. Pricing is quote-based with free non-binding consultations. Go-to-market is sales-led through the two physical offices, supported by inbound marketing (SEO, blog content, organic social, Sendinblue email newsletters), and the firm does not use resellers or marketplaces.

Websamurai has built vertical depth in two Swiss niches: automotive dealerships (with pre-built integrations to AutoScout24, Webmobile24, GCS Carcloud, auto-i-dat, Eurotax, Stieger Software, and the Swiss payment gateway for deposits/reservations) and publishers/subscription businesses (via SubscribMe). The 7-person team is led by CEO Remo Vendramini, and in January 2025 Blueheart AG, an Aarau-based advertising agency, took a strategic equity stake to deepen a multi-year collaboration while Websamurai retained full operational independence.

Name

WEBSAMURAI AG

Legal name

Websamurai AG

Website

https://websamurai.ch

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

WEBSAMURAI AG is a privately held Swiss web agency founded in 2013, with offices in Aarau and Zürich, delivering web design, custom programming, online marketing, and vertical solutions for automotive dealerships and publishers to B2B and B2C clients in German-speaking Switzerland.

Ownership category

akta.pro rank

Product category

Web Development and Online Marketing Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

API Development, Integration & Microservices Modernization (BPAEAFAD)

Keywords

• Web development agency
• Online marketing services
• Custom web programming
• Automotive dealer websites
• Subscription management software

Headquarters

HQ city

Aarau

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Web Mastering Services: Project-based web development services including web design, custom programming, online shops, web and mobile apps, CMS systems, and API integrations. Revenue is generated through one-time project fees for design, development, and implementation.
2. Online Marketing Services: Digital marketing services including SEO, Google Ads, content marketing, social media marketing, and email marketing. Revenue comes from ongoing consulting and campaign management fees.
3. Service Agreements / Maintenance Contracts: Ongoing service agreement packages for clients covering daily website backups, regular CMS and plugin updates, and file change monitoring.
4. SubscribMe Subscription Management: Subscription and subscriber management solution (SubscribMe) for publishers, app developers, and content providers, likely with per-subscription or platform licensing fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

WEBSAMURAI AG is a Swiss web agency offering comprehensive Web Mastering services (web design, custom programming, online shops, web and mobile apps, API integrations, CMS systems) and Online Marketing services (SEO, Google Ads, content marketing, social media, email marketing). The agency also delivers two specialized vertical solutions: the Auto-Garagen Lösung for Swiss automotive dealerships with AutoScout24 integration, and the SubscribMe ABO subscription management platform for publishers.

Product overview

Websamurai AG is an innovative Swiss web agency with offices in Aarau and Zürich offering a comprehensive portfolio of web mastering and online marketing services. Their core web mastering offering includes web design, custom programming, online shops, web & mobile apps, interfaces & APIs, and CMS systems (primarily WordPress). Their online marketing services encompass SEO, Google Ads, Content Marketing, Social Media Marketing, and E-Mail Marketing (via Sendinblue). The agency also provides two specialized vertical solutions: an Auto-Garagen Lösung with AutoScout24 vehicle import interfaces, leasing calculators, and SEO optimization for automotive dealerships; and the SubscribMe ABO Lösung for Swiss publishers to manage subscriber access to websites and apps. Founded approximately 10 years ago, the company emphasizes custom development over off-the-shelf products and integrates with multiple Swiss automotive CRM/DMS systems, course management platforms, and payment gateways.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Mastering Comprehensive web development service covering web design, custom programming, online shops, web and mobile apps, interfaces and APIs, and CMS systems — the core service offering of the agency for B2B and B2C customers.
• Online Marketing Full-service online marketing including SEO, Google Ads, Content Marketing, Social Media Marketing, and E-Mail Marketing campaigns designed to drive measurable results.
• Auto-Garagen Lösung Specialized website solution for Swiss auto dealerships, auto dealers, and brand representatives featuring AutoScout24 interface, vehicle imports, leasing calculator, online reservation system, and SEO optimization. Built on the custom WordPress 'Autohaus Theme' with Gutenberg Editor, Vanilla.js, LazyLoading, and WebP for PageSpeed performance.
• SubscribMe ABO Solution Swiss subscription and subscriber management solution for validating user access to websites and apps, with integrations to Twipe and SPRYLAP Purple APP manufacturers, article-level paywall management, and CSV/CRM/WordPress user import capabilities.
• Service Agreements / Maintenance Contracts Ongoing service agreement packages for clients covering daily website backups, regular CMS and plugin updates, and file change monitoring.

Quantifiable outcome

• Performance Max campaigns generate 13% more conversions at equal budget compared to other campaign types.
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Blueheart AGcoreStrategic or Co-development Partner · 1 January 2025Blueheart AG, an Aarau-based advertising agency, became a strategic partner of Websamurai AG effective January 1, 2025, through an equity participation. The partnership was formalized after years of successful joint project delivery. The collaboration combines Websamurai's technical web development expertise with Blueheart's creative and strategic marketing competencies. Websamurai remains operationally independent with a focus on individualized, high-quality web solutions, now strengthened by a strong creative partner. The partnership opens new opportunities for joint growth, innovation, and comprehensive digital solutions.
• SubscribMecoreTechnology or IntegrationSubscribMe is a Swiss subscription and subscriber management solution co-developed and maintained by Websamurai AG. It provides subscriber validation, app and web access control, article-level paywall, and integrations with Twipe and SPRYLAP Purple app publishers, as well as WordPress CMS. Over 15 apps from these publishers access the SubscribMe platform.
• AutoScout24coreTechnology or IntegrationWebsamurai AG developed a direct AutoScout24 HCI JSON interface that automatically imports vehicle listings multiple times per day into client websites, replacing iFrame-based displays. This is a core differentiator for their automotive dealership solutions.
• Kollektiv29minorOthersKollektiv29 is the co-working community operated by Websamurai AG at their Aarau headquarters (Schachenallee 29). Current members include Websamurai AG, atemraum aarau, AiOS Swiss GmbH, Fabienne Roth – Hypnose & Coaching Aarau, WirkungsStark, and Torionn GmbH. The co-working space offers networking, cooperation opportunities, and idea exchange across various industries.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Netnode AG: Netnode AG is a Swiss IT services firm delivering web platforms, custom software, and integrations — comparable in size, services, and Swiss mid-market focus to Websamurai's web mastering practice.
• Liip AG: Liip AG is a Swiss digital agency in Fribourg/Zürich offering web development, custom programming, and digital transformation for B2B and B2C clients — closely comparable to Websamurai in services, geography, and SMB-to-enterprise customer mix.
• iqual AG: iqual AG is a Zürich-based Swiss digital agency building web platforms, custom apps, and CMS-driven solutions for B2B clients — overlapping with Websamurai on custom programming, CMS work, and Swiss enterprise engagements.
• unic AG: unic AG is a Bern-based Swiss digital agency providing web platforms, e-commerce, mobile apps, and online marketing — directly comparable to Websamurai's web mastering and online marketing portfolio serving Swiss SMEs and corporations.

Broad incumbents

• Goldbach Group (TX Group): Goldbach is a Swiss/DACH digital marketing and advertising network providing programmatic, online marketing, and campaign execution — adjacent competitor to Websamurai's Google Ads/SEO services at much larger scale.
• Dept Agency: Dept is a global digital agency with Swiss/DACH presence offering web development, creative, and marketing — a broad incumbent whose Swiss work overlaps with Websamurai's full-service web mastering and marketing offering.
• Namics (Merkle): Namics is a much larger Swiss-German digital agency (now part of Merkle/Deloitte Digital) covering web platforms, marketing, and CX — a broader incumbent with overlapping capabilities but operating at significantly larger enterprise scale than Websamurai.
• Farner Consulting AG: Farner is a leading Swiss communications, marketing, and digital agency — a larger incumbent that competes for integrated web+marketing mandates against Websamurai's combined web mastering and online marketing practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/websamuraiag
• LinkedInlinkedin.com/company/websamurai-ag
• Instagraminstagram.com/websamuraiag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEBSAMURAI AG