Weisses Kreuz

What Weisses Kreuz does

Weisses Kreuz (legally Altstadthotel Weisses Kreuz GmbH) is a 4-star boutique hotel in Innsbruck's pedestrian old town, operating from a single property at Herzog-Friedrich-Straße 31 directly beside the Golden Roof. The company traces its founding to 1465, making it one of Innsbruck's oldest hotels, and is currently owned and operated by Thomas and Brigitte, who acquired the building in 2017 and completed a full renovation under the 'chic-shock-baroque' design concept developed by noa* architecture studio, reopening in summer 2021. The property comprises 48 individually designed rooms and suites across 5 floors (ranging from the compact Besenkammer at $216/night to the 50 m² Golden Roof Suite and the 44 m² Mozart Suite at $393-$444/night), plus the Blaue Brigitte rooftop bar on the 6th floor and a 100% regionally sourced breakfast service.

Name

Weisses Kreuz

Legal name

Altstadthotel Weisses Kreuz GmbH

Website

https://weisseskreuz.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Weisses Kreuz is a 4-star boutique hotel in Innsbruck's old town, operating 48 uniquely designed rooms and suites (renovated 2021) under owners Thomas and Brigitte, serving leisure and business travelers with on-site Blaue Brigitte bar and a 100% local Tyrolean breakfast.

Ownership category

akta.pro rank

Product category

Boutique Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAHAB

Boutique Inns

Travel & Hospitality/Lodging & Accommodation/Bed & Breakfasts & Inns

Keywords

• Boutique hotel accommodation
• Heritage hotel lodging
• Rooftop bar service
• Regional breakfast service
• Guest room suites

Headquarters

HQ city

Innsbruck

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Room bookings: Revenue from overnight stays across 48 uniquely designed rooms and suites, ranging from compact 'Besenkammer' to premium suites like Mozart Suite and Golden Roof Suite. Bookings are made via direct website, online travel agencies, and walk-ins.
2. Breakfast service: 100% regional breakfast buffet with barista-prepared coffee. Breakfast can be booked as part of the room rate or added at check-in for €27/day.
3. Blaue Brigitte rooftop bar: Loft bar on the 6th floor serving Tirol Kola, local cocktails, and regional delicacies. Open daily from evening hours. Accepts no reservations — walk-in only. Hotel guests receive a free welcome drink.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Altstadthotel Weisses Kreuz is a 4-star boutique hotel in Innsbruck's old town that sells overnight accommodation across 48 individually designed rooms and suites, complemented by a regional breakfast buffet and the Blaue Brigitte rooftop bar. Rooms range from the compact Besenkammer (13 m²) to premium suites such as the Mozart Suite (44 m²) and Golden Roof Suite (50 m²), and are priced per night with optional breakfast add-on.

Product overview

Altstadthotel Weisses Kreuz is a 4-star boutique hotel in Innsbruck's old town featuring 48 uniquely designed rooms across 5 floors. The product portfolio centers on accommodations (chambers) ranging from the compact Besenkammer to premium suites, complemented by the Blaue Brigitte rooftop bar, and a regionally-sourced breakfast service. Key room categories include the Mozart Suite, Golden Roof Suite, Super Patio Suite, and Stuben Suite, alongside standard double, twin, and specialty rooms. The hotel operates a direct booking engine via Seekda and offers add-on amenities including welcome drinks and complimentary Land Rover DEFENDER loans.

Differentiator

Problem solved

Functional benefit

Brands

• Blaue Brigitte: The hotel's rooftop/loft bar located on the 6th floor, serving cocktails, regional delicacies, and a 100% local breakfast for hotel guests.

Products and services

• Mozart Suite

Quantifiable outcome

• 48 rooms across 5 floors, all renovated in 2021, each uniquely designed — no two rooms identical
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Demlhof (Manuel, Ampass)coreStrategic or Co-development PartnerManuel runs the Demlhof farm in Ampass (7km from Innsbruck), handling the full process from rearing to processing pigs and cows. Supplies Speck, sausages, and other meat products for the hotel's breakfast and Blaue Brigitte bar aperitifs.
• Oberländerhof (Matthias Mayr, Kematen)coreStrategic or Co-development PartnerMatthias Mayr's Oberländerhof farm in Kematen (12km from Innsbruck) supplies eggs from 'wandering hens' that roam across 17 hectares daily, guarded by 'body goats'. Provides eggs for the hotel's breakfast.
• Steixner Saiblinge (Anton Steixner, Mutters)coreStrategic or Co-development PartnerAnton Steixner (brother of hostess Brigitte) farms brook trout in cold meltwater ponds in Mutters (10km from Innsbruck), delivering ~100kg per week. Supplies fresh trout for an unconventional sushi aperitif at the Blaue Brigitte bar.
• Imkerei Span (Markus Span, Pinnistal)coreStrategic or Co-development PartnerMarkus Span's beekeeping operation in the Pinnistal valley (~30km from Innsbruck) manages ~150 bee colonies. Supplies honey for breakfast and tea time at the Blaue Brigitte bar. Family has been producing honey since 1965.
• Seeber family (Lans)coreStrategic or Co-development PartnerThe Seeber family in Lans (7km from Innsbruck) produces yogurt served at the hotel's regional breakfast buffet.
• noa* architecture studiocoreStrategic or Co-development PartnerAward-winning noa* (network of architecture) studio developed the hotel's new concept and interior design following its 2017 acquisition. Created the 'chic-shock-baroque' design language and executed the full renovation completed in 2021.
• Wiederin bookshop (Innsbruck)minorOthersWiederin bookshop in Innsbruck's old town (2-minute walk from the hotel) is listed as a neighborhood partner and friend of the hotel.
• Kinderreich am Domplatz (Innsbruck)minorOthersChildren's fashion store located 2 minutes from the hotel, in the Domplatz area. Listed as a neighborhood partner.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hotel Maximilian - Stadthaus Penz: Boutique design hotel in central Innsbruck focused on individual styling and premium service. Comparable boutique positioning and ADR tier within the Innsbruck market.
• The Penz Hotel: 4-star design hotel in central Innsbruck with a rooftop bar and modern rooms. Closely overlaps with Weisses Kreuz on category, location and target guest profile.
• NALA Individuellhotel: Boutique design hotel in Innsbruck with individually designed rooms, a rooftop bar and central old-town location. Directly comparable to Weisses Kreuz on product, customer and price positioning within the same city.
• Stage 12 Hotel by Penz: Upscale boutique hotel near Innsbruck's main station and old town, with design-forward rooms and a focus on leisure and business travelers. Comparable mid-size boutique competitor in the same catchment.
• Hotel Schwarzer Adler Innsbruck: Historic 4-star city hotel in Innsbruck's old town, blending heritage building with modern boutique rooms. Competes for the same heritage-seeking leisure guest.
• Hotel Goldene Rose Innsbruck: Family-run 4-star hotel in Innsbruck's old town offering individually designed rooms and personalized service. Direct boutique competitor targeting leisure and cultural travelers.
• Hotel Innsbruck: 4-star superior city hotel with spa, multiple F&B outlets and rooms overlooking the Inn river. Comparable in scale and category, slightly broader full-service positioning.

Broad incumbents

• Leading Hotels of the World: Network of luxury independent hotels; relevant as a distribution and brand umbrella peer for heritage European boutique hotels at this premium price point.
• Small Luxury Hotels of the World: Global consortium of independently owned luxury boutique hotels; represents both a potential distribution/marketing partner and the competitive set of heritage design properties Weisses Kreuz could join.
• Austria Trend Hotels: Largest domestic Austrian hotel group operating 4-star city and resort hotels including properties in Innsbruck. Provides a benchmark for chain competition but lacks Weisses Kreuz's independent boutique heritage positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HotelWeissesKreuzInnsbruck
• Instagraminstagram.com/weisseskreuz.innsbruck/?hl=de
• LinkedInlinkedin.com/company/weisses-kreuz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weisses Kreuz