What We Can Win does

We Can Win is a Canadian not-for-profit organization established in 2011 and headquartered in Ontario, with operational offices in Scarborough (9A-3370 Kingston Road) and North York (255 Duncan Mills). The organization delivers community-based programs targeting seniors as its flagship audience, alongside complementary services for women, youth, immigrants and newcomers, and 2SLGBTQ+ community members. Its core product is the New Horizons Seniors Program (NHSP), a 20-week structured digital literacy and online safety course covering computer use, email, smartphones, social media, online banking, scam prevention, and healthy-aging apps, delivered through weekly Wednesday sessions (3 hours each) with flexible Thursday/Friday follow-up. Each cohort serves 125 seniors in five batches of 25, supported by two trainers, technology support staff, and youth mentors sourced from 40+ school partnerships.

The organization does not develop proprietary technology; rather, it teaches use of mainstream consumer software (Microsoft Office, Google Suite, social platforms, online banking). Delivery is in-person, with registration primarily via phone (+1 416-385-0505) and a website (wecanwin.ca) serving as the information hub. As a registered non-profit, all programs are offered free of charge to participants, and revenue/funding sources are not publicly disclosed — operations are presumed to be grant- and donation-supported. Community partnerships (notably with Scarborough Arts) and a volunteer-heavy workforce (organization states 150+ staff and volunteers against ~10 paid employees) underpin the service model, with culturally tailored outreach to South Asian and other diverse senior communities in the Greater Toronto Area.

Name

We Can Win

Legal name

We Can Win

Website

https://wecanwin.ca

Company type

Private

Founded year

2011

Operating status

Operating

Short description

We Can Win is a Canadian not-for-profit (est. 2011) that runs the New Horizons Seniors Program, a 20-week digital literacy and online safety course for older adults in the Greater Toronto Area, alongside complementary services for women, youth, immigrants, and 2SLGBTQ+ community members, delivered free of charge via Scarborough and North York offices and community partnerships.

Ownership category

akta.pro rank

Product category

Community Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Technology & Digital Skills for Seniors (Devices, internet safety, telehealth) (EDAAAMAH)

akta.pro secondary industries

Community & Senior Center Lifelong Learning Programs (EDAAAMAB), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Digital literacy training
• Seniors education programs
• Community support services
• Immigrant settlement services
• Youth mentorship programs

Headquarters

HQ city

Scarborough

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Not publicly disclosed: As a not-for-profit organization established in 2011, We Can Win's revenue/funding sources are not explicitly disclosed in the available materials. The organization operates the New Horizons Seniors Program serving 125 seniors per cohort through what appears to be grant-funded and donation-supported operations.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

We Can Win delivers free, in-person digital literacy and community support programs primarily for seniors through its flagship 20-week New Horizons Seniors Program, with additional tailored services for youth, women, immigrants, and 2SLGBTQ+ individuals. All programs are provided at no cost to participants and are funded through grants and donations to the registered Canadian not-for-profit.

Product overview

We Can Win is a not-for-profit organization established in 2011 offering a portfolio of community support programs centered on its flagship New Horizons Seniors Program (NHSP), a 20-week digital literacy and online safety course for older adults. The organization provides complementary services for Women (mentorship and job training), Youth (volunteering and career development), the YESS Program (youth employment support), Immigrants (settlement services), and 2SLGBTQ+ Community (inclusive support). The organization also operates a Newsletter and Resources hub. All programs are delivered through offices in Scarborough and North York, Ontario, with the digital skills program featuring youth mentorship, community engagement activities including art shows and bingo fundraising, and culturally relevant outreach for South Asian and diverse senior communities.

Differentiator

Problem solved

Functional benefit

Brands

• New Horizons Seniors Program: A 20-week digital literacy and online safety program for older adults, teaching practical technology skills, scam prevention, and community connection with support from youth mentors.
• YESS Program

Products and services

• New Horizons Seniors Program A 20-week free digital literacy program designed to teach older adults how to use computers, tablets, the internet, and other digital tools with patient, in-person instruction. Intended for senior community members in Toronto (particularly Scarborough and North York) who lack confidence or skills with digital technology.
• Services for Youth Community support program stream delivered free of charge to young people in Toronto, providing digital literacy, mentorship, and inclusion-oriented programming through We Can Win's volunteer-supported delivery model.
• Services for Women Free community support program stream for women in Toronto, delivered alongside We Can Win's broader digital literacy and inclusion mandate through the organization's volunteer network.
• Services for Immigrants Free community support and digital literacy program stream for newcomers and immigrants in Toronto, providing culturally relevant support and skills training delivered through We Can Win's volunteer-supported model.
• Services for 2SLGBTQ+ Free, inclusive community support program stream for 2SLGBTQ+ community members in Toronto, delivered as part of We Can Win's broader inclusion and digital literacy mission.
• YESS Program Distinct youth-focused program offering delivered by We Can Win as part of its community support portfolio in Toronto, complementing the broader services-for-youth stream.

Quantifiable outcome

• 1200+ people helped through digital literacy programs
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Scarborough ArtscoreStrategic or Co-development PartnerPartnership with Scarborough Arts enables community engagement activities including art shows that encourage seniors to volunteer, create, and collaborate. This partnership enhances the cultural relevance and community connection aspects of the New Horizons Seniors Program.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cyber-Seniors: Canadian non-profit that connects youth volunteers with older adults to teach digital literacy and online safety. Directly comparable mission, intergenerational volunteer model, and senior-focused curriculum.
• Connected Canadians: Canadian non-profit providing one-on-one technology mentoring and digital literacy training to seniors nationwide. Same target population, similar service model, broader geographic reach but no in-person cohort structure.
• SeniorNet: Non-profit offering technology education for older adults through volunteer-led learning centers and online courses. Classic peer in senior digital literacy, though operating primarily in the US and New Zealand.
• OASIS Connections: US-based non-profit that delivers in-person and online technology classes for older adults through community partnerships. Highly comparable curriculum and delivery approach, with broader geographic footprint.

Broad incumbents

• TELUS Wise: TELUS digital literacy and online safety program serving seniors and other vulnerable groups; a corporate social impact initiative with significantly larger scale and resources across Canada.
• Older Adult Centres' Association of Ontario (OACAO): Provincial association supporting 110+ older adult centres in Ontario, many of which deliver digital literacy and lifelong learning programming. Indirect peer through shared senior-serving mandate and overlapping GTA footprint.
• Toronto Public Library - Digital Literacy for Seniors: Public library system offering free technology help sessions and one-on-one tech tutoring for seniors across dozens of branches in the GTA. Competes for the same seniors with free and well-trusted programming.
• Goodwill Industries (Digital Literacy Programs): Major non-profit with digital literacy and employment programs for underserved populations including seniors in North America. Broader mission but overlapping service lines on technology training.

Regional players

• SCOPE (Senior Citizens Opportunity for Personal Enrichment): BC-based non-profit offering lifelong learning, including technology courses, for older adults. Comparable senior lifelong learning model but operating in a different province.

Others

• Skills Foundation for the Future / CIRA Net Good: Canadian Internet Registration Authority's Net Good program funds digital literacy initiatives for older adults and other vulnerable groups. Ecosystem partner and potential funder, not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Can Win