We Care 4 Air
We Care 4 Air Ltd. is a UK-based manufacturer and global distributor of MCERTS-certified air quality monitoring equipment (Aeris gas analysers, FAI particulate monitors, Chromatotec VOC/BTEX autoGCs), serving governments, local authorities and industries with equipment sales plus recurring data, service, LSO and installation contracts.
- Company typePrivate
- Founded-
- HeadquartersLeaden Roding, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What We Care 4 Air does
We Care 4 Air Ltd. is a UK-based private company (founded 2014, ~10 employees, headquartered in Leaden Roding, Essex) that manufactures and globally distributes air quality monitoring equipment and provides associated data, service and installation services. The company sells three core equipment lines — Aeris gas-phase analysers (NOx, CO, SO2, Ozone, MCERTS/USEPA certified), FAI Instruments particulate monitors including the SWAM Dual Channel PM2.5/PM10 monitor (sole UK/Ireland distributor), and Chromatotec autoGC VOC/BTEX/hydrocarbon analysers — and complements them with a recurring service stack covering data management (encrypted 4G/VPN, DEFRA API-compatible), service and Level Sampling Operation (LSO) contracts, diffusion tube network management, site installation, and spare parts (including being the official worldwide manufacturer of Casella ML spare parts). The go-to-market is enterprise field sales targeting Governments, Local Authorities, and Industries globally, with named deployments for the Rail Safety and Standards Board and AECOM (five air quality stations across UK train stations) and an unnamed City Council for service and data contracts. Revenue is generated through one-time equipment sales (quote-based, multi-year contracts) plus recurring service, LSO, data and diffusion tube subscriptions, with all pricing opaque and bespoke to project specifications.
The business model is asset-light distribution and service rather than primary equipment OEM: David Mackay (Technical Director, ex-Casella production) oversees R&D and the Aeris product range, while Chromatotec and FAI provide proprietary measurement technology that We Care 4 Air integrates and supports under long-standing distribution arrangements (8 years with Chromatotec). Operational metrics cited by the company include 100% service call-out success rate, ~99% data capture on SWAM monitors, and 15 ppt minimum detection levels for 1,3-Butadiene on airmoVOC analysers. The company holds MCERTS, ISO 9001, ISO 14001, FGAS, CHAS and Achilles accreditations, and has received Innovate UK/Catapult transport-sector grant funding (the subject of a site visit by the then-Secretary of State for Business and Trade).
We Care 4 Air firmographics
Firmographics- Name
- We Care 4 Air
- Legal name
- We Care 4 Air Ltd.
- Website
- https://wecare4air.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- We Care 4 Air Ltd. is a UK-based manufacturer and global distributor of MCERTS-certified air quality monitoring equipment (Aeris gas analysers, FAI particulate monitors, Chromatotec VOC/BTEX autoGCs), serving governments, local authorities and industries with equipment sales plus recurring data, service, LSO and installation contracts.
- Ownership category
- akta.pro rank
We Care 4 Air industry classification
Industry- Product category
- Air Quality Monitoring Equipment
- NAICS
- Analytical Laboratory Instrument Manufacturing (334516), Environmental Consulting Services (54162)
- SIC
- Laboratory Analytical Instruments (3826), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Ambient Air Quality Monitoring (Criteria Pollutants & Air Toxics) (EUAHACAA)
- akta.pro secondary industry
- Air Quality & Emissions Management (BPAHAJAI)
Keywords
Where We Care 4 Air is headquartered
LocationHeadquarters
- HQ city
- Leaden Roding
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
We Care 4 Air business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Air Quality Equipment Sales: Sale of air quality monitoring equipment including Aeris analysers, FAI particulate monitors, and Chromatotec VOC analysers. Customers purchase complete monitoring stations with bespoke cabinet specifications.
- Spare Parts Sales: Wide variety of spare parts for air quality analysers. Official worldwide Technical Support and manufacturer of Casella ML Spare Parts. Bruce Dearlove manages all spare parts sales and stock globally.
- Refurbished Equipment Sales and Hire: Wide range of refurbished air quality analysers and air quality cabinets for sale and hire. Both gaseous and particulate equipment available.
- Service and LSO Contracts: Service contracts and Level Sampling Operations (LSO) with 7 experienced engineers achieving 100% call out success rate. Combined Service, LSO and Data contracts for highest data capture.
- Data Management Services: Data Management Unit (DMU) providing remote diagnostics, real-time monitoring via encrypted VPN, 4G router transmission, and API fully compatible with DEFRA API. Sites checked twice daily with engineer dispatch capability.
- Diffusion Tube Services: Complete management of diffusion tube networks from start to finish. Tubes shipped direct from laboratory, managed paperwork, changeovers and site management.
- Site Installation Services: New air quality station installation including project management, cabinet fitting to bespoke specification, testing, transportation, and liaison with third party providers including Highways and electricity suppliers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for all products and services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
We Care 4 Air product offering
Product offeringCore offering
We Care 4 Air manufactures and distributes ambient air quality monitoring equipment and complementary services globally. The company produces the Aeris range of gas-phase analysers (NOx, CO, SO2, Ozone) and is the sole UK and Ireland distributor for FAI Instruments particulate monitors and Chromatotec VOC/BTEX autoGC analysers. Service offerings include Service and LSO contracts, real-time Data Management via an encrypted VPN Data Management Unit, Diffusion Tube network management, and turnkey Site Installation services.
Product overview
We Care 4 Air operates as an air quality equipment manufacturer and global distributor offering a portfolio of products and services centered on air quality monitoring. The core product portfolio includes three main equipment lines: (1) Aeris gas-phase analysers (NOx, CO, SO2, Ozone) with MCERTS/USEPA certification, (2) FAI particulate monitors including the SWAM Dual Channel Monitor (PM10/PM2.5) distributed exclusively in the UK/Ireland, and (3) Chromatotec VOC/BTEX/hydrocarbon autoGC analysers including the airmoVOC and chromaFID product families. These equipment products are complemented by add-on service modules including Data Management & Consulting (VPN-transmitted real-time data compatible with DEFRA API), Diffusion Tube network management, Site Installations (turnkey cabinet deployment), and Service/LSO contracts. Spare Parts and Refurbished Equipment rounds out the portfolio. The company positions itself as a one-stop provider enabling governments, local authorities, and industries to implement complete air quality monitoring solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Aeris Air Quality Analysers
Quantifiable outcome
- 99% data capture typically achieved with SWAM Dual Channel Monitor
- +3 more outcomes
Companies that use We Care 4 Air
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
We Care 4 Air technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
We Care 4 Air partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Chromatotec GroupcoreWe Care 4 Air has been working with Chromatotec for 8 years as their distributor and integration partner. Chromatotec Group has been leading the field in automatic gas chromatographs (autoGCs) for 40 years, with 100% made in France products. Products include VOC analysers (airmoSCAN XPERT, chromaFID, airmo H-CHO, airTOXIC BTX PID, airmoVOC BTX, airmoVOC C6C12, chromaPID, airmoVOC WMS, airmoVOC C6-C20+, chromaTHC, airmOzone, airmoVOC C2C6) and Mass Spectrometers (GAM 2000 and GAM 3000).
- FAI InstrumentscoreWe Care 4 Air is the sole distributor for FAI throughout the UK and Ireland. FAI is based in Italy just outside of Rome and specialises in fine particulate measurement. Products include SWAM Dual Channel Monitor (Gold Standard for PM2.5 and PM10), OPC Multichannel Monitors, Silent Sequential Air Sampler, PBL Mixing Monitor, and Hydra Dual Channel Sampler. We Care 4 Air has visited the factory on several occasions for training.
- CasellacoreWe Care 4 Air is the official worldwide Technical Support and manufacturer of Casella ML Spare Parts for air quality analysers.
- Aeris (International)coreAeris is an equipment brand offered by We Care 4 Air. Products include the Aeris AE2041 NOx analyser which has been installed in rail stations. Aeris AE9810 & AE2010 Ozone Analyser, Aeris AE9830 & AE2030 CO Analyser, Aeris AE9841 & AE2041 NOx Analyser, and Aeris AE9850 & AE2050 SO2 Analyser are all MCERTS certified.
- Rail Safety and Standards BoardmajorWe Care 4 Air installed 5 brand new air quality stations in train stations throughout the UK on behalf of the Rail Safety and Standards Board. Contract included Aeris AE2041 NOx analyser and SWAM Dual Channel measuring PM 10 and PM 2.5 simultaneously.
- AECOMmajorJoint project with Rail Safety and Standards Board for installation of 5 air quality stations in UK train stations. AECOM is a major infrastructure engineering firm.
- EcologiminorWe Care 4 Air is part of the Ecologi Climate Positive Workforce programme, with 1481 trees planted to date. Demonstrates commitment to environmental sustainability.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
We Care 4 Air competitors and assessment
Company assessmentDirect peers
- Aeroqual: New Zealand-based air quality monitoring instrument manufacturer serving government, industrial, and community monitoring customers with gas and particulate sensors — competes in adjacent regulatory and IAQ/ambient air monitoring segments.
- Ecotech: Australian manufacturer of ambient air quality monitoring instruments (NOx, SO2, CO, O3, PM) with global service network and MCERTS-equivalent certifications — directly competes for the same government/regulatory tenders globally.
- Enviro Technology Services: UK-based distributor and integrator of ambient air quality monitoring equipment (including Casella, Horiba, Ecotech) serving local authorities and government — directly competes with We Care 4 Air across the same product lines and customer segments in the UK.
- Turnkey Instruments (TKI): UK air quality monitoring equipment supplier offering sales, hire, service, and data management for ambient air analysers — competes directly with We Care 4 Air in the UK local authority and government market.
- Quantitech: UK distributor of gas analysis and emissions monitoring instrumentation (including FTIR, PID, and ambient air systems) — overlaps with We Care 4 Air's Chromatotec gas chromatography and environmental monitoring portfolio for industrial and public-sector customers.
Broad incumbents
- TSI Incorporated: Global precision measurement instrumentation company that owns Casella — both a partner of We Care 4 Air (for Casella ML spare parts) and a broad incumbent whose size and R&D resources could threaten the niche player's positioning.
- Horiba: Global environmental and process instrumentation group with a full ambient air quality monitoring portfolio (APNA, APDS series) — competes in the same regulatory-grade tenders as We Care 4 Air, but as a much larger multi-line incumbent.
- Casella (a TSI brand): Original manufacturer of CEL and ML air quality analysers, now part of global instrument maker TSI. We Care 4 Air manufactures Casella ML spare parts and services Casella units, making it both a partner and a broader incumbent in the same product category.
Emerging players
- AQ Mesh (Kistler Group): Compact sensor-based air quality monitoring network (acquired by Kistler) for distributed monitoring — Dr Barry Hill, We Care 4 Air's software developer, was part of the original AQ Mesh development team, indicating direct technology overlap.
- Aethlabs: US-based micro-sensor air quality monitoring company targeting lower-cost distributed monitoring use cases — represents the sensor-disruption threat to We Care 4 Air's traditional regulatory-grade instrument business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
We Care 4 Air social profiles
Digital presenceWe Care 4 Air compliance and trust
Trust signalCompliance13 records
We Care 4 Air financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Care 4 Air leadership team
Management profileNumber of profiles
Profiles7 records
We Care 4 Air funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Care 4 Air M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Care 4 Air
What does We Care 4 Air do?
We Care 4 Air manufactures and distributes ambient air quality monitoring equipment and complementary services globally. The company produces the Aeris range of gas-phase analysers (NOx, CO, SO2, Ozone) and is the sole UK and Ireland distributor for FAI Instruments particulate monitors and Chromatotec VOC/BTEX autoGC analysers. Service offerings include Service and LSO contracts, real-time Data Management via an encrypted VPN Data Management Unit, Diffusion Tube network management, and turnkey Site Installation services.
Is We Care 4 Air a public or private company?
We Care 4 Air is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was We Care 4 Air founded?
We Care 4 Air was founded in -1. It employs 1 to 10 people.
Where is We Care 4 Air based?
We Care 4 Air is headquartered in Leaden Roding, United Kingdom, in the Europe region.
How does We Care 4 Air make money?
Seven revenue lines are on record. Air Quality Equipment Sales are the primary driver. The others are spare Parts Sales, refurbished Equipment Sales and Hire, service and LSO Contracts, data Management Services, diffusion Tube Services and site Installation Services.
Who are We Care 4 Air's main competitors?
Direct peers on record are Aeroqual, Ecotech, Enviro Technology Services, Turnkey Instruments (TKI) and Quantitech. Broad incumbents are TSI Incorporated, Horiba and Casella (a TSI brand). Emerging players are AQ Mesh (Kistler Group) and Aethlabs.
Does We Care 4 Air have an API?
No public API is recorded for We Care 4 Air.
What industry is We Care 4 Air in?
We Care 4 Air's product category is Air Quality Monitoring Equipment. Its primary akta.pro industry code is EUAHACAA, Ambient Air Quality Monitoring (Criteria Pollutants & Air Toxics), with a secondary code of BPAHAJAI, Air Quality & Emissions Management. Its NAICS code is 334516 and its SIC code is 3826.