W.E Care For Kids Foundation

What W.E Care For Kids Foundation does

W.E. Care For Kids Foundation is a Canadian non-profit charitable organization founded in 1997 in Windsor, Ontario, that raises funds to purchase pediatric medical equipment and support children's healthcare programs in the Windsor-Essex County region. The foundation does not develop or sell products or technology; instead, it operates a portfolio of community-driven fundraising campaigns — including Fall Mums sales, a vehicle donation program (Cars for Kids), the Lemonade Brigade youth initiative, Spirit Days at schools, Daisy Sales, and a car raffle (Lally Ford Car Raffle offering a 2026 Ford Bronco Sport) — alongside a recurring monthly giving program.

The foundation's revenue model is donation-based, drawing from individuals, local businesses, corporate sponsors (notably Amico as 2026 Leading Community Sponsor, Matassa Inc. and Valente Inc. as 2025 Gold Sponsors, and Unifor Local 200), and community events. It operates with a small staff of approximately six people (Executive Director Viki Grado and Foundation Assistant Diana Gilliam) supported by a volunteer Board of Directors.

The foundation's primary beneficiaries are local healthcare and community organizations, with Windsor Regional Hospital as the principal recipient of equipment purchases (including a $1 million Pediatric Operating Room, NICU ventilators, infant isolettes, BabyRoo warmers, and Mini C-Arm imaging equipment). Additional beneficiaries include Erie Shores Healthcare, John McGivney Children's Centre, Ronald McDonald House of Windsor, Windsor Essex Therapeutic Riding Association, and the Learning Disabilities Association of Windsor Essex County. Since its charitable registration in 2005, the foundation has cumulatively raised over $10 million for pediatric healthcare in the region, with the stated mission of reducing the need for families to travel to London or Detroit for pediatric treatment.

Name

W.E Care For Kids Foundation

Legal name

W.E. Care for Kids Foundation

Website

https://wecareforkids.org

Company type

Private

Founded year

1997

Operating status

Operating

Short description

W.E. Care For Kids Foundation is a Windsor, Ontario-based non-profit charitable foundation that raises funds to purchase pediatric medical equipment and support children's healthcare programs for Windsor-Essex County families and local hospitals.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Fundraising and Charitable Foundation Services

NAICS

Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300)

akta.pro primary industry

Maternal, Child & Family Health Program Funding (HLAJALAG)

Keywords

• Pediatric healthcare fundraising
• Charitable foundation services
• Community event fundraising
• Corporate sponsorship programs
• Medical equipment donations

Headquarters

HQ city

Windsor

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Donations and Fundraising: Year-round fundraising to support pediatric healthcare equipment and programs. Multiple campaigns including Fall Mums, Cars for Kids, Daisy Sales, Spirit Days, Monthly Giving, and Lemonade Brigade generate donations from individuals, businesses, and community organizations.
2. Event Fundraising: Annual events including Fall Mums sale and car raffles (Lally Ford Car Raffle offering a 2026 Ford Bronco Sport valued at $42,235). All funds raised stay in the community to purchase pediatric equipment.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

W.E. Care for Kids Foundation is a non-profit charitable organization that raises funds from individuals, businesses, and community events to purchase pediatric medical equipment and support children's healthcare programs in Windsor-Essex County. The foundation channels donations into specific equipment purchases (e.g., Pediatric Operating Room, NICU ventilators, infant isolettes, BabyRoo warmers) and program support for local hospitals and children's facilities, rather than selling any commercial product or service.

Product overview

W.E. Care for Kids Foundation is a non-profit charitable organization that does not offer commercial products or services. Instead, it operates a series of fundraising campaigns and programs to raise funds for paediatric healthcare equipment and services in Windsor-Essex County. The organization functions as a fundraising foundation rather than a product or technology company.

Differentiator

Problem solved

Functional benefit

Products and services

• Lemonade Brigade Youth-powered community fundraising campaign in which children operate lemonade stands to raise donations for pediatric healthcare in Windsor-Essex. Targeted at young volunteers and families.
• Cars for Kids Vehicle Donation Program Vehicle donation program allowing community members to donate cars to support pediatric healthcare equipment purchases. Targeted at individual donors in Windsor-Essex.
• Lally Ford Car Raffle (2026 Ford Bronco Sport Raffle) Annual fundraising raffle where ticket buyers enter to win a donated vehicle, with all proceeds directed to pediatric healthcare in Windsor-Essex. Targeted at community members and supporters.
• Fall Mums Sale Seasonal community fundraiser selling mums through an online storefront to raise funds for pediatric healthcare. Targeted at Windsor-Essex residents and local supporters.
• Monthly Giving Program Recurring monthly donation program that lets supporters provide ongoing financial contributions to the foundation's pediatric healthcare mission. Targeted at individual donors in Windsor-Essex.
• Spirit Days School Fundraising School-based fundraising campaign in which schools host Spirit Days to raise donations for pediatric healthcare in Windsor-Essex. Targeted at K-12 schools and student communities.
• Daisy Sales Community-based Daisy Sales fundraising campaign generating donations for pediatric healthcare equipment and programs. Targeted at local community members and volunteers.

Quantifiable outcome

• Over $10 Million raised for pediatric healthcare in Windsor-Essex
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Windsor Regional HospitalcoreStrategic or Co-development PartnerPrimary beneficiary of foundation fundraising. The foundation purchases pediatric equipment including a $1,000,000 operating room, NICU ventilators, infant isolettes, BabyRoo warmers, and Mini C-Arm imaging equipment for the hospital.
• Erie Shores HealthcarecoreStrategic or Co-development PartnerReceives infant isolettes and BabyRoo warmers for the Family Birthing Center to support obstetric and neonatal care.
• John McGivney Children's CentrecoreStrategic or Co-development PartnerReceived $100,000 accessible playground for children of all ages and abilities.
• Ronald McDonald House of WindsorcoreStrategic or Co-development PartnerSupported through fundraising efforts to provide accommodation and support services for families of sick children receiving treatment.
• Windsor Essex Therapeutic Riding AssociationcoreStrategic or Co-development PartnerPrograms that enhance quality of life for children supported through fundraising initiatives.
• Learning Disabilities Association of Windsor Essex CountyminorStrategic or Co-development PartnerReceived OSMO Learning Kits to support literacy building and confidence for children with learning disabilities.
• Windsor Regional Hospital FoundationcoreStrategic or Co-development PartnerSister foundation partner for hospital fundraising coordination.

Scale indicators7 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Children's Health Foundation: London, Ontario-based foundation funding pediatric equipment, research, and patient care at Children's Hospital at LHSC, directly comparable in mission, single-region scope, and hospital-equipment focus to WE Care For Kids.
• Windsor Regional Hospital Foundation: Sister foundation within the same Windsor Regional Hospital ecosystem that also funds pediatric and broader hospital equipment; most direct overlap in donor pool and beneficiary.
• Ronald McDonald House Charities Canada: National charity supporting families of sick children; WE Care For Kids actively raises funds for the local Ronald McDonald House, making it both a beneficiary and a comparable peer.

Broad incumbents

• SickKids Foundation: National-scale fundraising foundation for Toronto's Hospital for Sick Children; comparable in pediatric healthcare fundraising mission though much larger and broader in geographic reach.
• McMaster Children's Hospital Foundation: Regional pediatric hospital foundation in Hamilton raising funds for children's hospital capital and programs, with comparable structure and mission scope.
• Stollery Children's Hospital Foundation: Edmonton-based pediatric hospital foundation funding equipment, research, and family-centered care, comparable in mission focus on pediatric capital equipment purchases.
• IWK Foundation: Fundraising arm of the IWK Health Centre in Halifax, supporting pediatric and maternal health; similar regional pediatric healthcare funding model.
• Children's Miracle Network Hospitals (Canada): National pediatric hospital fundraising organization coordinating community-based fundraising events across member hospitals; analogous to WE Care For Kids in community-led pediatric fundraising, though at significantly larger scale.
• London Health Sciences Foundation: Foundation serving LHSC, the parent of Children's Hospital at LHSC; the pediatric arm of WE Care For Kids' nearest comparable regional hospital foundation in adjacent geography.

Regional players

• Janeway Children's Hospital Foundation: Provincial pediatric hospital foundation serving Newfoundland and Labrador; directly comparable in single-region pediatric equipment funding model, though geographically distinct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/@wecare4kidsfdn

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W.E Care For Kids Foundation