We Care Program

What We Care Program does

We Care Program is a nonprofit prison ministry founded in 1970 and headquartered in Atmore, Alabama, that delivers faith-based programming to incarcerated individuals and returning citizens. Its core offerings include Missionary Chaplaincy services delivered inside correctional facilities, the ReNew Hope reentry program, Softball Outreach, Pathway To Freedom programming, Read-A-Thon literacy events, Alumni support for formerly incarcerated individuals, and a thrift store operation that serves as a secondary engagement channel. The organization serves prison inmates, alumni, volunteers, and faith-based supporters, with its operational base in Alabama and an implied programmatic reach into the broader Southeastern United States.

The business model is donation-driven, relying on individual contributions collected through the Give Lively online giving platform alongside earned revenue from thrift store sales. There is no commercial product, subscription pricing, or technology platform in the revenue stack; funding mechanics are charitable contributions and retail thrift proceeds. The organization employs approximately 15 people and is sustained by long-tenured community relationships and faith-based mission positioning rather than competitive commercial differentiation. Recent operational activity includes the 2026 Read-A-Thon, a 2025-05-29 archives repair initiative, and continued operation of thrift stores and reentry programming.

Name

We Care Program

Legal name

We Care Program

Website

https://wecareprogram.org

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

We Care Program is a nonprofit prison ministry founded in 1970 in Atmore, Alabama, providing chaplaincy, reentry, literacy, and outreach services to incarcerated individuals and alumni, funded by donations and thrift store sales.

Ownership category

akta.pro rank

Product category

Prison Ministry Services

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Reentry & Justice-Involved Support Services (BPAGAEAN)

Keywords

• Prison ministry services
• Faith-based rehabilitation
• Inmate chaplaincy programs
• Prison reentry support
• Christian outreach services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Distribution channels2 records

Marketing channels5 records

Core offering

We Care Program provides faith-based prison ministry services to incarcerated individuals inside Alabama state and federal correctional facilities, including chaplaincy, prayer support, reentry pathway programs, alumni reintegration support, and a softball sports-outreach program. The organization also operates physical thrift stores that sell donated goods to fund ministry operations and processes charitable contributions through the Give Lively donation platform.

Product overview

We Care Program is a non-profit prison ministry organization. It does not operate a technology product, platform, or software offering. The organization provides faith-based programs and services including ReNew Hope, Softball Outreach, Pathway To Freedom, Missionary Chaplaincy, Thrift Stores, and Read-A-Thon events, but these are ministry/social programs rather than technology products.

Differentiator

Problem solved

Functional benefit

Brands

• ReNew Hope: Prison reentry program
• Pathway To Freedom
• Softball Outreach
• Missionary Chaplaincy

Products and services

• ReNew Hope Reentry program supporting formerly incarcerated individuals with reintegration after release.
• Pathway To Freedom Prison ministry program providing structured faith-based discipleship and guidance to incarcerated participants.
• Missionary Chaplaincy In-facility chaplaincy services delivering spiritual care and counsel to inmates inside correctional facilities.
• Softball Outreach Sports ministry outreach program using softball as a vehicle for engagement with incarcerated individuals.
• We Care Thrift Stores Physical thrift store locations selling donated goods to the general public, with proceeds supporting prison ministry operations.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Kairos Prison Ministry International: Faith-based prison ministry running structured in-prison weekends and ongoing mentoring; comparable Christian, volunteer-driven model serving incarcerated populations across multiple U.S. states.
• Prison Fellowship: Largest U.S. faith-based prison ministry and reentry organization; operates Angel Tree, in-prison programs, and post-release support — directly comparable mission, donor base, and delivery model to We Care Program.
• InnerChange Freedom Initiative: Faith-based in-prison rehabilitation program (now under Prison Fellowship) targeting reentry and recidivism reduction — comparable mission, faith-based delivery, and correctional-facility partnerships.

Broad incumbents

• Goodwill Industries International: Large nonprofit operating reentry programs, thrift stores, and workforce development for formerly incarcerated individuals — comparable reentry mission and thrift-retail revenue model, but at national scale.
• The Salvation Army: Large faith-based nonprofit with prison visitation, reentry support, thrift stores, and rehabilitation programs — comparable faith-based service model across corrections and community reintegration.
• Volunteers of America: National nonprofit providing reentry housing, corrections-related services, and community support — directly comparable reentry and rehabilitation mission though secular rather than faith-based.

Regional players

• Willing Hearts Jail Ministry: Regional faith-based prison ministry in the U.S. delivering chaplaincy and post-release support — comparable ministry model but operating in a different geographic footprint from We Care Program's Alabama/Southeast base.

Emerging players

• Celebrate Recovery (CR): Christian 12-step program operating inside correctional facilities and communities, addressing recovery and reentry — comparable faith-based, volunteer-driven prison ministry approach.
• Center for Employment Opportunities (CEO): Nonprofit providing reentry employment services to formerly incarcerated individuals — overlapping reentry mission, though secular and outcomes-focused rather than faith-driven.

Others

• Give Lively: Online donation platform used by We Care Program; adjacent ecosystem participant enabling the nonprofit's fundraising rather than a direct peer in ministry services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Customer concentration

• Facebookfacebook.com/Page-Facebook.php
• LinkedInlinkedin.com/company/we-care-program

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Care Program