Name

WCILAB (WE CREATE INTERNATIONAL)

Legal name

WE CREATE INTERNATIONAL

Website

https://wecreateint.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Immersive Experience Design

NAICS

Industrial Design Services (54142)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Real-Time Environment/Asset Creation & Photogrammetry (MPAHADAI)

Keywords

• Immersive experience design
• Art-tech installations
• Spatial design services
• Interactive environment design
• Experiential event production

Headquarters

HQ city

Macau

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Art-Tech Installation: Custom immersive experience design and installation for integrated resorts, hotels, event venues, and cultural institutions. Revenue is generated through one-time project contracts for spatial transformation, experiential design, and technology integration projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

WCI LAB designs and installs custom immersive art-tech installations and spatial experiences for integrated resorts, hotels, event venues, and cultural institutions. Their core offering combines audio-visual engineering, spatial design, motion capture, point cloud capture, thermal/facial tracking, and real-time machine-learning algorithms to create phygital spaces where technology blends seamlessly with physical surroundings. Projects are delivered as one-time custom engagements that engage multiple senses (sight, sound, scent) to drive foot traffic, dwell time, and brand differentiation.

Product overview

WCI LAB (WeCreate International) offers a portfolio of immersive experience installations and spatial design services. Their offerings include art-tech installations like Submerged Reality and Eternal Lotus 25 (featuring interactive flowers responding to visitor flow), wayfinding solutions like Guiding Elegance for integrated resorts, event stage designs, and interactive exhibitions. They specialize in creating unique environments where technology blends with physical surroundings using audio-visual engineering, spatial design, and advanced technologies including point cloud capture, motion capture, and facial tracking. Projects are primarily delivered to integrated resorts, hotels, and cultural venues in Macau, Shanghai, Saudi Arabia, and Seoul.

Differentiator

Problem solved

Functional benefit

Products and services

• Submerged Reality Immersive dark zone installation at City of Dreams Macau that transforms a passageway into an underwater perspective of lotus flower buds using lasers, smoke effects, reflective flooring, and surround sound to create a surreal luxurious atmosphere for integrated resort guests.
• Eternal Lotus 25 Multi-purpose art-tech installation celebrating Macau's 25th anniversary of return to China, featuring interactive lotus flowers that move in response to visitor flow and engage all senses through scent, visuals, and audio across three immersive zones.
• Guiding Elegance Wayfinding Signage Strategic wayfinding signage installations for City of Dreams Macau, including bold wall-mounted COD signage and prominent wayfinder on the main avenue to direct guests while enhancing the luxurious integrated resort atmosphere.
• Studio City 3D Hoarding Three 3D hoarding installations at Studio City Macau main lobby that transform construction areas into engaging interactive spaces, enhancing traffic flow and brand image through creative spatial design.
• Stage for Tomorrow Event stage design services for cultural celebrations including the Macao International Parade 2025 closing ceremony at Sai Van Lake Square and International Youth Dance & Music Festival 2019, featuring immersive environments that reflect local cultural heritage.
• MGM Eastern Elegance Timeless Tale Fashion Event Fashion event exhibition curated in collaboration with haute couture designer Laurence Xu at MGM Cotai, celebrating cultural heritage through fashion that blends tradition with modernity.
• DFS Masters of Time Event Installation Art-tech interactive installation for DFS using advanced motion capture and point cloud capture technology that transforms VIP posture into flowing artwork lines in real time, creating unique personalized experiences at the annual awards event.
• Realism Playground Interactive installation using patented breath visualization technology that makes breathing visible, inviting participants to witness how their breath influences art in real time through real-time algorithms and machine learning.
• Interactive City Scanning Experimental urban data visualization project using TouchDesigner and Google Maps API that transforms complex city data into immersive experiences, revealing unseen connections within urban environments.
• MGM Lion Art Festival Exhibition Interactive cultural exhibition featuring four distinct Lion Dance traditions (Chinese Southern, Northern, Korean, Japanese) with hands-on activities including drum instruments, modular puzzle systems, and custom stamp stations.
• MGM ART OF RACING Spatial Design Inclusive spatial design for the Macao Grand Prix Museum that bridges elite motorsport heritage with community art, featuring a 2-meter Lion Helmet landmark and interactive displays accessible to all visitors.
• MGM Maritime Silk Road Exhibition Spatial exhibition curating 30 artists across fashion, multimedia, and sculpture in a fluid environment with four thematic zones reflecting the journey of the Maritime Silk Road, funded by the National Arts Fund.

Quantifiable outcome

• Eternal Lotus 25 installation celebrates Macau's 25th Anniversary and drives traffic through key mall passageway
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability11 records

Feature7 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Dimitri ThouzeryminorStrategic or Co-development PartnerExternal collaborator on experimental Lab projects including Fluid Simulation with Google Maps API and RP - The Essence of Life installation, bringing additional creative and technical expertise to WCI LAB's experimental work.
• Frankie ChowminorStrategic or Co-development PartnerContributor to WCI LAB's Lab projects including Motorized LED Wall Render work, supporting the development of interactive LED systems.
• AmmarminorStrategic or Co-development PartnerContributor to facial landmark tracking and thermal tracking technology development using Kinect and FLIR cameras for interactive installations.
• Laurence XucoreStrategic or Co-development PartnerFeatured haute couture designer collaborating with WCI LAB on MGM - Eastern Elegance: Timeless Tale fashion exhibition at MGM Cotai, combining traditional Chinese intangible cultural heritage with contemporary fashion.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Moment Factory: Montreal-based immersive experience studio producing permanent and temporary art-tech installations for resorts, airports, and cultural venues worldwide — directly comparable to WCI LAB's phygital installations for integrated resorts.
• teamLab: Japanese interdisciplinary art collective creating large-scale digital art installations and immersive museums globally; comparable technology stack (real-time rendering, sensor interactivity) and resort/cultural venue client base.
• ARTECHOUSE: US-based operator of immersive art-tech exhibition spaces combining generative visuals, sensors, and spatial design; comparable focus on premium experiential installations for cultural and commercial venues.
• Meow Wolf: Immersive art experience company building permanent interactive exhibition environments; comparable immersive-experience-as-product model and focus on multi-sensory storytelling.
• Universal Everything: UK-based digital art and design studio producing generative visuals and immersive installations for museums, brands, and public spaces; comparable use of generative AI and motion-driven visuals.
• Refik Anadol Studio: New media art studio specializing in data-driven immersive installations using AI and large-scale displays; comparable technology philosophy and cultural-venue deployments.
• Tellart: Providence-based experiential design studio building interactive installations for museums and brands; comparable emphasis on sensor-driven, multi-sensory physical environments.
• Ideum: Interactive installation and touchscreen hardware company serving museums and cultural institutions; comparable work in computer-vision-driven interactive exhibits and custom hardware.

Broad incumbents

• ESI Design: Larger NY-based experiential design firm building interactive environments for museums, retail, and corporate clients; broader portfolio but overlapping AV/interactive capability and customer segments.

Emerging players

• Optimist: LA-based creative and experiential agency producing immersive brand activations and installations for premium brands; comparable focus on luxury experiential storytelling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@wcilab
• LinkedInlinkedin.com/company/wci-lab
• Instagraminstagram.com/wci_lab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WCILAB (WE CREATE INTERNATIONAL)