Datum
Datum is an Iraq-based digital agency founded in 2016 that delivers integrated design, development, and marketing services alongside three proprietary SaaS products (Jenni Sale, Jenni Logistics, i-Menu) to Iraqi SMBs and enterprises across retail, logistics, real estate, and financial services.
- Company typePrivate
- Founded2016
- HeadquartersBaghdad, Iraq
- Headcount—
- GTM typeB2B
- OfferingServices
What Datum does
Datum, operating legally as TAQANIYAT AL-NOKHBA Information Technology Company, is an Iraq-based digital agency and IT services firm founded in 2016 and headquartered in Baghdad's Al-Mansour district. The company delivers an integrated suite of design, development, and marketing services — including website design, visual identity, logo design, social media management, marketing strategy, SEO, mobile application development for iOS and Android, and bespoke custom systems — alongside three proprietary software products: Jenni Sale (point-of-sale and sales management for retail), Jenni Logistics (delivery and fleet management with real-time tracking and route optimization), and i-Menu (digital restaurant menus). Its technology stack is built on Webflow CMS, cloud-ready architecture, scalable API integrations, and native integrations with the Meta Platforms ecosystem (WhatsApp Business Platform, Facebook Login, and Meta Business Management APIs), with APIs and automation systems referenced in its privacy disclosures though no public technical documentation is provided.
Datum's customer base spans Iraqi SMBs and enterprises across financial services, retail, logistics, real estate, construction, media, and lifestyle sectors, with publicly named clients including WaterFront, Zilma, Cagency, Safe-invironment, Inwalk, 128-Residence, BilWeekend, Ard-aryham, Al Riyam Land Contracting, Basra Curtains, Sur Al-Mada, and Albasra. The company states 9+ years in business, 25–120+ projects delivered (figures vary between its homepage and About page), and 20–30 long-term clients.
Revenue is generated through two streams: project-based professional services billed on custom quotes with multi-year engagement cycles (typical website redesigns stated at 8–12 weeks), and presumably recurring SaaS/license fees from the three Jenni- and i-Menu-branded products, though no pricing tiers are publicly disclosed. The go-to-market motion is consultative and sales-led, with 'Discus Your Project' CTAs driving inbound inquiries, supplemented by direct enterprise outreach via email, phone, and Baghdad office visits. The company operates with a small core team of approximately seven people led by co-founders Aws Ibrahim (CEO) and Thulfiqar Muhalhal (CTO), and is privately held with no disclosed institutional investors, funding rounds, or M&A activity.
Datum firmographics
Firmographics- Name
- Datum
- Legal name
- Datum Information Technology LLC
- Website
- https://wedatum.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- Datum is an Iraq-based digital agency founded in 2016 that delivers integrated design, development, and marketing services alongside three proprietary SaaS products (Jenni Sale, Jenni Logistics, i-Menu) to Iraqi SMBs and enterprises across retail, logistics, real estate, and financial services.
- Ownership category
- akta.pro rank
Datum industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)
Keywords
Where Datum is headquartered
LocationHeadquarters
- HQ city
- Baghdad
- HQ country
- Iraq
- HQ region
- Middle East
Offices1 record
Markets served
Datum business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Professional Services (Custom Projects): Project-based professional services for digital transformation including website design, visual identity/branding, logo design, social media management, marketing strategy, SEO, mobile application development, and custom systems. Revenue is generated through one-time project fees for client-specific deliverables.
- Software/SaaS Products: Proprietary products including Jenni Sale (sales management), Jenni Logistics (logistics/delivery management with real-time tracking), and i-Menu. These appear to be SaaS or license-based solutions, though specific pricing tiers are not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project-Based Pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Datum product offering
Product offeringCore offering
Datum (TAQANIYAT AL-NOKHBA Information Technology Company) is an Iraq-based digital agency that delivers end-to-end digital transformation spanning branding, marketing, and software development. The company combines professional services (website design, visual identity, social media management, SEO, marketing strategy, mobile app development, and custom business systems) with proprietary SaaS products: Jenni Sales (retail point-of-sale/sales management), Jenni Logistics (delivery and fleet management), and i-Menu (restaurant digital menus).
Product overview
Datum operates as a digital agency and IT company offering a portfolio of proprietary SaaS products alongside professional services. The core product suite includes three systems: Jenni Sales (point-of-sale and sales management for retail), Jenni Logistics (delivery and logistics management platform), and i-Menu (restaurant digital menu solution). These products are complemented by professional services spanning website design and development, visual identity/branding, logo design, social media management, marketing strategy, SEO, mobile application development, and custom system development. The company serves clients across financial services, retail, logistics, and residential sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Jenni Sale: Sales management system for retail businesses
- Jenni Logistics
- i-Menu
Products and services
- Website Design Website design services blending aesthetics, technology, and human-centered experiences, including UI/UX design, responsive layouts, SEO-ready frameworks, Webflow development, animations, and cross-browser compatibility for business clients.
- Jenni Sales Point-of-sale and sales management system for retail businesses, providing inventory management, sales tracking, and customer engagement across multiple locations.
- Jenni Logistics Logistics and delivery management platform offering real-time tracking, route optimization, fleet monitoring, delivery management, and WhatsApp Business integrations for customer and representative communication.
- i-Menu Digital menu solution for restaurants enabling easy online ordering and enhancing customer connectivity.
- Visual Identity Visual identity design services including logo design, color systems, typography, and brand applications such as business cards, stationery, signage, and packaging for business clients.
- Logo Design Creative logo design solutions including symbol, wordmark, monogram, or hybrid marks for brand creation.
- Social Media Management Social media presence management including creative content creation, strategic campaigns, and brand consistency across platforms.
- Marketing Strategy Comprehensive marketing plans designed to grow awareness, increase conversions, and strengthen brands through actionable strategies.
- SEO Services Search engine optimization services optimizing websites for higher rankings, faster loading, and sustainable long-term growth through technical excellence and strategic content.
- Mobile Application Development Mobile app development for iOS and Android platforms featuring pixel-perfect interfaces and rock-solid engineering.
- Custom Systems Bespoke system development that automates complex workflows, centralizes operations, and scales across teams with solutions aligned to business processes and data needs.
Quantifiable outcome
- 10x increase in visibility for redesign clients
- +4 more outcomes
Companies that use Datum
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles5 records
Datum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Datum partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Meta PlatformscoreIntegration with Meta Platforms products including WhatsApp Business Platform, WhatsApp APIs, Facebook Login, and Meta Business Management APIs. Enables customer communication automation, business onboarding, and operational messaging for logistics and retail clients using Datum's platforms.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Datum competitors and assessment
Company assessmentEmerging players
- Foodics: Saudi-based restaurant management SaaS with POS, online ordering, and operations tooling. Directly comparable to Datum's i-Menu product in the restaurant vertical and to parts of Jenni Sale for retail POS use cases.
- Salla: Saudi e-commerce and SMB SaaS platform enabling merchants to launch online stores. Comparable to Jenni Sale and Datum's broader retail SMB digital offerings across the Arabic-speaking SMB market.
Broad incumbents
- Careem: MENA super-app with delivery, ride-hailing, and payments (backed by Uber). Comparable to Jenni Logistics in last-mile delivery operations and a potential partner or competitor for Datum's logistics product in the region.
- Talabat: MENA's largest food delivery platform (owned by Delivery Hero). Comparable to the delivery operations that Jenni Logistics targets and to i-Menu's restaurant ordering use case across the region.
- iMile: MENA-focused logistics and delivery company operating across the Middle East. Comparable to Jenni Logistics in dispatching, tracking, route optimization, and last-mile operations for e-commerce and on-demand delivery.
- Shopify: Global commerce platform with POS, online store, and operations tools. Comparable to Jenni Sale and broader retail/ecommerce offerings targeting SMBs in international markets.
- Odoo: Open-source SMB ERP suite including POS, inventory, restaurant, and operations modules. Comparable to Jenni Sale for POS and i-Menu for restaurant operations across global SMB customers.
- Wunderman Thompson: Global digital agency with creative, design, marketing, and technology services. Comparable to Datum's professional services business in branding, marketing strategy, social media, and digital development for enterprise clients.
Regional players
- NetSol Technologies: Pakistan and MENA IT services and software company with custom software and digital transformation capabilities. Comparable to Datum as a regional IT services provider with custom software development for enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Datum social profiles
Digital presenceDatum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Datum leadership team
Management profileNumber of profiles
Profiles4 records
Datum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Datum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Datum
What does Datum do?
Datum (TAQANIYAT AL-NOKHBA Information Technology Company) is an Iraq-based digital agency that delivers end-to-end digital transformation spanning branding, marketing, and software development. The company combines professional services (website design, visual identity, social media management, SEO, marketing strategy, mobile app development, and custom business systems) with proprietary SaaS products: Jenni Sales (retail point-of-sale/sales management), Jenni Logistics (delivery and fleet management), and i-Menu (restaurant digital menus).
Is Datum a public or private company?
Datum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Datum founded?
Datum was founded in 2016.
Where is Datum based?
Datum is headquartered in Baghdad, Iraq, in the Middle East region.
How does Datum make money?
Two revenue lines are on record. Professional Services (Custom Projects) is the primary driver. The others are software/SaaS Products.
Who are Datum's main competitors?
Emerging players on record are Foodics and Salla. Broad incumbents are Careem, Talabat, iMile, Shopify, Odoo and Wunderman Thompson. NetSol Technologies is listed as a regional player.
Does Datum have an API?
Yes. Datum offers API and automation systems as part of their SaaS solutions. The platform includes scalable API integrations for logistics and delivery management systems, merchant management systems, and operational platforms. The privacy policy explicitly mentions APIs, automation systems, and the ability for developers to build integrations. However, no specific technical documentation, endpoint specifications, authentication methods, rate limits, or SDK availability are detailed on the website.
What industry is Datum in?
Datum's product category is Digital Agency Services. Its primary akta.pro industry code is BPAEAFAL, Database/Application Data Layer Modernization (DB migration, ORM, caching). Its NAICS code is 541810 and its SIC code is 7311.