Wedding Planners PRO

What Wedding Planners PRO does

Wedding Planners PRO is an Italy-based vocational education business operating as the country's first dedicated "Wedding Business School," founded in 2014 by internationally awarded wedding planner Roberta Torresan. The company delivers a portfolio of professional training courses and ongoing community resources aimed at two primary personas: aspiring wedding planners seeking to launch a business and working planners seeking to professionalize their marketing, sales, and operational capabilities. Its core product is the PRINCIPLES course — a 48-hour, six-day in-person curriculum plus a one-day hands-on stage at a real Roberta Torresan event — supplemented by Perfect Planning, Wedding Marketing PRO, Paradise MASTER, the Master Event Design program (co-created with Silvia dei Fiori), and the online 'I 12 INGREDIENTI' course. The company also monetizes a recurring Wedding Planners Club membership (2,500+ members), one-on-one consulting and Zoom/Skype coaching, legal advisory services, and a published book available on Amazon. Supporting tools include a proprietary Wedding Manager resource and a dedicated mobile app (appwppro.com); a 5,300+ member Facebook community and annual MEET UP events anchor the community-led GTM.

The underlying technology stack is a hybrid digital-and-physical delivery system: a website (corso-weddingplanner.it / weddingplannerspro.com) for course marketing and enrollment, an online course platform, a mobile app, and in-person classroom facilities in Italy. There is no evidence of proprietary AI/ML systems; AI is discussed in the curriculum as a productivity and design tool students should adopt (moodboards, content drafting, automation) rather than as a productized feature.

The business model blends one-time course license fees (the bulk of revenue), recurring subscription revenue (Club membership), and high-margin professional services (private consulting, legal advisory, Zoom coaching). Distribution is direct-to-consumer via content marketing (blog, lead-magnet free guide, book), social channels, and event-driven sales. Geographic focus is Italy/Europe; international brand recognition exists via the founder's speaker and award credentials but does not yet translate into a scaled international student base. The company is privately held, bootstrapped, and operated as an individual entrepreneur (legal name "Roberta Torresan"), with no external funding, no parent entity, and a headcount of six.

Name

Wedding Planners PRO

Legal name

Roberta Torresan

Website

https://weddingplannerspro.it

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Wedding Planners PRO is Italy's first Wedding Business School, founded in 2014 by Roberta Torresan, training aspiring and working wedding planners through in-person courses (notably a 48-hour PRINCIPLES course), online programs, a 2,500+ member subscription club, coaching, and an annual MEET UP event.

Ownership category

akta.pro rank

Product category

Wedding Industry Professional Training

NAICS

Business and Secretarial Schools (61141), Professional and Management Development Training (611430), Fine Arts Schools (61161)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Wedding Budgeting, Timeline & Logistics Management (HSACABAI), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Day-Of / Month-Of Wedding Coordination (HSACABAC)

Keywords

• Wedding planner training
• Wedding business school
• Wedding planning courses
• Event design training
• Wedding marketing coaching

Headquarters

HQ city

Not specified

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Training Courses: In-person classroom courses (48 hours, 6 days plus 1 day stage) and online courses for wedding planner certification. Courses include PRINCIPLES, 'I 12 INGREDIENTI' online course, Perfect Planning, Wedding Marketing PRO, Paradise MASTER, and Master Event Design.
2. Coaching and Consulting Services: Private consulting (Consulenza Privata), legal consulting for wedding planners, and Zoom/Skype session coaching for personalized business guidance.
3. Club Membership: Wedding Planners Club membership (2500+ students) providing ongoing resources, community access, and continued professional development.
4. Book Sales: 'Wedding Planning Principles' book (Italian edition) published via Amazon, written by Roberta Torresan as a foundational text for the method.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Wedding Planners PRO operates Italy's first Wedding Business School, delivering professional training, certification, and ongoing community support for aspiring and working wedding planners. The flagship is the in-person PRINCIPLES course (48 hours over 6 classroom days plus 1 day of hands-on stage at a Roberta Torresan event), complemented by online courses (I 12 INGREDIENTI, Perfect Planning, Wedding Marketing PRO, Paradise MASTER), the advanced Master Event Design program co-created with Silvia dei Fiori, the Wedding Planners Club subscription community, private and legal consulting, and a published book on Amazon.

Product overview

Wedding Planners PRO operates as Italy's first Wedding Business School, offering a comprehensive portfolio of educational products and services for aspiring and professional wedding planners. The core offering is the PRINCIPLES course (48 hours + internship), supplemented by specialized courses including Perfect Planning, Wedding Marketing Pro, Paradise MASTER, and the Master Event Design (co-created with Silvia dei Fiori). Online offerings include the 'I 12 INGREDIENTI' course, while ongoing support is provided through the Wedding Planners Club community (2,500+ members). Additional revenue streams include private consulting, legal consulting, and Zoom sessions. The company also provides the Wedding Manager tool and a mobile app, along with an annual MEET UP networking event. The company positions itself as business-oriented, emphasizing marketing, sales, planning, and design skills alongside creative wedding planning competencies.

Differentiator

Problem solved

Functional benefit

Brands

• Corso PRINCIPLES: Core wedding planning course - 48 hours across 6 days plus 1 day internship at Roberta Torresan event
• Wedding Marketing PRO
• Perfect Planning
• Paradise MASTER
• Meet Up
• Master Event Design
• Wedding Planners Club
• I 12 INGREDIENTI

Products and services

• Corso PRINCIPLES

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature2 records

Partnerships

One partnership is on record.

• Silvia dei FioricoreStrategic or Co-development PartnerCo-creator and co-director of the Master Event Design program. Silvia dei Fiori collaborates with Roberta Torresan to deliver advanced event design training covering floral design, visual merchandising, light design, color psychology, space management, table design, and team management. The partnership combines both founders' expertise to create a comprehensive high-level program for event design professionals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Wedding Academy: UK-based wedding planner training school offering certified courses for aspiring and professional planners. Highly comparable: directly competes with Wedding Planners PRO in the niche of formalized wedding planner education.
• QC Event School: Online event and wedding planning school offering certification courses globally. Direct peer: same product category (wedding/event planner certification), broader global reach via online delivery, comparable price points.
• The Bridal Society: US-based wedding industry certification and education provider with certified wedding planner designations. Direct peer: shares the educational-certification business model and target audience of wedding professionals.
• Lovegevity's Wedding Planning Institute: US-based certification program for wedding and event planners. Direct peer: similar target customer (aspiring wedding planners) and credentialed-course business model.
• Institute for Wedding & Event Planning: Veteran wedding and event planning certification school with both online and on-location paths. Direct peer: matches Wedding Planners PRO's combination of structured curriculum and recognized credentials for aspiring planners.

Broad incumbents

• Event Academy (UK): London-based event management school offering diplomas and short courses covering weddings, corporate events and festivals. Comparable as a European incumbent in event management education with overlapping curriculum on weddings.
• Ashworth College — Wedding Planning: US-accredited online college offering a wedding planning certificate among many vocational programs. Comparable through its online wedding planner track sold to career-changers.
• Penn Foster Career School — Wedding Planning: US online career school with a wedding planner certificate/diploma offering. Comparable as a large, established online education incumbent serving aspiring wedding planners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/114714275921933
• LinkedInlinkedin.com/company/weddingplannerspro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wedding Planners PRO