THE WEDDING PLANNING COLLEGE LTD

What THE WEDDING PLANNING COLLEGE LTD does

Lovegevity's Wedding Planning Institute, operated by THE WEDDING PLANNING COLLEGE LTD (registered in Chesterfield, UK) under the U.S. entity Lovegevity.com, Inc., is a privately-held education provider founded in 1999 that delivers certified training in wedding, event, floral, and hospitality planning. The company offers more than 16 certified courses spanning Certified Wedding & Event Planning (CWEP), Signature Wedding & Event Design, Certified Floral Designer, Corporate Event Planning, Party Planning 101, Destination Wedding Planning, Virtual Event Planning, Event Law, and Luxury Blooms, alongside a premium $5,495 Master Event Producer Master Class. Course content is delivered through the LearnWorlds LMS, with progress, enrollment, and student data managed in a GDPR-compliant environment, and supported by hands-on internship placements with industry figures such as Kevin Lee and David Tutera.

The business monetizes primarily via one-time certification fees ranging from $27 entry-level access to $5,495 for the Masterclass, with payment plans available. Distribution occurs through three channels: direct self-study enrollment on weddingplanninginstitute.com, institutional enrollment through the ed2go platform at 2,200+ accredited colleges and universities (e.g., University of Texas Arlington at $895 per semester), and an application-based Masterclass intake via Typeform. A complimentary one-year WedTech Academy CTE membership, bundled with Masterclass enrollment, extends into Hospitality Management, Event Management, and Project Management degree pathways and integrates with the Association of Bridal Consultants (ABC) network for ongoing professional affiliation.

Customer concentration is low; revenue is generated from a long tail of individual students and small institutional cohorts rather than enterprise contracts. The organization is founder-owned with no disclosed funding rounds, operates with approximately 8 employees, and reports alumni presence across 166 countries. Strategic emphasis has been on deepening the credentialing ecosystem (CWEP designation, ABC partnership, WedTech Academy) and broadening the curriculum into adjacent event verticals rather than on aggressive scaling or capital-intensive expansion.

Name

THE WEDDING PLANNING COLLEGE LTD

Legal name

Lovegevity.com, Inc.

Website

https://weddingplanninginstitute.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Lovegevity's Wedding Planning Institute, operated by THE WEDDING PLANNING COLLEGE LTD, is a privately-held education company founded in 1999 that delivers certified training in wedding, event, floral, and hospitality planning to aspiring planners worldwide via online courses and 2,200+ accredited college partnerships.

Ownership category

akta.pro rank

Product category

Professional Education and Certification

NAICS

Technical and Trade Schools (6115), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Wedding Design, Decor & Floral Planning (HSACABAH), Destination Wedding Planning (HSACABAD)

Keywords

• Wedding planning certification
• Event planning education
• Professional certification courses
• Hospitality training programs
• Online vocational education

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Course Certification Fees: Revenue generated from one-time certification course fees ranging from $27 entry-level to $5,495 for Masterclass programs. Payment plans and monthly options are available for higher-priced programs. Pricing varies by package level and delivery format (self-study vs. career study hybrid vs. in-person college).
2. College/University Partnership Revenue: Courses delivered through accredited college partners (2,200+ institutions) generate revenue through institutional enrollment, with students registering directly through partner colleges for semester-based programs like the University of Texas Arlington course at $895.
3. WedTech Academy Membership: Complimentary one-year WedTech Academy membership included with Masterclass enrollment, providing ongoing access to program updates and expanding resource library. This serves as a retention and upsell mechanism for continuing education.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

THE WEDDING PLANNING COLLEGE LTD operates Lovegevity's Wedding Planning Institute, providing professional certification courses and career training in wedding, event, and hospitality planning. The company delivers self-study online programs, college-delivered courses through 2,200+ institutional partners, and a Masterclass program, leading to credentials such as the CWEP (Certified Wedding & Event Planning) designation. Curriculum covers wedding planning, event design, floral design, corporate events, destination weddings, event law, and virtual event planning.

Product overview

Lovegevity's Wedding Planning Institute operates as an educational platform offering over 16 certified courses in the wedding, event, and hospitality industry. The core offerings include Certified Wedding & Event Planning (CWEP), Signature Wedding & Event Design, Certified Floral Designer, Corporate Event Planning, and Party Planning 101 as primary programs. Additional specialized courses cover Destination Wedding Planning, Event Law, Interior Design for Special Events, Virtual Event Planning, History of Bridal Fashion, and Luxury Blooms. The platform also includes WEDTECH Academy for CTE-accredited learning with hands-on internships, and a premium Master Event Producer Master Class program. Courses are delivered through the LearnWorlds LMS and are available via self-study, career study hybrid, or in-person college enrollment through institutional partners like ed2go. The curriculum is backed by ABC (Association of Bridal Consultants) partnership and provides access to the ABC professional network.

Differentiator

Problem solved

Functional benefit

Brands

• WedTech Academy: CTE (Career and Technical Education) program included with Master Class, featuring hands-on learning labs, workshops, and internship requirements for students seeking college or university degrees in Hospitality Management, Event Management, or Project Management
• SkillShiftEd

Products and services

• Certified Wedding & Event Planning (CWEP) The flagship comprehensive educational program covering wedding and event planning fundamentals, business practices, vendor management, design principles, and professional certification leading to the CWEP designation. Aimed at aspiring wedding and event planners seeking industry-recognized credentials.
• Signature Wedding & Event Design Advanced design-focused course teaching event aesthetics, spatial planning, color theory, and visual storytelling for creating cohesive wedding and event designs. Targeted at planners wanting to specialize in design.
• Certified Floral Designer Professional floral design certification covering wedding floristry, seasonal arrangements, design fundamentals, and business aspects of floral design. For creative professionals pursuing floral design careers.
• Corporate Event Planning Specialized program for planning corporate events including conferences, trade shows, galas, and business functions with focus on logistics, ROI, and corporate protocols. For professionals seeking corporate event careers.
• Party Planning 101 Foundational course covering party planning essentials including menu planning, table design, etiquette, and event hosting skills. Entry-level certification for home entertainers and aspiring party planners.
• WedTech Academy Career and Technical Education (CTE) program included with Masterclass enrollment featuring hands-on learning labs, workshops, and internship requirements for students seeking college or university degrees in Hospitality Management, Event Management, or Project Management.
• Master Event Producer (Master Class) Comprehensive multidisciplinary online/hybrid program priced at $5,495 for serious full-time wedding and event planning professionals. Includes multiple courses, Master's Certification, letters of recommendation, and Certified Master Wedding & Event Professional designation, plus WedTech Academy membership.
• Wedding & Event Planning Internship Program Hands-on internship opportunities providing real-world event planning experience, including placements with industry leaders such as Kevin Lee and David Tutera. Includes potential for academic credit and employment outcomes for enrolled students.

Quantifiable outcome

• 99.9% graduate success rate
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Association of Bridal Consultants (ABC)coreStrategic or Co-development PartnerLovegevity's Wedding Planning Institute operates in partnership with the Association of Bridal Consultants (ABC). CWEP certification holders receive access to the ABC network without separate membership fees, enabling professional networking, vendor relationships, and industry credibility. The partnership provides ongoing professional development and community connection for certified planners.
• 2,200+ Accredited Colleges and UniversitiescoreChannel Partner/ Reseller/ DistributorLovegevity courses are delivered through a network of 2,200+ accredited colleges and universities worldwide. Educational institutions partner to offer Lovegevity certification programs, with courses integrated into college class schedules and semester programs. Students can find local colleges through ed2go platform for in-person or online enrollment.
• ed2gocoreChannel Partner/ Reseller/ Distributored2go serves as the technology platform connecting students with accredited college partners for Lovegevity course enrollment. The platform enables zipcode-based college search, online course registration, and financial assistance applications for eligible students.
• University of Texas Arlington (UTA)minorChannel Partner/ Reseller/ DistributorUniversity of Texas Arlington offers semester-based CWEP certification courses through Lovegevity partnership. Fall 2024 course runs September 16 - December 16, 2024 (Mondays 6:00pm-9:20pm, 12 weeks) at $895. Spring 2025 course runs February 3 - May 5, 2025.
• LearnWorldscoreTechnology or IntegrationLearnWorlds serves as the Learning Management System (LMS) provider for Lovegevity's online course delivery. The platform processes student data including username, password, IP address, login times, course progress, and completion data. LearnWorlds is GDPR-compliant and provides secure data management, encryption, and access controls.

Scale indicators8 records

Recent moves1 record

Expansion highlights5 records

Others

• ed2go: ed2go is the technology and distribution partner that connects Lovegevity courses to 2,200+ colleges — adjacent infrastructure rather than a competitor, but its platform decisions directly affect Lovegevity reach.
• Association of Bridal Consultants (ABC): ABC is the primary industry association for wedding professionals and a strategic partner of Lovegevity — relevant because ABC's membership benefits and education programs overlap with Lovegevity's offerings.

Direct peers

• Wedding Academy: Wedding Academy is a UK-based vocational training provider offering certified wedding planning courses online — directly comparable in curriculum, audience, and delivery format to Lovegevity.
• Event Management Institute: Provides online event management certification covering corporate and wedding events, comparable in scope and online delivery model to Lovegevity's curriculum.
• The Bridal Society: The Bridal Society provides wedding planner certification and continuing education with a strong industry-network emphasis, comparable to Lovegevity's CWEP and ABC partnership model.
• QC Event School: QC Event School offers online certification courses for wedding, event, and corporate planners — the closest direct competitor to Lovegevity with a similar distance-learning model and career-targeted curriculum.
• International Institute of Wedding & Event Planning: Offers internationally-focused wedding and event planner training programs online — competes for the same aspiring wedding planner demographic that Lovegevity targets.

Broad incumbents

• Ashworth College: Ashworth College offers accredited online career diplomas and certificates with similar self-paced, career-oriented positioning, serving as a broad incumbent in the same vocational education category.
• Coursera: Coursera is a large, established online learning platform offering professional certificates — not a direct competitor in wedding planning, but a broad incumbent that competes for the same career-upskilling learner wallet share.
• Penn Foster Career School: Penn Foster is a larger, established online vocational education provider offering career-focused certificate programs — broadly comparable in delivery model and target learner, though not specialized in wedding planning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lovegevity
• LinkedInlinkedin.com/company/the-wedding-planning-college-ltd
• Instagraminstagram.com/lovegevity
• Pinterestpinterest.com/lovegevity

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE WEDDING PLANNING COLLEGE LTD