Weddings With Love

What Weddings With Love does

Weddings With Love is a luxury experiential wedding planning company headquartered in Sevilla, Spain, founded in 2013 by five co-founders (Ana, Isa, Andrea, Lidia, and Patricia). The firm plans, designs, organizes, and coordinates weddings — primarily destination weddings in Spain for international couples, with 90% of clients residing outside Spain — and imposes a hard capacity cap of 15 weddings per year to preserve exclusivity and quality. Its core service offering is full 360° wedding management, including an in-house architectural and interior-design team for decorative production, plus signature wedding aromatization under The Wedding Scent sub-brand (launched 2023) and bespoke mobile apps for guest logistics on complex destination weddings.

The company's intellectual property centers on the registered 'Método WWL®,' a proprietary wedding planning and production methodology developed over 12+ years of operation, and a category-creating aromatization concept (eight artisanal soy-wax fragrances, four pack tiers) for which The Wedding Scent won the AJE Sevilla 2023 award for 'Best Entrepreneurial Initiative of the Province.' Other technology and product components include custom-built mobile apps for destination weddings, an in-house decoration studio, and a published wedding planning book currently in its third edition. Weddings With Love also runs WWL Academy (in-person and online wedding planner courses), The WWL Experience congress (a B2B industry summit), and operates the theweddingscent.com e-commerce storefront.

Commercially, the company runs a sales-led, referral-driven model with no public pricing. Core revenue comes from custom-quoted luxury wedding engagements, supplemented by tuition from WWL Academy courses, e-commerce sales from The Wedding Scent, book sales via a BigCartel storefront, and ticketing from the WWL Experience congress. Distribution is direct (website contact form, WhatsApp, video consultations across time zones) augmented by content marketing, Instagram, an email newsletter, presence at international wedding congresses (Forever Wedding Summit), and a network of preferred venue, catering, music, and travel partners (e.g., Hacienda La Soledad, Antonio Bort, YET Agency, Planning Travel). The company is privately held by the five co-founders with no external institutional funding disclosed.

Name

Weddings With Love

Legal name

Weddings With Love

Website

https://weddingswithlove.es

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Weddings With Love is a Sevilla-based luxury experiential wedding planning company founded in 2013 that limits itself to 15 weddings per year, primarily serving high-net-worth international couples with destination weddings in Spain. It also runs the wedding aromatization sub-brand The Wedding Scent and the WWL Academy training program.

Ownership category

akta.pro rank

Product category

Wedding Planning Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Destination Wedding Planning (HSACABAD), Wedding Design, Decor & Floral Planning (HSACABAH), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)

Keywords

• Luxury wedding planning
• Destination wedding services
• Wedding design coordination
• Experiential event planning
• Wedding aromatization

Headquarters

HQ city

Sevilla

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Wedding Planning and Coordination Services: Full-service luxury wedding planning, design, organization, and day-of coordination for a limited number of 15 weddings per year. Services include planning, design, décor production, vendor management, guest logistics, and on-site coordination. The company is known for high-net-worth and celebrity clientele.
2. WWL Academy – Wedding Planner Training: In-person intensive 3-day, 20-hour wedding planner course held in Seville with 20 limited seats per edition. Also includes an online course option. Revenue generated from course tuition fees.
3. The Wedding Scent – Aromatization Products: Sale of artisanal, handcrafted, vegan soy wax candles and aromatization products for weddings through an e-commerce platform (theweddingscent.com). Products sold in themed packs (Basic, Essential, Premium, Luxury) with add-ons. The brand also offers aromatization expert consultation and on-site wedding aromatization services.
4. Wedding Planner Book and Agenda: Sale of the published book 'Wedding Planner, el libro y la agenda para organizar una boda' (now in its III Edition), containing theory for designing and planning weddings plus a planner/agenda. Sold via the company's own storefront and other channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Weddings With Love is a luxury wedding planning company based in Sevilla, Spain, founded in 2013, that plans, designs, organizes, and coordinates experiential weddings in Spain and destination weddings for international couples (90% of clients reside outside Spain). The company caps its volume at 15 weddings per year to preserve a high-touch, bespoke service, and complements its planning services with a proprietary wedding aromatization brand (The Wedding Scent), an in-house decoration team, and a professional education academy (WWL Academy).

Product overview

Weddings With Love is a luxury experiential wedding planning company offering integrated services including full-service wedding planning, destination wedding management, and in-house decoration. The portfolio includes the core Wedding Planner Services for planning, designing, and coordinating weddings in Spain; Destination Wedding Planning for international couples; and Wedding Decoration & Styling delivered by an in-house architectural team. The company has diversified into adjacent offerings: The Wedding Scent (aromatization brand launched 2023), WWL Academy (professional wedding planner education), The WWL Experience (industry congress), and a published Wedding Planner book and agenda. The company limits operations to 15 weddings per year to maintain premium quality.

Differentiator

Problem solved

Functional benefit

Brands

• The Wedding Scent: Artisanal wedding aromatization brand offering candles, diffusers, sprays, and aromatization products for weddings, launched in 2023. Products are handmade in Spain with vegan soy wax. The company claims to be the worldwide pioneer in wedding aromatization.
• WWL Academy

Products and services

• Wedding Planner Services Full-service luxury experiential wedding planning, design, organization, and day-of coordination in Sevilla and throughout Spain. Includes 360-degree wedding management, decorative project design with in-house architectural and interior design team, vendor coordination, and on-site event coordination. Limited to 15 weddings per year for exclusivity.
• Destination Wedding Planning Specialized planning service for couples residing abroad who want to marry in Spain. Includes coordination of documentation, travel logistics, hotel arrangements, vendor selection, and multilingual communication across cultures and time zones, serving clients primarily from Latin America, USA, UK, and Europe.
• The Wedding Scent Pioneering wedding aromatization brand offering artisanal fragrances and scented products including candles, diffusers, sprays, and wax candelabras in 8 signature scents (Freesia & Mandarin, Berries Brunch, Lavender & Lime, Wood and Tonka, Jasmine, Peony in bloom, Orange Tree, Fluffy Cotton). Sold in themed packs (Basic, Essential, Premium, Luxury) with on-site aromatization service and expert consultation. Soy wax, vegan, handcrafted in Spain.
• WWL Academy Wedding Planner Courses Professional wedding planner training including an online course 'Wedding Planner to Be' and an intensive 3-day in-person course in Sevilla focused on business management and wedding production using the proprietary Método WWL®. Limited to 20 students per edition.
• Wedding Planner Book and Agenda Published book 'Wedding Planner, el libro y la agenda para organizar una boda' presented in a box with rose gold details, combining theory for designing and planning weddings with an organizer agenda containing dozens of tables for wedding coordination. Currently in its III Edition.

Quantifiable outcome

• Only 15 weddings per year, ensuring exclusivity and premium service quality
• +4 more outcomes

Named customers6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, preferred and flagship / core.

• Planning TravelcoreStrategic or Co-development Partner · 1 January 2025A travel agency partner that coordinates flights, transfers, and guest logistics for WWL's international destination wedding clients. Planning Travel works with WWL to ensure seamless travel arrangements for guests arriving from multiple countries (Spain, Germany, Lapland, etc.) for destination weddings in Spain and abroad (e.g., Greece). They also handle crisis situations like flight cancellations and lost luggage.
• Antonio BortpreferredStrategic or Co-development Partner · 1 January 2025Catering partner for WWL weddings in Seville, known for high-end gastronomic offerings. Featured in Laura and Francisco's Venezuelan wedding, delivering Mediterranean cuisine with Venezuelan cultural touches. One of the best caterings in Seville according to WWL.
• Synfoni Networks / Forever Wedding Summitflagship / coreStrategic or Co-development Partner · 1 January 2025WWL served as speakers, collaborators, and hosts for the first European edition of the Forever Wedding Summit in Seville. Synfoni Networks organizes this major international wedding congress. WWL was the sole representatives of Spain and collaborated on organizing the closing party of the congress, positioning themselves at the highest level of the international wedding industry.
• Hacienda La SoledadpreferredStrategic or Co-development Partner · 1 January 2025A premier event venue/farm in Seville frequently used by WWL for destination weddings. The venue's owners (Ana María and Fermín) are described as extremely collaborative and supportive of WWL's creative vision, making it a key venue partner for luxury events.
• The Wedding Scentflagship / coreOEM/ Whitelabel/ Licensing Partner · 1 January 2023The Wedding Scent is an affiliated brand of Weddings With Love, founded by the same team. WWL uses The Wedding Scent as the aromatization provider for all its weddings, while The Wedding Scent also sells to external wedding planners and couples through its own e-commerce platform. This is a core differentiator — WWL invented and owns the leading wedding aromatization brand globally.
• YET AgencypreferredStrategic or Co-development PartnerMusic booking agency providing Latin DJs (e.g., DJ Cesar Arellano from Miami), flamenco-pop groups (Los Bomberay), and musicians for WWL's weddings. Frequently used across multiple weddings including Laura & Francisco's Venezuelan wedding and the Forever Wedding Summit closing party.
• Hacienda El VizirpreferredStrategic or Co-development PartnerEvent venue/farm in Seville selected as the location for the Forever Wedding Summit Sevilla closing party. Described as a space where WWL feels very comfortable working, with owners who are extremely collaborative and support all WWL's event production ideas.
• Villa LuisapreferredStrategic or Co-development PartnerEvent venue in Seville used for Nicole and Christophe's destination wedding. A preferred venue partner for WWL's luxury wedding events in Seville.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Marcy Blum Associates: US luxury wedding and event planner with a long-standing reputation for high-end, design-forward weddings. Comparable premium positioning and celebrity clientele.
• David Tutera: US celebrity wedding and event planner with a nationally recognized brand, TV presence, and luxury clientele. Comparable broad incumbent with overlapping celebrity-wedding market but at much larger scale.
• Mindy Weiss Party Consultants: US-based luxury event planner widely regarded as a top-tier celebrity wedding planner. Comparable premium positioning, large portfolio, and established brand recognition paralleling WWL's market position in Spain.
• Colin Cowie Lifestyle: Established US-based luxury event and wedding planner with celebrity clientele and a multi-service portfolio. Broad incumbent offering comparable premium wedding services at greater scale than WWL.

Others

• Bridelux: Luxury wedding industry platform and event showcase. Ecosystem participant connecting luxury planners and venues with HNW couples — comparable audience and industry positioning, indirect rather than direct competitor.

Direct peers

• Sarah Haywood Weddings: UK-based luxury wedding planner specializing in high-end destination weddings for international HNW clientele. Closest direct peer to Weddings With Love given shared focus on luxury, destination, and selective intake of premium clients.
• Lisa Vorce & Co: US-based luxury destination wedding planner serving celebrity and HNW couples with experiential, multi-day events. Direct peer in destination luxury wedding planning.

Regional players

• Bodas con Alma / Singular Wedding España: Spain-based luxury wedding planner operating in the Spanish market. Regional peer competing in the same domestic luxury wedding segment though with broader intake than WWL's selective model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/weddingswithlove
• LinkedInlinkedin.com/company/weddings-with-love

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weddings With Love