WE DEMAIN
WE DEMAIN is a Paris-based French online media platform and quarterly print magazine, founded in 2012, covering ecological transition, sustainable innovation, and social change for environmentally-conscious French readers. A subsidiary of Crédit Agricole's Uni-médias group, it operates subscriptions, advertising, and B2B agency services.
- Company typePrivate
- Founded2012
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What WE DEMAIN does
WE DEMAIN is a French online media platform and quarterly print magazine founded in 2012, focused on ecological transition, sustainable innovation, and social change. The company publishes editorial content across thematic categories including environmental actions, ecological transition, green innovation, sustainable food, responsible economy, and youth-focused content ("100% Ados"), serving environmentally-conscious French-speaking readers and a secondary teen audience. Its core product is the digital platform wedemain.fr, supplemented by a quarterly print magazine (February, May, August, November), multiple topic-specific email newsletters, an ecological initiatives guide, and a B2B agency offering branded content and consulting services.
The platform is built on a standard web publishing infrastructure with content management, digital subscription management, and e-commerce capabilities, with no proprietary technology, API, or AI/ML components disclosed. Distribution occurs through direct website sales, a dedicated e-commerce storefront (aboshop.fr via Uni-médias), email newsletters, and La Poste for print delivery across France and international destinations. The company holds official CPPAP recognition as a French political and general information press service and is assigned ISSN 2402-7014.
WE DEMAIN operates as a SASU (Société par Actions Simplifiée Unipersonnelle) with €56,615 in registered capital and approximately 20 employees, headquartered in Paris with a customer service office in Vendôme. It is wholly owned by Uni-médias, a press subsidiary of Crédit Agricole Group, and operates alongside nine sister publications including Santé Magazine, Parents, and Régal. Revenue is generated through consumer subscriptions (digital starting at €6.90/quarter and print), advertising, individual print issue sales, and B2B agency services.
WE DEMAIN firmographics
Firmographics- Name
- WE DEMAIN
- Legal name
- WE DEMAIN
- Website
- https://wedemain.fr
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WE DEMAIN is a Paris-based French online media platform and quarterly print magazine, founded in 2012, covering ecological transition, sustainable innovation, and social change for environmentally-conscious French readers. A subsidiary of Crédit Agricole's Uni-médias group, it operates subscriptions, advertising, and B2B agency services.
- Ownership category
- akta.pro rank
WE DEMAIN industry classification
Industry- Product category
- Environmental Media & Digital News Publishing
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
- akta.pro secondary industry
- Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles) (MPAJAKAE)
Keywords
Where WE DEMAIN is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
WE DEMAIN business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Digital Subscriptions: The company generates revenue primarily through digital subscriptions sold via its website wedemain.fr. Subscriptions offer access to exclusive content and services starting from €6.90 per quarter without long-term commitment. Multiple subscription durations are available including indefinite duration with optional minimum initial commitment, fixed-term subscriptions, and fixed-term with automatic renewal.
- Print Magazine Sales: Sale of print magazine issues published quarterly. Individual issues can be purchased through the e-commerce store. The magazine covers sustainable innovation, green technologies, and ecological transitions.
- Digital Content Access: Some premium content requires subscription or one-time purchase to access. The site offers a paywall for exclusive articles and in-depth reporting.
- Advertising: The website displays advertising content including third-party cookies for behavioral advertising. Ad spaces are sold to advertisers targeting the environmentally-conscious readership demographic.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Quarterly subscription starting at €6.90 per quarter |
| One time/ perpetual license | Pay-as-you-go | Print magazine individual issue sales |
| Subscription | Quarterly | Subscription with quarterly automatic renewal |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
WE DEMAIN product offering
Product offeringCore offering
WE DEMAIN is a French online media platform (wedemain.fr) that publishes editorial content — articles, investigative reports, and tribunes — covering ecological transition, sustainable innovation, environmental risks, green technologies, and social change. It monetizes this content primarily through recurring digital subscriptions (from €6.90/quarter) and a quarterly print magazine sold individually and by subscription, supplemented by advertising and a B2B agency offering branded content and consulting services.
Product overview
WE DEMAIN is an online media platform with a subscription-based business model, offering both free editorial content accessible online and premium subscription products including print magazines and newsletters. The core offering is the digital platform (wedemain.fr) which publishes articles, tribunes, and investigative reports organized across thematic sections on ecological transition, environmental protection, sustainable innovation, and social change. The product portfolio includes the digital media platform as the primary offering, supplemented by print magazine subscriptions with various durations, a guide of ecological initiatives, curated newsletters, and agency services for commercial partnerships. Content is organized by categories: Sauver la planète (environmental actions, ecological transition, risks, green innovation), Alimentation durable (sustainable food), Société de demain (society of tomorrow), 100% ados (youth-focused content), Économie responsable (responsible economy), Politique (politics), Santé (health), Comprendre l'actualité (understanding current events), and Maison responsable (responsible home). The platform targets French-speaking audiences interested in ecological and societal transitions and operates as part of the UNI-MEDIAS group (subsidiary of Crédit Agricole).
Differentiator
Problem solved
Functional benefit
Products and services
- WE DEMAIN Digital Media Platform (wedemain.fr) Core online media platform (wedemain.fr) publishing articles, investigative reports, and tribunes organized across thematic verticals: Sauver la planète (environmental actions, ecological transition, risks, green innovation), Alimentation durable, Société de demain, Économie responsable, Politique, Santé, Comprendre l'actualité, and Maison responsable. Offers freemium access with paywalled premium content for subscribers.
- Magazine WE DEMAIN (Print Subscription) Quarterly print magazine offering deeper editorial content on ecological and societal topics, sold by subscription (indefinite, fixed-term, fixed-term with automatic renewal) and as individual issues via the e-commerce store. Distributed across France and internationally via La Poste.
- WE DEMAIN Newsletters Email newsletter service allowing readers to subscribe to curated, topic-specific content updates. Multiple newsletter topics available; supports engagement and subscription conversion to premium content.
- WE DEMAIN Agency (l'agence) B2B commercial arm offering branded content, consulting, and partnership services that apply WE DEMAIN's editorial expertise and brand for corporate clients. Managed by a Chef de projet and a Responsable du développement commercial.
Companies that use WE DEMAIN
Customer profileSegments3 records
Ideal customer profiles3 records
WE DEMAIN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WE DEMAIN partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Uni-médias Group PublicationsminorWE DEMAIN is part of the Uni-médias group which includes sister publications: Bottin Gourmand, Détente jardin, Détours en France, Maison Créative, Merci pour l'info, Mômes, Parents, Régal, and Santé Magazine. These publications share the same corporate ecosystem.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
WE DEMAIN competitors and assessment
Company assessmentDirect peers
- Reporterre: French daily online newspaper dedicated to ecological news and environmental issues. Closely comparable to WE DEMAIN as a French independent media outlet covering ecological transition, climate, and environmental policy with subscription-supported journalism.
- Usbek & Rica: French magazine and digital media exploring the future of society, technology, and ecology. Directly comparable to WE DEMAIN as a French subscription-based media outlet covering ecological and societal transitions with a similar premium positioning and quarterly print product.
- Kaizen Magazine: French independent magazine focused on ecological transition and environmental issues. Directly comparable as a niche French publication targeting environmentally-conscious readers with both digital and print offerings.
- Alternatives Economiques: French magazine covering economic, social, and environmental topics including sustainable economy and ecological transition. Comparable to WE DEMAIN as a French subscription-based magazine blending economic and ecological journalism.
Broad incumbents
- Mediapart: Major French independent online news outlet with subscription-based model covering politics, economics, and society including environmental issues. Comparable as a French subscription-driven press outlet though broader in scope than WE DEMAIN.
- GEO France: Established French environmental and nature magazine with broader geographic and adventure coverage. Comparable as a French environmental media brand but operates at much larger scale and broader scope than WE DEMAIN's ecological-transition focus.
- Le Point: Major French weekly news magazine covering politics, economics, and society. Comparable through editorial leadership (WE DEMAIN's editorial director came from Le Point) and as a French subscription-based news publication, though significantly broader in scope.
- National Geographic France: French edition of the global environmental and science publication. Comparable as a French-language environmental journalism brand though part of a much larger global media company with broader scope than WE DEMAIN's focus on ecological transition.
Emerging players
- Novethic: French media and research organization specialized in sustainable finance and responsible investment, with growing coverage of ecological transition. Comparable as a French niche media outlet covering sustainable development topics, though more focused on ESG finance.
- Connaissance des Énergies: French media platform dedicated to energy and environmental topics including climate, renewables, and ecological transition. Comparable as a French-language specialist media outlet covering energy and environmental issues, though more narrowly focused on energy than WE DEMAIN.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WE DEMAIN social profiles
Digital presenceWE DEMAIN financial estimates
Financial estimateRevenue estimate
Valuation estimate
WE DEMAIN leadership team
Management profileNumber of profiles
Profiles12 records
WE DEMAIN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WE DEMAIN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WE DEMAIN
What does WE DEMAIN do?
WE DEMAIN is a French online media platform (wedemain.fr) that publishes editorial content — articles, investigative reports, and tribunes — covering ecological transition, sustainable innovation, environmental risks, green technologies, and social change. It monetizes this content primarily through recurring digital subscriptions (from €6.90/quarter) and a quarterly print magazine sold individually and by subscription, supplemented by advertising and a B2B agency offering branded content and consulting services.
Is WE DEMAIN a public or private company?
WE DEMAIN is a private company. It is classified as corporate owned and is currently operating.
When was WE DEMAIN founded?
WE DEMAIN was founded in 2012. It employs 11 to 50 people.
Where is WE DEMAIN based?
WE DEMAIN is headquartered in Paris, France, in the Europe region.
How does WE DEMAIN make money?
Four revenue lines are on record. Digital Subscriptions are the primary driver. The others are print Magazine Sales, digital Content Access and advertising.
Who are WE DEMAIN's main competitors?
Direct peers on record are Reporterre, Usbek & Rica, Kaizen Magazine and Alternatives Economiques. Broad incumbents are Mediapart, GEO France, Le Point and National Geographic France. Emerging players are Novethic and Connaissance des Énergies.
Does WE DEMAIN have an API?
No public API is recorded for WE DEMAIN.
What industry is WE DEMAIN in?
WE DEMAIN's product category is Environmental Media & Digital News Publishing. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines, with a secondary code of MPAJAKAE, Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles). Its NAICS code is 513120 and its SIC code is 2721.