WedgeWood Building Company

What WedgeWood Building Company does

WedgeWood Building Company is a privately held, design-build custom home builder headquartered in Carmel, Indiana, serving affluent individual buyers in Central Indiana. The company constructs and sells fully custom single-family homes in 15+ premier residential communities spanning Carmel, Fishers, Noblesville, Westfield, Zionsville, and Indianapolis, with a portfolio that has expanded into urban luxury through sub-brands including East Street Homes (downtown Indianapolis), The Residences at 1st On Main (Carmel condos), and Eleven at Monon Square (Carmel boutique residences). It also offers build-on-your-lot services and a small inventory of move-in-ready homes.

The company operates an integrated design-build model with an in-house architectural team (three AIA-certified architects, a BIM designer, and two architectural designers), BIM-based design workflows, and 3D virtual rendering capabilities used to visualize homes prior to construction. Construction is delivered by in-house superintendents, field assistants, and a purchasing/estimating function. The team is leadership-led by President Brad Kriner and Partners Gary L. McNutt and Bradley W. Love, with dedicated sales, design-studio, operations, and service functions.

WedgeWood generates revenue through one-time, quote-based custom home sales — each home is priced individually based on specifications, lot, and community. Distribution is direct-to-consumer via a sales-led motion including New Home Sales Counselors, Custom Home Sales representatives, and licensed architects working with buyers from lot selection through final walk-through. The company's market position is reinforced by repeat Home-A-Rama People's Choice Awards (2019, 2020) and BAGI membership, but its revenue, parent-company ownership, and funding status are not publicly disclosed.

Name

WedgeWood Building Company

Legal name

Wedgewood Building Company

Website

https://wedgewoodbc.com

Company type

Private

Operating status

Operating

Short description

WedgeWood Building Company is a privately held custom home builder in Carmel, Indiana, designing and constructing luxury custom homes, urban condos, and move-in-ready residences for affluent buyers across 15+ premier Central Indiana communities.

Ownership category

akta.pro rank

Product category

Custom Home Building

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (23611), Residential Building Construction (2361), Interior Design Services (54141)

akta.pro primary industry

Residential Luxury / High-End Home Construction (IMAFABAJ)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE), Single-Family Home Construction (Detached Homes) (IMAFABAA)

Keywords

• Custom home building
• Luxury residential construction
• Architectural design services
• Build on your lot
• Premier community homes

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Home Sales: One-time custom home building and sales. Homes are designed and built to client specifications in premium Indiana communities. Revenue is generated from individual home sales at various price points based on customization and location.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wedgewood Building Company designs and builds fully customized luxury homes in premier Central Indiana communities, including Indianapolis, Fishers, Noblesville, Carmel, Zionsville, and Westfield. The firm operates an integrated design/build model in which its in-house team of registered architects, BIM designers, and construction personnel create 3D-rendered, client-specific residences using high-quality materials and uncompromising craftsmanship. Offerings extend to build-on-your-lot construction, move-in ready homes, and dedicated architectural design services.

Product overview

WedgeWood Building Company is a premier custom home builder in the Indianapolis, Indiana metropolitan area offering a comprehensive portfolio of home building products and services. The core offerings include custom home building across 15 premier communities (Carmel, Fishers, Noblesville, Westfield, Zionsville, Indianapolis) and build-on-your-lot services throughout Central Indiana. The company operates an in-house architectural design team providing integrated design/build services with 3D visualization capabilities. Key sub-brands include East Street Homes (luxury urban downtown Indianapolis residences), The Residences at 1st On Main (luxury condominiums in Carmel Arts & Design District), and Eleven at Monon Square (boutique single-level residences). The company also offers move-in ready homes, Home-A-Rama showcase model homes (awarded People's Choice Awards), and 3D virtual tours for remote property exploration. Specialized communities feature golf course living, equestrian settings, and wooded estates.

Differentiator

Problem solved

Functional benefit

Products and services

• The Residences at 1st On Main Eight exclusive luxury condominiums in downtown Carmel at Main Street and Rangeline Road, featuring Wolf, Subzero, and Cove appliances with upscale finishes.
• Available / Move-In Ready Homes Pre-built homes available for immediate purchase, including luxury properties in downtown Indianapolis and other Central Indiana communities.
• East Street Homes Luxury single-family homes in downtown Indianapolis near the Cultural Trail, featuring approximately 4,300 finished square feet on four levels with elevator option, rooftop terraces, and attached garages.
• Eleven at Monon Square Boutique collection of eleven single-level luxury residences in Carmel, Indiana near the Monon Trail, featuring high-end design and finishes.
• Custom Home Building Full-service custom home design and construction in premier Indiana communities including Indianapolis, Fishers, Noblesville, Carmel, Westfield, and Zionsville, using high-quality materials and uncompromising craftsmanship tailored to each buyer.
• Architectural Design Services In-house architectural design team with registered architects providing integrated design/build services, including 3D virtual renderings for visualization of homes before construction begins.
• Build On Your Lot Custom home construction on customer-owned land throughout Central Indiana, with full-service guidance from lot evaluation through final walk-through.
• Neighborhood Communities Collection of 15 premier residential communities across the Indianapolis area in which Wedgewood builds custom homes, including Asherwood, Bradley Ridge, Chatham Hills, Holliday Farms, Jackson's Grant, Pemberton, Promontory of Zionsville, Reserve at Spring Mill, and others.
• Home-A-Rama Model Homes Annual showcase homes demonstrating Wedgewood's design excellence and craftsmanship, including Home-A-Rama People's Choice Award-winning models such as the 2022 Modern Mediterranean at Chatham Hills (1285 Chatham Ridge Court, Westfield, IN).

Quantifiable outcome

• People's Choice Award Winner at Home-A-Rama for Pemberton in 2019 and Holliday Farms in 2020

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Estridge Companies: Indiana-based custom home builder serving the Indianapolis metro with a similar design-build model targeting affluent buyers in premier suburban communities. Directly comparable in geography, customer profile, and integrated design services.
• Fischer Homes: Regional homebuilder headquartered in Erlanger, Kentucky with deep Indiana (Indianapolis/Fishers) operations across multiple price tiers including luxury. Comparable due to overlapping Central Indiana service area and custom/semi-custom product offerings.
• Mike Fish Custom Homes: Indiana custom home builder focused on the Indianapolis market's premier communities and golf-course neighborhoods. Comparable for its luxury custom positioning and Central Indiana footprint.
• Westport Homes of Indianapolis: Indianapolis-area custom and semi-custom homebuilder serving upscale communities in Hamilton County and surrounding suburbs. Comparable for local luxury market overlap and custom design offerings.
• Paul Wurth Builders: Indiana-based custom home builder serving the Indianapolis metropolitan area with a similar custom-home, design-led model targeting affluent buyers. Comparable as a local peer competing for the same customer and lot pool.

Broad incumbents

• Toll Brothers: National luxury homebuilder with active operations across multiple Indianapolis-area communities including Chatham Hills and Holliday Farms — directly competing for the same affluent buyers and lots as Wedgewood, but at vastly larger scale.
• David Weekley Homes: Large national homebuilder with a custom/luxury segment and presence in select Indianapolis-area communities. Comparable for premium positioning and design-center driven buyer experience.
• PulteGroup: National homebuilder (Pulte, Del Webb, Centex brands) operating across the Indianapolis metro at multiple price tiers. Comparable for shared Central Indiana geography, though Pulte serves a broader customer spectrum than Wedgewood's luxury focus.
• Lennar Corporation: One of the largest U.S. homebuilders with active communities in the Indianapolis area. Comparable as a regional competitor for lots and buyers, though Lennar's predominantly production builder model differs from Wedgewood's fully custom approach.
• M/I Homes: National homebuilder with a significant Indianapolis/Central Indiana presence offering both production and custom options. Comparable for shared service area and overlap on semi-custom luxury product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WedgewoodBC
• Facebookfacebook.com/wedgewoodbc
• Instagraminstagram.com/wedgewoodbc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WedgeWood Building Company