We Do Tennis CIC

What We Do Tennis CIC does

We Do Tennis C.I.C. is a Community Interest Company registered in England and Wales (Company No. 11457528) that operates as a multi-venue UK tennis and pickleball services provider. The company delivers LTA-accredited group and individual coaching across more than 50 venues — including parks operated by local authorities (Gateshead, Bury, Rotherham, Manchester/MCR Active, Blackburn & Darwen councils), tennis clubs (e.g. Telford Tennis Centre, Hanmer, Rainford, Glossop, Brewood, Montgomery), and health clubs (Bannatyne) — using a standardised subscription model of roughly £25 per player per month by Direct Debit. The coaching portfolio spans the LTA Youth stages for juniors, adult beginner-to-advanced programmes, walking tennis, Rebound (blind/visually impaired) tennis, cardio tennis, and a Doubles Academy masterclass product. The company has extended into pickleball with a dedicated 7-court We Do Pickleball centre in Hull and weekly sessions at Gateshead, and runs an e-commerce equipment shop with a Dunlop partnership.

WDT's technology layer is entirely third-party: bookings and memberships run on ClubSpark/LTA, GoTeamUp, and Corsizio; payments go through PayPal; and WhatsApp groups are used for Walking Tennis coordination, with Google reCAPTCHA on enquiry forms. No proprietary platform is disclosed. Operational differentiation comes from programme design, LTA-compliant safeguarding standards, and the venue partnership model rather than technology.

The business model blends subscription recurring revenue (monthly Direct Debit coaching at ~£25/month, covering 40 weeks of paid sessions while aiming to run 45), one-time purchases (holiday camps at £30/day full or £20/half-day with multi-day pack discounts of 10–20%; short courses at £19.99 for four weeks; tournament entry fees of £10–£16/team), professional services (individual coaching at per-session rates, court maintenance projects, academy masterclasses at £325–£500/day plus mileage), and hardware sales (online shop). Go-to-market is community-led and event-driven, leveraging local authority partnerships, Barclays LTA Free Park Tennis and Big Tennis Weekend events, venue Facebook pages, email, and a refer-a-friend/loyalty scheme. The company's 19-employee base delivers across nine UK regions, with a registered office in Welton, a coaching academy in Telford, a dedicated pickleball centre in Hull, and a Stratford-Upon-Avon address for Wildmoor/Bannatyne operations.

Name

We Do Tennis CIC

Legal name

We Do Tennis C.I.C.

Website

https://wedotennis.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

We Do Tennis CIC is a UK Community Interest Company delivering LTA-accredited tennis and pickleball coaching, court maintenance, and venue support across 50+ venues in partnership with local authorities, tennis clubs, and health clubs.

Ownership category

akta.pro rank

Product category

Tennis Coaching Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industries

Tennis & Racquet Sports Facilities (MPAKAEAE), Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN), Tennis Equipment & Accessories Retail (CRAMAFAA), Racquet Sport Court Equipment & Maintenance Retail (CRAMAFAK)

Keywords

• Tennis coaching services
• Court maintenance services
• Pickleball coaching
• LTA youth programmes
• Tennis venue management

Headquarters

HQ city

Welton

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Recurring Coaching Subscriptions (Direct Debit): Monthly Direct Debit payments for ongoing group coaching sessions. Charged on the first working day of each month at a flat rate regardless of session count in that month. Players can join anytime; mid-month joins pay pro-rata for initial sessions. Cancellation requires form submission by the 15th of the month. WDT charges for 40 weeks per year but aims to run 45 sessions.
2. Holiday Camps and Short Courses: One-time purchases for holiday tennis camps (typically £30/day for full day, £20/half day) and short courses (e.g., 'Ace the Basics' 4-week course at £19.99/player). Sold per-session or as discounted multi-day packs (e.g., Batley camps: 3-day pack saves 10%, 6-day pack saves 20%).
3. Equipment and Merchandise Shop: Online shop selling tennis equipment (rackets, balls, accessories). Official equipment partner is Dunlop. Free delivery on orders over £40, otherwise £4 standard delivery in the UK. Revenue from individual and bulk purchases.
4. Individual Coaching Sessions: One-to-one or small group tennis lessons sold per session with named coaches (e.g., Nikki Hoy, Richard Tennant, Ryan Evans, Tim Calver, Dan Morgan, Emilie Gradwell, Alex Mullins). Booked via the WDT shop.
5. Court Maintenance Services: WDT provides end-to-end court maintenance services to tennis venues including moss treatment, surface cleaning, court painting, floodlight installation, and resurfacing project management. Revenue generated through project-based contracts with tennis clubs and venues.
6. Academy and Masterclass Programmes: Premium Doubles Academy one-day masterclasses for venues at £500 for full day (2 coaches) or £325 for half-day, plus 45p/mile from Shropshire. Tournament entry fees (e.g., £16 per team for adult tournaments at Wildmoor).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

We Do Tennis CIC delivers LTA-accredited tennis coaching programmes across 50+ venues in England and Wales through partnerships with local authorities, tennis clubs, and health clubs. Its core offering is weekly group coaching for children and adults, individual one-to-one lessons with named coaches, junior holiday camps, and the Doubles Academy masterclass programme. The company also operates supporting lines in court maintenance services, pickleball coaching and a dedicated 7-court facility in Hull, an online Dunlop-branded equipment shop, and free community Park Tennis sessions.

Product overview

We Do Tennis CIC is a Not for Profit Community Interest Company operating as a comprehensive tennis services provider across England and Wales. The company offers a multi-product portfolio centred on tennis and pickleball coaching delivered through a network of parks, clubs, and dedicated venues. Core offerings include weekly LTA-accredited group coaching programmes across 50+ venues using the LTA Youth Programme framework, individual one-to-one lessons with named coaches, junior holiday camps with flexible pack-based booking, and the Doubles Academy masterclass programme. The company has expanded into pickleball with a dedicated 7-court centre in Hull and weekly sessions in Gateshead. Supporting services include court maintenance for venue operators, venue support, coach support, and a wellness hub. An online equipment shop with Dunlop partnership provides retail integration, while LTA Free Park Tennis and Tennis Activator programmes support community participation. The company operates a 5-term annual coaching structure with monthly direct debit payments, safeguarding policies, and loyalty/referral schemes. Geographical coverage spans the Midlands, North West, North East, Yorkshire, Merseyside, and Wales through various local authority and club partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Tennis Coaching Programme Weekly tennis coaching sessions for juniors and adults across 50+ UK venues, delivered by LTA Accredited coaches using the LTA Youth Programme framework with structured sessions for all ages and abilities. Sold primarily via monthly Direct Debit subscription at £25/month per player.
• Pickleball Services
• Court Maintenance Services
• Academy Doubles Masterclass
• Tennis Holidays
• Junior Holiday Camps
• Individual Tennis Lessons
• Walking Tennis
• Rebound Blind and Visually Impaired Tennis
• Online Equipment Shop
• LTA Free Park Tennis
• Venue Support Services
• Coach Support Services

Quantifiable outcome

• Free Park Tennis sessions eliminate cost barriers for new players to try tennis
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• LTA (Lawn Tennis Association)coreStrategic or Co-development PartnerWDT is an authorised LTA coaching provider. All WDT coaches are LTA Accredited and the company delivers LTA-recognised programmes including LTA Youth, Barclays LTA Free Park Tennis, and Big Tennis Weekends. WDT uses LTA's ClubSpark booking platform. The partnership provides national legitimacy, programme frameworks, and access to LTA's safeguarding standards and coach training pathways.
• MCR Active (Manchester)coreStrategic or Co-development PartnerWDT partners with MCR Active to deliver quality tennis coaching at multiple parks across Manchester. MCR Active provides access to council courts and local marketing reach; WDT delivers the coaching programme.
• Bury CouncilcoreStrategic or Co-development PartnerWDT partners with Bury Council to deliver tennis at refurbished parks across Bury. Council provides court infrastructure and community reach; WDT provides coaching, coaches, and programme management.
• Gateshead CouncilcoreStrategic or Co-development PartnerWDT partners with Gateshead Council to deliver tennis at parks across Gateshead, including Saltwell Park. Council provides courts; WDT delivers coaching and programme management.
• Rotherham CouncilcoreStrategic or Co-development PartnerWDT partners with Rotherham Council to deliver tennis provision at a number of refurbished parks across Rotherham.
• Blackburn & Darwen CouncilcoreStrategic or Co-development PartnerWDT partners with Blackburn & Darwen Council to deliver tennis at parks including Corporation Park, providing coaching and community tennis programmes.
• Bannatyne Health ClubcoreChannel Partner/ Reseller/ DistributorWDT was appointed by Bannatyne Health Club to manage and oversee tennis at multiple Bannatyne venues including Wildmoor Spa and Humberston Country Club. WDT runs independent coaching programmes that are open to both members and non-members, with Bannatyne members receiving discounted coaching rates.
• RacketworldminorGTM or Marketing PartnerWDT's We Do Pickleball division has a partnership with Racketworld for all pickleball equipment needs. WDT promotes Racketworld to its pickleball customers and receives an exclusive 10% discount code (WDT10) to offer customers.
• DunlopminorGTM or Marketing PartnerDunlop is WDT's official equipment partner. The Dunlop logo appears on WDT's shop and marketing materials, indicating a co-branding and supply relationship.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Game4Padel: UK padel club operator rolling out dedicated padel courts and coaching across multiple cities. Comparable as an emerging UK racquet-sports club/coaching operator targeting the same beginner participation market that WDT captures through park tennis.
• Rocket Padel: UK padel venue operator building premium padel clubs with coaching programmes. Comparable as a fast-growing racquet-sports club/coaching chain competing for the same UK participation-growth wallet share.

Others

• Dunlop Sport: Established tennis and racquet-sports equipment brand that is WDT's official equipment partner. Comparable as a co-branded racquet-sports retail and participation brand with UK coaching distribution.
• Babolat: Global tennis equipment manufacturer and retailer with a UK e-commerce operation. Comparable to WDT's online equipment shop as an adjacent racquet-sports retail ecosystem player.

Direct peers

• Tennis For Free: UK charity running free, volunteer-led park tennis sessions at public courts nationwide. Highly comparable to WDT's Free Park Tennis / Tennis Activator programme, operating in the same community park-tennis funnel that feeds WDT's paying coaching subscriptions.
• iTennis Coaching: UK-based tennis coaching provider delivering group and individual lessons at multiple venues, similar asset-light venue-partnership model to WDT. Closest direct peer in the tennis coaching provider category.

Broad incumbents

• Better (GLL): Major UK charitable leisure operator running public leisure centres and tennis courts under contract with local authorities. Comparable as a partner of UK councils delivering community tennis and coaching at publicly-funded venues, directly competing with WDT for council contracts.
• Everyone Active: Large UK leisure centre operator managing council leisure facilities including tennis courts and coaching programmes. Comparable as a competing provider bidding for local authority leisure contracts that include park and club tennis delivery.
• Nuffield Health: UK health and wellbeing charity operating fitness clubs, many of which include tennis and racquets coaching. Comparable as a venue-operator partner of WDT (similar in function to the Bannatyne partnership) and as a broader racquet-sports coaching provider.
• David Lloyd Leisure: UK and European private health and racquet-sports club chain operating dozens of clubs with extensive tennis (and now padel/pickleball) coaching programmes. Comparable as an incumbent tennis coaching operator, though focused on member-based private clubs rather than council parks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ManchesterParksTennis
• LinkedInlinkedin.com/company/we-do-tennis-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Do Tennis CIC