We Heart

What We Heart does

We Heart (also branded We-Heart) is an independent online lifestyle and culture magazine headquartered in Barcelona, Spain, operating since 2007. The publication produces long-form editorial content covering design-led hotels, restaurants, art galleries, retail spaces, cultural venues, festivals, and exhibitions across global cities, organized into editorial verticals including Journal, City Notes, Stuff Crush, The Edit, and Dispatches. Distribution is digital-first via the we-heart.com website and a presence across Twitter, Instagram, Facebook, and Pinterest, with geographic editorial coverage spanning the UK, Spain, France, the United States, Italy, the Czech Republic, Poland, Ukraine, and Thailand.

The platform is built on a standard online digital publishing architecture with no disclosed proprietary technology stack, mobile applications, or API offerings. The team consists of approximately 7 employees based in Barcelona. Revenue is generated exclusively through advertising and sponsorship arrangements, including sponsored venue features and programmatic display ad placements; the publication is free to readers with no subscription model. There is no evidence of external investment, private equity, or venture capital backing, and ownership is held privately without disclosed subsidiaries or parent entities.

Name

We Heart

Legal name

We Heart

Website

https://we-heart.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

We Heart is an independent Barcelona-based online lifestyle and culture magazine founded in 2007, producing editorial coverage of design-led hotels, restaurants, art venues, and travel destinations worldwide for design-conscious readers, monetized through advertising and sponsorships.

Ownership category

akta.pro rank

Product category

Online Lifestyle and Culture Magazine

NAICS

Periodical Publishers (513120), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Travel & Outdoors Magazines (MPAJAEAH), Arts, Culture & Literary Magazines (MPAJAEAN)

Keywords

• Online lifestyle magazine
• Travel editorial content
• Design journalism
• Hospitality venue coverage
• Cultural publishing

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Distribution channels1 record

Marketing channels5 records

Core offering

We Heart publishes a free, editorially driven online lifestyle and culture magazine covering travel, design, hotels, restaurants, art galleries, retail spaces, cultural venues, events, and creative businesses worldwide. Content is organized into recurring verticals such as Journal, City Notes, Stuff Crush, The Edit, and Dispatches, combining long-form articles with high-quality photography to surface design-led venues and experiences.

Product overview

We-Heart is a single-product online lifestyle and culture magazine. The publication produces editorial content across multiple curated sections: Journal (music, events, festivals), City Notes (city guides and location features), Stuff Crush (publications, art, technology, lifestyle products), The Edit (events and exhibitions), and Dispatches (lifestyle guides). The magazine covers hotels, restaurants, art galleries, retail spaces, and cultural venues worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• We-Heart Online Lifestyle and Culture Magazine A free, editorially driven online lifestyle and culture magazine covering travel, design, hotels, restaurants, art galleries, retail spaces, cultural venues, events, and creative businesses worldwide, organized into verticals such as Journal, City Notes, Stuff Crush, The Edit, and Dispatches. Target audience is design-conscious readers seeking curated lifestyle and travel inspiration.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Designboom: Designboom is an online magazine covering architecture, design, art, and technology with a global editorial footprint. It is a direct peer because it serves the same design-conscious audience as We Heart via a similar ad-supported digital publishing model.
• Dezeen: Dezeen is one of the world's most popular architecture, interiors, and design magazines, publishing daily editorial content online. It competes directly with We Heart for design-literate readers and for advertising spend from design and hospitality brands.
• Monocle: Monocle is a print-and-digital lifestyle publication covering design, travel, culture, and hospitality with a curated, design-led editorial voice. It is a direct peer because it targets the same design-conscious global reader with overlapping editorial coverage of hotels, restaurants, and cultural venues.
• Yatzer: Yatzer is an online magazine focused on architecture, design, art, and travel. It directly overlaps with We Heart's editorial verticals and ad-supported digital publishing model, making it a comparable independent design-culture publisher.
• Cereal Magazine: Cereal is an independent lifestyle and travel magazine known for minimalist design and curated coverage of hotels, restaurants, and destinations. It is a direct peer with a similar aesthetic and audience to We Heart, with comparable coverage of design-led travel content.
• Kinfolk: Kinfolk is a lifestyle magazine and platform covering slow living, design, travel, food, and culture with a strong aesthetic sensibility. It is a direct peer because it curates design-led lifestyle content for a global audience through a similar ad- and brand-partnership-driven business model.

Broad incumbents

• Wallpaper*: Wallpaper* is a long-established design, interiors, travel, and lifestyle magazine with print and digital editions. It is a broader incumbent in the same editorial category as We Heart but with significantly greater scale and brand recognition.
• Condé Nast Traveler: Condé Nast Traveler is a major global travel and lifestyle publication covering hotels, restaurants, and destinations at scale. It is a broad incumbent that overlaps meaningfully with We Heart's travel-and-hospitality coverage but operates at vastly greater scale.

Emerging players

• ArchDaily: ArchDaily is the most-visited architecture website in the world, with editorial coverage of buildings, interiors, and design products. It is an emerging player that intersects with We Heart's design audience, although its focus is more specifically architectural.
• It's Nice That: It's Nice That is an online publication covering creativity, design, and visual culture with editorial features on studios, designers, and creative projects. It overlaps with We Heart's design-culture editorial focus while targeting a slightly more creative-industry audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/we_heart
• Facebookfacebook.com/weheart
• Instagraminstagram.com/we_heart
• Pinterestpinterest.com/we_heart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Heart