What Weider Germany GmbH does

Weider Germany GmbH is a Hamburg-headquartered sports nutrition and dietary supplements company that operates as the German subsidiary of a US-based parent within the international Weider brand network founded by Joe Weider in 1936. The company sells a comprehensive portfolio of protein powders (whey, isolate, clear isolate, plant-based), creatine products (powders, capsules, gummies), mass gainers, amino acid supplements (EAA, L-glutamine, citrulline), functional beverages (hydration concentrates, electrolyte sticks, RTD pre-workouts), and adjacent wellness formats (shilajit, beta-ecdysterone, fat-loss capsules) under the registered WEIDER® trademark. Its core technology stack is a Shopify-powered DTC e-commerce platform at weider.de, supplemented by a separate B2B portal at b2b.weider.de for wholesale buyers, plus in-store distribution through major German retailers Edeka, REWE, Globus, and Müller, with DHL handling fulfillment across Germany and more than 50 international markets.

The business operates a multi-channel go-to-market: direct-to-consumer e-commerce (pay-as-you-go unit pricing, products from €1.99 samples to €99.99 premium isolates), retail wholesale through large German supermarket and drugstore chains, and B2B wholesale via a registration-gated portal targeting fitness studios, gyms, and resellers. The company employs approximately 15 people, indicating a lean operating model that leverages technology (Shopify, Klaviyo email, Triple Whale analytics, Google Ads with Smarketer) and athlete/influencer partnerships (IFBB Pros Dennis Friedrich, Mara Blech, and influencers Gotti and Dominic) to drive brand reach. Revenue is generated through one-time product sales across all three channels with no subscription or recurring model evidenced.

Weider Germany monetizes a roughly 90-year-old brand heritage tied to Joe Weider's legacy as trainer of champions including Arnold Schwarzenegger, differentiating on premium branded raw materials such as CitruSyn® L-citrulline, AstraGin® bioavailability enhancer, and Creapure® creatine monohydrate. Distribution spans Europe (Germany, Austria, Spain, Denmark, Sweden, Belgium, France, Italy, Netherlands, Poland, Portugal, Ireland, Finland, Luxembourg) and reaches more than 50 countries globally, with marketing conducted through content (blog), organic social (Facebook, Instagram, YouTube, TikTok), email newsletters, paid search, and athlete endorsements.

Name

Weider Germany GmbH

Legal name

Weider Germany GmbH

Website

https://weider.de

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Short description

Weider Germany GmbH is a Hamburg-based sports nutrition and dietary supplements company, the German arm of the international Weider brand founded in 1936. It sells proteins, creatine, amino acids, and functional beverages to fitness consumers via Shopify DTC e-commerce, major German retailers (Edeka, REWE, Globus, Müller), and a B2B wholesale portal across 50+ countries.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food Manufacturing (311), Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

Keywords

• Sports nutrition supplements
• Protein powder products
• Dietary supplement retail
• Fitness nutrition brands
• Bodybuilding nutrition products

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct Product Sales (B2C): Weider Germany generates revenue through direct-to-consumer sales of sports nutrition supplements via their e-commerce platform weider.de, offering proteins, creatine, amino acids, pre-workouts, and functional food products to individual fitness consumers.
2. Wholesale/B2B Distribution: B2B sales channel through dedicated portal (b2b.weider.de) for retailers, fitness studios, and business customers who purchase Weider products in bulk for resale or commercial use.
3. Retail Distribution: Products distributed through major German retail chains including Edeka, REWE, Globus, and Müller, generating revenue through wholesale product deliveries to physical store locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Weider Germany GmbH manufactures, markets, and distributes sports nutrition and dietary supplements under the historic Weider brand, including protein powders, creatine, amino acids, and functional foods. The company sells these products through a direct-to-consumer e-commerce store (weider.de), a B2B trade portal (b2b.weider.de), and major German retailers such as Edeka, REWE, Globus, and Müller, reaching consumers in more than 50 countries. Formulas use premium branded ingredients including Creapure®, CitruSyn®, and AstraGin®.

Product overview

Weider Germany GmbH is a sports nutrition and dietary supplements company offering a comprehensive portfolio of fitness-oriented products. The core offering consists of protein supplements (whey protein powders, clear isolate proteins, plant-based proteins, protein bars), creatine products (powders, capsules, gummies, including Creapure-quality), mass gainers (powders and capsules), amino acid products (EAAs, L-glutamine, citrulline), and functional beverages (hydration concentrates, electrolyte sticks, pre-workout RTDs). The company sells directly to consumers via its Shopify-powered online shop (www.weider.de) and serves business customers through a separate B2B portal (b2b.weider.de). Products are also available in retail stores including REWE, EDEKA, Globus, and Müller. The company was founded in 1936 by Joe Weider and is headquartered in Hamburg, Germany, with distribution to over 50 countries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Weider protein powders Protein-based sports nutrition supplements sold under the Weider brand for consumers seeking muscle-building and recovery support. Formulated with premium branded ingredients and priced between €1.99 and €99.99 across the range.
• Weider creatine supplements Creatine sports nutrition products sold under the Weider brand, formulated with Creapure® branded creatine ingredient to position them as a premium creatine option for fitness consumers.
• Weider amino acid supplements Amino-acid based sports nutrition products sold under the Weider brand, including formulations that incorporate AstraGin® branded ingredient to support nutrient absorption.
• Weider functional foods Functional food products sold under the Weider brand, including supplements featuring CitruSyn® branded citrus extract ingredient, positioned as part of the broader Weider sports nutrition portfolio.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• EdekacoreChannel Partner/ Reseller/ DistributorMajor German retail chain offering Weider products in their physical store locations across Germany. Products available in selected Edeka markets.
• REWEcoreChannel Partner/ Reseller/ DistributorGerman retail company with supermarket and discount store chains. Weider products are distributed through REWE's physical retail locations.
• GlobuscoreChannel Partner/ Reseller/ DistributorGerman hypermarket chain (Globus SB-Warenhaus) carrying Weider sports nutrition products in their food and supplements sections.
• MüllercoreChannel Partner/ Reseller/ DistributorGerman retail chain with drugstore and food sections. Weider products available in selected Müller store locations.
• Global Distribution PartnerscoreChannel Partner/ Reseller/ DistributorWeider Germany operates worldwide distribution partnerships to supply products to over 50 countries through various international retail and wholesale channels.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Myprotein: UK-headquartered direct-to-consumer sports nutrition powerhouse selling whey, creatine, EAAs, protein bars, and apparel globally via owned e-commerce. Most directly comparable on D2C scale, European footprint, and category coverage.
• Bodylab24: Online-first German sports nutrition brand with extensive protein, performance, and supplement ranges marketed heavily toward the same German fitness/bodybuilding audience. Direct competitor in D2C and pricing.
• Foodspring: Berlin-based premium nutrition brand spanning protein, superfoods, and fitness foods with strong D2C presence across Europe. Comparable on premium positioning, target demographic, and online-first European distribution.
• Scitec Nutrition: Hungarian-based sports nutrition brand with broad European and international distribution across protein, creatine, and performance supplements. Comparable scale, category breadth, and multi-country distribution model.
• The Protein Works: UK sports nutrition brand built around customizable protein, performance, and recovery supplements, with strong D2C presence across Europe. Comparable on premium-positioned D2C sports nutrition and broad SKU range.
• Applied Nutrition: UK sports nutrition brand pushing into European retail with premium-ingredient positioning, elite athlete endorsements, and protein-led product range. Comparable on premium-branded-ingredient narrative and D2C/retail hybrid model.
• AllMax Nutrition: Performance-oriented supplement brand with strong bodybuilding community cred, selling creatine, pre-workouts, protein, and fat-loss supplements globally. Comparable on category focus, athlete-driven marketing, and international distribution.
• ESN (Elite Sports Group / Fooditives): German sports nutrition brand founded in 2004 selling protein powders, creatine, and supplements with strong retail and D2C presence in Germany. Direct German-market peer competing on the same shelf at Edeka, REWE, and Müller.

Broad incumbents

• GNC: Global specialty retailer and supplement brand with deep sports-nutrition assortment including protein, creatine, vitamins, and weight management. Comparable as a broad incumbent covering the same categories at scale, though primarily a multi-brand retailer.
• Optimum Nutrition (Glanbia): Global premium sports nutrition brand with Gold Standard Whey as category benchmark. Comparable on premium whey positioning, gym-channel distribution, and breadth of supplement portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_CXEOlI-zsU4YB3G6bz3ew
• Facebookfacebook.com/WeiderGermany
• Instagraminstagram.com/weider_germany/?hl=de
• TikToktiktok.com/@weider_germany
• LinkedInlinkedin.com/company/weider-de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weider Germany GmbH