We in Games Finland

What We in Games Finland does

We in Games Finland ry (WiGFi) is a Finnish non-profit association headquartered in Helsinki that works to improve diversity, equity, and inclusion within the Finnish games industry ecosystem. The organization was formalized as an association (ry) in March 2019, evolving from a women-in-games network active since 2011, and was renamed from Women in Games Finland to We in Games Finland in August 2020 to reflect a broader mission covering all underrepresented groups in games.

WiGFi does not develop or sell technology products. Its offerings consist of community programs and research: the annual Mentorship Program (a one-to-one pairing of WiGFi members with volunteer industry mentors), the Finnish Game Industry DEI Summit (a professional conference for HR, accessibility, and ERG practitioners launched in 2025 with a second edition scheduled for November 2026), the Gender in Play research project (a Ministry of Justice-funded study conducted jointly with the National Council of Women of Finland that analyzed gender representation in Finnish games), the recurring Events Program (pre-IGDA gatherings, workshops, and networking events), the Better Games Together initiative (speakers list and industry surveys including the 2023 LGBTQIA+ belonging survey), and Event and Office Accessibility Guidelines published for industry-wide use.

The organization's business model is non-commercial: revenue consists of nominal membership fees (10 EUR/year for individuals and 10 EUR per employee for corporate support members), supplemented by project-based public grants such as the Ministry of Justice funding for Gender in Play. Operations are volunteer-led through an elected board, deputy board members, and local volunteer contacts across Helsinki, Jyväskylä, and Turku, with no paid staff. Distribution is via a self-serve website application for membership, hybrid in-person and online events, Discord and MailChimp for community engagement, and partnerships with Neogames Finland, IGDA Finland, and other industry organizations.

Name

We in Games Finland

Legal name

We in Games Finland ry

Website

https://weingames.fi

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

We in Games Finland is a Helsinki-based non-profit association that runs mentorship, events, research, and the DEI Summit to advance diversity, equity, and inclusion in the Finnish games industry, serving individual members, corporate support members, and underrepresented groups.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees provide the primary revenue stream. Regular members pay 10 euros annually. Support members (companies/organizations) pay 10 euros per employee annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

We in Games Finland is a Finnish non-profit association dedicated to improving diversity, equity, and inclusion within the Finnish games industry ecosystem. It delivers programs, events, and research through a community-led model, including an annual Mentorship Program pairing members with volunteer mentors, the Finnish Game Industry DEI Summit, the Gender in Play research project on gender representation in Finnish games, a recurring events program (pre-IGDA gatherings, workshops), and the Better Games Together initiative. Membership is offered to individuals (10 EUR/year) and corporate support members (10 EUR per employee/year).

Product overview

We in Games Finland is a non-profit association (We in Games Finland ry) dedicated to improving diversity, equity, and inclusion within the Finnish games industry ecosystem. The organization does not offer commercial technology products; instead, it delivers a suite of programs, events, and research initiatives. Its core offerings include the annual Mentorship Program (a one-to-one mentorship pairing WiGFi members with volunteer industry mentors), the DEI Summit (a professional conference for diversity and inclusion practitioners in the Finnish game industry), the Gender in Play research project (a Ministry of Justice-funded study on gender representation in Finnish games), a regular events program (pre-IGDA gatherings, career workshops), and the Better Games Together initiative (which includes a diverse speakers list and industry surveys on LGBTQIA+ belonging). Membership is available to individuals (10 EUR/year) and organizations (support membership at 10 EUR per employee).

Differentiator

Problem solved

Functional benefit

Products and services

• We in Games Mentorship Program An annual lightly structured one-to-one mentorship program organized by We in Games Finland that pairs members (mentees) with volunteer mentors from the game industry or ecosystem. The program includes goal-setting workshops, mentor training, peer support, networking opportunities, and structured resources for both mentors and mentees. Participation is free for mentees who must hold WiGFi membership at 10 EUR/year, and open to non-members as volunteer mentors.
• Finnish Game Industry DEI Summit The Finnish Game Industry DEI Summit is a professional event bringing together industry leaders, HR professionals, accessibility experts, Employee Resource Group members, and employees advancing diversity and inclusion in the Finnish game industry. The summit features expert talks, roundtable discussions, and open sharing of ideas and experiences, held in a hybrid (in-person plus online) format to maximize accessibility.
• Gender in Play - Representations of Gender in Games A research and advocacy project (January 2021 to June 2022) conducted jointly with the National Council of Women of Finland and funded by Finland's Ministry of Justice. The project examined character development and world-building in Finnish games studios' games from the perspective of gender equality, representation, and gender-based violence, producing a large-scale quantitative analysis of 117 Finnish games (2018-2020), qualitative in-depth analyses of six selected games, developer interviews, and published best practices for creating diverse game characters.
• Events Program Recurring program of events focused on networking and career development for the Finnish game industry, including pre-IGDA gatherings, career workshops, and other industry events. Events are open to both members and non-members unless otherwise stated. The organization also publishes Event Accessibility Guidelines to promote inclusive and accessible event design across the Finnish game industry.
• Better Games Together An initiative launched in 2022 to promote diversity, inclusion, and belonging in the Finnish game industry. The initiative collaborates with We in Games Finland and includes a speakers list of diverse industry professionals, industry surveys (e.g., the 2023 LGBTQIA+ belonging survey), blog content, and partnerships with game industry organizations to advance DEI goals.

Quantifiable outcome

• 240 games analyzed for gender representation through Gender in Play project
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Neogames FinlandcoreOthersWiGFi is a member of Neogames Finland, the member-based non-profit game industry organization. This membership provides industry connections and collaboration opportunities.
• The National Council of Women of Finland (Naisjärjestöt)coreStrategic or Co-development PartnerCollaborated on the Gender in Play project (2021-2022) examining gender representation in Finnish games. The project was funded by Finland's Ministry of Justice.
• IGDA FinlandminorGTM or Marketing PartnerCollaborative partner in industry events and initiatives. Co-conducted surveys on game industry experiences and DEI topics.
• Living Game Intelligence Network (LGIN)minorStrategic or Co-development PartnerCollaboration on initiatives supporting game industry ecosystem development and diversity.
• BSG Go! (Baltic Sea Game support)minorStrategic or Co-development PartnerPartnership supporting scaling-up Baltic Sea Game support for a resilient game industry.
• TOIVEminorStrategic or Co-development PartnerCollaboration on initiatives supporting equal working life in Finland.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Neogames Finland: Finnish non-profit umbrella organization for the national game industry; WiGFi is a member. Adjacent peer — same geography, overlapping industry focus, but broader mandate covering the entire Finnish games ecosystem rather than DEI specifically.
• Pink Matter (Africa): South African non-profit advancing gender equity in the games industry across Africa. Mission-equivalent peer in a different region, useful as a model for what a regional chapter network for WiGFi might look like.
• Women in Games Canada: Canadian non-profit supporting women and marginalized groups in the games industry via mentorship and events. Direct mission peer operating in a different national market — useful proxy for what a scaled WiGFi could look like.

Direct peers

• Women in Games (UK): UK-based non-profit organization promoting diversity and inclusion in the games industry through events, mentorship, and advocacy. Closest direct peer to WiGFi — same mission (games industry DEI), similar membership/community model, but operating at larger UK/European scale.
• AbleGamers Foundation: US-based non-profit advocating for accessibility and inclusion for gamers and developers with disabilities. Direct mission peer in games-industry DEI; WiGFi's accessibility guidelines work overlaps conceptually.
• Women in Games International (WIGI): International non-profit dedicated to advancing women and underrepresented groups in the games industry through networking, mentorship, and recognition programs. Direct mission-aligned peer to WiGFi with broader global scope.
• Girls Make Games: Non-profit running programs to encourage girls and underrepresented youth to pursue game development. Comparable as a games-industry DEI non-profit with educational and mentorship programming.

Emerging players

• Global Game Jam: Global game-creation community event; WiGFi board member Tarja Porkka-Kontturi serves as Director of Community Engagement. Adjacent peer — community/network-driven games industry organization with overlapping people and inclusive-design focus.
• Game Devs of Color: Community and advocacy organization amplifying BIPOC game developers. Mission-aligned peer focused on a specific underrepresented dimension within games industry DEI.

Broad incumbents

• International Game Developers Association (IGDA): Global professional association for game developers with a broader mandate (industry-wide representation), but includes DEI as a core focus area. WiGFi collaborates with IGDA Finland, indicating overlapping communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/136739879781246
• LinkedInlinkedin.com/company/we-in-games-finland

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We in Games Finland